THE PRINT EDITION READERSHIP DEMOGRAPHICS. Circulation 4,000 print copies (per issue / quarterly)

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1 2015 Media Kit

2 THE PRINT EDITION The Specialty Coffee Chronicle is published four times per year by the Specialty Coffee Association of America (SCAA) as a forum for discussion and information on industry-related topics and issues. The Chronicle publishes articles, columns, and firsthand accounts of life in the specialty coffee industry authored by SCAA members, as well as pressing topics evaluated by industry experts. Our subscribers take an active role in the association s content and participate in discussions around topics raised in The Chronicle at SCAA events throughout the year, as well as online with The Chronicle digital edition and social media outlets. READERSHIP DEMOGRAPHICS Highlight your product or service in The Specialty Coffee Chronicle print edition to reach a targeted group of the most involved industry professionals, representing over 40 countries around the world (over 20% international subscribers). Cafes and offices proudly display their print edition of The Chronicle for visitors to enjoy, and issues are also distributed freely at all SCAA regional and annual events, as well as numerous food & beverage industry conferences throughout the year. By advertising in The Chronicle, you will have a unique opportunity to be visible to this highly engaged, dedicated group of professionals. Circulation 4,000 print copies (per issue / quarterly) The Specialty Coffee Chronicle 2015 Media Kit 1

3 EDITORIAL CALENDAR Issue No. 1 (March 2015) Are you Ready for Gen M? Each generation has unique traits and characteristics that unite it, and there has been a clear shift in coffee culture and habits as a generation of millennials gradually replaces previous generations in numbers and, it could be argued, influence. In this issue, The Chronicle takes a look at this transition and ponders what the future looks like for key players in the specialty coffee supply chain. Submit Artwork by: February 10, 2015 Issue No. 2 (June 2015) The Disappearing Coffee Farmer The challenges we face as an industry extend beyond ensuring excellence in roasting or beverage preparation to issues affecting the livelihoods of thousands of families around the world who depend on coffee to survive. In this issue, The Specialty Coffee Chronicle tackles issues of urbanization and migration, human rights, gender equality, farm worker rights, child labor, and education, taking a look at the current realities that must be addressed to prevent the mass exodus of coffee farmers to urban areas. Submit Artwork by: May 10, 2015 Issue No. 3 (September) Hot Commodity: Sustainability, Supply, and the Future of Specialty Coffee is a crop that exists at the mercy of mother nature s whims. The future of coffee, and the world in which we cultivate it, is dependent on our actions today. We must recognize our influence on the environment and work to mitigate this impact. The Chronicle will take a look at what s being done to address issues that span the supply chain, such as water conservation and waste management, as well as research projects that are underway through organziations such as World Coffee Research. Submit Artwork by: August 10, 2015 Issue No. 4 (December 2015) O Pioneers! Navigating a New Digital Landscape Cultivating a strong brand requires coffee companies to be aware of many factors that could potentially impact the perception of their business. In addition to engaging in ethical coffee sourcing practices and maintaining a staff of highly skilled, coffee-educated, service-oriented professionals, coffee companies are now faced with a digital reality that requires a different type of engagement with the coffee-loving community. Learn how technology is changing the specialty coffee frontier, and take a look at some of the innovators and influencers in this realm. Submit Artwork by: November 10, 2015 The Event (Issue No. 4 Supplement) The Event is the annual festival of coffee, where the industry gathers to celebrate extraordinary coffee and honors the people who work so hard to make specialty coffee, and our community, so special. In this supplement to Issue No. 4, we ll explore everything there is to do at The Event, and how you can get the most out of your time there. Advertising Rates for Print Edition Ad Space Size Price Half Page 7.7" x 5" $995 Full Page 8.5" x 11" $1,695 Half Page 8.5" x 5.5" $1,895 (Back Cover) Full Page 8.5" x 11" $2,995 (Inside Front Cover) 2 The Specialty Coffee Chronicle 2015 Media Kit

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5 PORTFOLIO Portfolio is a re-imagined hybrid of print & digital sponsored content advertising that takes your relationship with The Chronicle reader to a whole new level. As a Portfolio Collaborative Content partner, you are able to grow past a simple ad impression and develop an identity of industry thought leader, one who contributes to the success of your customers through creative knowledge sharing. Standard Portfolio Placement ($750) word description to be included in print and digital post Link back to your website Image to illustrate concept Seamless integration in the grid of articles and home page stories Lifetime listing under digital Portfolio collection Print edition listing on exclusive Portfolio page Premier Collaborative Content Series ($1500) word article developed by a subject matter expert within your company in conjunction with the SCAA editorial team. Link back to your website Image to illustrate concept Placement at top of home page for 1 month Seamless integration in the grid of articles and home page story collection Lifetime listing under digital Portfolio collection Print edition listing on exclusive Portfolio page Chronicle readers are interested in: Consumer engagement Sustainability Better business practices Entrepreneurship Issues at Origin Collaboration Marketing & Community Development The Portfolio Collaborative Content Series is a true content partnership that brings real value to your clients and customers, The Specialty Coffee Chronicle readers, through the gift of knowledge and experience. 4 The Specialty Coffee Chronicle 2015 Media Kit

6 PACKAGES Digital Only Packages List Price Package Banner + Button ad - 1 month on scaa.org/chronicle $1,550 $1,200 Banner + Button ad - 3 months on scaa.org/chronicle $3450 $3,100 Banner + Button ad - 6 months on scaa.org/chronicle $4100 $3,800 Print Plus Digital Packages List Price Package Print Plus Banner Ad - 1 month (1) full page print ad + 1 month banner ad on scaa.org/chronicle $2,695 $2,300 (1) 1/2 page print ad + 1 month banner ad on scaa.org/chronicle $1,995 $1,700 Print Plus Button Ad - 1 month (1) full page print ad + 1 month button ad on scaa.org/chronicle $2,245 $2,000 (1) 1/2 page print ad + 1 month button ad on scaa.org/chronicle $1,545 $1,300 Print Plus Banner Ad - 3 months (1) full page print ad + 3 month banner ad on scaa.org/chronicle $4,095 $3,800 (1) 1/2 page print ad + 3 month banner ad on scaa.org/chronicle $3,395 $3,200 Print Plus Button Ad - 3 months (1) full page print ad + 3 month button ad on scaa.org/chronicle $2,745 $2,500 (1) 1/2 page print ad + 3 month button ad on scaa.org/chronicle $2,045 $1,800 AD SPECIFICATIONS Print Edition The Chronicle has an 8.5 x 11 trim size. Please add a.125 inch bleed on all sides for full page ads and outside cover ads. We recommend a.125 inch safety from trim edge, or.25 inch from bleed edge. SCAA cannot edit or revise images, copy or html code-all deliverables must be sent sized exactly to specifications. Ad copy will not be reviewed or edited for misspellings, grammatical errors orpunctuation. If an image is sent sized incorrectly, it will be returned to the sponsor for correction prior to addition to the sites. SCAA retains the right to refuse ads that are deemed inappropriate or offensive. Send files as hi-res PDF, CMYK, all fonts embedded. (1) Full Page: Vertical, full color. Trim size 8.5 x 11. Add 1/8 bleed to all sides. (2) Outside Back Cover Half Page: Horizontal, full color. Trim size 8.5 x 5.5. Add 1/8 bleed to all sides except for top. (3) Interior Half Page: Horizontal, full color. 7.7 x 5. No bleed. Files may be sent by or contact SCAA representative for alternative uploading procedures. Digital Edition Please send digital artwork as a high resolution image file (.png,.jpg, or.tiff). For button ads, size artwork at 300 (w) x 250 (h) pixels. For banner ads, size artwork at 728 (w) x 90 (h) pixels. TO PURCHASE ADVERTISING: CONTACT: SUSAN GATES SGATES@SCAA.ORG SPECIALTY COFFEE ASSOCIATION OF AMERICA SCAA.ORG The Specialty Coffee Chronicle 2015 Media Kit 5