CMAJ 2016 PRINT AND DIGITAL EDITION MEDIA KIT MEDICAL KNOWLEDGE THAT MATTERS. Medical knowledge that matters

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1 CMAJ 2016 PRINT AND DIGITAL EDITION MEDIA KIT MEDICAL KNOWLEDGE THAT MATTERS Medical knowledge that matters 3631

2 2016 PRINT AND DIGITAL EDITION MEDIA KIT CMAJ CMAJ showcases innovative research and ideas aimed at improving health for people in Canada and globally Original peer-reviewed research Only Canadian medical journal to be featured regularly in Canada s top media. More practice-related content Thought-provoking editorials Over 100-year history as Canada s leading medical journal Ranked in the top 10 general medical journals in the world by impact factor (a measure of how often content is referenced by other scientific journals [Thompson ISI]) Medical Journals reach over 91% of general practitioners every month. CMAJ reaches more GPs and specialists than any other publication. PMB MMS, 2013 * * Print Measurement Bureau, Medical Media Study,

3 MEDICAL KNOWLEDGE THAT MATTERS CMAJ CMAJ IN PRINT AND DIGITAL CMAJ is sent to more Canadian physicians than any other medical publication in Canada. (approx. 81,000 guaranteeing 41% more reach than other medical publications) COMPARATIVE CIRCULATION CMAJ The Medical Post 47,000 Canadian Jrl of CME 38,399 Diagnosis 38,399 Doctors Review 41,551 Canadian Family Physician 29,553 Source: CCAB and AAM 81,083 (incl. students and residents) CMAJ has the most comprehensive circulation to Canadian medical students and residents our young members have the benefit of receiving CMAJ in print or in digital format. Your ad message is prominently displayed in both formats at one price. CMAJ is an indexed journal through PubMed and PubMed Central, the online databases hosted by the National Library of Medicine (the world s most comprehensive database of medical information). Indexing provides a guarantee of permanent archiving, the key to attracting quality authors and physician readership. CMAJ is an international forum that allows many Canadian medical researchers to publish their findings to a worldwide audience. Every issue of CMAJ features Editorials and commentaries Canadian and international medical news Practice articles helping doctors stay up-to-date Original research Evidence-based reviews Analyses and Humanities Mainpro M1 credits for reading Practice articles in each issue of CMAJ The CMAJ is an accredited provider of Mainpro M1 credits and the CMA can transfer those credits directly to the College of Family Physicians of Canada. Credits are mandatory to maintain a physician license an important benefit for CMA membership 3

4 2016 PRINT AND DIGITAL EDITION MEDIA KIT CMAJ READERSHIP Medical Media Study highlights We re #1! CMAJ ranks number 1 in readership when measured against all other general medical publications in these key physician segments: English Canada #1 Total Physicians #1 Internal Medicine #1 Cardiology #1 Total Specialists #1 Other Specialists #1 Female Physicians #1 GP + Cardiology #1 GP + Internal Medicine #1 GP + Other Specialists #1 GP + Internal Medicine/ Cardiology #1 <5 Years in Practice #1 Use New Drug Before Release #1 Early Adopters #1 No See Docs #1 Hard-to-See Docs #1 See Reps in Person per Month Zero Times CMAJ continues to outrank ALL other measured medical publications in Total Physician readership year after year (#1 for 13 consecutive years). CMAJ dominates in total Specialist readership, reaching 20% more readers than any other medical publication. Only journal delivered to over 20,000 students and residents and thousands of non MMS-measured specialties Eight insertions in CMAJ will reach over 80% of GP/FMs in English Canada. Print Measurement Bureau, Medical Media Study,

5 MEDICAL KNOWLEDGE THAT MATTERS CMAJ Four-colour advertising rates SIZE 1X 12 X 24 X 48 X B/W FAIR BALANCE 1 page $ 8,335 $ 7,920 $ 7,520 $ 6,950 $ 1,915 2/3 page $ 7,085 $ 6,730 $ 6,390 $ 5,905 $ 1,845 1/2 page V/H $ 6,165 $ 5,860 $ 5,565 $ 5,140 $ 1,520 1/3 page V/H $ 5,420 $ 5,150 $ 4,885 $ 4,520 $ 1,185 DPS $ 12,940 Ad specs Binding: Perfect Bootlug Trim 7 x 1 5/8 Bleed No Bleed Live 7 x 1 5/8 1/3 page horizontal Trim 8 1/8 x 3 5/8 Bleed 8 3/8 x 3 7/8 Live 7 x 3 1/3 page vertical Trim 2 5/8 x 10 7/8 Bleed 2 7/8 x 11 1/8 Live 2 1/4 x 9 1/2 1/2 page horizontal Trim 8 1/8 x 5 7/16 Bleed 8 3/8 x 5 11/16 Live 7 x 4 5/8 1/2 page vertical Trim 4 1/16 x 10 7/8 Bleed 4 5/16 x 11 1/8 Live 3 3/8 x 9 1/2 2/3 page vertical Trim 5 3/8 x 10 7/8 Bleed 5 5/8 x 11 1/8 Live 4 5/8 x 9 1/2 Full Page Trim 8 1/8 x 10 7/8 Bleed 8 3/8 x 11 1/8 Live 7 x 9 1/2 Double-page Spread Trim 16 1/4 x 10 7/8 Bleed 16 1/2 x 11 1/8 Live 7 x 9 1/2 (on each full page) Bootlug positions Table of Contents #1 $ 3,915 (4 X 1) Table of Contents #2 $ 4,530 (7 X 1 5/8) Earlug position Masthead page $ 2,270 (1 1/2 X 3 3/4) Preferred positions 4-colour only Front cover tip-on (supplied) $ 15,950 Inside front cover $ 9,895 Inside front cover DPS $16,575 Inside back cover $ 8,920 Outside back cover $ 10,190 Front half-page overcover $ 9,285 Inside front cover gatefold (3 pgs) $29,000 ISSUE DATE AD/MATERIAL DEADLINE Jan 5/2016 Dec 9/2015 Feb 2 Jan 6/2016 Feb 16 Jan 20 Mar 1 Feb 3 Mar 15 Feb 17 Apr 5 Mar 9 Apr 19 Mar 23 May 17 Apr 20 June 14 May 18 July 12 June 15 Aug 9 July 13 Sept 6 Aug 10 Sept 20 Aug 24 Oct 4 Sept 7 Oct 18 Sept 21 Nov 1 Oct 5 Nov 15 Oct 19 Dec 6 Nov 9 Supplied advertising inserts 2 pages $7,775 Full circulation 4 pages $15,450 Full circulation 2 pages $6,500 PER GP, Specialist or Regional split 4 pages $12,350 PER GP, Specialist or Regional split Requirements: Full page and/or fractional page inserts are acceptable. Polybags may be required for mailing. Single-leaf inserts; 80lb maximum is allowable. Multiple-page inserts; 70lb maximum is allowable, to be supplied folded. All inserts to be supplied untrim med. Other types of insert stock subject to publisher s approval. Perforating, embossing and die-cutting permitted, provided they do not alter outside dimensions of insert. Polybag outserts available upon request 5

6 2016 PRINT AND DIGITAL EDITION MEDIA KIT CMAJ Advertising Sales Blair Graham Director, Media Sales Tel: Cell: or Trish Sullivan Sr. Advertising Sales Rep. Tel: Cell: TECHNICAL SPECIFICATIONS Display Advertising: PDF Export Settings: Payment information Commission Agency commission of 15% allowed to recognized agencies only. Payment All invoices are payable to Canada Inc., a wholly owned subsidiary of the Canadian Medical Association. Advertising agencies and advertisers are jointly and severally responsible for payment of invoices. The publisher reserves the right to charge interest at 1.5% per month (18% per annum) on accounts unpaid after 30 days. Production Enquiries Insert and shipping enquiries, display advertising material and billing David Bertrand Coordinator, Display Advertising david.bertrand@cma.ca x Alta Vista Drive Ottawa ON K1G 5W8 Publisher Glenda Proctor glenda.proctor@cma.ca x2154 Trademarks of the Canadian Medical Association used under licence. 6