Celebrating the Borough s Food Culture, Season by Season. the. alcohol

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1 manhattan brooklyn long island east end m a n h at ta n TELLING THE STORY OF HOW GOTHAM EATS NO. MAY JUNE Celebrating the Borough s Food Culture, Season by Season No. 28 Winter 2013 the alcohol issue BAR BET BOOK KVASS REVIVAL LIFE ON THE WAGON SMALL-BATCH VERMOUTH ALLEN KATZ S NINE LIVES THE EAT DRINK LOCAL ISSUE RARE CUTS, SERVED RARE COOKSHOP ZAK PELACCIO S UPSTATE EXPERIMENT FORAGING BURDOCK THE BIG BOOM IN SMALL-BATCH SPIRITS THE COMPOSTESS Member of Edible Communities Member of Edible Communities east end Celebrating the Harvest of the Hamptons and North Fork No. 36 High Summer 2012 long island telling the story of how long island eats no. 1 summer TASTY B&B S HAND-PRESSED TORTILLAS LONG ISLAND LIVESTOCK FARM-GENERATED POWER WINES FROM ONE WOMAN, PALMER AND MERLIANCE MEAL-WORTHY GOLF COURSES Pickles sandy Relief ale The shack farmers market Renaissance digging for dinner fae done-away cocktail Tom schaudel Member of Edible Communities Member of Edible Communities 2014 media kit

2 why? Through Edible s print publications, digital channels and events, we celebrate food culture season by season, community by community. With a focus on the people, farmers, fishers, chefs, vintners and food artisans who live and work the land Edible gives them a voice on local food inspirations, trends, controversies and challenges. By filling our pages with intelligent, entertaining stories and visually enticing layouts, we keep readers satisfied and informed by providing honest, compelling information that is relevant to their families, their communities and their lives.

3 the audience It s Who You Want to Reach Half a Million Very Special People Uniquely Positioned Trusted by both food and drink enthusiasts AND the trade, buyers up and down the food chain use Edible to source new products and ideas. Setting Trends Geographically we chronicle and celebrate local food and drink culture from Manhattan to Montauk an area of the country known for setting trends for the rest of the country. 89% would pay more for a product that is local, organic, humanely raised, sustainably made or has a story behind it. Who They Are 54% are women, 46% are men Average HHI is $185,000 63% of our readers are between years old Median reader age is 34 92% are college graduates 81% are professionals, educators, chefs/restaurateurs Their Habits 52% enjoy beer, wine or another drink nightly 50% dine out or order more than 4 nights per week 25% entertain in their home at least once a week 92% cook at home 58% consider themselves skilled cooks 24% consider themselves advanced cooks

4 the accolades A James Beard Award Winning Publication The mission of the Edible publications supports the mission and values of Whole Foods Market. It s a great fit for our advertising budget, it targets exactly those local residents we want to reach, which makes it highly effective for us. Angela Rakis, Whole Foods Market Bedell s association with Edible East End and Edible Brooklyn allows us to reach a targeted audience who are genuinely interested in learning more about the beauty and passion of the wine and food culture. It is the core of our advertising program. Trent Prezler, Bedell Cellars, Cutchogue We can t get over how good it is. New York magazine review of Edible Brooklyn entitled: The Brooklyn Food Mag You Should Be Reading NYTimes on Edible East End: A serious and celebratory look at what the fields and waters of the North and South Forks of Long Island have to offer. NYTimes.com At Allswell we ve worked a lot of events this year and yours was by far the best. The size, the caliber of people, the organization, the music and the food and wine were all spectacular. We d be thrilled to work with you again! Allswell Restaurant [O]ur wines are not available in wine stores, and therefore Brooklynites can t simply leave Skylight One and buy a bottle of Roanoke. Brooklyn Uncorked has allowed us to develop an avid market of excited customers that are more than willing to drive to Riverhead to buy our wines. I think that s a testimonial to both of us! We plan to be there again next year. Roanoke Vineyards

5 print It s where you want to be Our editorial and visual narratives offer rare access to the most influential and interested food and drink enthusiasts, all the while creating an authentic, vivid, enticing and enriching culinary experience. Reach An Audience of 647,000+ Targeted Opportunities Preferred Positioning Inserts Onserts Cover Wraps Inside Front Cover Spreads Pass-along Readership 3.5 Distribution Per Issue: Manhattan 60,000 Brooklyn 40,000 Long Island 40,000 East End 40,000 Edible has a growing PAID Subscriber Base receiving the magazine in their homes and businesses. Every issue is also released in digital format with over 5,000 people accessing our digital issues per month!

6 print It s where you want to be Edible is distributed on a controlled basis to: 300+ Top Restaurants from Manhattan to Montauk like ABC Kitchen, Gramercy Tavern, Jewel, Prime and Nick & Toni s Grocers, Specialty Markets & Gourmet Stores like Whole Foods, Zabar s Gourmet Garage, Dean & Deluca, Union Markets, Murray s Cheese Shop, Lombardi s Market and many others Wineries & Farm Stands throughout Long Island s East End including Wölffer Estate, Lenz and Jamesport wineries and Sang Lee Farm, Bayview and Eli s Amagansett Farmer s Market Wine & Spirit Shops like Union Square Wines, Bottlerocket, Heights Chateau, Stew Leonard s Wines, Amagansett Wines and Empire State Cellars Coffee Shops, Bakeries and Cafés including Babycakes, Café Grumpy, The Chocolate Room, Brownstones Brewing Co. and Hampton Coffee Company. 75+ Greenmarkets & Farmers Markets throughout the area including Union Square and Grand Army greenmarkets, farmers markets in Huntington, Westhampton, Sag Harbor, Montauk and all points in between. 40+ Hotels & Inns including Gramercy Park Hotel, Hudson Hotel, Wythe Hotel, Hotel Indigo and the American Hotel.

7 print Distribution: 60,000 Frequency: 6x / year Issues, Themes & Deadlines On Sale Theme Reservation Material Deadline January 1 March 1 May 1 July 1 Labor Day November 1 Alcohol/Beverage Innovation Eat Drink Local Summer Bounty Travel Holiday November 15 January 15 March 15 May 15 August 1 September 15 December 1 February 1 April 1 June 1 August 1 October 1 Distribution: 40,000 Frequency: 4x / year On Sale Theme Reservation Material Deadline March 17 June 7 September 22 December 1 Innovation Eat Drink Local Travel Alcohol/Beverage February 1 April 10 August 1 October 15 February 17 May 7 August 22 November 1 Distribution: 40,000 Frequency: 4x / year On Sale Theme Reservation Material Deadline March 15 June 15 September 1 November 15 Innovation Eat Drink Local Travel Alcohol/Beverage February 1 May 1 July 15 October 1 February 15 May 15 August 1 October 15 Distribution: 40,000 Frequency: 5x / year On Sale Theme Reservation Material Deadline April 1 June 1 August 1 October 1 December 1 Innovation Eat Drink Local Summer Bounty Travel Holiday February 15 March 15 June 15 August 15 October 15 March 1 May 1 July 1 September 1 November 1

8 digital L\\\ As a stand-alone campaign or a complement to a print campaign, Edible s digital opportunities offer affordable adjacency to our blogs, events listings, well-perused archives and online guide of advertisers and event partners. Digital Audience Behavior 37, 000+ unique users of our websites per month 83, 600+ collective page views across all our sites per month Readers spend an average of 1:58 on the site Over 36% of our audience are returning users Targeted Opportunities Run of site banner ads Home page takeovers Event page takeovers E-newsletter banner takeovers Dedicated sponsored events Video Blog sponsorships Custom integration The Edible Digital Audience by Edition Edition Page Views Unique Visits Manhattan 58,000 31,000 Brooklyn 20,000 10,800 Long Island* 8,500 4,800 East End 18,000 8,800 Total 104,500 55,400 Unique Addresses 10,600 8,500 N/A 6,200 N/A Twitter Followers 16,200 18,700 N/A 3,000 N/A Facebook Likes 6,300 6,500 2,900 3,300 19,000 *Long Island was launched in September 2013 online audience is still building.

9 events Held in beautiful, off-the-beaten-path locations, our events are seasonal in nature and offer our audience an array of local s and drinks, cooking demonstrations, information on food-related nonprofits, music and much more. As an advertiser, you have the opportunity to participate in our events: Custom Events We work with partners to create custom events that we then promote to our readership from in-store tastings and product launch parties to product and service showcases. Examples of Past Custom Events: 'wichcraft BBQ in Bryant Park, Brooklyn Brewery Carousals, Taste of Union Square Caterers, Tanger Outlet Food Truck Derby, New Fish City with Brookfield Properties. Click the images below to watch the event videos: GOOD BEER BROOKLYN UNCORKED EAT DRINK BBQ

10 rates & specs print rates brooklyn & long island Rate Base: 40,000 Size 1x 4x Back Cover Inside Front* or Back Cover Full Page 2 Horizontal/Vertical Page 3 Vertical Page 4 Page 8 Page 50-Word Directory Listing $4,185 $3,820 $3,145 $2,000 $1,455 $1,015 $600 $180 $3,140 $2,865 $2,355 $1,500 $1,090 $760 $445 $100 East End Rate Base: 40,000 Frequency: 4x / year Frequency: 5x / year Size 1x 5x Back Cover Inside Front* or Back Cover Full Page 2 Horizontal/Vertical Page 3 Vertical Page 4 Page 8 Page 50-Word Directory Listing $4,185 $3,820 $3,145 $2,000 $1,455 $1,015 $600 $180 $3,140 $2,865 $2,355 $1,500 $1,090 $760 $445 $100 Notes: *Advertisers who purchase Inside Front Cover spreads will receive 20% off rate card rates for that total unit based upon the chosen frequency. For pricing on preferred positioning, inserts, onserts, cover wraps, please speak with your ad sales representative for a customized quote. Special Considerations: Nonprofits & Associations qualify for 25% discount off listed rates. All rates are gross before agency commission. Rates effective January 1, 2014.

11 rates & specs print rates Manhattan Rate Base: 60,000 Frequency: 6x / year Size 1x 3x 6x Back Cover Inside Front* or Back Cover Full Page 2 Horizontal/Vertical Page 3 Vertical Page 1 4 Page 1 8 Page 50-Word Directory Listing $8,310 $7,730 $7,225 $4,115 $3,325 $2,310 $1,375 $375 group buy $7,480 $6,960 $6,505 $3,705 $2,990 $2,080 $1,235 $330 Rate Base: 185,000 $6,235 $5,800 $5,420 $3,085 $2,490 $1,735 $1,030 $250 All Four Editions! Size 1x 3x 6x Back Cover Inside Front* or Back Cover Full Page 2 Horizontal/Vertical Page 3 Vertical Page 4 Page 8 Page 50-Word Directory Listing $19,820 $18,230 $15,827 $9,610 $7,305 $5,085 $2,920 $870 $18,780 $17,271 $14,995 $9,105 $6,920 $4,820 $3,710 $825 $16,690 $15,350 $13,330 $8,090 $6,152 $4,285 $3,300 $730 Notes: *Advertisers who purchase Inside Front Cover spreads will receive 20% off rate card rates for that total unit based upon the chosen frequency. For pricing on preferred positioning, inserts, onserts, cover wraps, please speak with your ad sales representative for a customized quote. Special Considerations: Nonprofits & Associations qualify for 25% discount off listed rates. All rates are gross before agency commission. Rates effective January 1, 2014.

12 rates & specs digital rates Opportunities All Lists Manhattan Dedicated Sponsored E-newsletter Sponsored Pre-issue Blast $1,500 $850 N/A $1,000 $500 $750 Brooklyn $750 $400 $500 Long Island $400 $250 $400 East End $750 $400 $500 Banner Opportunities Weekly Monthly Leaderboard Rectangle Skyscraper Home Page Take-over Event Page Take-over $500 $300 $250 $800 $650 $1,500 $900 $750 $2,400 $1,750 For pricing on sponsored blog posts, video and custom integration, please speak with your ad sales representative for a customized quote. Special Considerations: Nonprofits & Associations qualify for 25% discount off listed rates. All rates are gross before agency commission. Rates effective January 1, digital ad specs: Deadline: 1 week prior to posting Acceptable Formats: Flash, GIF, HTML, JPG Maximum File Size: 35k for Flash and GIF Leaderboard: 728 x 90 pixels Rectangle: 300 x 250 pixels Skyscraper: 160 x 600 pixels Delivery: Up to 15mb, Ads@manhattan.com, or if over 15mb, use: or for Dropbox or FTP info.

13 rates & specs print advertisement sizes Print Ad Specs: Bleed Spread Bleed Page Actual Page Size: 8.375" x " Full Page, Full Bleed: 8.625" x " Full Page, Non-Bleed: 7.5" x 9.5 " Non-Bleed Page 1 2 Page Horizontal 1 2 Page Vertical Half Page, Horizontal: 7.5" x 4.75" Half Page, Vertical: 3.75" x 9.5" 1 4 Page 1 8 Page 1 3 Page Vert. Quarter Page: 3.75" x 4.75" Eighth Page: 3.75" x 2.3" Third Page, Vertical: 2.5" x 9.5" CONTACT US: PO Box 779, Sag Harbor, NY ads@manhattan.com FAX Acceptable Formats: PDF (preferred), TIFF, JPG High Resolution (300 dpi), CMYK