Director of Marketing and Admission (DMA) Salary: 60,000-70,000 plus bonus Permanent - Full Time

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1 Director of Marketing and Admission (DMA) Salary: 60,000-70,000 plus bonus Permanent - Full Time Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment. CRIC is seeking an exceptional individual to lead and drive the marketing and admissions activities of this pathway college, part of the Navitas UK network. You will drive the marketing and admissions activities of the college as part of a cross-functional team as CRIC enters the next phase of its growth. You will develop and implement a marketing strategy and plan and manage the promotion, sales and recruitment budget and operations of this pathway college. You will be part of the marketing process responsible for international student recruitment with a particular focus on relationship marketing, market development and student recruitment whilst collaborating closely with the wider college and the partner university in relation to student number planning, marketing, recruitment, compliance and student admission. You will take responsibility for target numbers for student intake in line with agreed College strategies and in consultation with the College Director & Principal and the General Manager, Sales and Marketing, Navitas UK. You will also be responsible for the management, mentoring and training of the marketing and admissions team at CRIC with regards to compliance with Tier 4 regulations and the QAA s Quality Code. Commercial acumen is crucial to your success in this role, as is the ability to develop business-to-business relationships. You will utilise your knowledge of the full marketing mix to develop marketing strategies, create bespoke promotional materials, manage marketing data and market research, co-ordinate events and manage agreed budgets. Working in a high energy environment with extremely motivated people, the DMA needs to be a highly motivated, team-orientated person, capable of adding value as part of the College s senior management team. Some overseas travel will be required. The successful candidate will be able to demonstrate: Degree level education and experience in education services marketing Knowledge of the tertiary university market and a proven ability to set and meet sales targets in a complex services environment with significant influence from regulatory bodies Proven ability to design, initiate and implement marketing plans, strategies and sales tactics which have made a significant contribution to sustainable business growth Exceptional interpersonal communication and negotiation skills including strong verbal and presentation skills and the ability to write persuasive and concise management reports Innovative thinking and proactive work habits including an eye for detail and for new recruitment initiatives The ability to work to tight deadlines, changing priorities, on their own initiative and as a team player and to take responsibility for decisions and outcomes For more detailed information about this role, please read the attached Information Sheet. Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. CRIC is a safeguarding employer and the successful applicant will be required to undergo a DBS check. What we offer The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal opportunity employer. Navitas reserves the right to fill the position by invitation. Enquiries and applications, including both a covering letter and Curriculum Vitae (CV), should be sent to Joanne Coward College Director/Principal joanne.coward@cric.anglia.ac.uk Applications close at 5.00 pm on Friday 5 th December We regret that due to the volume of the applications, only successful applicants will be contacted.

2 Position Summary Information Sheet Director of Marketing and Admission (DMA) POSITION TITLE: POSITION STATUS: SALARY SCALE: RESPONSIBLE TO: BONUS SCHEME: PROBATION PERIOD: ANNUAL LEAVE: Director of Marketing and Admission (DMA) Ongoing following successful probation Range from Level 60,000 to 70,000 per annum College Director/Principal EVA 20% of fixed salary Six months 36 days inclusive of eight (8) Bank Holidays Division: University Programmes Division Reports to: College Director/Principal About Navitas Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic (Australia only) and international students, as well as High School Year 10-12, English for leisure; migrant English and academic preparatory programmes, Foundation, Degree, Pre-Masters and Masters programmes in a wide range of disciplines. Navitas Limited is made up of three operating divisions: 1. University Programmes Division 2. SAE 3. Professional and English Programmes Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from undergraduate Level 0 and Level 1, 1st Year university studies and postgraduate Masters Preliminary programme elements in a wide range of degree pathways. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit from the range of facilities open to all University students.

3 Currently there are nine (9) Navitas Colleges in the United Kingdom: 1. Hertfordshire International College (HIC) is located on the University of Hertfordshire s College Lane Campus in Hatfield 2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University London 3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University s Cambridge campus 4. The International College Wales Swansea, (ICWS) is located on Swansea University s Singleton Park campus 5. The International College Portsmouth (ICP) is located on the University of Portsmouth s campus in central Portsmouth 6. The Plymouth University International College (PUIC) is located on Plymouth University s campus in central Plymouth 7. Edinburgh International College (EIC) is located near Edinburgh Napier University s Merchiston campus in central Edinburgh 8. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University s Garthdee campus in Aberdeen 9. The Birmingham City University International College (BCUIC) is located on Birmingham City University s Bournville campus Purpose of Position The Director of Marketing and Admission (DMA) is responsible to the College Director & Principal for the strategic direction, management and growth of the college marketing and sales activities. This includes the development of business relationships and opportunities domestically and internationally and, implementing sales and marketing strategies to achieve agreed targets. Management and leadership of the marketing team is an integral part of the responsibilities of the position, as is development and management of the college marketing budget. The DMA is responsible for the development and implementation of a recruitment process that aligns with the Home Office Tier 4 compliance regime and protects the College s HTS/Branch Sponsorship status. The DMA will be responsible for the development and implementation of the marketing strategy and plan and the management of the promotional, sales and recruitment operations and budget at the College. The DMA is expected to be able to develop effective business relationships and opportunities, both in the UK and offshore and to implement sales and marketing strategies that will achieve agreed targets whilst aligning with the Home Office Tier 4 compliance regulations. The DMA is also expected to work effectively within and provide leadership to a cross-functional team environment inclusive of Marketing, Academic and Student Services and Admission Teams. The DMA is also responsible for management and oversight of the compliance regime (as required under Tier 4) as it interfaces with the Admission process in every College. Working closely with the Manager of Admission the DMA will be required to be completely au fait with the Tier 4 regulations and guidelines relating to the recruitment and admission of students and the management of the agent network.

4 Personal Traits and Required Skills The DMA needs to be an articulate, highly motivated, team-orientated person capable of providing dynamic and creative leadership and mentoring to a College based Marketing team. The DMA will: Lead a team responsible for student recruitment, with a particular focus on relationship marketing, market development and student recruitment Be able to balance the demands of a rigorous quality management regime with bottom line imperatives Have extensive management and leadership experience in education services marketing Demonstrate an effective working knowledge of university pathway programmes Demonstrate an effective operational understanding of the Tier 4 compliance regime Foster positive relationships with Entry Clearance Officers in High commissions and Embassies Possess University level qualifications, preferably at post graduate level, in a services marketing or related discipline together with extensive marketing and sales managerial experience, preferably in international education Demonstrate leadership and management skills at both strategic and operational levels, including effective management of resources Possess extensive experience in management and leadership roles in education services marketing, preferably in the university pathway or access programme area Have highly developed and polished interpersonal, communication, presentation and negotiation skills Demonstrate a proven ability to initiate, lead and implement marketing strategies and sales tactics which have made a significant contribution to sustainable business growth preferably in an educational environment Possess extensive marketing and sales background with the ability to innovate and communicate ideas effectively Demonstrate experience in the use of, or knowledge of, technology to under marketing strategies Innovative thinking and proactive work habits Possess sound knowledge of equal opportunity, equity and workplace health and safety principles and ability to implement them at the strategic and/or operational level Have experience in a multicultural and services focused environment Personality The DMA must be self-driven, results-oriented with a positive outlook, and a clear focus on high quality recruitment practices aligned with bottom line imperatives. A natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with senior company executives. The DMA will be reliable, tolerant, and determined; an empathic communicator, able to see things from the other person's point of view; well-presented and businesslike; sufficiently mobile and flexible to travel up to two/three weeks at a time within the UK and overseas; keen for new experience, responsibility and accountability and importantly be able to get on with others and be a team-player.

5 Personal Situation Be able to work flexibly to meet deadlines and targets. The post involves travel abroad. A clean (or near clean) driving licence will be required. Specific Job Skills Able to communicate and motivate via written media; forecast with a degree of accuracy and responsibility; understands the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet. Computer skills Must be adept in use of MS Office 2007 or later, particularly Excel and Word, and ideally Access or similar database to basic level, Internet and . Literacy and Numeracy Able to understand profit and loss calculations and basic business finance, e.g. gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash-flow, overheads, etc. and must be a very competent writer of business letters, quotations and proposals. Business and Selling Skills Must be an excellent face-to-face and telephone communicator who is able to demonstrate success and experience managing major accounts customers, large contracts or a business, particularly achieving genuine sales development. Ideal background would be in services industry. Management Ability Superior people-management skills, experience and natural ability will be critical.