Marketing Coordinator Netherlands

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1 Marketing Coordinator Netherlands (responsible for Amsterdam and Rotterdam Campuses) 35,000-42,000 (depending on qualifications and experience) Full time, Permanent Based in Amsterdam (Netherland) SAE is part of the Navitas Group, which is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment. The Marketing Coordination role is responsible for the marketing efforts of two campuses: Amsterdam and Rotterdam. Working in conjunction with Campus Manager and Regional Marketing Managers, the Marketing Coordination role is responsible for ensuring the best marketing results for the campuses, including all related roles (Lead Generation, Advertising & PR, Online Marketing, Event Production and Industry/PR Relations) in order to achieve the commercial objectives determined by the business. Essential University Degree or equivalent certification in a pertinent subject (e.g: Marketing) Demonstrable 2 years minimum experience in a Marketing position; Demonstrable substantial experience in Online Marketing Advertising (Google Adwords, Facebook Ads, PPC, etc); Demonstrable experience in Online Marketing Analytics (eg. Google Analytics) Expert abilities with Office suite (Excel and Google Spread sheets skills will be highly evaluated); Ability to communicate effectively (both oral and written skills); Local language plus written and spoken business level English are imperative. CV must be in English, any CV in Dutch will not be considered; Ability to multi task, work under deadlines and make sound business decisions; Flexibility to travel; Full working rights for the Netherlands. Desirable Experience in Salesforce and Marketo will be highly valued; Experience in higher education or creative media sector; Experience in managing a budget. Further Information can be found in the attached Position Description. An attractive remuneration package will be negotiated with the successful candidate. SAE offers outstanding longterm career opportunities within Europe and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a Job Application Form, cover letter clearly addressing the selection criteria and resume, should be sent to Lucia Casadei, HR Advisor, at Applications close on Tuesday 15 th December We regret that due to the volume of the applications, only successful applicants will be contacted.

2 Position Description Title: Marketing Coordinator Netherland (Amsterdam and Rotterdam) Business Division: Responsible to: Netherland (based in Amsterdam) Marketing Manager SWEU 1. Organisation Background: Navitas Limited, of which SAE is a division, was founded in 1994 and is a leading global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Navitas operates across three Divisions, University Programs, Professional and English Programs and SAE. SAE which was acquired by Navitas Limited in 2011 is the world s leading educator in creative media industries. Established in 1976, it now spans the globe with 53 campuses in 27 countries. SAE provides education services to over 10,000 students and employs approximately 1500 staff. 2. SAE Culture Students come from diverse social, cultural, educational and artistic backgrounds, with different personalities and experiences. It is our goal to embrace those differences and to allow each and every student to develop their own individual style and apply it to the industry skills taught at SAE. Our ultimate goal is to prepare the students for a realistic work environment making the course, facilities, lecturers as well as the atmosphere as close to the real world working environment as possible. 3. Overview and Objectives of the Position: The Marketing Coordination role is responsible for the marketing efforts of two campuses: Amsterdam and Rotterdam. Working in conjunction with Campus Manager and Regional Marketing Managers, the Marketing Coordination role is responsible for ensuring the best marketing results for the campuses, including all related roles (Lead Generation, Advertising & PR, Online Marketing, Event Production and Industry/PR Relations) in order to achieve the commercial objectives determined by the business.

3 Holding the responsibility of overseeing the campuses marketing efforts, this function is expected to be proactive, creative, results-oriented and never give up when confronted with a challenge, always striving to achieve the best results. 4. Key Relationships: i. Campus Managers Amsterdam and Rotterdam ii. Regional Marketing Department iii. Recruitment local team iv. Alumni President v. Student Services team vi. Students 5. Key accountabilities that are part of the role: i. To develop an effective marketing plan; ii. To execute the marketing plan and strategy iii. To coordinate all marketing and sales efforts of campuses: a) Lead Generation b) Lead Nurturing c) Event Production d) Content Creation and Publishing e) Website Content Administrator f) Social Network Administration g) Promotions h) Local Market Research iv. To coordinate of collateral and branded stationery efforts of campuses; v. To support Alumni activities in conjunction with Alumni President vi. To maintain a consistent corporate identity and branding, as per regional directions; vii. To provide an input in budget creation and monitoring for FY in conjunction with Regional Marketing Manager and Campus Managers; viii. To provide regular reports and follow-up to line manager and campus managers; ix. To plan activities aimed at lead generation, lead nurturing, brand awareness and customer loyalty;

4 x. To plan and implement, in conjunction with the Regional Marketing Department, the online actions for the campuses (Online Ads, Social Networks, Lead Vendors); xi. To collaborate efficiently with the local recruitment team, the Alumni and Student Services department and any other relevant stakeholders; xii. To report and monitor marketing efforts as required; xiii. To organise promotional events; xiv. To provide regular market analysis and SAE performance records on the market. 6. Key Performance Indicators: The performance review of this role will be carried out by the appointed manager and will be based on the following KPIs. KPIs indicated with an asterisk (*) will have targets defined by Management and will be monitored using specific benchmarking systems. KPIs indicated with a dash (-) will be monitored via student surveys. Other KPIs will be based on peer feedback, management observations and student evaluation forms: i. Total Leads per FY* ii. Conversion rate per month, FY, source and course* iii. Website performance* iv. Cost per lead* v. Cost per enrolment* vi. Number of promotional events organised in a year * (includes also Alumni events) vii. Social networking performance* viii. Number of initiatives promoted (vocational tours, fairs & exhibitions, seminars, etc.) ix. Number of PR clippings x. Quality of social networking efforts of campus xi. Quality of printed and merchandising promotional material of campus xii. Links in the industry xiii. Acceptance and implementation of Regional Marketing Management decisions xiv. Scholarships activities* xv. Print media and online articles per year (external channels)* xvi. Discounts per students (festivals, software, hardware, etc) xvii. Quality of the merchandising -

5 7. Selection Criteria: Essential: i. University Degree or equivalent certification in a pertinent subject (e.g: Marketing) ii. Demonstrable 2 years minimum experience in a Marketing position; iii. Demonstrable substantial experience in Online Marketing Advertising (Google Adwords, Facebook Ads, PPC, etc); iv. Demonstrable experience in Online Marketing Analytics (eg. Google Analytics) v. Expert abilities with Office suite (Excel and Google Spread sheets skills will be highly evaluated); vi. Ability to communicate effectively (both oral and written skills); vii. Local language plus written and spoken business level English are imperative. CV must be in English, any CV in Dutch will not be considered; viii. Ability to multi task, work under deadlines and make sound business decisions; ix. Flexibility to travel; x. Full working rights for the Netherlands. Desirable: i. Experience in Salesforce and Marketo will be highly valued; ii. Experience in higher education or creative media sector; iii. Experience in managing a budget.

6 Job Application Form Position applied for:... Campus/Location:... Last/ Current Position:... If Internal Candidate: Navitas / UPD / SAE / other: Dates employed within Navitas from/to: Personal Details Surname:... Name:... Current Address:... Preferred number... Preferred contact time:... address:... Citizenship:... Work Visa Status:... Application Details Where did you see the job advert?.. Did you know about Navitas / SAE prior to submitting your application? Yes / No In what capacity.. I do want that SAE Institute keeps my résumé on file (please tick the box) Please note that internal applications are welcome. All applications will be treated in exactly the same manner and those short-listed for an interview will be informed of the details of their interview. In the event you are shortlisted for an interview it is important that you advise your line manager that you have reached this stage of the process. In the event that you are offered the role the recruiting manager for this role will contact you and your line manager to discuss appropriate transitional arrangements and commencement dates to ensure continuity of business prior to formalising the arrangements. Please contact GHR if you have any questions about this. Signature: Date: Version 2 July 2013

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