Make a big impression.

Transcription

1 Make a big impression. ADVERTISING WITH HRMA % of our members are decision makers. Reserve your PeopleTalk, blast, HRMA.ca and HRVoice.org ad bundle and maximize your advertising budget, reach and impact. hrma.ca

2 Make a Meaningful Connection As the voice of the HR profession, our goal is to keep people fi rst in the decisions of leaders. In the context of our 5,500+ membership and the broader business community, this translates into a consistent calibre of communications on a daily basis online at HRVoice.org and quarterly in the pages of PeopleTalk magazine. As the authoritative source of industry information and insight in BC and the Yukon, the Human Resource Management Association (HRMA) reaches and represents a readership that spans all industries. In terms of the opportunities that this represents for our partners, sponsors and advertisers: 63 per cent of our members are key decision-markers and the means to connect with them are multiple and meaningful. With the full integration of our print and online offerings, together with a recent refresh of our advertising options, we have further grown the value for all parties resulting in less inbox clutter and more direct connections. This has provided our advertising manager Ruth Lumsden with an even wider breadth of offerings both a la carte and bundled and those details are summarized within this document. Together with the sponsorship opportunities represented by our business development and strategic partnerships consultant Richard Deacon, we continue to craft tailored solutions for businesses seeking to connect with a key audience of HR professionals. For those looking for a proven means of contact, look no further than HRMA, an association that has been grounded in meaningful connections for more than 70 years. Sincerely, Anthony Ariganello, CPA, FCGA, ICD.D President & Chief Executive Offi cer, HRMA 2

3 Member Demographics 3

4 Corporate Membership HRMA s corporate membership provides you with the opportunity to demonstrate to the business community that you support the HR profession while strengthening your own business opportunities. Gain member-to-member access to buyers and decision makers in the HR community. For $750, corporate membership entitles you to the benefi ts of individual membership PLUS these exclusive benefi ts: Your company will be listed in HRMA s Corporate Membership Directory, an searchable online business directory of HR service providers. Discounted entry for all of your company s employees to HRMA s Annual Conference + Tradeshow, the largest of its kind in Western Canada. Display the HRMA logo on your company s website and marketing materials Additional 10% savings on individual member advertising rates. Recognition of corporate members at the Annual Conference + Tradeshow, on social media, and in PeopleTalk magazine Contact: Membership Services membership@hrma.ca General Guidelines Guidelines Advertising space is subject to availability. Subject matter and wording of all advertising is subject to approval. HRMA reserves the right to decline any content deemed inappropriate. Payment Full payment is required in advance for all electronic advertisement. HRMA accepts Visa, MasterCard, American Express or cheques payable to HRMA. Declined credit cards and NSF cheques will result in a $30 service charge. An additional $100 will be charged for technical services as HRMA deems necessary. All rates are net and do not include applicable taxes. Prices quoted are subject to HST/GST. Please calculate HST/GST at the rate in effect in your location. Reg # Purchasers located outside of Canada will not be charged HST/GST. Cancellation Policy A full refund, less a $25 processing fee, will be issued for cancellations submitted in writing to HRMA at least 14 days prior to the date the electronic ad is scheduled to run. Refunds will not be issued for any cancellations made within one week of the publication date. For PeopleTalk Magazine, advertising is non-cancellable after closing date. Contact: Ruth Lumsden Advertising Manager rlumsden@hrma.ca 4

5 PeopleTalk Calendar 2016 Issue / Theme Space Close Digital Ad Due Inserts Due Mailed Winter 2015 November 13 November 16 December 7 January 4 HR Leadership at All Levels Spring 2016 February 16 February 23 March 23 April 6 Disruption: HR for Challenging Time Summer 2016 May 16 May 23 June 13 June 25 Global HR Fall 2016 August 15 August 22 September 12 September 26 Learning and Development Winter 2016 November 12 November 21 December 12 January 2 The HR Mindset: Changing Minds PeopleTalk Advertising Rates Corporate Member = CM Individual Member = IM Non Member = NM Black & 1x 2x 3x 4x White CM IM NM CM IM NM CM IM NM CM IM NM Full Page $1668 $1835 $2085 $1556 $1712 $1945 $1372 $1509 $1715 $1303 $1433 $1629 2/3 Page $1300 $1430 $1625 $1215 $1336 $1519 $1148 $1263 $1435 $1084 $1192 $1355 1/2 Page $1015 $1116 $1269 $972 $1069 $1215 $927 $1020 $1159 $879 $967 $1099 1/3 Page $780 $858 $975 $732 $805 $915 $687 $756 $859 $639 $703 $799 1/6 Page $450 $495 $563 $420 $462 $525 $392 $431 $490 $366 $403 $458 Full 1x 2x 3x 4x Colour CM IM NM CM IM NM CM IM NM CM IM NM OBC $3484 $3832 $4355 $3279 $3607 $4099 $3116 $3428 $3895 $2940 $3234 $3675 IFC $2956 $3252 $3695 $2767 $3044 $3459 $2596 $2856 $3245 $2460 $2706 $3075 IBC $2719 $2991 $3399 $2556 $2812 $3195 $2420 $2662 $3025 $2252 $2477 $2815 Full Page $2220 $2442 $2775 $2028 $2231 $2535 $1871 $2058 $2339 $1804 $1984 $2255 2/3 Page $1844 $2028 $2305 $1722 $1894 $2153 $1628 $1791 $2035 $1548 $1703 $1935 1/2 Page $1556 $1712 $1945 $1500 $1650 $1875 $1436 $1580 $1795 $1324 $1456 $1655 1/3 Page $1332 $1465 $1665 $1252 $1377 $1565 $1187 $1306 $1484 $1143 $1257 $1429 1/6 Page $768 $845 $960 $724 $796 $905 $683 $751 $854 $644 $708 $805 Inserts Details Corporate Member Individual Member Regular one page; double-sided $2000 $2200 Large catalogue $2900 $3190 5

6 PeopleTalk Specifications Ad Sizes Non-Bleed (w x h) Bleed* (w x h) Full Page 7 3/16 x 10 1/16 7 7/8 x10 7/8 2/3 Vertical 4 3/4 x 10 1/16 5 1/8 x 10 7/8 Digest 4 3/4 x 7 1/2-1/2 double page spread double page spread full page 1/2 Page Horizontal 7 3/16 x 4 15/16 7 7/8 x 5 5/16 1/3 Page Horizontal 7 3/16 x 3 1/4 7 7/8 x 3 5/8 1/3 Page Vertical 2 5/16 x 10 1/ /16 x 10 7/8 1/3 Page Square 4 3/4 x 4 15/16-1/6 Horizontal 3 1/2 x 3 1/4-1/6 Vertical 2 5/16 x 4 15/16 - digest 1/2 horizontal 1/3 horizontal 1/3 vertical 1/3 square * for bleed ads, please allow at least 1/8 beyond trim on all sides. 1/6 vertical 1/6 horizontal Specifications Printing Process: Sheet-fed Screen: 150 lines per inch Binding Method: Saddle-stitched Submitting an Ad digital fi les for logos, images, and fi nal digital artwork directly to aftaab@telus.net For ads requiring productions, aftaab@telus.net. Mark all correspondence with company name, project and issue date (i.e. CompanyX, PeopleTalk, Fall 2011). Print Media Specifications All ads must be supplied in a digital format meeting specifi cations for electronic output. Create your artwork using InDesign CS, Photoshop CS or Illustrator CS. Please save your fi le in PDF/X-1a format. Resolution of images and logos must be at 300 dpi at 100% output size. Colour matching cannot be guaranteed unless a professionally calibrated, industry-standard colour match proof is provided. Clients will recieve proofs of their ads (by or fax) and must provide fi nal approval to confi rm the processed fi le s accuracy. Files can be submitted via , CD, DVD or by uploading to our online File Transfer System: ftp server: ftp.imaginationthink.com login: peopletalk password: Ad4P30pl3T@lk! General Policy The publisher will not be responsible for ad material beyond 12 months after publication. Advertising is non-cancellable after closing date. Rates do not include GST/HST. Please calculate GST/HST at the rate in effect in your location. Interest of 2% per month is charged on unpaid accounts after 30 days. On direct accounts, payment must be made with the order or at the closing date unless credit terms have been arranged in advance. Aftaab Gulam T: aftaab@telus.net 6

7 Blasts Advertising * Sent Mondays and Tuesdays * Standalone * Responsive design * 600x480 pixels ad Approx Corporate Individual Subscribers Member Member Non-Member All Regions 5400 $900 $990 $1800 Central Interior 140 $225 $247 $450 Coastal Vancouver 1700 $560 $616 $1120 Fraser Valley 890 $340 $374 $680 Greater Vancouver 1100 $450 $495 $900 North 235 $225 $247 $450 Southern Interior 385 $225 $247 $450 Vancouver Island 625 $340 $374 $680 Yukon 50 $150 $165 $300 Combo: Coastal + Greater Vancouver 2800 $740 $814 $ % For all blasts advertising, content must be submitted to advertising@hrma.ca in jpg, gif or png fi le format. Please also submit the full url the ad will link to. Association News * Generally sent bi-weekly (schedule to be determined by HRMA) * Exclusivity * Responsive design * 600x280 pixels ad positioned at end of plus mention with logo at top 3 months 6 months 12 months Corporate Member: $3240 $5130 $8370 Individual Member: $3600 $5700 $9300 Non-Member: $5400 $8550 $ % Professional Development Updates * Generally sent bi-weekly (schedule to be determined by HRMA; frequency may vary according to region) * Exclusivity * Responsive design * 600x280 pixels ad positioned at end of plus mention with logo at top 3 months 6 months 12 months Corporate Member: $3240 $5130 $8370 Individual Member: $3600 $5700 $9300 Non-Member: $5400 $8550 $ % 7

8 Blasts Cont d Regional News * Distribution based on four regional areas * Generally sent every Thursday (schedule to be determined by HRMA; frequency may vary according to region) * Exclusivity * Responsive design * 600x280 pixels ad positioned at end of plus mention with logo at top Option 1 - Lower Mainland Includes Coastal Vancouver, Greater Vancouver and Fraser Valley regions About 3690 members Single Insertion 3 months 6 months 12 months Corporate Member: $700 $3600 $5310 $8910 Individual Member: $770 $4000 $5900 $9900 Non-Member: $1155 $6000 $8850 $ % Option 2 - Vancouver Island About 625 members Single Insertion 3 months 6 months 12 months Corproate Member: $210 $1800 $2520 $4320 Individual Member: $230 $2000 $2800 $4800 Non-Member: $345 $3000 $4200 $ % Option 3 - Interior Includes Central Interior and Southern Interior regions About 525 members Single Insertion 3 months 6 months 12 months Corproate Member: $210 $1800 $2520 $4320 Individual Member: $230 $2000 $2800 $4800 Non-Member: $345 $3000 $4200 $ % Option 4 - North Includes Northern and Yukon regions About 285 members Single Insertion 3 months 6 months 12 months Corproate Member: $160 $1350 $1800 $2520 Individual Member: $175 $1500 $2000 $2800 Non-Member: $263 $2250 $3000 $ % Interested in advertising in Regional News but need a shorter time commitment? Contact Ruth Lumsden at rlumsden@hrma.ca to discuss options. 8

9 HRMA.ca Placement Size (pixels) Corporate Member Individual Member Non-Member Week Month Week Month Week Month Homepage 180x150 $400 $1350 $440 $1485 $600 $2025 Find a Job page 300x250 $200 $600 $220 $660 $300 $900 Find a Job page 300x100 $100 $300 $110 $330 $150 $450 Job Board page 468x60 $100 $300 $110 $330 $150 $450 Avg Unique Pageviews Week Month 25, ,100 1,350 5,550 1,350 5, ,290 Camera-ready ads in jpg, gif or png format can be submitted to advertising@hrma.ca. Please include the url address the ad will link to. HRVoice.org Placement Size(pixels) Corporate Member Individual Member Non-Member Front 300x250 $300 $330 $375 Front 300x100 $200 $220 $250 Front 468x60 $200 $220 $250 Embedded 300x100 $75 $83 $100 Embedded 468x60 $75 $83 $100 Avg Unique Pageviews 4,200/week Special Promotional Feature $500 $550 $625 Ads Camera-ready ads in jpg, gif or png format can be submitted to advertising@hrma.ca. Please include the url address the ad will link to. HRMA reserves the right to place graphic ads in whichever article is deemed appropriate. Special Promotional Feature Copy must be submitted by to advertising@hrma.ca in plain text or an unformatted Microsoft Word document. Max word count is 800 words. Send images, including logos, as attachments in jpg, gif or png format. Job Board Details Corporate Member Individual Member Non-Member Price Standard listing $475 $525 $650 To post a position, please complete the online form. Specifi c instructions are included in the form. Once your posting is submitted, it will be reviewed and approved within two business days. An approved ad is placed immediately on the HRMA website to display for 30 days. If you are paying by cheque, please your ad content to postings@hrma.ca. Ad content must be in a Microsoft Word document. PDFs will not be accepted. Please note: content will be uploaded to the website when payment is received. Questions can be directed to postings@hrma.ca. 9

10 Conference 2016 Details Member Price Non-Member Price Program Inside Front Cover $2200 $2750 Inside Back Cover $2200 $2750 Outside Back Cover $2500 $3125 Full Page $1600 $2000 1/2 Page $800 $1000 1/4 Page $600 $750 Delegate Bag Inserts $1600 $2000 Upon arrival, each delegate receives a conference bag, containing the conference program and pen and additional fl yer inserts. The conference program is a 40-page 8.5x11 publication designed to be kept as a resource guide for future reference. Deadline for space booking is March Contact Richard Deacon at rdeacon@hrma.ca or HRMA Ruth Lumsden W. Hastings St Advertising Manager Vancouver, BC V6E 2J rlumsden@hrma.ca info@hrma.ca 10