Marketing Manager Hong Kong & Macau. Kaplan International Colleges (UK Pathways)

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1 Marketing Manager Hong Kong & Macau Kaplan International Colleges (UK Pathways)

2 Page 1 of 7 Kaplan Inc is one of the world s most dynamic private education providers with revenues exceeding US$2.6 billion. One of Kaplan s most recent international initiatives involves the development of a network of International Colleges across the UK in partnership with some of the UK s leading universities. Kaplan International Colleges aims to deliver world-leading accelerated pathway programmes designed specifically to meet the needs of international students. The colleges are operated in partnership with UK universities, located on or close to the campus of the partner university and offer programmes designed to prepare international students for entry to undergraduate and postgraduate programmes offered by the partner university. Kaplan International Colleges seek to appoint an experienced individual to the post of Marketing Manager, Hong Kong & Macau The position is located in Hong Kong. Starting salary: dependent on experience; performance related bonus available Start Date: April/May 2012

3 Page 2 of 7 The Marketing Manager, Hong Kong & Macau has responsibility for meeting challenging recruitment targets to the UK Pathway Programmes in the region of Hong Kong and Macau primarily through supporting the regional manager in efforts to manage the agent network, close liaison with partner universities and first class customer service. We are seeking an ambitious and talented professional to successfully promote our portfolio of programmes and grow our market share in the region. Responsibilities include: Take part in exhibitions and events; and organise supporting collateral development assessing events for ROI Manage agent relationships, with an emphasis on training and support to ensure high loyally and performance Gaining competitive advantage through service and support to agents Being the main point of contact for agents and responding to their enquiries in an efficient and effective manner always within 24 hours Counselling students Identify opportunities and to deliver effective marketing solutions. Maintain excellent relations with both internal and external stakeholders Monitoring competitor developments and market trends Provide promotional and logistical support to Kaplan International College s staff and university partners as required for incoming visits Ensuring Tier 4 compliance in recruitment in the market Any other duties as required from time to time by the Regional Manager Line management responsibilities Responsible for managing workloads of temporary staff and student ambassadors during the peak seasons. Reporting responsibilities The Marketing Manager for Hong Kong & Macau - reports to the Regional Manager East Asia for Kaplan International Colleges in Hong Kong and also works closely with the Regional Manager South East Asia.

4 Page 3 of 7 Candidate profile The successful candidate will be results orientated with the capacity to build strong relations with both internal and external stakeholders. He/she will have a customer facing approach with extensive experience gained, preferably, in the education or international student sector and be happy to work weekends and evenings when required. Essential Criteria An undergraduate degree (UK preferred) or equivalent or substantial professional experience gained through 1-3 years working in a responsible customer facing role; Fluent Spoken and Written Cantonese A proven track record of working to targets Customer focus Self motivation, ability to prioritise effectively, be flexible and manage your time under pressure A sound understanding of UK further and higher education and or experience of international students studying in the UK is essential including a good understanding of Tier 4 compliance A thorough knowledge of the major issues in international higher education, significant knowledge of market trends A proven track record of delivering successful international student recruitment campaigns. Excellent interpersonal, written and verbal communication skills with the ability to communicate issues to a wide audience are essential; Excellent interpersonal skills with the capability and confidence to lead, motivate, facilitate and negotiate High level of enthusiasm, motivation, personal commitment and independence to undertake periods of work without supervision Problem solving and organisational skills to deal with complex and difficult situations as they arise The ability to demonstrate you respond positively to change and to be effective in changing; High level of literacy and attention to detail to produce clear concise reports, Desirable Knowledge of the education systems in East Asia and current developments Mandarin

5 Page 4 of 7 In addition the successful candidate will be enthusiastic, performance orientated with a desire for development within the role. Location Hong Kong Application Procedure If you have the requisite experience and are excited by the opportunity of working in a dynamic and growing company, please your CV along with covering letter to: address: Drew.Newport@Kaplan.com Closing Deadline for Applications: Saturday 14 th April Further Information Employment is conditional upon successful completion of professional reference checks.

6 Page 5 of 7 Attachment A: Background Information About Kaplan Inc Established in 1938 and acquired by The Washington Post in 1985, Kaplan Inc. is now one of the largest and most diversified private education companies in the world, offering a wide array of programmes and services to individuals, schools and businesses. Kaplan was one of the first companies to provide students with tutoring in preparation for the standardised university entrance examinations in the United States. Today it remains the market leader in test preparation, having assisted more than 3 million students throughout its 71 year history. Driven by a successful diversification strategy, Kaplan has experienced exceptional growth over the last decade, with revenues increasing to $2.3 billion in Kaplan is now an international corporation that offers postsecondary education, professional training, test preparation and K12 services for children and schools. It is now the largest revenue producer and fastestgrowing division of The Washington Post Company. Alongside its largest business in higher education, Kaplan also offers a broad range of products and services for children and schools, including curriculum development, academic intervention programs and after-school tutoring. Kaplan s professional training division sold approximately 425,000 courses in 2008, many to the world s leading financial institutions. Its publishing arm, Kaplan Publishing, Kaplan, Inc. produces more than 180 new titles annually on topics that reflect its full range of services, from K12 academic skill-building through to professional development and licensing. About Kaplan Higher Education Kaplan Higher Education accounts for over half the revenues of Kaplan, Inc. and in its own right, is one of the largest for-profit providers of postsecondary education in the U.S., serving more students than most American public universities. Kaplan entered the postsecondary education industry in 2000 with the acquisition of Quest Education Corporation, a network of 30 schools. Today, Kaplan has more than 70 higher education campuses, which served more than 75,000 students in Kaplan also runs Kaplan University, one of the world s finest providers of online education, with approximately 27,000 students studying for masters, bachelors, associates degrees, and certificate programs online, in addition to the 1,300 students at Concord Law School. Concord is the nation s first online law school and offers working adults the flexibility they need to obtain law degrees.

7 Page 6 of 7 About Kaplan Higher Education International Kaplan Higher Education has developed its business internationally in the last several years and has a very significant goal to build its business into the leading global higher education provider. Kaplan Higher Education International has its headquarters in London. Kaplan s international higher education businesses include: the Dublin Business School (DBS); APMI (acquired by Kaplan in 2005 as the Asia Pacific Management Institute) based in Singapore; ACE in China; Bradford College in Australia; and Kaplan International Colleges, Kaplan Open Learning and Kaplan Holborn College all based in London. About Kaplan International Colleges Kaplan International Colleges is one of Kaplan s most recent international initiatives. Through the development of strategic partnerships with select UK universities, Kaplan is establishing a number of International Colleges across the UK. In September 2005 Kaplan commenced teaching at its first UK based International College, Nottingham Trent International College; a collaborative project between Kaplan and Nottingham Trent University. In 2006, Kaplan launched a second International College with the University of Sheffield. In 2007, Kaplan launched its third and fourth International Colleges with the University of Glasgow and the University of Liverpool. In 2008, Kaplan opened its fifth International College serving Westminster University, City University, London and Cranfield University. Most recently we have opened a new College on the campus of the University of Brighton in September In addition, Kaplan International Colleges delivers pathway programmes at its teaching centre in Bournemouth preparing students for entry to Bournemouth University and a number of other universities in the UK. The International Colleges are situated on 1 the campus of the partner university and aim to deliver world-leading higher education preparation programmes designed specifically to meet the unique needs of international students. The International College programmes provide guaranteed pathways to a range of undergraduate and postgraduate degree programmes at the partner University. The International Colleges provide comprehensive academic and social student support services. These support services, combined with smaller class sizes and additional tuition, ensure that International College students have the best opportunity to succeed at university. The International College programs provide opportunities to integrate English language programmes as part of all academic programmes. 1 With the exception of KIC London and KIC Bournemouth which, serving more than one partner university, are located independently, yet still enjoys access to partner facilities.