HIMSS Virtual Events for Executives

Transcription

1 HIMSS s HIMSS Virtual Events for Executives VIRTUAL EVENT SPONSORS generate sales leads and align their products and services with HIMSS-created content and speakers. j VIRTUAL BRIEFINGS j HIMSS14 ONLINE j VIRTUAL CAREER FAIR j VIRTUAL CONFERENCE FOR HIMSS VIRTUAL EVENTS UPDATES VISIT

2 HIMSS Virtual Events Calendar, Preview DATE TOPIC EVENT TYPE DATE TOPIC EVENT TYPE January 8, Supply Chain (part two of a three part series) Webinar April 2, ICD-10 (Post-HIMSS14) January 15, Value of Health IT (Pre-HIMSS14) April 9, enursing Informatics Institute (Post-HIMSS14) January 22, ICD-10 (Pre-HIMSS14) April 23, Physicians Informatics Institute (Post-HIMSS14) January 29, enursing Informatics Institute (Pre-HIMSS14) May 7, Career Fair Virtual Conference February 25, HIMSS14 Online May 14, mhealth May 21, Interoperability March 19, Supply Chain (part three of a three part series) Webinar March 26, Value of Health IT (Post-HIMSS14) June 4, Virtual Conference Virtual Conference

3 HIMSS s One day online events, each with a common theme. HIMSS s Affiliate your company with topic-specific HIMSS created content and generate sales leads online!

4 HIMSS s Affiliate your company with topic-specific HIMSS-created content and generate sales leads online! HIMSS s are one day online events, each with a common theme. Each HIMSS consists of multiple online sessions, created and hosted by HIMSS. The virtual environment allows for chat discussion around the particular topics for group interaction. Highlights and Benefits of these SINGLE-SPONSORED s: Exclusive exposure opportunity Affi liation with HIMSS-created content on a pressing industry topic Full branding around HIMSS-created educational content during the day of the event Logo on all promotional materials sent to targeted audience segments Ability to post white papers, videos or case studies in the virtual totebag of the virtual environment Chat/networking functionality online Opportunity to present a session if desired Minimal time investment for big results Access to full contact information and demographics of all registrants and attendees for unlimited use - an average of 300 registrants! s Key Metrics Average of 2+ hours spent in environment 346 average number of people who attended at least one presentation 473 average number of document / link views Average attendee profile: Work Sites Job Titles Organizational Budget 14% 13% 15% 16% 5% 64% 29% 39% 10% 9% 19% 14% 52% 64% Hospital/Multi-Hospital System/IDN 5% Government/Military/VA 16% Healthcare Consulting including Vendors 14% Other (Academic/Association/Regional Extension Center/Student) 13% CEO, CIO, CFO, COO, Partner 39% Senior Staff/Mgmt/Director/ Dept. Head 19% Clinical Staff/Pharmacy 29% Other (Titles given include Student/Education/ Association/Eldercare/Medical Billing/Consultant) 52% Less Than $50 Million 14% $51 - $100 Million 9% $101 - $200 Million 10% $201 - $500 million 15% More than $500 Million

5 HIMSS s Sponsorship includes: Exclusivity: Single sponsorship of event Branding in environment: One 468 x 60 pixel ad and one 234 x 60 pixel ad Education session: If desired, include your 30 minute session as part of the agenda Thought leadership: Two content assets in totebag. Each will be tracked for view/download. Branding to extensive audience: Logo on promotional material Lead generation: Complete list of all attendees, including full demographics and contact information Connectivity: Chat with participants online PLUS: You ll receive an average of 300 registrants! Requests to fi lter registrants may result in additional fees Single Sponsor Rate: $22,000 Single Sponsor & Session Rate: $25,000 Content Extension Piece: $4,500 additional (Up to 1500 words and 2 1/2 pages designed.) We ll summarize your educational session content and complement with eye-catching design elements to provide an excellent follow up tool for your sales team or future lead generation campaign. (Reprints available at additional charge) Contact your area sales manager for more information: TRI-STATE AREA Vincent Biunno vincent.biunno@himssmedia.com WEST/MIDWEST Kelly Laidler kelly.laidler@himssmedia.com (312) NEW ENGLAND Regina Dexter regina.dexter@himssmedia.com (603) MID-ATLANTIC Mike Coon mike.coon@himssmedia.com (814) SOUTH/SOUTHEAST Cathleen Martindale cathleen.martindale@himssmedia.com (727) MIDWEST Steve Loerch steve.loerch@himssmedia.com (847) ext WEST Gordon Hunt gordon.hunt@himssmedia.com (949) WASHINGTON, D.C. SOUTH/SOUTHEAST Randy Knotts randy.knotts@himssmedia.com Office: Mobile: RECRUITMENT/UNIVERSITIES Allison Pilitsis allison.pilitsis@himssmedia.com ext. 219 SPECIAL PROJECTS Maryrose Whittaker maryrose.whittaker@himssmedia.com ext. 245 FOR HIMSS VIRTUAL EVENTS UPDATES Produced by VISIT

6 February 23-27, HIMSS14 Online Opportunities For those who can t travel to Orlando for the HIMSS14 Annual Conference & Exhibition, and for those who want an online reference after - there s HIMSS14 Online! HIMSS14 Online Annual conference access at your fingertips.

7 HIMSS14 Virtual Online Briefings For those who can t travel to Orlando for the HIMSS14 Annual Conference & Exhibition, and for those who want an online reference after there s HIMSS14 Online! HIMSS14 Online brings highlights of the Annual Conference experience online together with exclusive sessions and interaction. Deliver your content to those who can t be in Orlando and to attendees once they get home. At HIMSS14 Online, attendees will attend on-demand sessions, access educational content and interact in individual and group chats, as well as other social engagement tools. During and after HIMSS14 Orlando, online attendees will experience: Live simulcast of keynote sessions Exclusive on-demand sessions covering the year s hottest topics Live interviews and news coverage from HIMSS14 Annual Conference On-demand e-sessions: in 2013, there were twelve 20 minute multi-media education module Group chat in the online networking lounge. Moderated chat will be part of agenda. Virtual Conference attendees are looking for educational and actionable information from INDUSTRY SOLUTION PROVIDERS In 2013, over 2,700 attendees registered to look for educational and actionable information from industry solution providers. And attendance is expected to grow in. HIMSS13 Online Attendee Profile Job Title Worksite Organizational Budget 20% 16% 25% 46% 12% 12% 13.4% 35% 13% 6% 13% 43% 7% 20% 10% 16% CTO/CIO/CPofIT_IS/CMIO/CNIO/ CSO/CCIO/CEO/CFO/COO 35% Senior Staff/Mgmt/Director/Dept. Head 13.4% Clinical Staff/Pharmacy 12% Consultant/Programmer 20% Other (includes educators, students, government employees, sales) 43% Hospital/Healthcare System 13% Clinical Group Practice/Other Provider 6% Government/Military 13% Healthcare Consulting Firm 25% Other (includes academic, financial, payers, associations, life sciences, vendors, banks and non-specified) 20% more than $500 million 10% $201 - $500 million 7% $101 - $200 million 12% $51 - $100 million 46% less than $50 million

8 HIMSS14 Online A variety of cost-effective sponsor packages are available for every budget and marketing objective. All-Access Package (6 available) Session, Video and Other Content Marketing: Your pre-recorded 30-minute education session (or two 15 minute) included in Education Center as part of the agenda. Your logo will be included. Your educational content such as videos, white papers and case studies (up to ten) will be included in both your sponsor space as well as Resource Center Choose your best two pieces of content to be included in the Virtual Totebag Include your videos in your sponsored area Video interview or demo recorded from HIMSS14 exhibit hall (or alternate location) will be included within conference content 2 minutes 59% of the audience either makes or influences the purchase decisions for their organization Lead Generation: Full HIMSS14 Online registration list with contact information, including and demographics Registration delivered two weeks prior to event Attendee list delivered on March 3 Final attendee list delivered on March 31 Information on who attended each on-demand session (topic specific) Lead capture of all visitors who access your content, including your session. Includes all contact information and demographics. Data portal available for convenient usage for full 90 days. Continued registrant capture for a full 90 days Brand Exposure: Your company designated as a lead sponsor on all pre-event and in-show promotional materials, including: Company logo, with link on site All promotion to generate registration Print advertising in Healthcare IT News January and February Log in page Net Sponsorship Rates: $7,500 HIMSS14 conference exhibitors $10,000 Non-exhibitors 234 x 60 rotating ad on every page of the HIMSS14 online environment 125 x 125 rotating ad in HIMSS14 Online networking lounge Audience engagement marketing in advance of the show Audience engagement marketing throughout the 90 days

9 HIMSS14 Online A variety of cost-effective sponsor packages are available for every budget and marketing objective. All-Access Package Video and Other Content Marketing: Your educational content such as white papers and case studies (up to six) will be included in both your sponsor space as well as Resource Center Include your videos in your sponsored area Lead Generation: Final attendee list delivered on March 31 Capture of all visitors who access your content. Includes all contact information and demographics. Data portal available for a full 90 days Continued lead capture for a full 90 days. Brand Exposure: Your company designated as a lead sponsor on all pre-event and in-show promotional materials, including: Company logo, with link on site Print advertising in Healthcare IT News January and February Net Sponsorship Rates: $1,900 HIMSS14 conference exhibitors $2,900 Non-exhibitors All-Access Package and Access Package opportunities offer the benefits of: No booth staffi ng needed Your content promoted through direct initatives For details and package pricing, please contact: Produced by Maryrose Whittaker maryrose.whittaker@himssmedia.com (207) ext. 245