Healthcare Internet Conference

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1 Leading The Digital Transformation 19th Annual Greystone.Net Healthcare Internet Conference ORLANDO November 9-11, 2015 The Omni Orlando Resort at ChampionsGate CALL FOR SPEAKERS Organized by:

2 Call for Speakers 19th Annual Greystone.Net Healthcare Internet Conference: Leading the Digital Transformation Now in its 19th year, the Healthcare Internet Conference (HCIC) is the annual Fall gathering spot for many of the nation s brightest and most progressive Web and digital thought leaders. It is the time for sharing Web-related insights, case studies and experiences. Today s Web and digital leadership jobs have changed dramatically and include an ever-growing digital footprint external Web sites, secured portals, the hospital intranet, all the various social channels and mobile apps and much more. Attendees learn from each other s experiences, debate ideas and share solutions. Becoming more digitally-focused comes with both opportunities and challenges. Today s successful Web leader must: drive business to the organization manage the convergence of Marketing and Information Technology lead the digital transformation for both marketing and enterprise-wide innovation move the Web from just a communications platform to an operational platform plan and execute the movement to mhealth and ehealth prove value and return engage patients and physicians enhance the patient experience position the health system for the transition to population health, accountable care and meaningful use differentiate from competitors position the organization to attract talent demonstrate and communicate the organization s brand, priorities and quality be customer-driven. Sound familiar? Can you contribute to the industry s collective knowledge about the growing digital footprint and its impact by presenting your experiences? We encourage you to share your success stories, school of hard knocks as well as your understanding of Web strategy and implementation. Proposals Due Friday, February 20 th!

3 The 19th Annual Greystone.Net Healthcare Internet Conference is seeking speaker proposals to fill: at least four pre-conference workshop slots (each 3 hours in length) up to 55 concurrent slots (each 60 minutes in length) in seven major tracks. Each track is described on the following pages. Strategy Development: Leading the Digital Transformation Sessions in this track will highlight the role of robust strategic thought as the healthcare industry addresses the needs of its diverse public (patients, consumers, physicians, employees, etc.) through an organization s ever growing digital footprint (publicfacing Web site, patient portal, physician portals, intranet and such.) Sample topics might include: Managing enterprise-wide digital transformation Developing the role of the chief digital officer Prioritizing Web strategies and tactics to match resources Vendor management strategies and techniques Integrating traditional and digital marketing channels Strategy development in a multi-hospital system Advanced strategies for sophisticated Web enterprises Strategy development for smaller or stand alone hospitals Building better physician relations through use of Web / digital assets and tools Effective use of multimedia on the Web Content strategy development and execution Call center and Web site integration Web governance and oversight in a matrix management model Intranets as a new responsibility for the evolving Web center. SoLoMo (Social Local Mobile) Sessions in this track will focus on how social media, local identifiers and mobile technologies (SoLoMo) are reshaping healthcare as we know it and impacting consumer choice, branding and traditional marketing. Sample topics might include: Patient / Physician online communication Responsive design Mobile strategy development Using SoLoMo to reach diverse external audiences (physicians, patients, consumers, donors, etc.) Using SoLoMo to communicate with employees Improving clinical or business operations by deploying mobile tools Physician collaboration and communication via mobile devices Using cloud technology for healthcare Mobile health tools Innovative mobile strategies / apps for the hospital Web site or the hospital intranet Innovative uses of social media to meet an organizational goal Management of user reviews on sites and services such as Yelp, Angie s List, etc. How to engage with online communities Reputation and online directory listings management Using online games to engage patients, donors and / or to change behavior Crowd-sourced applications in healthcare Innovative uses of new search methodologies (local, real time, augmented reality, etc.). Keys to Being Selected to Speak: Strong preference is given to sessions that include presenters from provider organizations. Case studies are a must. Topic(s) must be fresh, not repeated sessions from other educational venues. Other interesting & relevant topic ideas are always welcomed.

4 Patient Experience and Patient Engagement Sessions in this track will highlight some of the newer tools, solutions and tactics designed specifically to leverage the Web to improve the patient experience and build patient engagement. Sample topics might include: Patient engagement through Web chats, discussion boards and communities Improving the patient experience through automated alerts, text messages, reminders Growing role of online patient appointment services Building and marketing effective patient and physician portals Engaging customers in HIEs Creating online clinical collaboration tools Engaging patients through dynamic Web personas Using the Web to drive patient portal activations. Web Solutions and Tools Sessions in this track will showcase best-inclass examples of content, applications, tools, interactivity and functionality for healthcare Web sites. Sample topics might include: Innovative use of 3rd party tools and solutions (analytics, CMS, CRM, social media platforms, open source, etc.) Using open source solutions in the hospital environment Interactive media tools and applications Getting the most out of content management systems (CMS) Effective uses of interactive widgets and avatars Picking the right patient and / or physician portal tools to meet organizational goals. Big Data and Analytics Digital Marketing Sessions in this track will help attendees understand the digital and marketing opportunities available through Big Data and how to evaluate the effectiveness, efficiency and business value of their digital footprint. Sample topics might include: Demonstrating Web site performance, ROI and business value Demonstrating the value of social media efforts Developing scorecards of digital performance Demonstrating successful use of Big Data in digital marketing Using Big Data to personalize the user experience Targeting users via Big Data. Sessions in this track will feature best-in-class examples of the use of digital marketing to reach organizational, business and marketing goals. Sample topics might include: Managing your online reputation Building a digital marketing strategy Developing and executing a digital marketing campaign Managing and executing successful SEO and SEM programs Using online advertising to meet marketing goals Integrating traditional and interactive marketing channels.

5 Advanced and / or Emerging Technologies A Special Note to Advanced Web Teams: Again this year, we are interested in soliciting topics of interest to more advanced health systems and/or Web leaders. If you have ideas for advanced sessions that could be of interest to other advanced conference participants, please submit a proposal. Our goal is to create a track that appeals to more sophisticated and complex organizations and seasoned web veterans. Questions? Please Call Jennifer Pense at ext. 23 Application to Present Please visit to complete an application to present at the 19th Annual HCIC. All applications must be submitted via the online form. Deadline for Submission of Proposals All proposals must be received by 5:00pm on Friday, February 20, Accepted presenters will be notified via in April Benefits of Being a Speaker at HCIC As a speaker at HCIC, you ll: Receive a significantly discounted registration fee to attend all educational events and the exhibit hall. Network with other speakers, keynote speakers and colleagues. Share your expertise and experience with others. Attend multiple receptions, lunches and events. Learn from other colleagues and vendors. Be able to attend one of the four pre-conference sessions of your choice. If you have a voice to add to the conversation, please submit a speaking proposal. We d love to hear about your experiences and give you a platform to share your knowledge with your peers.

6 The Omni Orlando Resort at ChampionsGate Orlando, FL Conference Hotel The official hotel for the conference is the Omni Orlando Resort at ChampionsGate. The reservation line to book sleeping rooms will open on Monday, June 1, 2015, and speakers will be required to stay at the Omni. Be sure to make your reservations by Friday, October 16, 2015 and identify the meeting as the 19th Annual Healthcare Internet Conference to get the discounted rate of $199/night plus tax. You will be required to guarantee the reservation with a major credit card. After the cut-off date, or once the room block is sold out, if available, the hotel room rate will be at prevailing rates. The Omni Orlando offers 720 guest rooms and suites with a host of luxury amenities. Guests may choose to relax in the signature Mokara spa and dine in one of seven onsite restaurants. The Omni is a Four Diamond resort and is surrounded by 36 holes of championship Orlando golf, the Leadbetter Golf Academy World Headquarters and 15 acres of pools and recreation activities including a 850-foot lazy river.

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