MEDIA PACK CALL : VISIT : thesolicitorsgroup.com START PROMOTING TODAY. SOLICITORS. preferred supplier
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1 MEDIA PACK 2014 With over 20,000 regular law firm customers and a membership of over 1,250 law firms (TSG) brand is amongst most recognisable and trusted in UK legal profession. NATIONAL CONFERENCES & EXHIBITIONS. TSG are UK s leading events organisers for legal sector. With 19 annual events to choose from and over 16,000 attendees, LAW2014 roadshow promises to be most comprehensive UK legal sector has ever seen. Page 2 SPONSORSHIP OPPORTUNITIES. Due to diverse nature of attendees to TSG events it is sometimes more effective to identify and target relevant individuals who are attending event. In order to do this effectively TSG have worked over years with a number of suppliers in order to create a range of innovative sponsorship opportunities. These opportunities, as well as more traditional event sponsorship packages, provide suppliers a unique reach into legal profession. Page 3-4 preferred supplier PREFERRED SUPPLIER DIRECTORY Become a preferred supplier with TSG and experience full benefit of its marketing reach. Preferred suppliers also benefit from savings on all TSG marketing opportunities. Page 5 DIRECT MAIL TSG have a fully maintained and extensive database of over 95,000 UK legal professionals. Suppliers can use our direct mail service to target large sections of legal sector at a fraction of usual costs. Page 6 E-BULLETIN With a circulation of over 65,000 legal professionals, TSG e-bulletin has been providing profession with essential bi-monthly updates on what s new in profession. Advertisers have benefited from extra exposure afforded to m with a range of advertising and editorial opportunities. Page 7 TESTIMONIALS Page 8 events enable us to target large numbers of legal professionals effectively & we gain numerous leads... Sally Astill, Marketing & Recruitment Officer START PROMOTING TODAY. CALL : VISIT : solicitors.com CARTER BROWN
2 NATIONAL CONFERENCES & EXHIBITIONS The LAW2014 road show of legal exhibitions consists of 19 legal conferencing and networking events throughout UK. This includes TSG s flagship events in London and Birmingham as well as a series of smaller local events throughout UK. LAW2014 provides exhibitors and sponsors with opportunity to meet with thousands of potential new law firm clients, secure existing relationships and network with or leading suppliers: Exhibiting or sponsoring at TSG s events will enable your business to: Expose your brand to thousands of buyers from UK law firms Launch new products and services Generate sales Increase brand awareness BIRMINGHAM FEBRUARY 25th, 26th, 27th Holiday Inn, Birmingham Airport LEEDS MARCH 11th, 12th Met Hotel LONDON MARCH 18th, 19th, 20th Kensington Town Hall PETERBOROUGH APRIL 1st, 2nd Kingsgate Conference Centre GATESHEAD APRIL 29th, 30th The Hilton Newcastle EDINBURGH MAY 7th, 8th The Raddison Blu, Royal Mile SOUTHAMPTON MAY 13th, 14th Grand Harbour Hotel MANCHESTER MAY 20th, 21st The Lowry Hotel PLYMOUTH JUNE 3rd, 4th University of Plymouth BRISTOL JUNE 10th, 11th The Marriott, Bristol City Centre CARDIFF SEPTEMBER 9th, 10th Mercure Holland House, Cardiff City Centre LONDON SEPTEMBER 23rd, 24th, 25th The Olympia Conference Centre GLASGOW OCTOBER 1st, 2nd The Grand Central Hotel BIRMINGHAM OCTOBER 7th, 8th The Gallery, NEC Conference Centre LEEDS OCTOBER 14th, 15th The Met Hotel NORWICH OCTOBER 22nd, 23rd Dunston Hall MANCHESTER OCTOBER 28th, 29th, 30th The Lowry Hotel DUBLIN NOVEMBER 11th, 12th The Gresham Hotel BELFAST NOVEMBER 18th, 19th The Europa Hotel, Belfast City Centre We are lead sponsors of roadshows and exhibitions and find m an excellent way of connecting with delegates and getting our message across. The staff from Solicitors Group are always extremely attentive and understand requirements of exhibitors. ADAM PEMBREY, MARKETING MANAGER, PEAPOD LEGAL OFFICE START PROMOTING EFFECTIVELY TODAY. 2
3 SPONSORSHIP OPPORTUNITIES Rar than one-size-fits-all approach adopted by many event organisers, have used ir unique insight into legal profession to develop a range of flexible sponsorship opportunities, designed with sponsor in mind. All options have been successfully executed at previous events and are designed to be flexible, whilst taking into account your individual business objectives. Bespoke Packages CONFERENCE SPONSORSHIP: FROM 995+vat Conference sponsorship is particularly effective for businesses looking to target one specific practice area of law. Each conference sponsorship package is designed around sponsor s requirements and includes a mixture of presenting, branding and advertising opportunities. BREAKFAST BRIEFINGS/PRESENTATION OPPORTUNITIES: FROM 995+vat The opportunity to deliver seminars to a large audience of relevant legal professionals is an invaluable way to showcase knowledge and professionalism of your business. TSG offer opportunity to deliver informative sessions eir as breakfast briefings or as part of main conference programme. APPOINTMENT GENERATION: FROM 100+vat per appointment This opportunity involves TSG telesales team arranging appointments with individuals attending event to meet with sponsor at ir exhibition stand during event. The sponsor is able to identify type of individual y want to attend and TSG telesales team n proceed to book a pre-arranged number of appointments with individuals fitting that description. CALL : VISIT : solicitors.com 3
4 Event Sponsorship Opportunities BRANDING OPPORTUNITIES: FROM 395+VAT Each event presents a number of effective branding opportunities, se include: Logo as sponsor on delegate lecture notes (can be sold by legal specialism or by event) Logo as sponsor on lecture room holding screen (can be sold by legal specialism or by event) Logo as sponsor on A1 floor plans distributed throughout venue Logo as sponsor on pre-event marketing literature Branding of event pens Advertising in delegate lecture notes The delegate lecture notes are produced in A4 format and are distributed to all delegates attending training courses at TSG events. They are also retained and used as a point of reference post event by delegates on conference. In total over 20,000 sets of notes will be produced in 2014 and re are limited opportunities to place adverts within se and refore catch this captive audience. You can advertise on an national basis or via legal discipline and/or by geographical area. REFRESHMENT AREA SPONSORSHIP: Available only at Olympia & NEC Events 1,995+VAT The refreshment areas are main hub of activity at events and provide perfect opportunity for sponsors to meet with large volumes of legal professionals. The refreshment areas are available for sponsorship which includes Logo on event signage, Logo on tickets, Logo on Coffee/Tea Cups, Banner stand behind serving points, promotion in show literature and literature on tables at event. INSERTS IN DELEGATE PACKS: From 395+VAT There is opportunity to sponsor delegate pack lecture notes by placing an insert into relevant conference stream. The insert can be up to A4 in size and will be distributed to each of delegates on that conference stream. START PROMOTING EFFECTIVELY TODAY. 4
5 Preferred Supplier Directory TSG s preferred supplier directory provides legal service providers a unique route to TSG s customer base of over 20,000 legal professionals. If your business provides a product or service to profession you could benefit from exclusivity in your area of expertise. The Preferred Supplier Directory will be promoted to profession on an on-going basis including: Promotion on TSG s website membership page Monthly promotion in outbound communication to TSG s database of over 95,000 legal professionals Promotion in TSG e-bulletin with 6 issues per year each sent to over 65,000 addresses As a preferred supplier you also receive discounts from TSG s marketing opportunities including following:- Exhibition Stand Space and sponsorship opportunities at all 19 TSG events Direct mail E-marketing TSG legal TV TSG E-bulletin TSG Bulletin preferred supplier ASSOCIATE MEMBERSHIP DISCOUNT VOUCHERS Quality training for less CALL : VISIT : solicitors.com How do you get involved? The preferred supplier directory is updated annually. To become a preferred supplier you will need to supply TSG with following information. Area of expertise, products and services provided Discounts on products/services available to TSG s customers (optional but recommended) 50 word company profile + logo CALL : VISIT : solicitors.com 5
6 Direct Mail TSG send over 1 Million items of Direct Mail a year TSG maintain a database of over 100,000 legal professionals, practice buyers and IT directors in England, Scotland and Wales. This database is cleansed on a monthly basis and acts as backbone of TSG s marketing activity to profession. Direct mail provides your business with a route into legal profession at a fraction of cost usually associated with this form of marketing. Furrmore TSG s database is fully maintained and includes named individuals verified within a month of sending ensuring minimal wastage. With costs starting at just 10p per record re is no better way to start your marketing campaign. See below how direct mail marketing campaigns work for advertisers: Prices start from just 10p Per Record A minimum of 4 mailshots sent regionally each month for you to choose from 1. Choose mailing you wish to sponsor from regional campaigns sent each month 2. Supply an A5 or A4 folded insert to be packed within se mailings 3. All inserts are exclusive- only one insert per mailing START PROMOTING EFFECTIVELY TODAY. 6
7 E-Bulletin This HTML publication is mailed on a quarterly basis to entire TSG database. The e-bulletin is edited by leading legal journalists Nicola Laver and updates profession with latest legal developments across a variety of legal practice areas. This key communication to our database offers a limited number of advertising / editorial positions. There are a range of advertising opportunities available, all of which link to your website. Advertisers also have opportunity to write articles or press releases to go into bulletin. POSITION 1: 795+VAT LEAD BANNER 468x60 pixels with link to website POSITION 2: 595+VAT SKYSCRAPER BANNER 120x250 pixels with link to website POSITION 3: 495+VAT BUTTON 120x60 pixels with link to website DISCOUNTS AVAILABLE FOR MULTIPLE BOOKINGS CALL : VISIT : solicitors.com 7
8 Testimonials 9 Park Place Chambers We have been working with for last two years in Cardiff as sponsors and exhibitors as well as providing speakers for events. Their organisation is very slick beforehand and on day, and our attendees are made to feel valued and part of event. We have found it in an ideal way of getting face-time with our target market and it provides us with an opportunity not to be missed. We will certainly be continuing, and hopefully enhancing, our assocation. Michael Lieberman, Senior Clerk Anglia DNA The exhibitions hosted by have provided Anglia DNA with opportunities to meet directly with existing and potential clients. The service provided at exhibitions was efficient and professional. A great benefit is that conferences are held at a variety of locations throughout UK ensuring y are easily accessible for all. Jodie Wakefield, Business Development Carter Brown Having sponsored events with for last 2 years to promote our expert witness service, ir events have enabled us to target large numbers of legal professionals efficiently and effectively, and we gain numerous leads. The events mselves are well-run and organisers are professional, friendly and helpful. Sally Astill, Marketing & Recruitment Officer Conveyancing Data Services Ltd national CPD events never fail to attract exactly right calibre of attendee that we need in order to make each one a success for our business. We started a few years ago by attending just one each year but I am pleased to say our diaries are now full of events from Southampton to Cardiff and London to Leeds. shows form a key part of our future plans for growth in coming year. Matw Joy, Sales & Marketing Director Inspiring Business Performance IBP have been s preferred supplier for Lexcel assessments for past 2 years, and this has given us many business opportunities. We have had stands at several of conferences where we are guaranteed a large legal sector audience who we have been able to introduce our services to. The conferences are always in well chosen parts of country and well attended. Several new business leads have come about as a result of attending events in We are very pleased to be working with again in Josie Addleton, HR & Legal Services Manager Jennings Costs Consultants We have been working with for some time now and have seen tangible benefits to our business development gained through both attendance as exhibitors and advertising our services online. They are a great team to work with and work hard to find opportunities to meet your needs. Michelle Barron, General Manager JMW Solicitors LLP We exhibited at event at Lowry in Manchester and used ir appointment generation scheme. We found it an invaluable way of generating some really good new contacts and business. took all ëpainí out of contacting potential new contacts and were able to arrange appointments with specifically identified firms who were interested in talking to us about our firms Lawshare scheme. We have already seen material benefits from meetings arranged for us. Stuart Cartwright, Partner LawWare Ltd LawWare Ltd exhibited its LawCloud Practice Management System with for first time in 2012 and have been very impressed all round. Events are very professionally organised and very well attended. We have found conferences an ideal forum to raise awareness and profile of our brand and to stimulate interesting conversations with prospects. Events represent great value for money and as such, we would be happy to recommend conferences to or businesses looking to reach legal profession. Warren Wander, Managing Director LegalinX-7Side We attend a number of exhibitions each year, and always find m brilliant organised both beforehand and on day. ensure ir exhibitors get great exposure and we always achieve a good return. You also couldnít ask for more friendlier or more professional staff. Overall a fantastic show. Wendy Davis, Marketing & Events Manager Wesleyan for Lawyers Wesleyan for Lawyers have been working closely with for past few years and weíve always found m to be highly professional and friendly in ir approach. conferences across country allow us to engage with our legal audiences at a regional level. Intellectual Property Office Working with gives us an excellent opportunity to raise our profile and get our messages across to legal profession. Gary Townley, Business Events Manager START PROMOTING EFFECTIVELY TODAY. 8
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