Content Writer, NPI Navitas Professional Part-Time / Ongoing / Sydney CBD

Transcription

1 Content Writer, NPI Navitas Professional Part-Time / Ongoing / Sydney CBD Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, professional training and workforce education. Navitas listed on the Australian Securities Exchange (ASX) in 2004 and is now an S&P/ASX Top 100 Company, employing more than 5,500 staff globally. Navitas operates across three Divisions. The Professional and English Programs (PEP) division is a newly formed division within Navitas resulting from the merger of the Navitas Professional Division and the Navitas English Division. For more than twenty years, Navitas Professional has been developing and delivering courses and programs for students looking to advance their knowledge, skills and careers. We offer an extensive range of Nationally Accredited courses from Certificate to Masters level in a wide range of discipline areas such as Psychology, Counselling, Nursing, Communicty Services, English Teacher Training and Criminal Justice. Navitas Professional also delivers training and business solutions to employers to meet their requirements for work-ready, skilled employees and provides learners and clients with relevant, practical tertiary and vocational skills, work experiences and support in their career development and working lives. Introduction to the Role This role works closely with the NPI Marketing Director and Marketing Managers, with responsibility for writing engaging content for online and offline promotional materials. They will also edit, revise and proof-read existing content and assist with other marketing activities ac required. Develop impactful and engaging content aligned to target audiences for online marketing materials including the NPI websites, s, online directories/guides, blogs etc. Find and develop new ideas for web and other content. Write impactful content for promotional material including brochures, guides, flyers and presentations. Ensure all content writing is user-friendly, highlights the unique benefits of NPI colleges and online material is key-worded for SEO benefit. Develop interesting content for newsletters including students, career advisors and international agents. Liaise where necessary with the appropriate subject matter experts. Edit and revise all promotional materials including the NPI websites, brochures, s, guides, flyers and presentations. Proofread all online and offline promotional materials. In consultation with the Marketing Director, NPI ensure that all marketing and promotional materials are updated in line with relevant policies Develop engaging content for social media platforms such as Facebook, Twitter and Linkedin. Assist in moderating and responding to user-generated content such as messages on Facebook, Blogs, Twitter and Linkedin.

2 Ensure that all activities in relation to the setup, maintenance, posting, administration and removal of information on Facebook pages and Group pages (whether at business unit or Navitas level) are executed in line with the Navitas Guide to Administering Facebook Groups and Pages and Navitas Social Media Policy. Ensure the NPI brand guidelines are used and managed consistently throughout internal and external communications. Essential Skills & Experience An undergraduate qualification in marketing, journalism, professional writing, communications or related discipline. Superior communication skills, especially written. Experience in creating content for websites, blogs, brochures and social media. Familiarity with internet marketing and Search Engine Optimisation (SEO) or web development. Exceptional attention to detail. Ability to write engaging online content and position the NPI colleges in a compelling way. An ability to work proactively and with a moderate level of autonomy. Demonstrated ability to manage multiple tasks and set priorities to deliver results on message, on brand, on time and on budget Desirable Knowledge of the higher education industry. Experience in an agency environment What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is valuesdrive and an equal opportunity employer. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Only people who are eligible to work in Australia may apply for this position. Enquiries and applications including a cover letter addressing the above criteria and resume, should be forwarded to Emma Coakes, Marketing Director, NPI phone (07) , emma.coakes@navitas.com. Applications close on 20 th June at 5PM, however, the screening and interview process will commence prior for suitable applicants.

3 Position Description Content Writer, NPI (Part-time) Division: Reports To: Professional and English Programs The role is a direct report to the Marketing Director, NPI 1. Overview and Objectives of the Position Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media programs, workforce education and student recruitment. The Professional and English Programs (PEP) division is a newly formed division within Navitas resulting from the merger of the Navitas Professional Division and the Navitas English Division. The combined PEP division was formally launched on 1 July 2013 and has approximately 1000 FTE staff and turnover of approximately $200m. For more than 20 years, Navitas Professional has been developing and delivering courses and programs for students looking to advance their knowledge, skills and careers. We offer an extensive range of Nationally Accredited courses from Certificate to Masters level in a wide range of discipline areas such as Psychology, Counselling, Nursing and Criminal Justice. Navitas Professional also delivers training and business solutions to employers to meet their requirements for work-ready, skilled employees and provides learners with relevant, practical tertiary and vocational skills, work experiences and support in their career development and working lives. For students intending to study English, Navitas English is Australia s largest provider of English Language training with 29,000 students and clients across 18 teaching centres. The division is a leading provider of English language, settlement and work preparation programs for migrants and refugees with more than 21,000 clients in FY12. This role works closely with the NPI Marketing Director and Marketing Managers, with responsibility for writing engaging content for online and offline promotional materials. They will also edit, revise and proof-read existing content and assist with other marketing activities as required. 2. Key Relationships Marketing Director, NPI Marketing Managers, NPI PEP Marketing & Sales team including Marketing Services NPI staff Business Partners

4 3. Key Result Areas (Areas of Accountability and Responsibility) 1. Content Writing Develop impactful and engaging content aligned to target audiences for online marketing materials including the NPI websites, s, online directories/guides, blogs etc. Find and develop new ideas for web and other content. Write impactful content for promotional material including brochures, guides, flyers and presentations. Ensure all content writing is user-friendly, highlights the unique benefits of NPI colleges and online material is key-worded for SEO benefit. Develop interesting content for newsletters including students, career advisors and international agents. Liaise where necessary with the appropriate subject matter experts. 2. Editing and Proof-Reading Edit and revise all promotional materials including the NPI websites, brochures, s, guides, flyers and presentations. Proofread all online and offline promotional materials. In consultation with the Marketing Director, NPI ensure that all marketing and promotional materials are updated in line with relevant policies. 3. Social Media Develop engaging content for social media platforms such as Facebook, Twitter and Linkedin. Assist in moderating and responding to user-generated content such as messages on Facebook, Blogs, Twitter and Linkedin. Ensure that all activities in relation to the setup, maintenance, posting, administration and removal of information on Facebook pages and Group pages (whether at business unit or Navitas level) are executed in line with the Navitas Guide to Administering Facebook Groups and Pages and Navitas Social Media Policy. 4. Brand Ensure the NPI brand guidelines are used and managed consistently throughout internal and external communications.

5 4. Selection Criteria (Qualifications, Skills and Experience) Required: An undergraduate qualification in marketing, journalism, professional writing, communications or related discipline. Superior communication skills, especially written. Experience in creating content for websites, blogs, brochures and social media. Familiarity with internet marketing and Search Engine Optimisation (SEO) or web development. Exceptional attention to detail. Ability to write engaging online content and position the NPI colleges in a compelling way. An ability to work proactively and with a moderate level of autonomy. Demonstrated ability to manage multiple tasks and set priorities to deliver results on message, on brand, on time and on budget. Desired: Knowledge of the higher education industry. Experience in an agency environment. Document version details Issue date Summary of changes 28 May 2015 Version one