2012 Integrated Media Planner

Transcription

1 Genetic Engineering &Biotechnology News Tools Technologies Trends 2012 Integrated Media Planner Delivering the Best in Biotech... From Bench to Business Magazine Website e-newsletters Custom Media Webinars List Rental

2 Genetic Engineering & Biotechnology News GEN Delivers Maximum Advertising Value Since 1981 Genetic Engineering & Biotechnology News (GEN) has provided R&D professionals with practical and authoritative content about the tools, technologies, and trends that fuel the biotechnology industry. Through a range of integrated online and print media vehicles, GEN s marketing channels create awareness, lead generation, and relationship development to build your bottom line. Top Five Reasons to Advertise with GEN Whether you re looking to strengthen, establish, or reinvent your brand, GEN can help you: Maximize the return of your advertising investment through GEN s costeffective magazine CPM and response-centric online opportunities. Connect with 236,681 global professionals seeking the latest information on tools, technologies, and trends. Increase the quantity and quality of your sales leads through GEN s integrated network of print, digital, and web marketing channels. Validate your ad message alongside authoritative technology-focused content that draws buyers, not browsers. Influence customers with a $1.1 million average expenditure on R&D tools who have the authority to purchase and the money to spend. MEDIA KIT CONTENTS Circulation & Reach... 4 Reader Expenditures... 5 Editorial Scope... 6 Reader Testimonials... 7 Magazine Posters Webinars Website List Rental e-newsletters GEN Advertiser Benefits Print Rates Print Specs Online Specs Genetic Engineering & Biotechnology News

3 Portfolio GEN Drives Response and ROI GEN s comprehensive integrated product offering provides unparalleled advertising opportunities through an array of print, online, and custom vehicles. Magazine Display Advertising Cover Tip Center-Spread Fold-Out Inserts genengnews.com Banner Ads Keyword Sponsorships Custom Media Webinars Timeline Posters Mailing List Rental e-newsletters Tech Focus News Highlights TOC Alert Biotech Events New Product Watch Genetic Engineering & Biotechnology News

4 Circulation & Reach The Circulation Leader in Biotech GEN provides you with unrivalled exposure to key biotech decision-makers through multiple touch points that drive brand awareness, lead generation, customer engagement, and sales. Magazine Subscriber Profile * Website Visitor Profile Where GEN Magazine Readers Live Where GEN Website Visitors Live 19% Asia-Pacific 72% North America 23% Europe 60% North America 18% Europe 4% Asia-Pacific 1% Rest of World 3% Rest of World Where GEN Magazine Readers Work 56% Industry 29% Academic, Government 27% Academia 2% Clinical Research, 6% Hospital/Medical School, Private Practice Private Research 7% Institutions Financial, Venture Capital, Law Where GEN Website Visitors Work 36% Academic, Government 41% Industry 5% Clinical Research, Hospital/Medical School, Private Practice Private Research Institutions Financial, Venture Capital, Law 3% 2% 13% Other BPA-Qualified subscribers 65,142 Pass-along readership/copy(2.5 ** ) 162,885 Tradeshow and other distribution 8,654 MAGAZINE TOTAL REACH: 236,681 genengnews.com visitors/month 131,613 e-newsletter subscribers 141,583 ONLINE TOTAL REACH: 273,196 What Subscribers Do * Research/Staff Scientist...26,193 Executive & Corporate Management..15,432 Lab Management...10,113 Production Scientist/Engineer/QA/QC.. 6,212 Graduate Students... 1,634 Additional Job Titles... 5,558 *GEN June 2011 BPA Statement; Publisher s Data; **A Purchasing Intention Audit of the GEN Audience, Martin Akel & Associates, April 2011; Google Analytics; Additional titles include: Tech Transfer Managers, Business Development/Venture Capital/Law, and Purchasing Managers 4 Genetic Engineering & Biotechnology News

5 Reader Expenditures GEN Delivers Purchasing Power GEN s readers are leaders in the industry, making critical decisions and exercising their purchasing power every day. They have money to spend, and invest it on the tools and technologies highlighted in GEN. Advertising with GEN delivers your message to powerful and engaged decision-makers. % of Labs/Facilities Using This Category Average Expenditure per Subscriber s Lab* Antibodies and immunoassays 72.8 $210,776 Biochemicals and reagents 93.3 $181,276 Bioinformatics tools 69.7 $241,272 Bioprocess systems/accessories 52.1 $408,228 Cellular analysis instruments/reagents 70.5 $219,971 Cell culture related equipment/reagents/supplies 75.5 $236,522 Contract, consulting, or pharmaceutical services 52.5 $469,167 Chromatography/separation instruments/reagents/accessories 77.5 $159,221 General lab equipment 97.6 $156,332 Lab products/accessories 97.3 $122,278 Molecular biology & gene analysis instruments/reagents 83.9 $144,299 Molecular diagnostics systems/reagents 69.1 $162,725 Protein research/proteomics instruments and reagents 75.3 $147,105 93% of GEN subscribers are involved in the vendor selection process. Average 2011 Expenditures on R&D Tools: $1,089,290 ** Data from A Purchasing Intention Audit of the GEN Audience, Martin Akel & Associates, April 2011 *Among subscribers indicating expenditures **Per subscriber s lab Genetic Engineering & Biotechnology News

6 Editorial Scope GEN Content Drives Action For over 30 years, GEN has provided biotech decision-makers with authoritative and practical content that spans the entire field of biotechnology from drug discovery to bioprocessing. With GEN you can be confident that you are reaching an audience looking for the latest tools and technologies to solve their challenges. Why do decision-makers turn to GEN first? To learn about cutting-edge tools, technologies, and trends To discover how innovative technologies are being used To stay informed of the latest biotech news To validate purchasing decisions Drug Discovery OMICS Bioprocessing GEN s five core topics are covered in depth through news briefs, insight and analysis stories, feature articles, blogs, webinars, and tutorials. Biobusiness Translational Medicine 6 Genetic Engineering & Biotechnology News

7 Testimonials Readers Rely on GEN Today s fast-paced biotech and pharmaceutical industries are driving professionals to race to get their drug/product to market faster and more efficiently. Academic scientists are under equal pressure to publish and secure grants. It s more important than ever that R&D scientists are aware of the latest tools, technologies, and trends that will help them enhance their productivity. That s why they turn to GEN. There is no other publication that covers life sciences in such detail while remaining broad in scope. Diagnostics, bioprocessing, cutting-edge research, M&A, licensing agreements, novel instrumentation, clinical advances; it s all covered in a single issue. Simply amazing! GEN is my source for sources; I go to it on the web, I subscribe to the RSS feeds, and I keep the latest issue on my desk for the news and insight I need almost daily. Pratik Jaluria, Ph.D., Senior Scientist, Alexion Pharmaceuticals GEN summarizes all the latest technological advances and highlights some of the most exciting research. By reading GEN I feel more on top of the latest news and technologies and can incorporate these into my research. I also get the opportunity to be exposed to products that I might not normally seek out as many products can be used for more than what they are being advertised for. Joanne M. Hackett, Ph.D. Visiting Scientist, Pfizer Neusentis GEN introduces us to the newest technology and the reagents used worldwide. After going through the details we visit the website of the concerned product and contact the authorized person. GEN makes a huge contribution in deciding/purchasing new products in our organization. Gaurav Verma, Ph.D. Student, Institute of Genomics & Integrative Biology at Delhi I love reading GEN to see what cutting-edge technologies are coming into the market. It is informative on every page, and it is Science, Cell, Financial Times, and Newsweek all rolled into one for me! My product recommendation carries more weight when I have a good GEN article to go with the recommendation. If a magazine could mentor then GEN will certainly have a role in my success! Parul Sharma, Ph.D., Research Associate Children s Hospital Boston Genetic Engineering & Biotechnology News

8 Magazine The Magazine Published 21 times a year, in print and digital formats, Genetic Engineering & Biotechnology News is the world s most widely read biotech publication. It provides the R&D community with critical information on state-of-the art-technology platforms and tools that lead to enhanced productivity. When you advertise in GEN, your company has the unique opportunity to promote its products and services to an audience that is engaged, has the authority to make purchasing decisions, and the budgets to make it happen. Frequency: 21x/year Circulation: 65,142 BPA-qualified life science professionals Geographies Covered: 72% N. America, 23% Europe, 4% Asia, 1% ROW Bonus Distribution: More than 95 conferences per year Subscriber Profile: See page 4 for detailed subscriber profile Rates and Information Display Ads: See pages 19 and 20 for details. Inserts: See pages 19 and 20 for details. Classified & Marketplace: Discover the best job candidates, publicize a new scientific meeting, or promote a service with an ad in our Classified & Marketplace section. Contact GEN for more details at classifieds@genengnews.com 8 Genetic Engineering & Biotechnology News

9 Magazine High-Impact Display Advertising GEN offers a number of high-impact opportunities designed to help your message stand apart from the rest of the crowd. Cover Tip Always in high demand. Advertise through GEN s cover tip for maximum impact and visibility. Rates and Information Rate: $4,950 plus two 4C Tabloid page ads at earned frequency and a production charge. See page 19 for complete pricing details. Contact your GEN Sales Manager for complete details. New! Center-Spread Fold-Out Prominently showcase your ad or repurpose technical content such as posters or application notes in this high-impact four page centerspread fold-out. Prominently placed and printed on the highest quality paper stock, this foldout is the perfect way to ensure your message stands out and drives response. Rates and Information Rate: $1,000 plus four 4C Tabloid page ads at earned frequency and a production charge. See page 19 for complete pricing details. Contact your GEN Sales Manager for complete details. Genetic Engineering & Biotechnology News

10 Custom Media Advertisers looking for unique media solutions to deepen and intensify their presence in a particular technology or focus turn to GEN s Custom Media Solutions. From custom supplements and microsites to a webinar or roundtable, GEN has the ability to create targeted custom media/content that will showcase your company and product offering. Your GEN Sales Manager can work with you to tailor a program that fits your needs and budget. Timeline Posters Throughout the year four beautifully designed posters and accompanying microsites will be created, distributed, and promoted to GEN s readership. Exclusive sponsorships are available, which include logo placement and up to five timeline entries on the poster, as well as 200 hard copies. The posters will focus on historic milestones around specific topics, including: Next-Generation Sequencing, Biomarker Discovery, Stem Cells, and Bioprocessing. Biotechnology Exclusive Sponsorship Includes: Sponsor recognition area on poster and microsite Five milestone entries from your company Three standard-sized ads on folded poster pages 200 copies of the poster for sponsor use Rates and Information Exclusive Sponsorship Net Rate: $50,000 Poster Size: 30 X 21 inches Ad Size: 7 X 10 inches Custom poster topics are also available. Please contact your Sales Manager for a custom quote Genetic Engineering & Biotechnology News

11 Custom Media Webinars Sponsoring a GEN webinar positions your company as a thought leader while generating actionable leads the key ingredients to executing a successful content marketing strategy. GEN webinars are highly educational, targeted, and position the sponsor as a progressive and practical solution provider. Selection of topics and panelists is a collaborative effort between GEN and sponsors, allowing you to target a particular topic and audience. Exclusive Sponsorship Benefits Include: Pre-Webinar Prominent logo placement on all promotional materials including webinar landing page and print ads (placed in at least one issue of GEN) Prominent logo placement on dedicated e-blasts to drive registration Two custom questions to be included in webinar registration form During Webinar Sponsor logo prominently displayed on webinar viewer console Verbal recognition of your sponsorship during the webinar net rates (Per Webinar) Audio and synchronized PowerPoint $19,995 Video, audio, and synchronized PowerPoint $45,000 Post-Webinar Contact details for all registrants CD recording of webinar with posting rights Logo placement on webinar archive page that will remain on GEN s website for six months Genetic Engineering & Biotechnology News

12 Website Leaderboard 728 X 90 Pushdown 970 X 90 Rectangle 300 X 250 GEN s website ( allows professionals to stay up to date on everything biotech from real-time industry developments to news stories, product information, webinars, and blogs. With an array of advertising opportunities in this dynamic environment, we guarantee you ll engage an active audience. Visitor Sessions Per Month: 131,613 * Number of Countries Represented: 159 Rectangle 300 X 250 Rectangle 300 X 250 Visitor Demographics** 36% Academic, Government 41% Industry 5% Clinical Research, Hospital/Medical School, Private Practice Private Research Institutions Financial, Venture Capital, Law 3% 2% 13% Other *Statistics from Google Analytics; **Publishers Data NEW! Roadblock Option A Roadblock is an opportunity for an advertiser to have 100% share of voice (SOV) on the entire GEN site (except on sold keyword pages) for a 24-hour period. The sponsor would provide five creatives, one for each ad position. The Roadblock is offered on Wednesdays. Net Rate: $3,700 Rates and Information Banner Size Net CPM Rate Leaderboard (728 x 90) $50 Pushdown (970 x 90*) $55 Rectangle (300 x 250) $45 Rich-Media +$15 to base rate *if expandable, add $20 CPM rates are based on 25,000 minimum impressions. Advertising Specifications File formats accepted: JPG, GIF (static or animated), SWF (Flash); Maximum file size is 40 KB; Refer to page 21 for detailed specifications. 12 Genetic Engineering & Biotechnology News

13 Website Keyword Sponsorships Leaderboard 728 X 90 Pushdown 970 X 90 Rectangle X 250 Rectangle X 250 Rectangle X 250 GEN offers advertisers the ability to sponsor keywords that are directly linked within feature and news articles on our website. When a visitor selects the sponsored keyword, your advertisement will be displayed on the dedicated keyword page. This enables you to showcase your marketing message in a highly targeted context. Only five sponsorships per keyword are available, providing you with maximum impact. Sponsorship includes: One banner position per keyword page Banner to carry through when someone clicks on an article from the keyword page Company name to appear on keyword page, hyperlinked to URL of choice Duration: 12 months net rates Number of Keywords 1-3 $2, $2, $1,925 >12 $1,800 Sponsorship duration is 12 months. Genetic Engineering & Biotechnology News

14 List Rental 2012 GEN Mailing Lists Genetic Engineering & Biotechnology News mailing lists include over 65,000 directmail and 32,000 opt-in digital subscribers whose jobs span all levels of decisionmaking across all segments of the international biotech nology, biopharmaceutical, and academic sectors. GEN can customize a cost-effective mailing strategy that delivers your marketing program to the entire readership, or targets specific job titles, areas of focus, and/or types of organizations. technologies n ADME/Tox n Analytical/Medicinal Chemistry n Assay Development n Biomarkers n Bioreactors/Fermentation n Cell-Based Assays n Cell-Based Technologies n Cell/Tissue Culture n Chromatography n Drug Delivery n Electrophoresis n Epigenetics n Filtration n Gene Expression n HPLC n Image Analysis n Immunology n Mass Spectrometry JOB FUNCTION n Executive & Corporate Management (CEO, CSO, President, Executive VP) n Lab Management (VP Research, Lab Director, Group Leader, Principal Investigator, Department Chair) n R&D Research/Staff Scientist (Professor, Research Fellow, Research Associate, Postdoctoral Fellow) ORGANIZATION n Biotechnology Company n Pharmaceutical/Biopharm Company n Diagnostics Company n Private Research Institution n Contract Research Organization n Microscopy n Molecular Biology/Genomics n Monoclonal Antibodies n Next-Generation Sequencing n Nucleic Acid Isolation/ Purification n PCR n Peptides n Process Monitoring n Protein Characterization n Protein Expression & Purification n Protein/Drug Design n Proteomics n Purification n RNAi/siRNA n Software/Informatics n Stem Cells n Transgenics n Core Facility Manager n Graduate Student n Production/Process Scientists n Pharmaceutical Engineers n Validation/Regulatory/QA/QC n Clinical Researcher (M.D./Ph.D., Clinical Affairs) n Business Development Professionals n Technology-Transfer Managers n Purchasing Managers/Agents n Contract Manufacturing Organization n University/Academic n Government n Clinical Research/Hospital/ Medical School n Financial/Venture/ Law Firm Rates: Direct Mail U.S. & Canada Subscribers: $250/M Selections (per selection): $10.00 International Subscribers: $275/M Key Code: $5.00 State/Zip: $5.00 Minimum Order: $1,000 Rates are noncommissionable. Direct Mail List rental opportunity only available to those companies that are print advertisers in GEN at a 2x frequency or greater. Rates: Rate: $475/M Minimum Order: 5,000 names Rates are noncommissionable. GEN list rental opportunity only available to GEN advertisers who spend $20,000 annually on combined GEN advertising products. contact To place an order or receive more information, contact: Victoria Palusevic Tel: (914) Fax: (914) genlist@genengnews.com GEN reserves the right to approve mailing samples; please provide sample mailing piece with your order. Prepayment is required for all rentals. Credit cards or checks are accepted as forms of payment. 14 Genetic Engineering & Biotechnology News

15 e-newsletters Tech Focus Tech Focus is a content-rich, monthly e-newsletter that focuses on a different technology each month. If your products match any of the technologies listed below, this unique marketing vehicle is a perfect fit for you. GEN can also produce a custom Tech Focus to meet your marketing needs. Distribution: 20,000 opt-in subscribers. Distribution is targeted to the content focus. Frequency: Monthly Sponsorship Opportunities Five sponsorship positions are available in each Tech Focus. Ad position assignment is determined on a first-come, first-served basis. Tech Focus Editorial Calendar January 25: Next-Generation Sequencing February 15: Stem Cells March 14: PCR April 18: Biomarker Discovery May 16: mirna and Cancer June 13:Single-Use Systems July 18: Transfection and Gene Transfer August 15: Protein Characterization September 19: Gene-Expression Analysis October 17: Epigenetics November 14: Advances in Imaging December 12: Cell-Line Optimization Position x 250 Position x 250 Position x 250 Position x 250 net rates (per insertion) Frequency Price 1x-3x $1,575 4x-7x $1,495 8x-12x $1,425 Let GEN customize a Tech Focus for your marketing needs. Contact your GEN Sales Manager for more details. Advertising Specifications Ad size: 300 x 250 pixels Maximum file size: 30 KB Position x 250 Genetic Engineering & Biotechnology News

16 e-newsletters News Highlights GEN s electronic News Highlights provide opt-in subscribers with current news headlines and access to full stories hosted on Distribution: 122,500 opt-in sends per week (18,500 daily, 30,000 weekly) Frequency: Daily, weekly (distributed Fridays) TOC Alert TOC Alerts contain a synopsis of articles that will appear in the next issue of GEN. Select the ideal positioning of your message from six targeted areas. Distribution: 29,000 opt-in subscribers Frequency: 21x per year Leaderboard Leaderboard Primary Text Ad Primary Text Ad Secondary Text Ad Secondary Text Ad Tertiary Text Ad Section Text Ad net rates (per insertion) Frequency Leaderboard Primary Secondary Tertiary 1x-12x $1,595 $1,595 $1,495 $1,395 13x-24x $1,525 $1,525 $1,425 $1,325 25x-36x $1,325 $1,325 $1,295 $1,195 Frequencies also apply toward TOC Alerts. Advertising Specifications Leaderboard Size: 728 X 90 pixels Text Ads: up to three lines of text or 45 words (maximum) and 90 x 40 pixel logo net rates (per insertion) Frequency Leaderboard Primary Secondary Section 1x-12x $1,395 $1,395 $1,295 $1,195 13x-24x $1,295 $1,295 $1,195 $1,095 25x-36x $1,195 $1,175 $1,075 $975 Section options: OMICS, Drug Discovery, Bioprocessing, Translational Medicine, or Biobusiness. Frequencies also apply toward GEN News Highlights. Advertising Specifications Leaderboard Size: 728 X 90 pixels Text Ads: up to three lines of text or 45 words (maximum) and 90 x 40 pixel logo 16 Genetic Engineering & Biotechnology News

17 e-newsletters Biotech Events This e-newsletter notifies subscribers of upcoming biotech-related meetings and conferences, as well as GEN and Tool/Service provider webinars. Distribution: 24,000 Frequency: Weekly New Product Watch Have a new product to promote? Showcase them to an active, engaged audience searching for the latest tools. Distribution: 15,000 Frequency: Monthly Leaderboard Primary Text Ad Secondary Text Ad Tertiary Text Ad net rates (per insertion) Frequency Leaderboard Primary Secondary Tertiary 1x-12x $1,295 $1,295 $1,195 $1,025 13x-24x $1,225 $1,225 $1,125 $925 25x-36x $1,150 $1,150 $1,050 $825 Meeting Listing: $295 Advertising Specifications Leaderboard Size: 728 X 90 pixels Text Ads: up to three lines of text or 45 words (maximum) and 90 x 40 pixel logo net rates (per insertion) 1x-3x $1,195 4x-7x $1,095 8x-12x $995 Bonus: Your entry will also appear on for 12 months. Advertising Specifications Headline accompanied by 75 words (maximum) and 200 X 150 pixel image Please specify URL link for image and highlighed text Genetic Engineering & Biotechnology News

18 GEN Advertising Benefits GEN s Advertiser Loyalty Program No other magazine offers such a comprehensive advertiser loyalty program. Designed to thank and reward contract advertisers, GEN s Loyalty Program provides a variety of additional exposure and lead-generating opportunities. GEN Print Frequency Item 1x 4x 7x 9x 12x 15x 18x 21x AdLink Inclusion List Rental Discounts on Online Products Free Entry in New Product Watch e-newsletter Free Video Posting or Application Note Posting Purchasing Intelligence Program Promotional ing Targeted Marketing Survey AdLink: Company information, an image of your ad displayed, and a link to the URL on your ad, so viewers can go directly from the AdLink page to the landing page on your website. List Rental: GEN advertisers receive the opportunity to rent the GEN subscriber list for their and direct mail campaigns. Discounts on GEN e-products: Receive discounts on banner ads, e-newsletter sponsorships, and other products, based on print ad frequency in GEN. New Product Watch e-newsletter: Receive a free entry in our New Product Watch e-newsletter for each print ad placement in GEN. This e-newsletter is sent out monthly to 15,000 subscribers. Application Note or Video Posting: Place your video or application note on GEN s dedicated e-channels for maximum exposure. Purchasing Intelligence Program: Once a year GEN surveys readers to determine their intention to purchase specific products. You will receive contact information for all individuals indicating their intention to purchase products in your specified category. These high-quality leads are delivered electronically. Promotional ing: GEN will send one html per year to 2,000 GEN subscribers of your choice, to promote a product, special offer, or service. Targeted Marketing Survey: GEN will conduct one e-marketing survey on your behalf, sent to 1,000 readers. The survey will contain six questions tailored to your company s specific needs. 18 Genetic Engineering & Biotechnology News

19 Print Rates Rates: black & white Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x Tabloid $7,520 $7,230 $6,975 $6,645 $6,465 $6,215 $5,950 Standard $6,100 $5,725 $5,575 $5,315 $5,085 $4,705 $4,395 1 /2 Tabloid $6,100 $5,725 $5,575 $5,315 $5,085 $4,705 $4,395 2 /3 Page Standard $4,215 $4,015 $3,805 $3,605 $3,380 $3,155 $2,870 1 /2 Page Standard $3,470 $3,315 $3,215 $2,940 $2,845 $2,670 $2,455 1 /4 Page Tabloid $2,745 $2,645 $2,535 $2,430 $2,310 $2,070 $2,005 1 /3 Page Standard $2,670 $2,590 $2,480 $2,380 $2,260 $2,020 $1,945 1 /4 Page Standard $2,170 $2,050 $1,950 $1,815 $1,705 $1,570 $1,405 Rates: four-color Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x Tabloid $9,195 $8,905 $8,650 $8,320 $8,140 $7,890 $7,625 Standard $7,775 $7,400 $7,250 $6,990 $6,760 $6,380 $6,070 1 /2 Tabloid $7,775 $7,400 $7,250 $6,990 $6,760 $6,379 $6,070 2 /3 Page Standard $5,890 $5,690 $5,480 $5,280 $5,055 $4,830 $4,545 1 /2 Page Standard $5,145 $4,990 $4,890 $4,615 $4,520 $4,345 $4,130 1 /4 Page Tabloid $4,420 $4,320 $4,210 $4,105 $3,985 $3,745 $3,680 1 /3 Page Standard $4,345 $4,265 $4,155 $4,055 $3,935 $3,695 $3,620 1 /4 Page Standard $3,845 $3,725 $3,625 $3,490 $3,380 $3,245 $3,080 Agency Commission: 15% discount to above gross rates can be applied by recognized agencies on space, color, and position, provided account is paid within 30 days of invoice date. Other charges such as insert handling and other special production charges are noncommissionable. Preferred Position Charges Cover Tip $4,950* Center-Spread Fold-Out $1,000** Cover 4 $775 Cover 3 $475 Cover 2 $525 Opposite Cover 2 $475 Opposite TOC $525 Opposite Masthead $475 Opposite Section Opener $475 Pages 9, 11, 13, 15, 17 $375 * Cover Tip charges also include two four-color tabloid page ads at earned frequency plus a production charge. ** Center-Spread Fold-Out charges also include four 4-color tabloid page ads at earned frequency plus a production charge. Color rates Two-Color Rate $675 Five-Color Rate (in addition to four color) $1,050 Insert Requirements Inserts must arrive at the printer no later than three weeks preceding publication of issue. Trim: Live-matter specifications, allow 1/4 bleed. Various stock weights acceptable: Maximum weight is 100 lb. book. For quantity and shipping information, contact: U.S. & Asia Anne Chin Aleong achin@genengnews.com Europe & Australia Hilary Turnbull +44 (0) hturnbull@genengnews.com Genetic Engineering & Biotechnology News

20 Print Specs Electronic Files GEN works on a Macintosh platform and can accept many different file types (see below). Additional charges may be incurred if ads are supplied in other formats. File Types Accepted: QuarkXPress , Adobe Photoshop 5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater (EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat PDF 4.0 or greater (press quality). PDF files cannot be altered by our office and must be supplied with fonts embedded. Graphic Files: All color graphic files must be supplied in CMYK (not RGB), as close to final size as possible, with a resolution of 300 dpi or higher. If Illustrator or EPS files are supplied that include type, make sure type is converted to outlines. Include all fonts for text and graphic files used in ad. You must include both screen and printer fonts. We support Adobe Type 1 and Open Face fonts. If an ad is received with True Type fonts, we will match the fonts as closely as possible. Media: We accept the following forms of media for file submission: CD-ROM or DVD-ROM disks. Submitting Ads by or FTP: All ads that are ed cannot exceed 3 MB in size and should be stuffed or zipped. Please specify publication month and date in your subject line. If you wish to upload an ad to our FTP site, please to request instructions. Mail or fax a proof that represents the ad as it should print. The Publisher will not be responsible for quality of reproduction if materials provided do not meet the listed specifications. Ads to: e-file@genengnews.com Mail All Materials to: Genetic Engineering & Biotechnology News Director of Advertising Production 140 Huguenot Street, Third Floor New Rochelle, NY ad measurements INCHES Millimeters Width Height Width Height Cover Tip-first page (2nd page is tabloid size) 7 1 / Tabloid, no bleed / Tabloid, bleed 11 1 / / Live Area Tabloid, bleed / Standard, no bleed 7 1 / / /3 Standard 7 1 /2 8 1 / /2 Tabloid Horizontal, no bleed / /2 Tabloid Vertical, no bleed / /2 Standard Vertical / /2 Standard Horizontal 7 1 /2 5 1 / /3 Standard Vertical 2 3 /8 9 5 / /3 Standard Horizontal / /4 Tabloid Horizontal / /4 Standard Horizontal / Standard Spread, no bleed / Tabloid Spread, no bleed / Tabloid Spread, bleed 22 1 / / Trim size of publication Tabloid Standard 2 /3 Standard 1 /2 Tabloid Horizontal 1 /2 Tabloid Vertical 1 /2 Standard Vertical 1 /2 Standard Horizontal 1 /3 Standard Vertical; 1 /3 Standard Horizontal 1 /4 Tabloid Horizontal 1 /4 Standard Horizontal 20 Genetic Engineering & Biotechnology News

21 Online Specs Banner Ad Specifications Dimensions and File Sizes Our banner ad sizes are all IAB compliant. Leaderboard: 728 x 90 pixels Pushdown: 970 x 90 pixels Rectangle: 300 x 250 pixels File formats accepted n JPG n GIF (static or animated) n SWF (Flash) Maximum file size is 40 KB. Be sure to supply URL to use for link to banner. Special Instructions for SWF (Flash) file production (Please refer your Flash developer to this section.) Flash files must contain a button instance and the ClickTag code below must be programmed into the button instance. The button in your Flash movie cannot contain any click-thru URLs in the ActionScript. If there are, we will not be able to track clicks. Please revise the code to exclude any URLs and use the ClickTag code below instead. On (release) { geturl (clicktag, _blank );} Files must be saved for Flash Player 6 and ActionScript 1. Expandable Ads GEN accepts expandable ads from Eyeblaster, Tangozebra, PointRoll, and Unicast n Creative should be sent at least five working days prior to the campaign start date n Expansion must activate on mouseover and deactivate on mouseout. Any sound must be activated by user click, with clearly visible audio controls n Flash and Javascript are accepted n Accepted dimensions: shown below n Subject to testing and approval by GEN n Video must be user-initiated Expandable Ads e-newsletters GEN TOC Alert GEN News Highlights Biotech Events Leaderboard n 728 x 90 pixels. We accept jpg or gif (static or animated) files Maximum file size is 30 kb n All pertinent information should reside on the first frame of all animated GIF files, as some clients do not show animation Text Sponsorship n Up to three lines of text, or 45 words n Logo 90 x 40 pixels All creative should be sent to enewsletter@ genengnews.com All creative should be sent five business days prior to broadcast date. New Product Watch n Provide a headline, not to exceed 75 characters n 200 x 150 pixel image n 75 words of descriptive copy n URL to be used to link to your company name Creative should be sent to productwatch@genengnews.com at least 10 business days prior to deployment date. Streaming Video General video-streaming guidelines: n All sound must be user-initiated n Must have video play/stop and sound on/off controls as standard n Maximum download for all nonuserinitiated video is 30 KB n Current accepted third-party video streaming vendors are Eyewonder (Java) and FlashTalking (Flash) Creative Initial Expands Max Max Initial Name (pixels) to Expanded File Size Banner 728 x 90 Bottom 728 x KB Pushdown 970 x 90 Bottom 970 x KB Tech Focus Multiple Sponsorship n Size is 300 x 250 pixels n Please provide URL to desired link from creative n Acceptable file format jpg or gif (static or animated) n All pertinent information should reside on the first frame of all animated GIF files, as some clients do not show animation Creative should be sent to techfocus@genengnews.com at least five business days prior to the campaign start date. custom Sponsorship n Logo preferred size is 100 x 100 pixels. Resolution should be at least 72 dpi. n Up to three product-related images with associated text images must be the same width and can be no wider than 250 pixels; the height can vary but should not exceed 275 pixels. For each image we recommend that you provide a headline and bulleted copy that should not exceed 45 words per graphic. Please be sure to also provide the associated URLs for each graphic and pertinent copy. Acceptable file format JPG or GIF. Creative should be sent to techfocus@genengnews.com at least 10 business days prior to deployment date. Important Make sure to submit a backup gif/jpg for your Flash creative. This is to ensure that all visitors, including those who don t have Flash- or Javascript- enabled browsers, can see your ad. Creative should be sent to web@ genengnews.com seven business days prior to the banner start date. Contextual Keyword Sponsorships The specifications are the same as the Banner Ad specifications. Please refer to that section for specifics. Creative should be sent to keyword@ genengnews.com five business days prior to the banner start date. Genetic Engineering & Biotechnology News

22 Media Program Checklist Have you taken advantage of the best that GEN has to offer? To build my brand, create awareness, and drive response Display Ads Cover Tips Center-Spread Fold-Out Inserts Website Banners e-newsletter Sponsorship To establish thought leadership, drive content marketing, and generate leads Webinar Sponsorship Timeline Poster Sponsorship Custom Tech Focus Sponsorship Custom Media Sponsorship To target a specific market segment Tech Focus e-newsletter Sponsorship Keyword Sponsorship Webinar Sponsorship List Rental Your GEN Sales Manager is available to help you develop a best-in-class, results-driven program tailored to your needs. 22 Genetic Engineering & Biotechnology News

23 Delivering the Best in Biotech... From Bench to Business Genetic Engineering &Biotechnology News

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