EXCEEDING EXPECTATIONS, MEETING BUSINESS GOALS July 2015 Olympia, London

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1 7-9 July 2015 Olympia, London EXCEEDING EXPECTATIONS, MEETING BUSINESS GOALS 900 S 12,000 PRE-SCHEDULED APPOINTMENTS DYNAMIC NETWORKING

2 CONNECTING MEETINGS PROFESSIONALS DELIVERING THE RIGHT AUDIENCE TO YOU Proven success from the UK s most talked about exhibition for meetings professionals, delivered by meetings professionals The Meetings Show demonstrates the power of doing business face-to-face by bringing together the UK s most comprehensive collection of domestic and international destinations, leading venues and meetings industry suppliers for three eventful days of pre-scheduled appointments, inspirational education and dynamic networking opportunities. We invite you to participate in the UK s pre-eminent show aimed specifically at meetings, conference and incentive planners. We are the premier marketplace for the UK domestic meetings industry and first choice for UK inbound and outbound business. In 2014, The Meetings Show delivered 10,079 pre-scheduled appointments (an increase of 50% from 2013) 474 exhibiting companies and organisations (an increase of 20% from 2013) More than 40% new exhibitors with many exhibiting in the UK for the first time in a decade 721 qualified hosted buyers attended (an overall increase of 67%) A comprehensive education programme with over 90 targeted sessions and new streams dedicated to agency bookers, corporate planners, associations, pharmaceutical and healthcare, PAs, technology and meetings design 22 Meet the Experts sessions to facilitate more intimate knowledge sharing An additional one-day Association Meetings Conference, designed to focus on the needs of association meetings planners, PCOs and AMCs A full programme of business networking opportunities including a Hosted Buyer Welcome Reception, on-stand presentations and off-site exhibitor functions A dynamic PR and social media campaign, plus onsite newspaper The Daily to ensure exhibitor news has the greatest reach The Meetings Show 2015 is going to be even bigger and better! Meet more than 900 hosted buyers participating in 12,000 pre-scheduled appointments over three exceptional days, all geared towards bringing you business success. The Meetings Show gives you unprecedented access to a marketplace which, for 2014, welcomed 3,097 unique visitors through its doors. Among them were 721 pre-qualified hosted buyers plus 2,376 trade visitors. For 2015, participating in The Meetings Show will put your business in front of over 900 pre-qualified hosted buyers. Over three days, you ll have access to one-to-one appointments, meet thousands of trade visitors and be assured of the right audience, attracted in part by a programme of industry leading education - all of which is designed to give you the very best return on investment. The Meetings Show is focused around a large exhibition, increased professional education and unrivalled networking opportunities. It is the place to meet quality buyers and discuss UK inbound, outbound or UK to UK business. We re the only UK exhibition to feature meetings destinations from over 50 countries across six continents, alongside venues, hotels and key providers of conference, meetings and incentive products and services. So if your business competes on the world stage, we have the platform that s right for you. Overall the quality of the show is incredible, particularly the exhibitors and stand staff - they clearly want to do business. In contrast to other shows I have attended, there is a far greater depth of knowledge, a desire to talk and develop relationships for all involved. Edward Copperman, Director of Product Development, The Travel Movement Ltd The appointment system allows me to significantly grow my knowledge of core target markets, particularly London where I hope to place business in the near future. Onsite, the atmosphere balances professionalism with relaxed and comfortable lounges, allowing me to reflect on and prepare for meetings. Angela Stockbridge, Associate, HelmsBriscoe 2 3

3 MEET BUSINESS-READY BUYERS A PROGRAMME THAT DELIVERS CLEAR INVESTMENT RETURN FOR YOU We invite you to participate in 2015 and meet the following planners of conferences, meetings and incentives Corporate and independent meetings planners Association meetings planners Venue finders Incentive houses Event and marketing agencies Public sector and not-for-profit planners Procurement managers PAs, executive assistants and office The Meetings Show 2015 is the UK s premier marketplace, meetings place and learning place for doing business face-to-face. Visit Belfast decided to significantly increase our presence at The Meetings Show Our stand, which included half a dozen partners was packed throughout the event. We saw a wide variety of hosted buyers and walk on visitors, all of which were qualified and interested in our offering. In addition to those seeking to learn about Belfast, many visitors had specific business to place, including RFPs and we expect a significant return on our investment in what is a vital event for the UK market. Moving forward, The Meetings Show will be a core part of our marketing plan as it has already become the place for our buyers to gather and meet. Rachel McGuickin, Director of Business Tourism, Visit Belfast EXHIBITOR The Meetings Show hosted buyer programme treats its UK and international participants as VIPs because we know how important they are to your business. The 2015 show will welcome 900 pre-qualified buyers who will attend more than 12,000 pre-scheduled appointments with exhibitors over three fantastic days. By creating a professional, yet relaxed environment, we ensure our buyers are ready to do business each time they step onto your stand. Hosted buyers must pass our stringent pre-qualification process: Proven track record of previous events and placing business Guaranteed to participate in a minimum number of pre-scheduled appointments Evidence of future business to be placed Once approved on the hosted buyer programme, they ll receive complimentary: Travel, accommodation and transfers Personal online diary to book meetings with exhibitors Invitation to exclusive networking events Access to an extensive education programme Dedicated onsite lounge access Lunches and refreshments onsite Opportunity to join post event tours I m a first time hosted buyer and I ve been made to feel like a real VIP. The lounges are fabulous and I ve been gathering information about new and existing suppliers to feed back to the team. The central location has made it very easy for me, and having so many contacts under one roof has been a very effective use of my time. Deb Jowett, Outsourced Events The quality of the buyers at The Meetings Show has been excellent. In particular we have seen a growth in the UK attendees, which is our focus for the show and led to some strong enquiries, which we are certain will convert over the coming weeks and months. Nicola Chapman, Director of Sales, Hilton Worldwide EXHIBITOR 4 5

4 GENUINE BUYER ENGAGEMENT FACE-TO-FACE FACTS FROM THE SHOW FLOOR By joining the hosted buyer programme, meetings, conference and incentive planners are committing to pre-scheduled appointments with you, the exhibitor. The hosted buyer commits to a minimum number of pre-scheduled appointments The buyer-led system allows the flexibility to book with the suppliers that really interest them so you know they mean business As an exhibitor, you ll have access to the full demographic profiles of each hosted buyer that you have an appointment with, so that you can prepare for each meeting You ll also have additional opportunities to request meetings with hosted buyers I returned to The Meetings Show because I fundamentally believe in the event s format, particularly the hosted buyer benefits. In particular I appreciate the flexible nature of the event as it allows time to discover new suppliers and gain inspiration from the education programme. Gerald Hampel, Senior Venue Finder, Yellowmeeting Once in the programme, buyers are genuinely committed to getting the most out of their meetings with you, on your stand Our Hosted Buyer Team works closely with buyers to fulfill their programme obligations Why not give your clients the VIP treatment by inviting them to be hosted by The Meetings Show 2015? They ll appreciate the client service you ve provided and it could prove to be an essential part of your show planning and promotion. Speak to one of our team for more information. Attending hosted buyers In 2014, The Meetings Show saw a 72% increase in the number of UK-based hosted buyers at the show Our international hosted buyers came from 34 different countries The Meetings Show partners with key trade associations including the HBAA, mia, MPI, ICCA, SITE, EVCOM and EMA The average yearly spend on meetings, conferences and incentives per visitor in 2014 was 169, Almost 80% of 2014 visitors said that The Meetings Show is important to their business 78% of hosted buyers stated they re planning on placing business as a direct result of attending Exhibitors in 2014 said they expect to generate on average 409,551 as a result of exhibiting (a 23% increase from 2013) Both Dubai Convention Bureau and our exhibiting partners, particularly the incentive focused DMCs have had a successful exhibition. The quality of the hosted buyers has been high. Charlie Taylor, Consultant Director of Communications, Dubai Convention and Events Bureau The Meetings Show enables me to have face-to-face meetings with many of the major hotel chains and gain a real sense of what is on offer - all under one roof. Paul Southworth, Director General, The Direct Selling Association EXHIBITOR 6 7

5 7-9 July 2015 Olympia, London To find out how you can get involved with the premier UK show for meetings, conference and incentive planners, or to simply discuss the potential business development opportunities The Meetings Show 2015 can deliver to your business, talk to us today: Adam Garside, Sales Manager T: +44(0) M: +44(0) E: Gordon Kirk, Commercial Director T: +44(0) M: +44(0) E:

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