Portfolio of services Date of preparation June 2013

Transcription

1 Contact Doctors.net.uk For more information on how your products or services may benefit from Doctors.net.uk s ability to reach and engage doctors, contact patrick.kearns@mess.doctors.org.uk +44 (0) Audited by: 63,332 Active monthly Doctor Accounts (Nov 2012) Members of: Printed on Cyclus Offset, an uncoated offset paper, surface sized, produced from 100% recycled fibres. Printed with vegetable based inks Part of the M3 group of companies Portfolio of services Date of preparation June 2013

2 At a glance Just read three threads where GPs have asked questions and replies have been given by consultants in the field within minutes. What a resource! John Leigh, GP partner/principal Doctors.net.uk Networks in Health Market insight Arms-length education edetailing & branded content content hosting solutions page 2 page 6 page 8 page 10 page 12 page 14 ClinAlert And ClinTalk Content licensing Advertising Services Recruitment advertising Mobile 1 page 16 page 18 page 20 page 30 page 32 1

3 Doctors.net.uk overview Member activity Doctors.net.uk overview Doctors.net.uk is the UK s largest and most active professional online network of doctors. Top 20 specialties (by unique doctors) Member activity Doctors access a range of services throughout their working day, with 87% using 3 or more services every month. Unique doctors per 30 days by service Specialty Total membership Unique doctors per 30 days Unique doctors per 90 days Estimated NHS population % NHS POPulation as Active 90 General practice 56,800 15,775 18,989 43, % General surgery 11,577 4,434 5,071 6, % Paediatrics 11,514 4,069 4,672 7, % General (internal) medicine 11,003 3,718 4,371 7, % Anaesthetics & ITU (dual accreditation) 12,184 3,419 3,983 9, % Emergency medicine 8,489 3,076 3,795 4, % Trauma & orthopaedic surgery 7,501 2,573 2,969 4, % General psychiatry 10,956 2,444 2,924 7, % Obstetrics and gynaecology 7,421 2,187 2,509 4, % Radiology 3,887 1,297 1,474 2, % Cardiology 3,463 1,160 1,326 2, % Geriatric medicine 3,476 1,155 1,360 2, % Respiratory medicine 2, ,060 1, % Gastroenterology 2, , % Ophthalmology 3, ,010 1, % Urological surgery 2, , % Oncology 1, , % Acute internal medicine 2, , % Otolaryngology (ENT) 2, , % Endocrinology and Diabetes Mellitus 1, , % Web Tablet Mobile Since Doctors.net.uk s launch in 1998, over 199,000 doctors have become members and over 45,000 doctors log in every day. Education Homepage ,940 15,935 55,352 Forum Jobs Campaigns 14,689 21,008 45,379 Library News Search 17,566 28,533 28,533 Activity data 100% GMC-authenticated doctors >199,000 members 63,332 doctors log in per month* 22 sessions per doctor per month >16 minutes spent per doctor per session 5 services used per doctor per month *ABC audit November 2012

4 Targeting and reporting What s new on Doctors.net.uk Targeting and reporting What s new on Doctors.net.uk Extensive profiling of all members allows Doctors.net.uk to tailor message delivery within a trusted and highly professional medical environment. This ensures clients see the best return on investment and members see information that is useful and most relevant to their specialty. Available targeting and reporting options include: Specialty Sub-specialty Special interest Geography (brick level) Seniority Payor status Dispensing practices Crossmatched target list (One-Key IDs) Behavioural data Apps Medical Quiz lite and premium launched (Gamification) Content development Cancer Insight Centre re-launched, Jobs area re-launch, News area re-launch, launch of the Careers Centre Education Royal College of General Practitioners (RCGP) accreditation of ecme modules Traffic ABC audit showing 63,300 authenticated doctors per month and 46,000 authenticated doctors per day peak traffic Product development Content licensing now available, launch of ClinAlert and ClinTalk, launch of solus services, launch of hosted content solutions, improvements in Medical Payor and Commissioning Lead profiling International Addition of new Networks in Health partners covering markets in Canada, Ireland, Russia, Turkey and Belgium 4 5

5 Introducing Networks in Health The alliance Introducing Networks in Health The alliance Doctors.net.uk founded the Networks in Health alliance in 2011 to deliver global client communications and research programmes through local, authenticated doctor communities. Since its inception in 2011, the network has expanded to include over 2,040,000 physicians in 30 markets. Our approach ensures all programmes are tailored to the relevant market and are able to draw on the expertise of each community whilst delivering a single point of contact and centralised, like-for-like reporting across all markets. Local promotion Local execution Central planning and management framework Local adaptation mdlinx.com MDbriefcase.com medcenter.com medilearning.ie doctors.net.uk terve.fi meduniverse.se coliquio.de ivrach.com medigate.net m3.com total Reach: 2.04 million Europe total Reach 760,000 Europe Primary Care Reach 185,000 Europe Secondary Care Reach 575,000 Think global, act local Local expertise and know how medcenter.com Medcenter service is available across all countries in Latin America mediquality.net Mediqaulity service is available in Belgium, Luxemburg and Netherlands medcenter.com egora.fr medonline.at drportal.hu doktorsitesi.com e-healthspace.com.au/ MDbriefcase.com Rest of world Reach 1.28 million Rest of world Primary Care Reach 350,000 Rest of world Secondary Care Reach 930, Counts correct at time of publication

6 Market insight powered by medeconnect Healthcare Insight 38% of Doctors.net.uk members are opted in to receive market research invites Market insight Powered by medeconnect Healthcare Insight 6,371 physicians completed a survey during 2012 Monthly omnibus with 1,000 regionally representative GPs Market insight is essential to any communications programme regardless of product life cycle. Doctors.net.uk and its market research arm, medeconnect Healthcare Insight, can provide a full range of consultative and market research activities designed to support your brand objectives. Available programme types Member behavioural data analysis Member advisory panel and specialist adviser consultation Positioning development and testing Market segmentation Market access and payor research Ad development and testing Message and e-detailing testing Launch monitoring and growth tracking Life cycle management Scenario planning 16 9 The largest and most active pool of authenticated doctors in the UK Community based research provides a wider and more representative pool of verified and opted-in physicians for market research, removing geographical constraints enhancing the quality of the research you conduct and reducing overall cost medeconnect is able to offer both pre and post campaign research to first optimise your key messages and then fully measure the impact of client communications programmes within Doctors.net.uk A highly experienced team of healthcare researchers will ensure you achieve your goals and help you navigate the changing NHS landscape More haematologists use general medical websites from pharma companies than rheumatologists. More oncologists download medical apps than haematologists. Haematologists are more likely to look for clinical papers every day than psychiatrists. Oncologists are more likely to have accessed an edetail in the past year than psychiatrists. Hepatologists are more likely to use online forums than haematologists. medeconnect s medesource will assist you in targeting the correct medium for your audience as shown by the examples above (from our UK data).

7 Arms-length education driving behaviour change Arms-length education Driving behaviour change Doctors.net.uk has provided online CME for over 10 years and has delivered modules on over 450 different topics. Clients are able to support CME on an arms-length basis to improve physician knowledge in a therapy area. Available education types ecme modules ecme Learning Needs Analysis Conference highlights Guideline reviews Association of your organisation or brand with key specialist disease and therapy knowledge Doctors.net.uk education is proven to influence physician practice across multiple therapy areas in primary and secondary care delivering behaviour change in therapy areas of interest to your organisation Independent authoring by leading experts ensures your organisation is seen to support independent high-quality medical education Greater ROI through market-leading completion rates by GMC-authenticated doctors results in greater levels of measurable change in clinical practice than through other channels ecme module ecme Learning Needs Analysis All modules are accredited by Doctors.net.uk and RCGP (GP modules only) with additional UK or EU accreditation available on request Over 20,000 doctors completed online education in the last 12 months 70% of doctors say they will change their practice after taking a module Over 1 million hours of CPD have been awarded to date Average lead time 12 weeks Conference highlights 11

8 edetailing & branded content delivering target customer engagement edetailing & branded content Delivering target customer engagement Doctors.net.uk provides a range of bespoke edetailing and branded content which has been extensively usability tested and optimised to influence physicians prescribing decisions and complement sales force activity. Available programme types Self-directed web detailing Diagnosis aids/toolkits branded microsites Patient case studies KOL webcasts Ask the Experts Clinical paper summaries NICE guidance algorithm/summaries Mythbuster Greatest reach of any channel in the UK for authenticated doctors Delivering your content within a highly trusted and secure medical environment greatly improves the number of doctors who will view the campaign targeting physicians by specialty, geography or crossmatched target list ensures you are only reaching your target customers integrated content development and traffic driving strategy provides efficiency savings and joined-up marketing activity Live programme analysis and campaign impact assessments fully measure performance and allow for real time campaign optimisation Content can be provided by a third party (please see content hosting solutions for full details) Self-directed web detail KOL webcast Over 16,000 requests for further information or rep visits were made by doctors in % of estimated NHS population, across all specialties, interacted with sponsored campaigns in % of the active Doctors.net.uk membership interacted with at least 10 sponsored campaigns in 2012 Average lead time 8 weeks Case study 13

9 Content hosting solutions your content in a trusted environment Doctors.net.uk works in partnership with creative, communications and medical education agencies to promote existing assets to our members and provide unrivalled reporting capabilities. Makes best use of existing assets developed by your agency of record Leverages the excellent reach and reporting capabilities of Doctors.net.uk DOCTORS.NET.UK MEMBERS NON-MEMBERS Content hosting solutions Your content in a trusted environment Doctors.net.uk hosting Content sits within Doctors.net.uk server Agency supplies finished HTML Doctors.net.uk implements tracking and provides reporting Self hosting Full authenticated audience brand association with a trusted information source for doctors Maintains control of the asset by hosting on your own server Average lead time 4 weeks LOGIN Targeted promotion Content sits within agency or client server but within a Doctors.net.uk branded frame Full tracking and authentication of doctors viewing content from Doctors.net.uk via a data handshake Drive traffic to the asset via other channels +API +API Detailed reporting by specialty helps you understand engagement beyond clicks and impressions All campaigns benefit from , site banner and homepage promotion to the audience of your choice Doctors.net.uk has been hosting agency built creative since 2009 Reporting Profile information and activity Includes Doctors.net.uk header and footer Reporting Activity Self hosting with channel access and branding workflow 15

10 ClinAlert and ClinTalk fast, targeted message delivery ClinAlert precisely delivers important information about your product to your target doctors, including SPC changes, supply chain issues and on-formulary messages. Fast and easy to distribute pre-approved messages/alerts All content is hosted within Doctors.net.uk allowing for detailed reporting ClinAlert and ClinTalk ClinTalk presents your latest video and slide content within Doctors.net.uk in an easily digestible format, ensuring you maximise the exposure of existing assets. integrated site and advertising strategy to drive traffic target by specialty, geography or crossmatched target list Average lead time 2 weeks ClinAlert Fast, targeted message delivery Available programme types SPC changes alert On-formulary alert Meeting highlights video PPT presentation ClinTalk Since launch, over 10,000 doctors have viewed ClinAlerts Average time spent 66 seconds per user Average CTR 6% 17

11 Content licensing enhancing your site Content licensing Doctors.net.uk provides a range of high-quality medical content that can be licensed to client websites to improve engagement. Available content types ecme modules ecme Learning Needs Analysis Medical news Journal news Fast, easy and cost-effective way to use independent, pre-approved content for your own websites/microsites Has the Doctors.net.uk brand seen as a trusted provider of education and news content Live performance reports are available for all modules and LNAs, allowing you to be confident that they will meet your and your customer s objectives Heading 1 Panel colour Heading 2 Rule colour Link colour Bold text Enhancing your site Removes the need to invest in expensive content management systems with full support from Doctors.net.uk s development team and extensively tested software Bullets A full range of reports allows you to really understand your target customer s learning needs and knowledge gaps, which can be fed back to sales and marketing teams to improve your value proposition Buttons Over 70 ecme modules available, covering both primary and secondary care Modules have an average score for satisfying objectives of 96% All modules are independently authored by leading experts in their field Average lead time 2 weeks Licensed ecme module showing customisation available 19

12 CPM campaigns driving brand awareness Banner advertising utilising a selection of IAB standard ad formats charged on a cost per 1,000 ads served (CPM) basis. targeting by member profile prevents wasting impressions on non-target doctors Leaderboard 728 x 90 CPM campaigns Available programme types brand awareness event promotion traffic driving Maximum of 2 ad units per page ensures you are only competing with one other advertiser at any one time Paying per 1,000 impressions enables additional measures such as impressions per doctor and share of voice to be taken into account MPU 300 x 250 Skyscraper 160 x 600 Driving brand awareness Multiple click-throughs can be accommodated to take doctors directly to relevant information within websites, thus improving conversion rates Doctors.net.uk Medical News Average lead time 72 hours Skyscraper 160 x ,000 doctors log in to Doctors.net.uk every day Doctors spend over 4 hours a month on non- pages of Doctors.net.uk All campaigns are targeted to member profiles Doctors.net.uk Journal News 21

13 DoctorClicks (CPC) driving guaranteed authenticated traffic DoctorClicks (CPC) Driving guaranteed authenticated traffic Textual advertising within the clinical bulletin and across the site charged on a cost-per-click (CPC) basis. Available programme types Traffic driving Event registration Paying per click means you only pay for those doctors who want to engage there and then with your brand Simple textual adverts can be signed off quickly and adjusted to your specific requirements as opposed to centrally approved display creative Pre-agreed monthly click and spend targets ensure you never exceed your budget Please note: the first click cannot be to a registration page; clicking to a splash page is permitted. Single signon and seamless authentication are available on request. Average lead time 1 week Doctors.net.uk clinical bulletin The clinical bulletin is ed to 80,000 members each week The average click-through rate for the clinical bulletin mailing is 28% Member profile data is used to create personalised mailings with targeted information 23

14 Specialist updates engaging a specific audience Specialist updates Exclusive banner advertising within our range of tailored specialist updates sent to specialists and GPs who have opted in to receive them. Available programme types Association with clinical content Brand awareness Traffic driving exclusive ad positions ensure you have ownership of the e-newsletter content targets specialists and GPs interested in a therapy area simultaneously, thus reducing duplication of effort and delivering budget savings High average CTR ( %) delivers maximum ROI for your campaign Average lead time 1 month Leaderboard 728 x 90 Engaging a specific audience Leaderboard 728 x 90 Doctors.net.uk General Practice Update Eight monthly/bi-monthly/quarterly specialist updates are available to members 37,000 members have opted to receive at least one specialist update The updates have an average open rate of 29% 25

15 Solus s exclusive promotion for your product or service Solus s Exclusive promotion for your product or service Bespoke HTML mailers sent to authenticated doctors who have logged into the site in the last 180 days. Available programme types Product launch New indication Service/ event promotion Client content is seen as coming from Doctors.net.uk with a branded header and footer, thereby improving conversion rates Mailings are only sent to doctors logging in within 180 days which ensures all profile data is accurate including address Pay only for delivery, with invoicing dependent on the number of s successfully delivered Performance reports are provided as standard allowing for ROI measurement Average lead time 1 week ClinAlert Direct Solus s Solus s have an average CTR of over 0.5% Over 80,000 doctors can be mailed - all of whom have logged in within 180 days Solus s have an average open rate of over 20% 27

16 Disease awareness campaigns support best practice Disease awareness campaigns Support best practice Sponsorship of our disease awareness campaigns which highlight current clinical practice, therapies, the latest research or other topical issues in a particular disease area. Available programme types Diabetes Week National Thrombosis Week Breast Cancer Awareness Month Lung Cancer Awareness Month World AIDS Day Bespoke awareness events on request Further associate your organisation with a specific disease area improve general company awareness and trust among UK doctors raise awareness of a condition among GPs and specialists simultaneously Average lead time 1 month Doctors.net.uk runs 5 8 disease awareness campaigns each year to coincide with national awareness events The average number of page impressions for peer-written disease awareness reviews is 2,500 Disease awareness reviews are rated highly by members, receiving an average of 4 out of 5 stars Doctors.net.uk login page 29

17 Recruitment advertising delivering high-quality candidates Recruitment advertising Delivering high-quality candidates The medical recruitment advertising service from Doctors.net.uk delivers flexible staffing solutions for both UK and global clients. Whether you are looking to advertise a vacancy or increase your brand exposure to an active doctor audience, Doctors.net.uk is the only place to advertise. Available programme types Brand awareness campaigns Job adverts Display advertising Sponsored career articles Client feedback regularly indicates highquality applications from only GMCauthenticated doctors Controls recruitment costs by engaging only with doctors that meet your recruitment needs reaches active and passive job seekers, ensuring a wider pool of accessible candidates Ability to reach doctors across 84 specialties increases the exposure of hard-to-fill vacancies over 75,000 active members means you can increase your database of candidates Leaderboard 728 x 90 Skyscraper 160 x 600 Average lead time 72 hours Doctors.net.uk jobs area is used by 28,553 doctors each month In 2012 it attracted more than 68,000 unique doctors across primary and secondary care In 2012 there were over 5,600 tracked applications Job board

18 Mobile your brand at doctors fingertips Mobile Your brand at doctors fingertips Doctors.net.uk provides a range of standalone apps and a mobile enabled website which can carry banner advertising or sponsorship. Available apps include Medical News Conference Highlights Medical Quiz Target doctors on the move Associate your brand with an innovative platform and the latest medical content Perfect for driving mobile traffic or app downloads with ads linking directly to the itunes app store Choice of banner formats and sponsorship packages Over 61,000 downloads of the Medical News app Over 2,200 downloads of the Medical Quiz Lite app Over 2,000 downloads of the Conference Highlights app Doctors.net.uk Medical Quiz, Conference Highlights and Medical News apps on a mobile device 33