THE DOCTOR WILL SEE YOU NOW UNITED STATES ADVERTISING OPPORTUNITIES 2015

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1 THE DOCTOR WILL SEE YOU NOW UNITED STATES ADVERTISING OPPORTUNITIES 2015 Effective advertising opportunities BMJ is a world-leading general medicine journal. From internal medicine specialists, to neurologists and cardiologists, advertisers take advantage of BMJ s extensive presence in the healthcare market. ONLINE ADVERTISING The BMJ 2 BMJ specialty sites 3 Journals from BMJ 3 Contact us For additional information, or to reserve space, please contact: Jim Pattis: jpattis@cunnasso.com Kevin Dunn: kdunn@cunnasso.com Jim Cunningham: jcunningham@cunnasso.com Charlie Meitner: cmeitner@cunnasso.com Tel: (201) Fax: (201) Online rates & specifications 4 PRINT ADVERTISING The BMJ 5 Journals from BMJ 5 Print rates & specifications 5

2 ONLINE ADVERTISING THE BMJ THEBMJ.COM U.S. EDITION Description Ranked 4/150 in General and Internal Medicine 2 by Thomson Reuters, The BMJ is one of the world s leading general medicine journals. The editorial mission is to lead the debate on healthcare and to engage, inform, and stimulate healthcare professionals in ways that will improve outcomes for patients. Updated daily Updated daily, The BMJ online provides: A complete archive that includes every article since the journal published in 1840 Instant access to more than 400,000 articles Simple navigation that allows users to explore or find specific articles covering more than 300 topics Rapid responses an online debating forum that allows users to respond to articles and read others' comments Online-first articles that contain more content than what appears in print Why The BMJ online? High traffic volume 3.1 million page impressions a month from almost 1 million unique users 1 A significant amount of U.S. traffic each month 1, accounting for 23% of all site visitors An average of 278,922 unique visits 1 from U.S. physicians and healthcare professionals each month 322k U.S. geo-targeted ad impressions/ month 1 Reliable ad serving software ensures accurate delivery to your target audience. GEO-IP enables precise geographical targeting. Real Media and Open Adstream verifies delivery of advertisement inventory The BMJ online Established: 1840 Editor: Dr. Fiona Godlee Frequency: Daily Circulation: 991,987 unique users download 548,939 pages each month 1 Primary audience: Internal medicine specialists and healthcare professionals who work in general medicine Impact factor: Format: Responsive website provides an optimal viewing experience from any device. Individual and institutional subscriptions available; online access is free with a print subscription. Advertising options include: Leaderboard 728 x 90 pixels Mid-page unit 300 x 250 pixels Banner/leaderboard U.S. statistics at-a-glance Unique visits per month 383,755 1 Page impressions per month 677,323 1 Average time on site 2 min 16 sec 1 1. Google Analytics, January - July 2014 average Release of Journal Citation Reports Source: Thomson Reuters 2013 Citation Data Mid-page unit (MPU) U.S. Advertising Opportunities

3 BMJ SPECIALTY SITES BMJ specialty sites feature world-renowned content from The BMJ, BMJ Journals and other key journals on one easy-to-navigate webpage. Accessible through The BMJ online, these sites provide regularly updated content and links, serving as an invaluable clinical tool. ONLINE ADVERTISING Sole sponsorships available! Sites cover: 50,000 page impressions per month Cardiology Psychiatry Choose your exclusive ad space Link to multiple Web resources Unrestricted grant acknowledgement Complimentary sponsored alert to relevant specialty audience: Dementia Diabetes Gastroenterology Infectious diseases Respiratory medicine Rheumatology Osteoarthritis Surgery Advertising options include: 3 alerts over 6 months Multiple Sclerosis Stroke Sole sponsorship Features a banner ad or four lines of text at the top of the e-alert Geo-targeting available Neurology Oncology Leaderboard Mid-page unit JOURNALS FROM BMJ JOURNALS.BMJ.COM BMJ publishes approximately 50 journal titles, ranging from cardiology to neurology. Many of the journals are leaders in their fields, including Gut, Thorax, Archives of Disease in Childhood, Journal of Neurology, Neuroscience and Psychiatry and Annals of the Rheumatic Diseases. We also publish on behalf of learned societies in the United States including the American Diabetes Association (ADA) and The Society of NeuroInterventional Surgery (SNIS). All BMJ journals are published online and have significant U.S. traffic. Visit journals.bmj.com for a full listing. Advertising on the BMJ Journal sites allows you to target both the wider U.S. medical community and key specialties. Advertising options include: Leaderboard Banner Super skyscraper Expandable skyscraper U.S. Advertising Opportunities

4 ONLINE ADVERTISING Journals from BMJ statistics at a glance Website Primary audience U.S. unique visits per month U.S. page impressions per month Annals of Rheumatic Diseases ard.bmj.com Archives of Disease in Childhood adc.bmj.com British Journal of Ophthalmology bjo.bmj.com British Journal of Sports Medicine bjsm.bmj.com Gut gut.bmj.com Heart heart.bmj.com Journal of NeuroInterventional Surgery (JNIS) jnis.bmj.com Journal of Neurology, Neuroscience and Psychiatry jnnp.bmj.com Thorax thorax.bmj.com Rheumatologists 53,429 99,609 Pediatricians 55,770 97,361 Ophthalmologists 22,272 39,459 Sports physicians 48, ,120 Gastroenterologists 52,004 86,788 Cardiologists 31,217 59,869 Neurointerventionalists 3,532 12,074 Neurologists 113, ,089 Respiratory medicine specialists 44,142 70,863 Source: Google Analytics, January - July 2014 average Please ask an advertising sales representative about statistics for any other BMJ Journal. ONLINE RATES & SPECIFICATIONS Rates Specifications Format Pixels CPM* Leaderboard 728 x 90 $65 MPU (Mid page unit) 300 x 250 $70 Skyscraper 160 x 600 $65 File type File size Deadline of receipt of material GIFs (animated preferred) and Rich Media accepted, subject to production clearance Up to 50kb 5 working days prior to publication Super skyscraper 160 x 600 $65 Expandable skyscraper 160 x 600 x 240 $75 Please note: Advertisements are accepted subject to availability and BMJ approval. * CPM is the abbreviation for cost per 1,000 impressions, which refers to the number of times your advertisement is seen or downloaded onto a specific page. U.S. Advertising Opportunities

5 PRINT ADVERTISING THE BMJ & JOURNALS FROM BMJ Journal Primary audience Circulation Frequency The BMJ International PLEASE NOTE: The BMJ Clinical Research and General Practice editions reach 100k+ readers. Ask your sales rep for details. Internal medicine specialists 12,000 Weekly Annals of Rheumatic Diseases Rheumatologists 11,660 Monthly Archives of Disease in Childhood Pediatricians 12,600 Monthly British Journal of Ophthalmology Ophthalmologists 835 Monthly Gut Gastroenterologists 3,105 Monthly Heart Cardiologists 1,300 Bi-weekly Journal of NeuroInterventional Surgery (JNIS) Neurointerventionalists 1, issues/year Journal of Neurology, Neuroscience and Psychiatry Neurologists 1,000 Monthly Thorax Pulmonologists 2,900 Monthly Please ask an advertising sales representative about statistics for any other Journal from BMJ. PRINT RATES & SPECIFICATIONS The BMJ International BMJ Journals Specifications Quarter page 4-color $3,700 4-color $1,310 Size - 4-7/8" x 3-1/2" mono $1,980 mono $850 Half page 4-color $4,940 4-color $2,480 Horizontal - 4-3/4" x 7-3/8" Vertical - 9-1/2" x 3-1/2" mono $3,700 mono $1,240 Full page 4-color $6,430 4-color $3,170 Bleed /4" x 8-1/2" Trim - 11" x 8-1/4" Live area - 9-1/2" x 7-3/8" mono $4,940 mono $1,770 Double-page spread 4-color $12,360 4-color $6,340 Two single, full-page PDF files Left and right-hand page Allow 3/8" gutter bleed mono $7,430 mono $3,580 (3/16" on each side) Please note: Advertisements are accepted subject to availability and BMJ approval. U.S. Advertising Opportunities

6 Advancing the practice of healthcare worldwide Sharing the newest ideas, opinions and data. Developing tools to make information accessible and useful. Assisting medical professionals with their ongoing cme. Challenging convention. That s what BMJ does. We have been doing it since Healthcare is increasingly global, but patients are individuals just like you and me, often with families and responsibilities. So whether medical professionals are prescribing drugs, allocating budgets or planning rotations, their decisions affect peoples lives. BMJ is committed to giving medical professionals, organizations and governments everything they need to get these decisions right. Drawing on our rich heritage of forward thinking, we ll do all we can to improve the experiences and outcomes of all those individuals who at some time or other become patients. Tim Brooks Chief Executive Officer BMJ CONTACT US For additional information, or to reserve space, please contact: Jim Pattis: jpattis@cunnasso.com Kevin Dunn: kdunn@cunnasso.com Jim Cunningham: jcunningham@cunnasso.com Charlie Meitner: cmeitner@cunnasso.com Tel: (201) Fax: (201) bmj.com BMA House, Tavistock Square, London WC1H 9JR, UK U.S. Advertising Opportunities