BELFAST OCTOBER 2015

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1 Technology for Innovation and Growth ENGAGE - INSPIRE - GROW BELFAST OCTOBER 2015 MULTIPLE VENUES IN BELFAST T:

2 Engage Inspire Grow Digital DNA is a unique, all-round business experience showcasing the very best technological practices, solutions and expertise from across the region and around the globe. It will: Engage directly with businesses and organisations to promote the adoption of new digital and technological skills; Inspire the current and next generation of business and tech leaders to innovate, succeed and grow the economic wealth of the region; and Grow more profitable, effective, efficient businesses by sharpening their competitive and commercial edge through #digitaldna

3 Engage. Inspire. Grow. The debate of whether businesses should embrace technology to achieve a sustainable competitive advantage has long since passed. It is critical that all businesses embrace current and emerging technologies to ensure success locally and take advantage of the opportunities that exist globally. Digital DNA was born out of the desire to create something unique that would have tangible impact on the Northern Ireland economy. Digital DNA started off as a one day conference in 2013 and evolved into a weeklong programme of activity in In 2015, Digital DNA will cement it s place as the premier technolgy event in Northern Ireland and become the must attend event in the business calender. Digital DNA has three primary aims: Ensure businesses understand the critical importance of technology and helping the business to become successful and sustainable both locally and internationally. To inspire and enable the next generation to become todays innovators and tomorrows leaders helping generatesustainable wealth in NI. To promote and facilitate a community of collaborations so that businesses can both learn from and work with each other to improve and grow the business. Digital DNA lives by a simple yet effective methodology; we bring together thought leaders who excite, inspire and share insight and local case studies to ensure that businesses can relate and gain the knowledge, contacts and inspiration to make positive change to their business. Previous partners & sponsors

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5 Engage. Inspire. Grow. In 2015, Digital DNA will evolve to have even greater impact for businesses and our young people. During October, Digital DNA will deliver a number of core events as outlined below. In addition, various satellite events will take place across the city including hackathons, workshops, talks and meet-ups. Thurs 15 th Oct - Titanic, Belfast Business owners, CEOs, Directors, Sales & Marketing Managers, IT Managers and the wider business community will hear from a blend of thought leaders and local success stories.the knowledge imparted will ensure that delegates take away not only an understanding of leading practice from around the world but that they can take practical steps to improve and grow their business. Tuesday 27 th Oct - Titanic Belfast Following the successful and sold out inaugural event in 2014, this year will attract an even higher profile of inspiring thought leaders, local case studies and relevant practical expertise. This sector is massively important to the Northern Ireland economy and its success has become increasingly reliant on the adoption of various technologies. Digital DNA will provide an opportunity for stakeholders within the tourism sector to gain relevant insight into how they can adapt their business to harness both local and international opportunities. Thurs 15 th Oct - 21 Social Critical to Digital DNA is to foster collaboration between businesses; whether that be learning from success and failure to working together to deliver great products and services. The Social event will provide delegates with the opportunity to have a drink, something to eat, take in the live music, engage with other guests, build relationships and be inspired by a number of inspirational speakers. Wed 14 th Oct - City Hall, Belfast The Digital Youth NI Conference will again be delivered in collaboration with Sentinus with 2015 having even greater impact. This will be achieved through the delivery of a dedicated 6 week programme in the lead up to the conference. We will continue to foster innovation by ensuring the young people consider the role of technology in addressing consumer and business needs.

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7 Be part of it... Technology for Innovation and Growth T:

8 15 OCTOBER TITANTIC BELFAST Principle Overall programme & Business Conference Major Major Tier 1 Programme & Business Tier 1 Programme & Business Tier 1 Conference Conference Major Programme & Business Conference Tier 3 Supporting s & Partners T:

9 PRE-EVENT Primary brand placement on website Primary brand placement on all print materials/ comms/ticketing Brand included on all print materials/ comms Brand included on website Thought leadership article to be pitched to press Discounted ticket price (50%) for all current customers and wider distribution list Primary role in PR for the official launch Role in PR for the official launch of Tourism and Digital Futures events DURING-EVENT Speaking slot at Business Event Case study speaking on main stage or as part of workshop of Business event Case study speaking on main stage or as part of workshop for Tourism and/or Digital Futures events Full page advert in official event booklet Half page advert in official event booklet Primary brand placement on event booklet Brand placement on event booklet Delivery of specific workshop supported by relevant partners Blog contributions to be featured in Digital DNA website and shared across social media platforms and partners Tier Guest 1 passes to attend Business event Guest passes to attend Tourism and Digital Futures events Exhibitor presence at main entrance to venue or wherever else most suitable Exhibition space 4m x 2m Branded exhibition pod 2m x 1m Primary brand placement in housekeeping slides in all events Logo in housekeeping slides in business event Engagement across social media platforms Branded materials for delegate pack (contents branded USB drives, pens, notepads) POST-EVENT Opportunity to communicate a specific post event offer/ promotion to all attendees Opportunity to provide blog posts covering event content Presence in event photography Principal TIER ONE Major 10 5 TIER TWO 5 2 TIER THREE Supporting s & Partners 5 2

10 You now have a better idea of what we stand for, what we re bringing to NI and what we ve set out to achieve. The offering to delegates is second to none with a rich blend of inspiration and solutions that are both achievable and transformational. To align your brand to such a valuable offering is a unique and rewarding opportunity. T:

DIGITAL FUTURES PROGRAMME

DIGITAL FUTURES PROGRAMME DIGITAL FUTURES PROGRAMME CITY HALL - BELFAST 14 OCTOBER 2015 Technology for Innovation and Growth 2014 Partners: T: 028 97 512114 - engage@digitaldna.org.uk - www.digitaldna.org.uk Investing in our youth

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