Nuclear Medicine Medical Billing and Advertising

Transcription

1 ADVERTISING OFFICE: Steve Klein Phone: Contact Steve Klein at or for additional information Page 1

2 Demographics and Studies SNMMI Member Demographics SNMMI strives to be a leader in unifying, advancing and optimizing molecular imaging, with an ultimate goal of improving human health. With 17,000 members worldwide, SNMMI represents nuclear and molecular imaging professionals, all of whom are committed to the advancement of the field. PERCENTAGE WORKPLACE ENVIRONMENT 32.0% Non University-Affiliated Hospital/Medical Center 30.1% University-Affiliated Hospital/Medical Center Other University (No Patient Care) Private industry Non University- Affiliated Hospital/Med ical Center 19.0% Office-Based/Private Practice 8.6% Other 7.9% Private Industry 2.4% University (No Patient Care) Office- Based/ Private Practice University- Affiliated Hospital/ Medical Center PERCENTAGE AREA OF SPECIALTY 44% Nuclear Medicine/ Nuclear Medicine Technology 9% Cardiology Other Nuclear Medicine/ Nuclear Medicine Technology 8% Radiology 39% Other Radiology Cardiology PERCENTAGE GEOGRAPHIC DISTRIBUTION United States 87% United States 3% Canada 10% International International Canada Page 2

3 JNM/JNMT Print Advertising JNM Print Reach: 6,000 Every month, JNM brings readers around the globe peer reviewed clinical investigations, basic science reports, continuing education articles, book reviews, employment opportunities, and updates on rapidly changing issues in practice and research. JNM s impact factor and immediacy index consistently rank among the highest of all medical imaging journals. 73% of survey respondents keep their print issues for 1 year or more 39% of survey respondents indicate they have been influenced by print advertisements in JNM BONUS DISTRIBUTION January: SNMMI Mid Winter Meeting May: Pre Annual Meeting issue June: Annual Meeting issue November: RSNA Annual Meeting issue JNM RATES RATES Frequency 1 page ½ page 1 $3,029 $1,828 4 $2,896 $1,610 6 $2,806 $1, $2,549 $1,452 4 color additional $2,404 Digital Newsline Average audience: 17,000 SNMMI members This digital newsletter, sent monthly in an eblast accompanies the News section of The Journal of Nuclear Medicine in an interactive format. These s average a 21% open rate and 8% forward rate. Dimensions Cost Leaderboard Contact Steve Klein at sklein@snmmi.org or JNMT Print Reach: 2,500 Every quarter, JNMT brings readers around the globe peer reviewed articles focused on quality assurance, radiation safety, and the clinical applications of nuclear medicine. The only peer reviewed publication dedicated to nuclear medicine technology VOICE approved articles for CE credit BONUS DISTRIBUTION March: Pre Annual Meeting issue June: SNMMI Annual Meeting issue JNMT RATES BW RATES Frequency 1 page ½ page 1 $1,734 $1,034 4 $1,538 $976 COLOR RATES` Color/position Cost 4 color additional $2,339 PREMIUM POSITION RATES Color Cost Back cover B/W rate + 50% Inside front cover B/W rate + 25% Page 1 or Page 2 B/W rate + 25% SPECIFICATIONS (JNM/JNMT) Keep live matter at least ½ from the trim and binding edges. Journals are perfect bound. For spreads and inserts please allow 1 /8 for grind off in the gutter. MECHANICAL SPECIFICATIONS Type Trim size Bleed page Full page ½ horizontal Dimensions 8¼ width 10⅞ depth 8¾ width 11⅛ depth 7 width 10 depth 6 ⅞ width 4¾ depth Contact Steve Klein at sklein@snmmi.org or fo r additional information Page 3

4 JNM/JNMT Print Advertising RECRUITMENT ADVERTISING Display recruitment ads in JNM and JNMT also receive a free 30 day post within the SNMMI online Career Center. To place a recruitment ad, please your ad copy (for line ads or ads to be typeset by SNMMI) or final pressready PDF to sklein@snmmi.org. RATES JNM 1 page ½ page ¼ page $2,490 $1,658 $1,236 JNMT 1 page ½ page ¼ page $1,257 $781 $626 LINE ADVERTISEMENTS JNM: $48 per line (approximately 45 characters per line) JNMT: $38 per line (approximately 45 characters per line) CLOSING DATES JNM: Reservations are due on the 12th of the month prior to the issue month. Advertising materials are due on the 18th of the month prior to the issue month. JNMT: Reservations are due on the 12th of the month prior to the issue month. Advertising materials are due on the 18th of the month prior to the issue month. INSERTS JNM and JNMT accept advertising inserts and outserts. For more information, contact the Associate Director, Advertising and Print, at COMBINATION INCENTIVE PROGRAM Advertising in JNM and JNMT may be combined for frequency discount. Reserve 3 or more print ads in JNM and JNMT and receive a free digital banner ad (based on availability). Advertise in print JNM and alerts and receive 20% off alerts (based on availability). ADDITIONAL MARKETING OPPORTUNITIES* Belly band $10,300 (includes placement + printing) Blow ins $4,500 Cover tip $6,000, plus manufacture of $1,300 Cover sticker $6,000 (includes placement, printing) Fold out/bookmark Gatefolds $15,900 Outsert $10,300 Larger units, gatefolds, tip ins, outserts: Rates upon request *Non cancellable Page 4

5 SNMMI Meetings Advertising SNMMI Annual Meeting Program Book Reach: 5,000 The Annual Meeting Program Book provides attendees with a complete snapshot of the Annual Meeting, including all session listings and locations, exhibitor information, news, events, networking opportunities, and more. The Program Book is the must have resource for anyone attending the meeting. RATES Color/position Cost 1 page, 4c $5,750 1 page, bw $4,500 Back cover, 4c $7,995 Cover 2, 4c $6,975 Page 1, 4c $6,950 SNMMI 2016 Annual Meeting App The SNMMI 2016 Annual Meeting app offers exclusive sponsorship to just one SNMMI Annual Meeting corporate supporter. The SNMMI 2015 Annual Meeting App sponsor received over 195,000 banner impressions. We expect banner impressions to increase for the SNMMI 2016 Annual Meeting app. SNMMI Mid Winter Meeting Program Book Reach: SNMMI provides a Mid Winter Meeting Program Book to all attendees. EDITORIAL CONTENT Ideal for generating additional exposure for your exhibit, the Mid Winter Meeting Program Book includes meeting information, course and session information, presenters, abstracts, and a matrix. Premium positions are available. RATES Color/position Cost 1 page, 4c Contact Steve Klein at Back cover, 4c sklein@snmmi.org or banner to appear on most pages of the app, including the start page. Sponsor can rotate up to 3 banners within the app. Sponsor has the option to send out 1 daily push notification per day during the annual meeting. Sponsor recognition on all SNMMI marketing pieces promoting the annual meeting app, including signage at the meeting. PRICE: $15,000 for full term April September Contact Steve Klein at sklein@snmmi.org or for additional information Page 5

6 Journal Website Advertising JNM Online (jnm.snmjournals.org) Portal to the digital content of The Journal of Nuclear Medicine. All 17,000+ SNMMI members subscribe to JNM Online. In addition, JNM content reaches a large body of nuclear medicine professionals as well as referring physicians and others seeking the latest research on nuclear medicine and molecular imaging through institutional and individual subscriptions, multisite licenses, and aggregated databases. JNMT Online (tech.snmjournals.org) Portal to the digital content of the Journal of Nuclear Medicine Technology. Beginning in 2016, all 17,000+ SNMMI members will subscribe to JNMT Online. WEBSITE USAGE In 2015, JNMT Online averaged 15,000 monthly page views. WEBSITE USAGE In 2015, JNM Online averages more than 170,000 monthly page views. Limited advertising space easily increases your ROI Leaderboard (728 90) Right side top tower ( ) Right side skyscraper ( ) Secondary leaderboard (350 89) Left side top tower ( ) Left side bottom tower ( ) Impressions/ Cost/month month $5,000 (exclusive) $3,000 (rotates 170,000 with 1 other advertiser) 170,000 $3,000 (exclusive) 170,000 $3,000 (exclusive) 100,000 $2,500 (exclusive) 10,000 $1,000 (exclusive) 10,000 $1,000 (exclusive) Targeted outreach of nuclear medicine technologists Limited advertising space easily increases your ROI Leaderboard (728 90) Right side top tower ( ) Right side skyscraper ( ) Secondary leaderboard (350 89) Left side top tower ( ) Left side bottom tower ( ) Impressions/ month Cost/month 15,000 $1,500 (exclusive) 15,000 $750 (exclusive) 15,000 $750 (exclusive) 10,000 $750 (exclusive) 3,000 $250 (exclusive) 3,000 $250 (exclusive) WEB ADVERTISING SPECIFICATIONS Jpg, gif, rich, media, 3rd party tag, click through url. All rich media is accepted. Third party serving is allowed. Limited to a maximum of three loops per seconds for animated creatives. User enabled media is allowed. File size, 50 KB maximum. Page 6

7 SNMMI Website Advertising SNMMI.org Featuring the latest industry news, educational opportunities, updates on SNMMI programs, and resources, SNMMI.org is the profession s one stop shop for information on nuclear medicine and molecular imaging. Multiple advertising and banner size options are available. SNMMI.org Audience Focused Landing Pages These targeted landing pages will help you immediately reach your specific target audience. Exclusive advertising placement across all audience pages. (Targeted audiences include physicians, technologists, scientists, healthcare providers, patients, and international members.) WEBSITE USAGE SNMMI s website averages more than 275,000 total page views per month. SNMMI.org welcomes more than 635,000 unique visitors per year from over 200 countries. 267,000 users visited the website more than 5 times. Exclusive and shared advertising opportunities to a specific targeted audience Multiple banner size options fit your campaign and your budget Exclusive advertising space easily increases your ROI Leaderboard (550 70) Homepage (bottom) options ( , , ) Impressions/ Cost/month month $5,000 (exclusive) 275,000 $3,000 (rotating) Contact Steve Klein at 275,000 sklein@snmmi.org or Leaderboard (550 70) Banner (bottom) (728 90) Left sidebar ( , , ) Impressions/ month Cost/month 25,000 $1,000 (exclusive) 25,000 $1,000 (exclusive) 25,000 Contact Steve Klein at sklein@snmmi.org or Contact Steve Klein at sklein@snmmi.org or fo r additional information Page 7

8 SNMMI Website Advertising New! Interstitial Ads New! SNMMI Pop Quiz on SNMMI.org SNMMI now offers a large interstitial ad that loads for 15 seconds before users reach the SNMMI 2016 Annual Meeting home page. Ad will appear once every 3 days Available for a complete 9 month term only; Jan Sept Total ad impressions approximately 45,000 Large 550 x 480 banner size Dimensions Cost 550 x 480 $15,000 complete term FORMAT Jpg, gif, rich, media, 3rd party tag, click through url. All rich media is accepted. Third party serving is allowed. Limited to a maximum of three loops per seconds for animated creatives. User enabled media is allowed. Updated twice a month Banner on snmmi.org home page SNMMI provides question, or questions can be submitted by sponsors for SNMMI approval After user answers question, the correct answer will appear Link to Pop Quiz appears in monthly SNMMI Member News eblast and CE Connection eblast (both to all SNMMI members) with sponsor credit plus banner placement Link to Pop Quiz appears in SNMMI SmartBrief twice a month (circulation 20,000) Link to Pop Quiz appears on SNMMI Facebook page and Twitter feed Upper section of Home page ( ) Impressions/ month Cost/month 30,000+ $4,000 Page 8

9 SNMMI Meeting Website Advertising SNMMI 2016 Annual Meeting Website SNMMI Annual Meeting website features cutting edge research, latest advancements, critical practical tools, networking opportunities with the best and the brightest in the field, and a crowded Expo featuring the latest in technological and scientific innovations. SNMMI 2016 Mid Winter Meeting Website This meeting packages a passion for learning into a program of first class offerings highlighting the current and emerging technical, preclinical, and clinical applications of nuclear medicine and molecular imaging, plus chapter, council, and national governance meetings. WEBSITE USAGE SNMMI Annual Meeting website reaches 5,000 professionals seeking information about the SNMMI Annual Meeting. In the six months leading up to the meeting, the Annual Meeting site averages more than 180,000 page views. Cost effective option to reach engaged meeting attendees prior, during and post meeting Multiple banner size options fit your campaign and your budget Limited advertising space easily increases your ROI Impressions Cost Leaderboard (970 90) Rectangular banner ( ) 180,000 $15,000 (Dec Sept) 180,000 $8,000 $12,000 (Dec Sept) Contact Steve Klein at sklein@snmmi.org or Leaderboard (550 70) Bottom banner (728 90) Total impressions 40,000 $1,500 40,000 $900 Cost (complete term) Contact Steve Klein at sklein@snmmi.org or fo r additional information Page 9

10 Uptake Newsletter Advertising RATES Color/position Back cover (includes ½ page 4C print, ½ page 4C digital Uptake, banner) May/June SNMMI meeting issue $5,000 (includes ½ page 4C print, ½ page 4C digital Uptake, banner) Cost $4,500 $5,000 READERSHIP Uptake reaches 10,000 professionals solely dedicated to nuclear medicine technology. BONUS DISTRIBUTION March/April: Pre conference issue (SNMMI Annual Meeting) May/June: SNMMI Annual Meeting issue EDITORIAL CONTENT Produced 6 times a year, Uptake provides readers with the latest in professional news for nuclear medicine technologists, including advances in technology, new agents, continuing education and more. Inside advertisement: SNMMI allows a total of only 1 inside advertisement. This advertisement is limited to ½ page and full page 4C placement in print, ½ page 4C digital Uptake, banner within issue eblast. CLOSING DATES Issue Reservation Materials Jan/Feb 11/11 11/20 Mar/Apr 2/10 2/20 May/Jun 3/31 4/17 Jul/Aug 6/20 7/2 Sep/Oct 8/19 8/28 Nov/Dec 10/7 10/17 Limited advertising space easily increases your ROI Available in both print and digital interactive media Exclusive to only one advertiser per issue Back cover ad placement for maximum reach Multiple marketing enhancements within digital Uptake DIGITAL UPTAKE Average audience: 10,000 recipients Produced six times per year, digital Uptake provides the latest in professional news for nuclear medicine technologists, Page 10

11 SNMMI e Newsletter Advertising MI Gateway Average audience: 700 paid recipients Reach the highly defined and engaged members of SNMMI s Center for Molecular Imaging Innovation and Translation. Produced four times each year, this e newsletter highlights the latest in molecular imaging, including PET, optical imaging and ultrasound. Dimensions Cost Leaderboard Contact Steve Klein at sklein@snmmi.org or PET Center of Excellence Newsletter Average audience: 1,300 paid recipients Reach the highly defined and engaged members of SNMMI s PET Center of Excellence. Produced four times each year, this e newsletter highlights all aspects of the development and utilization of PET and PET/CT in the detection and management of disease. Dimensions Cost Leaderboard Contact Steve Klein at sklein@snmmi.org or CTN Pathways Average audience: 500 recipients Sent 2 times each year, the Clinical Trials Network e newsletter Pathways provides imaging center personnel and molecular imaging professionals involved in clinical research with news and resources on the latest clinical trials research, announcements, and updates. Dimensions Cost Left Leaderboard Contact Steve Klein at sklein@snmmi.org or REQUIRED E ALERTS FILE FORMAT Jpg, gif, click through URL. No rich media can be accepted. Contact Steve Klein at sklein@snmmi.org or fo r additional information Page 11

12 Journal Alerts Advertising JNM e Alerts 24,000 registered subscribers Banner ads appear on the following e Alerts. JNM Table of Contents (Monthly) Receive a full table of contents with direct links to articles whenever a new issue has been published online. etoc leaderboard etoc right side skyscraper Registered Signups Dimensions Cost/month 23, $1,500 23, $1,000 JNMT e Alerts 6,500 registered subscribers Banner ads appear on the following e Alerts. JNMT Table of contents (quarterly) Receive a full table of contents with direct links to articles whenever a new issue has been published online. etoc leaderboard etoc right side skyscraper Registered Signups Dimensions 3, $500 3, $400 Cost/month JNM Publish Ahead of Print (4 6 times/month) Receive alerts when new ahead of print articles have been added online. Ahead of print articles are available 6 weeks in advance of print. NEW! JNM E Alert Bundle Get all JNM e alerts (either the leaderboard OR the right sidescraper position) for $2,000/month! PAP top leaderboard PAP right side skyscraper Registered Signups Dimensions Cost/month 1, $1,000 1, $750 CiteTrack Alerts Receive alerts by whenever new content in JNM is published matching your criteria by keywords, authors, or subject matter. CiteTrack top leaderboard CiteTrack right side skyscraper Registered Signups Dimensions $ $500 Cost/month Page 12

13 Journal Mobile Advertising SNMMI Journals App This ios app, available for both the iphone and ipad, gives users the ability to download, search, view, and save abstracts and full text articles, including publish ahead ofprint articles from both The Journal of Nuclear Medicine (JNM) and the Journal of Nuclear Medicine Technology (JNMT). MOBILE USAGE SNMMI journals app has been downloaded by more than 6,500 readers. MOBILE MECHANICAL SPECIFICATIONS Dimensions Retina iphone splash screen iphone/ipad banner iphone splash screen 768 1,024 1,536 2,048 ipad large banner , ipad rectangle Contact Steve Klein at or Mobile Optimized Website Mobile web interface is optimized for most smartphones and tablet devices. The mobile site offers the same content as the desktop site reformatted to fit your screen. Articles optimized for ios and available in PDF format Full screen images and figure only/table only views Ability to mark and store favorite articles offline Full search within issues and articles One button access to publish ahead of print articles Automatic tracking of viewing history Swipe to flip between articles Capacity to increase or decrease font size for easier reading Sharing feature that allows the reader to articles to self for later reference REQUIRED MOBILE FILE FORMAT Banner graphics in png format in standard (no larger than 5 KB) and 2 retina sizes (no larger than 40 KB). Corporate logos in eps vector format. Any action specific information (mobile site URL, video URL, destination phone number, enlarged image, etc.) Enjoy full text or PDF versions of articles Quick access to journal archives Read forward with publish ahead of print articles Simplified search Small screen friendly navigation and sharing tools Ad Type Dimensions Cost/month Mobile Banner $500 REQUIRED MOBILE OPTIMIZED WEBSITE FILE FORMAT Jpg, gif, html5, 3rd party tag, click through url. No Flash is allowed. Third party serving is allowed. Contact Steve Klein at sklein@snmmi.org or fo r additional information Page 13

14 SNMMI Blast Advertising Member News Average audience: 17,000 recipients Reach the entire SNMMI membership each month as a featured advertiser in the monthly Member News . Sent on/around the 1st of each month, members catch up on the latest news, announcements, deadlines and special offers from SNMMI. These s average a 22% open rate and 9.1% forward rate. Dimensions Cost Leaderboard $1,500 CE Connection Average audience: 6,000 physicians/scientists/lab professional; 11,000 technologists Sent on/around the 15th of each month, this targeted in separate s to physician/scientist and NM technologists provides the latest education focused course information, resources, and upcoming meetings and online events. These s average a 23.5% open rate and 9.8% forward rate. Dimensions Cost Leaderboard $1,500 Nuclear Medicine and Molecular Imaging Week Series Average audience: 18,000 recipients Reaching SNMMI members, and past purchasers too, this series sent six times between June and September promotes Nuclear Medicine and Molecular Imaging Week activities and products. These s average a 23% open rate and 4.6% forward rate. Dimensions Cost Leaderboard $7,500 Annual Meeting Series Average audience: 15,000 20,000 recipients Total s sent during the Jan June term: 300, ,000 Targeting SNMMI members, customers and past meeting attendees, this six month series highlights upcoming deadlines, sessions of interest, meeting announcements, and new events for SNMMI s 2016 Annual Meeting, which takes place each June. These s average a 28% open rate and 11% forward rate. Dimensions Cost for complete term (Jan Jun 2016) Leaderboard $25,000 Mid Winter Meeting Series Average audience: 15,000 recipients Targeting SNMMI members, customers and past meeting attendees, this four month series highlights upcoming deadlines, sessions of interest, meeting announcements, and new events for SNMMI s Mid Winter Meeting. These s average a 20% open rate and 8% forward rate. Dimensions Cost Leaderboard $2,500 Digital Newsline Average audience: 17,000 recipients This digital newsletter, sent monthly in an eblast accompanies the News section of The Journal of Nuclear Medicine in an interactive format. These s average a 21% open rate and 8% forward rate. Dimensions Cost Leaderboard Contact Steve Klein at sklein@snmmi.org or Contact Steve Klein at sklein@snmmi.org or for additional information. Page 14

15 Custom Solutions List Selects Include: Job Function: Cardiology Technologist Chief Technologist Clinical Research Technologist Consultant Mailing and List Sales SNMMI s targeted lists are an effective way to reach out to decision makers within the imaging community with an interest and professional investment in nuclear medicine and molecular imaging. Promote and advertise products and services your company offers as well as information on company-sponsored educational programs to our targeted audience. Available lists: SNMMI Members/Subscribers SNMMI Meeting Attendees For more information, counts or to place an order: Contact INFOCUS Marketing at , sales@infocusmarketing.com or view list details online: Educator/Teacher Healthcare Administrator Medical Student Management Nuclear Medicine Physician Nuclear Medicine Technologist Nurse PET Technologist Product Research & Development Quality Management/Assurance Radiation Safety Officer Radiographer Radiologist Radiopharmacist Research Scientist Resident Sales & Marketing Staff Technologist Technical Director Technologist Student Contact Steve Klein at sklein@snmmi.org or for additional information Page 15

16 Primary Specialty: Cardiology Hybrid Imaging Medical Physics Molecular Imaging Molecular Probe and Contrast Agent Development Nanomedicine Nuclear Medicine (general) Nuclear Medicine Technology Oncology Optical Imaging Radiology Radiopharmaceutical Chemistry Radiopharmacy Primary Place of Work: Academic Institution Departmental Library Free-Standing Imaging Facility Government Laboratory Industry Institutional Library Military Clinic/Hospital Mobile Unit Molecular Imaging Laboratory Non-University Affiliated Hospital Medical Center Workplace Environment: Combined Nuclear Medicine/Radiology Education in Classroom Emergency Medicine Family Practice Geriatrics Internal Medicine Molecular Imaging Neurology Nuclear Medicine Optical Imaging Pediatrics Pharmacy Physics Radiology Veterinary Medicine Page 16

17 ADVERTISINGOFFICE SteveKlein,AssociateDirector,ProductionandSales Phone: Page15