GEN Media Kit & Marketing Guide. Anniversary! Performance Driven Media. Genetic Engineering & Biotechnology News

Transcription

1 Performance Driven Media 35 Anniversary! Leading The Way in Life Science Technologies Twitter 206 GEN Media Kit & Marketing Guide

2 Performance Driven Media Print Magazine Display Advertising Cover Tip Center Spread Foldout Page One Strip Ad Trade Show Promotions Inserts Corporate Capabilities Application Notes Page 6 Website GENengnews.com Six ROS Banner Positions NowBar Sponsorship Roadblock Keyword Sponsorships Page 8 35 Anniversary! Leading The Way in Life Science Technologies Showcase your brand and celebrate e great achievements of biotechnology. 2 GENengnews.com

3 In order to understand e functional nature of cells, it is imperative to study e regulatory aspects of proteins. Proteomic profiling meods are aimed at quantitatively measuring e differences in protein expression across samples. However, proteomic experiments are often plagued by poor reproducibility and failure to consistently observe desired analytes. These shortcomings make it difficult to take advantage of e many tools and meods developed to analyze genomic and transcriptomic data. To address ese issues, scientists have begun to develop completely targeted proteomic assay approaches at provide information about several biological disciplines using automated biochemical platforms at will ensure consistently reproducible data for longitudinal studies. Recently, several protein and peptide sample preparation workflows were automated using e Agilent AssayMAP Bravo platform, which reduced sample preparation variability, provided a clear pa for sample processing scalability, and enabled customized workflow development wiout e need for in-house automation expertise. Additionally, e development of a high-capacity phosphopeptide enrichment cartridge and integrating its use wi e AssayMAP system should decrease overall workflow times while simultaneously increasing reproducibility. Our panelists for is webinar will discuss eir experiences wi e phosphopeptide enrichment cartridge and automated AssayMAP sample preparation platform, as well as describe some new assay meodologies and preliminary study results. Our first presenter, Jason D. Russell, Ph.D., LC/MS scientist for Agilent Technologies, will provide a brief introduction to e development of an Fe(III)-NTA phosphopeptide enrichment cartridge for e AssayMAP platform, as well as describe Agilent s approach toward automated workflow solutions for LC/MS applications. The second presentation will be given by Jacob D. Jaffe, Ph.D., director of e LINCS Proteomic Characterization Center for Signaling and Epigenetics at e Broad Institute. Dr. Jaffe will discuss his recent work on drug perturbational profiling of cells and e benefits of scalability via automation, including phosphopeptide enrichment, has yielded for his research. A live Q&A session will follow e presentations, offering you a chance to pose questions to our expert panelists. We ve designed GEN s content-driven platforms based on e informational needs of our audience at different stages of e purchasing lifecycle. GEN s platforms will deliver your messages and content to potential customers against e backdrop of our trusted editorial environment. Editors Picks Table of Contents Alert Highlights Speakers Jacob D. Jaffe, Ph.D. Director, LINCS Proteomic Characterization Center for Signaling and Epigenetics Associate Director, Proteomics Platform, Broad Institute Jason D. Russell, Ph.D. LC/MS Scientist Agilent Technologies Moderator Jeffrey S. Buguliskis, Ph.D. Technical Editor GEN Wednesday Sept. 30, 205 :00 pm ET 0:00 am PT DURATION 60 minutes COST Complimentary Peeking Under e Hood of Cellular Signaling Machinery wi Targeted Proteomics Assays Webinars Free Registration! Who Should Attend Proteomics Researchers LC/MS Scientists Protein Biochemists Bioanalytical Scientists R & D Scientists You Will Learn How e AssayMAP Bravo platform can streamline your laboratory s sample preparation. The benefits of e AssayMAP phosphopeptide enrichment cartridge for increasing precision and roughput of your proteomic meods. About e automation solutions at are required in order to perform proteomic profiling experiments at high-roughput pace and scale. Produced wi support from enewsletters TIMELY RELEVANT TARGETED Daily and Weekly Highlights TOC Alert Editors Picks New Product Watch Tech Focus Suite Page 0 Lead Generation CONTENT MARKETING SOLUTIONS Webinar Sponsorships ebook Sponsorships Page 2 New Opportunities EMERGING PLATFORMS GEN Touch Mobile App Promoted Social Posts BioPerspectives Native Advertising Page 4 All Rates Page 6 All Specs Page 20 GEN Throughout e Years View e GEN Media Kit online GENengnews.com 3

4 Audience Leader Reach e most influential buyers in e life sciences. Target our engaged audience by product and a variety of key demographic categories. Magazine Print ,93 Digital ,639 TOTAL ,570 Website Average Monly Browsers.. 56,58 Registered Users ,977 enewsletters Unique Subscribers ,967 Mobile App Unique Users ,566 Total Audience Reach 409,66 Sources: BPA Brand Report June 205, Publisher s own data, Google Analytics, audience database Geographic Breakdown Top Job Functions Magazine Website Mobile App Nor America 73 % % % 39 R&D Research % Europe 24.3 % %% 5 % Asia % % 4 % % Oceania/Africa % % 5 % Executive & Corporate Managem Lab Management Production/Validation/QA/QC Clinical Researcher (MD/PhDs) Top Technologies 63,02 Cell-based technologies 39,564 Cancer research technologies 30,075 Gene expression 29,58 Molecular biology 26,938 Biomarkers Top Job Functions Top Job Functions Source: BPA Brand Report December 204 Top Technologies 43.8 % R&D Research 9.8 % 5.2 % 9.9 % 2.7 % Executive/Corporate & Management Lab Management Production/Validation/QA/QC Clinical Researcher (M.D./Ph.D.) (MD/PhDs) Organization Type Organization Type 53.6 % Pharmaceutical/Biotech 26.3 % University/Academia 7.4 % Clinical Research/Hospitals 6.0 % Government 5.6 %. % Finance/Law Firm Clinical Research/Hospitals Private Research Institutions 4 63,02 Cell-based technologies 39,564 Cancer research technologies GENengnews.com

5 Purchasing Power Purchasing Power * % of Labs/ % of Labs/ Facilities Facilities Using Using This Category This Category Antibodies Antibodies and immunoassays and immunoassays Biochemicals Biochemicals and reagents and reagents Bioinformatics Bioinformatics tools tools Bioprocess Bioprocess systems/accessories Cell culture Cell culture related related equipment/reagents/supplies Cellular Cellular analysis analysis instruments/reagents Chromatography/separation instruments/reagents/accessories Contract, Contract, consulting, consulting, or pharmaceutical or pharmaceutical services services General General lab equipment lab equipment Lab products/accessories Lab Molecular Molecular biology biology & gene & analysis gene analysis instruments/reagents Molecular Molecular diagnostics diagnostics systems/reagents Unmatched Audience Penetration 00% of of top 50 Pharma GEN provides you wi unrivaled exposure to key decision-makers. 9 out of 0* have e money and Source: "A Purchasing Intention Audit of e GEN Audience", Martin Akel & Associates, April 20 auority to make purchasing decisions. Their average expenditure on R&D is $,60,000, a net increase of nearly 5% over e previous year. Source: "A Purchasing Intention Audit of e GEN Audience", Martin Akel & Associates, April 20 * A Purchasing Intention Audit of e GEN Audience: 204; Martin Akel & Associates 00% of of top 50 Biotech Top Technologies Molecular Biology Drug Discovery Cell Biology Chromatography Immunoassays Cell-Based Assays Imaging Proteomics Bioprocessing Cancer Research Sample Prep Filtration Sequencing PCR Gene Expression 00% of of top 50 Universities GENengnews.com 5 5

6 Print Magazine Top business publications continue to showcase print s solid underpinning in e media mix. In a feature article at appeared on CNNMoney s website in March 205, industry experts cited print as being e key influencer in purchasing decisions. Print is experiencing a renaissance as marketers (re)-acknowledge its critical branding and credibility power, especially when tied to web properties. GEN print is a prime example of is tactic. While continuing to be e loyal reader s medium of choice, GEN is deeply integrated wi bo established and emerging online channels. Top reasons to advertise in print: Tangible Credible Engaging Branded Because Print Matters The cornerstone of every successful advertising campaign is a strong brand and it begins wi print. GEN s print format showcases your advertising among e most relevant content and has been recognized as e most powerful life science media brand for driving researchers rough e brand adoption process. As an integral component of any media campaign, GEN print connects you wi 64,570* readers around e world who have money to spend on your products and e auority to make purchasing decisions. Reach 64,570 * Frequency 2 times a year on bo print and digital platforms Bonus Distribution Over 75 top conferences per year * BPA Brand Report December GENengnews.com

7 High-Impact Opportunities GEN offers a number of high-impact display advertising opportunities designed to make your ad stand out from e crowd. Showcase your ads in a highly visible environment utilizing premium positions and innovative creative concepts. Cover Tip For maximum impact and high visibility. This false cover over e entire magazine garners unparalleled attention. Center Spread Foldout Prominently showcase your ad or technical content, such as workflow solutions or application notes, in a high-impact four-page center spread foldout. Strategically placed at e center of e magazine, is foldout is e perfect way to ensure your message stands out and drives response. Page One Strip Ad Borrowed from e newspaper industry, is front cover attention-grabbing spot provides a road map to a featured promotion inside e issue. Trade Show Cover Tip/Post It Note This is a limited distribution promotion geared to specific trade shows directing traffic to your boo, workshop, or event. Ask us about high-visibility ad positions in e digital edition. Center Spread Foldout YOUR AD HERE YOUR AD HERE YOUR AD HERE YOUR AD HERE Cover Tip Page One Strip Ad Trade Show Cover / Post It Note GENengnews.com 7

8 Website GENengnews.com covers recent research advances, drug development partnerships, and important life science collaborations wi a focus on e tools and technologies at improve workflows and lead to enhanced productivity. Ad Coverage Every ad slot is strategically placed for optimal viewing. All ads are run-of-site for maximum exposure and designed for specific targeting goals. NowBar: Time-sensitive promotions Leaderboard: High visibility Pushdown: Rich media capable, high visibility Medium Rectangle: Strategic placement adjacent to editorial content Key Monly Metrics Average Unique Browsers 56,58 Page Impressions 337,572 Registered Users User Sessions 26,977 25,090 Sources: BPA Brand Reports December 204 and June 205 combined, Publisher s own data, database 8 GENengnews.com

9 Powerful ROS Ad Options Homepage Leaderboard 728 x 90 Pushdown 970 x 90 Medium Rectangle 300 x 250 NowBar 300 x x 250 NowBar 300 x 250 I love seeing our name in GEN. There simply is noing better. Meg Duskin Marketing Communications Manager, MaxCyte GENengnews.com 9

10 enewsletters Choose from a variety of GEN enewsletters catering to your specific goals. Deliver your message to a highly-engaged audience Focus your message at a specific time or roughout e mon Target your audience Highlights High Frequency High Impact GEN Highlights flagship enewsletter is deployed 6 days a week (Mon-Sat). Your message is pushed out each day for a week alongside breaking news, industry analysis, webinar listings, new job postings, etc. Perfect for timesensitive promotions. 90,000 8,000 Mon-Fri + = 35,000 Saturday Edition 25,000 Delivered per week GEN Highlights Leaderboard 728x90 Highlights Primary 468x60 NEW for 206 DOUBLE YOUR EXPOSURE to 250,000 Extend your campaign wi an additional send. Midway 468x60 ADVANTAGES Week-long exposure High ad clicks A/B testing Additional reporting Base 468x60 0 GENengnews.com

11 Editor s Select Package New Product W A T C H Editors Picks Table of Contents Alert Editor s Select Package Prolonged Exposure Stretch your ad buy wi a single package purchase of ree unique enewsletters. This includes ree individual content-rich enewsletters, each deployed wiin a separate week across e entire mon. etoc (magazine preview) 23,500 subscribers Editors Picks (top curated content of e mon) 28,000 subscribers New Product Watch (your product/service listed wi a detailed description and corresponding image) 23,600 subscribers Single Sponsor Multisponsor Tech Focus SINGLE SPONSOR Primary 468x60 Tech Focus M U L T I S P O N S O R Position 300x250 Position 2 ADVANTAGES Mon-long exposure 23,500 etoc High ad clicks 28, Editors Picks = 75,00 Delivered per mon Tech Focus 23,600 New Product Watch Precision Targeting Each enewsletter is topic-specific and deployed to at relevant audience. Multi sponsor: Choose a pre-selected topic at targets e audience you want to reach. Single Sponsor: You pick e topic and GEN provides e content. Engage e relevant audience wi a custom, focused deployment. ADVANTAGES Focused reach Long shelf-life Text Tool Box Section Position 3 FEATURED TOPICS January Next-Gen Sequencing February Stem Cells March Digital PCR April Continuous Bioprocessing May CRISPR/Gene Editing June Transfection September Epigenetics October Protein Expression November RNAi NEW for 206 Tech Focus Resource Alert see insert for details. GENengnews.com

12 Lead Generation Editorially driven sponsorships deliver highly qualified and deeply engaged prospects to your database. 9 out of 0* top decision makers who read GEN have e money and auority to make purchasing decisions. Build your custom audience from GEN s proprietary list of top technologies. Webinars * A Purchasing Intention Audit of e GEN Audience: 204; Martin Akel & Associates Webinars GEN Webinars (60-75 minutes) Create an audio or video webinar from subject matter of your choice. You provide e topic, we do e rest: Editorial consulting Event management Multichannel promotion Real-time lead delivery Archive for 2 mons Copy of webinar file for your marketing We are truly happy wi our GEN Webinar. It was easy working wi GEN s team of fantastic professionals. Of e 400 registrants, we can track 20 orders... Susanne Olauson Director Sales & Marketing, Genovis AB Webinar Print Ad 2 GENengnews.com

13 ebook (20-25 pages) Develop a digital publication on your topic at works across desktops, tablets, and smartphones wi a blend of GEN articles and your content. We provide: Editorial consulting Layout and design Multichannel promotion Lead delivery report Traffic and engagement reporting Archive for 2 mons Link to ebook for your marketing The ebook was definitely wor doing. The leads are still being nurtured but we continue to use it as a sales tool. Once we have finalized e content from our side, we will definitely move ahead wi e second one as is is very important for our success is year. Gare Jones Global Head of Instrumentation Sales, TTP Labtech Limited GENengnews.com 3

14 New Opportunities (Mobile App) The GEN Touch mobile app features eight streams of fresh GEN content designed for ios and Android tablets and smartphones. Its rapid adoption by a younger, international audience makes it an important component of your digital marketing mix. GEN TOUCH FACTS 63% under 34 years old 4% users from Asia,566 unique users GEN Touch 34.6% year-over-year grow 59% Android (Google Play Store) 4% ios (App Store Apple) Average sessions per mon are 6,593 Average screen views per mon are,243 GEN Touch by Geography 4 % 39 % 5 % 4 % % Asia Americas Europe Africa Oceana By Geography GEN Touch by Geography By Age GEN Touch by Age 4 % 39 % 5 % 4 % % Asia Americas Europe Africa Oceania Oceana 63 % under % % over 54 Customer GEN Touch Reviews by Age Clean looking app. Makes 63 it simple for one to find daily biotech news % under % The best! Genetic 9 Engineering % over 54 magazine. Keep going The innovative app for biotechnology scholars Sources: 204/205 Google Analytics, Google Play Store, itunes Store 4 GENengnews.com

15 Promoted Posts (Social Media) Amplify your message in e social media sphere. Use our expertise to drive traffic to your website by posting links to educational resources as well as creative perspectives about e application of your products and services on our popular social media sites. Reach an audience of young influentials from around e globe, wi an expanding following of GEN devotees from Asia, e Middle East, and Sou America. GEN FACEBOOK FACTS 500,54 Likes 26.8% year-over-year grow GEN TWITTER FACTS 30,700 Followers 30.4% year-over-year grow Facebook page BioPerspectives (Native Advertising) BioPerspectives content is presented in your company s brand voice and featured prominently on GEN s homepage. It s more an sponsored content. This is an invitation-only content-sharing platform at enables marketers to create or join e conversation wi eir own narrative and expertise. Sponsor Elements Four week exclusive sponsorship: Each article will be posted in e BioPerspectives section of e GEN website for four weeks. Consultation wi GEN editorial team for help on topic refinement and placement. Exclusive rectangle banner ad adjacent to your BioPerspectives article list. Dedicated GEN branded article landing page also featuring links to your website, and related content assets. Promoted in GEN Highlights enewsletter over four weeks. Report (Article Page Views, Clicks on Related Content Links, Ad Impressions and Clicks). GENengnews.com 5

16 Rates Print Rates Size x-3x 4x-6x 7x-9x 0x-2x 3x-5x 6x-8x 9x-2x Tabloid $8,37 $7,824 $7,548 $7,90 $6,996 $6,725 $6,439 Standard 6,60 6,95 6,034 5,752 5,503 5,09 4,756 2 Tabloid 6,60 6,95 6,034 5,752 5,503 5,09 4, Page Standard 4,56 4,345 4,7 3,90 3,658 3,44 3,05 2 Page Standard 3,754 3,586 3,478 3,82 3,079 2,889 2,656 4 Page Tabloid 2,97 2,862 2,744 2,630 2,500 2,239 2,69 3 Page Standard 2,889 2,803 2,684 2,576 2,445 2,86 2,05 4 Page Standard 2,347 2,29 2,0,964,845,698,520 Four color rporate Size Capabilities x-3x 4x-6x / Application 7x-9x Corporate 0x-2x 3x-5x Notes Capabilities 6x-8x 9x-2x / Applic Tabloid $9,94 $9,602 $9,326 $8,968 $8,773 $8,502 $8,25 Standard 8,378 7,972 7,80 7,528 7,280 6,868 6,533 2 Tabloid 8,378 7,972 7,80 7,528 7,280 6,868 6, Page Standard 6,338 5,2 5,895 5,678 5,435 5,9 4,882 Corporate 2 Page Capabilities Standard October 5,53 st Issue5,364 5,256 Corporate 4,958 Capabilities 4,855 4,666 October st 4,433 Issue Highlight 4 Page your Tabloid company wi an advertorial 4,747 description 4,639 of your 4,52 history, products, Highlight 4,407 and your unique 4,277 company capabilities. wi 4,07 an You advertorial provide 3,947 description e of your histo copy and 3 Page we ll Standard do e rest. Program 4,666 includes placement 4,580 in one 4,46 print issue of copy 4,353 GEN and and we ll on 4,222 do e rest. Program 3,962 includes for one 3,882 placement year. in one print 4 Page Standard 4,25 3,995 3,887 3,74 3,62 3,475 3,297 Application Agency Commission: Notes 5% May discount st to Issue above gross rates can be applied by recognized agencies Application on space, color, Notes and position, May provided st Issue account is paid wiin 30 days of invoice date. Oer charges such as insert handling and oer special production charges are noncommissionable. Showcase your ought leadership and scientific expertise by posting your Showcase application your note. ought Send leadership us your advertorial and scientific copy, expertise by postin and we ll handle e rest. Program includes placement in one print issue of and GEN we ll and handle on e rest. Program includes for one placement year. in one print is Preferred Positions Color Rates Page One Strip Ad $5,295 Two-Color Rate $695 Cover Tip 4,950 * Five-Color Rate (in addition to four-color),095 Net Rates Trade Show Cover Tip/Post It Note,995 Net Rates Corporate Center Capabilities*** Spread Foldout,000 ** Corporate Capabilities*** Per placement (print and online) Per placement (print and online) $3,495 Cover Per placement (print only) Per placement (print only) 2,995 Cover Application Cover Notes*** Application Notes*** Per placement Opposite (print Cover and 2 online) 495 Per placement (print and online) $3,495 Per placement (online only) Per placement (online only) 995 Opposite TOC 550 *Must be accompanied by a half-page or larger paid ad in e same issue. Opposite Masead 495 *Must be accompanied by a half-page or larger paid ad in e same issue. Rates are net. Opposite Section Opener 495 * Cover Tip charges also include two four color tabloid page ads at earned frequency plus a production charge. Pages 9,, 3, 5, ** Center Spread Foldout charges also include four color tabloid page ads at earned frequency plus a production charge. ***Must be accompanied by a half-page or larger paid ad in e same issue. 6 GENengnews.com

17 Website Rates Ad Type Size Net CPM Rate Leaderboard 728x90 $60 Pushdown 970x90 60 Medium Rectangle 300x NowBar Size One Week Sponsorship Exclusive Channel Sponsorship 300x250 $3,995 Roadblock Exclusive visibility. The Roadblock gives you 00% share of voice on e GEN website for a 24 hour period (excludes NowBar and Events page). Sponsor receives four to six ad positions. One creative for each ad position. Size Price Leaderboard Pushdown Medium Rectangle 728x90 (2) 970x90 (3) 300x250 OR () 300x750 Total $3,995 Keyword Sponsorships* Number of Keywords Per Keyword One banner ad per keyword Your choice of leaderboard, pushdown, or medium rectangle * Rates are net. * *Sponsorship Sponsorship duration duration is 2 is 2 mons. mons. -3 $, , ,600 GENengnews.com 7

18 enewsletters Rates Leaderboard Primary Midway Base Frequency GEN Highlights $2,495 $2,495 $995 $795 6 deployments per week Editor s Select Package 2,495 2, deployments per mon (combined) Editors' Picks etoc (e st of every mon except July, Aug., Dec.) New Product Watch Tech Focus $2,495 Refer to planning calendar (multisponsored) for schedule (5 positions) Sponsored Tech Focus $6,500 Deployment date based (single sponsored) on availability Frequency discounts available. Contact your rep. Rates are net. Webinar Rates Webinars 60 to 75 minutes Generate valuable leads wi GEN s established and respected webinar programs. GEN s editors will work closely wi you to generate e most valuable and highly relevant content targeted to e audience you want to reach. Sponsored Package Content and speakers provided by sponsor $2,995 Editorial Package Content and speakers provided by GEN 2,995 Wi video, audio, and synchronized PowerPoint: 47,500 Rates are net. Professionals rate GEN s suite of media as e clear leader in helping em move rough e product adoption process. A Purchasing Intention Audit of e GEN Audience: 204; Martin Akel & Associates 8 GENengnews.com

19 ebook, GENmail, BioPerspectives, Social Media Rates ebook Base Price $5,000 GENmail (Third Party List Rental) Net CPM Rate Promote Products, Services, White Papers, Conferences $495 Promote Advertiser Webinars, Surveys 525 Direct Mail 295 BioPerspectives (Native Advertising Program) Four-week program Base Price $7,995 Social Media Base Price (per post/tweet) $750 Ten-pack packages (60 days) 5,000 Rates are net. Mobile App Rates Ad Location Ad Type Device Size Ad Package Home Screen Ad Banner Tablet Portrait 40x28 ios / Android Tablet Landscape 270x520 Smartphone 74x64 Content Adhesion Banner* Tablet Portrait 728x90 Channels & Landscape Price 2 mons $3,250 Smartphone 320x50 Rates are net. *Adhesion Banner is ever-present anchoring e bottom of each article/content type as e page is swiped up or down by e user. GENengnews.com 9

20 Magazine Magazine Specs Specs Print Specs Print Specs Electronic Files: GEN works on a Macintosh platform and can accept many different file types (see below). Electronic Additional Files: charges GEN works may be on incurred a Macintosh if ads platform are supplied and can accept in oer many formats. different file types (see below). Additional charges File Types may Accepted: be incurred if Adobe ads are Photoshop supplied in oer 5.0 or formats. greater File (TIFF Types preferred), Accepted: Adobe Adobe Illustrator Photoshop or or greater greater (EPS (TIFF preferred), preferred), Adobe Adobe Illustrator InDesign 8.0 CS or greater or greater, (EPS preferred), or Adobe Adobe Acrobat InDesign PDF 4.0 CS or or greater greater, or (press Adobe quality). Acrobat PDF PDF files 4.0 or greater cannot (press be altered quality). by PDF our files office cannot and be must altered be by supplied our office and wi must fonts be embedded. supplied wi fonts embedded. Graphic Graphic Files: Files: All All color color graphic graphic files files must must be supplied be supplied in CMYK (not in CMYK RGB), (not as close RGB), to final as close size as to possible, final size wi as a possible, resolution wi of 300 a resolution dpi or higher. of 300 If Illustrator dpi or higher. or EPS files If Illustrator are supplied or EPS at files include are supplied type, make at sure include type type, is converted make sure to outlines. type is converted to outlines. Include crop marks at least 4 Include away from crop actual marks at trim. least 4 away from actual trim. Media: We We accept e e following forms forms of media of media for file for file submission: CD-ROM or DVD-ROM or disks. disks. Submitting Ads Ads by by or FTP: or FTP: All ads All at ads are at ed are cannot ed exceed cannot 3 MB exceed in size 3 and MB should in size be and stuffed should or zipped. be Please stuffed specify or zipped. publication Please mon specify and date publication in your mon subject and date line. in If your wish to subject upload an line. ad to If you our FTP wish site, to please upload to request an ad to instructions. our FTP site, Mail please or fax a proof to at request represents instructions. e Mail ad as or it should fax a proof print. The at Publisher represents will e not be ad responsible as it should for print. quality The of Publisher reproduction will if not materials be responsible provided do for not quality meet of e reproduction listed specifications. materials provided do not meet Ads e to: listed specifications. e-file@genengnews.com Ads to: Mail efile@genengnews.com All Materials to: Director Mail All of Materials Advertising to: Production 40 Genetic Huguenot Engineering Street, Third & Biotechnology Floor News New Director Rochelle, of Advertising NY 080 Production 40 Huguenot Street, Third Floor New Rochelle, NY Ad Measurements Ad Measurements Inches Millimeters Wid Height Wid Height Cover Tip first page Inches Millimeters nd page is Tabloid size Live area is Wid 9 2 x 3 allow Height for gutter on Wid right, 2 on leftheight Cover Show Tip Cover first Tip page add 8 for bleed nd Page page One is Strip Tabloid Ad size Live area is x 3 allow 2 for gutter on 242 right, 2 on left 38 Page Tabloid One Strip Ad Tabloid no bleed no bleed bleed Standard bleed Standard 2 3 Standard Standard Tabloid 2 Horizontal Tabloid Horizontal Vertical Vertical Standard 2 Horizontal Standard Horizontal Vertical Vertical Standard 3 Horizontal Standard Horizontal Vertical Vertical Tabloid Horizontal Tabloid Standard Horizontal Standard 4 Standard Spread Horizontal Standard Tabloid Spread Tabloid no bleed Spread no bleed bleed Trim bleed size of publication Trim size of publication Tabloid Standard 2 / 3 Standard / 2 Tabloid Horizontal / 2 Tabloid Vertical Tabloid Standard 2 / 3 Standard / 2 Tabloid Horizontal / 2 Tabloid Vertical / 2 Standard Vertical / 2 Standard Horizontal / 3 Standard Vertical; / 3 Standard Horizontal / 2 Standard Vertical / 2 Standard Horizontal / 3 Standard Vertical; / 3 Standard Horizontal / 4 Tabloid Horizontal / 4 Tabloid Horizontal / 4 Standard Horizontal; Page One Strip Ad / 4 Standard Horizontal; Page One Strip Ad Insert Requirements Inserts must Requirements arrive at e printer no later an ree weeks preceding Inserts publication must of arrive issue. at e printer no later Trim: an Live-matter ree weeks specifications, preceding publication allow /4 bleed. of issue. Trim: Various Live-matter stock weights specifications, acceptable: allow Maximum /4 bleed. weight is 00 lb. book. Various stock weights acceptable: Maximum For quantity weight and shipping is 00 lb. book. information, contact: For Wanda quantity Sanchez and shipping information, contact: Wanda wsanchez@genengnews.com Sanchez wsanchez@genengnews.com 20 GENengnews.com

21 Website Website Specs Specs Banner Ad Specs Leaderboard (.swf,.gif,.jpg) 728x90 banner ad Pushdown (.swf,.gif,.jpg) 970x90 banner ad Medium Rectangle (.swf,.gif,.jpg) 300x250 banner ad BANNER ADS Sponsored Link RICH MEDIA Your message wi no more an 5 words Maximum (text ad) Target file size url is 40 KB. Be sure to inserted supply URL inside to use rectangle; for Expandable left aligned Ads like (970x90 oers. only) link to banner. Special Instructions for SWF (Flash). (Please GEN accepts expandable ads from established services refer your Flash developer to is section.) Flash files must such as PointRoll contain a button instance and e ClickTag code below Streaming Video Banner Ads (728x90, 970x90, 300x250) must be programmed into e button instance. The button GEN adheres to IAB guidelines for rich media banners. in your Flash movie cannot contain any click-ru URLs Creative must also include a.gif or.jpg as backup. If e in e ActionScript. If it does, we will not be able to track rich media ad does not function properly, e backup clicks. Please revise e code to exclude any URLs and use creative will be used for e remainder of e campaign or e ClickTag code below instead. until e rich media functionality is re-established. On (release) {geturl (clicktag, _blank );} Files must All sound must be user-initiated and must have video be saved for Flash Player 6 and ActionScript. play/stop and sound on/off controls as standard. Maximum download size: 60KB *An accompanying.gif or.jpg is required if.swf is used. Maximum video leng: 20 seconds Deadline Maximum looping: 2 Creative must be submitted Maximum FPS: 24fps 5 business days prior to run date. Flash version: 0. or lower Deadline All rich media creative must be submitted 0 business days prior to run date. This will allow GEN to properly test e ad functionality prior to going live. Contextual Keyword Sponsorship The specifications are e same as e Banner Ad specifications. Creative should be sent to web@genengnews.com GENengnews.com 2

22 enewsletter Specs GEN Highlights Leaderboard Primary Midway Base 8,000 Daily plus 35,000 Weekly Subscribers (25,000 sends per week) 728x90 banner ad (.jpg or non-animated.gif) Headline accompanied by 45-words (maximum) 90x40 pixel logo OR 468x60 pixel banner Headline accompanied by 45-words (maximum) 90x40 pixel logo OR 468x60 pixel banner Headline accompanied by 45-words (maximum) 90x40 pixel logo OR 468x60 pixel banner Editor s Select Package Leaderboard Primary Midway Base Editors Picks 28,000 Subscribers etoc 23,500 Subscribers 728x90 banner ad (.jpg or non-animated.gif) Headline accompanied by 45-words (maximum) 90x40 pixel logo OR 468x60 pixel banner Headline accompanied by 45-words (maximum) 90x40 pixel logo OR 468x60 pixel banner Headline accompanied by 45-words (maximum) 90x40 pixel logo OR 468x60 pixel banner New Product Watch (unlimited number of positions) 23,600 Subscribers Product image (200 x50 pixels) Headline (75 characters) Descriptive copy (75 words maximum) Tech Focus Position Position 2 Position 3 Position 4 Position 5 Multi sponsor (5 positions) up to 26,000 Subscribers 300x250 ad (.jpg or non-animated.gif) 300x250 ad (.jpg or non-animated.gif) 300x250 ad (.jpg or non-animated.gif) 300x250 ad (.jpg or non-animated.gif) 300x250 ad (.jpg or non-animated.gif) Leaderboard Primary Toolbox Section Single sponsor up to 26,000 Subscribers 728x90 banner ad (.jpg or non-animated.gif) Text ad wi: Headline and 45 word description (maximum 45-words) For e Toolbox section: Up to 4 items can be placed in e toolbox section. Screenshots of video or banner ads wi accompanying links to e respective video or ad. 00x00 (.jpg or non-animated.gif). s for each image. All enewsletter Creative should be sent to: enewsletter@genengnews.com. All creative is due five business days prior to enewsletter deployment. 22 GENengnews.com

23 BioPerspectives Native Advertising Specs Content Format Any combination: Content Format word article Any combination: Expert Tips word article App Note Expert Tips Case Study wi up to 2 images App Note Infographic (charts/graphics/tables) Case Study wi up to 2 images Video of up to 3 minutes in leng Infographic (charts/graphics/tables) Must adhere to GEN BioPerspectives content guidelines Video of up to 3 minutes in leng (non-promotional and subject to GEN editorial review) Must adhere to GEN BioPerspectives content guidelines (non-promotional and subject to GEN editorial review) Marketing Program Article listing and an ad in four weekly deployments Marketing Program of GEN Highlights enewsletter Article listing and an ad in four weekly deployments One () Tweet and one () Facebook post of GEN Highlights enewsletter One () Tweet and one () Facebook post Mobile App Specs Ad Location Ad Type Device Size Campaign Sections Leng Ad Location Ad Type Device Size Campaign Sections Home Screen Ad Banner Tablet Portrait 40 x 28 2 Leng mons Home Screen Only Home Screen Ad Banner Tablet Landscape 270 x 520 Tablet Portrait 40 x 28 Smartphone Tablet Landscape 270 x mons Home Screen Only Content Adhesion Banner* Tablet Smartphone Portrait & x mons Content Channels: Channels Landscape News, The Lists, New Content Adhesion Banner* Tablet Portrait & 728 x 90 2 mons Products, Content App Channels: Review Channels Landscape News, The Lists, New Smartphone 320 x 50 2 mons Products, Content App Channels: Review Exclusives, Multimedia, Smartphone 320 x 50 2 mons Content Jobs, Channels: Market & Exclusives, Tech Multimedia, Analysis Jobs, Market & *Adhesion Banner is ever-present anchoring e bottom of each article/content type as e page is swiped up or down by e user. Tech Analysis *Adhesion Banner is ever-present anchoring e bottom of each article/content type as e page is swiped up or down by e user. Social Media Marketing Specs Social Your posts Media and tweets distributed Marketing rough our social Specs network. Consultation wi GEN social team on what s trending, help wi topic refinement, and best messaging formats. Your posts and tweets distributed rough our social network. Promote your products, services, and educational content supporting em i.e. webinars, classes, expert opinions, Consultation wi GEN social team on what s trending, help wi topic refinement, and best messaging formats. hot technology applications, tools, mobile apps. Promote your products, services, and educational content supporting em i.e. webinars, classes, expert opinions, Performance Report. hot technology applications, tools, mobile apps. Performance Report. GENengnews.com 23

24 Performance Driven Media Leading The Way in Life Science Technologies GEN Group Publisher Sande Giaccone tel: (94) fax: (94) Commercial Director Bill Levine tel: (94) fax: (94) East Coast Sales Manager Monica Lieberman tel: (94) fax: (94) Midwest and Soueast Sales Manager Rick Bongiovanni tel: (330) fax: (94) Asia and Australia Sales Manager, Global Classified Sales Manager Victoria Palusevic tel: (94) fax: (94) Online Product Manager Thomas Maew tel: (94) fax: (94) West Coast Sales Manager Sharon Spitz tel: (888) ADS-4-GEN ( ) fax: (94) U.K. and Europe Sales Manager Ian Slade tel: fax: islade@genengnews.com GEN List Rental Sales Manager Scott Perillo tel: (94) fax: (94) sperillo@genengnews.com Advertising Production Manager Wanda Sanchez tel: (94) fax: (94) wsanchez@genengnews.com Clinical OMICs Sales Manager Denis Seger tel: (760) fax: (94) dseger@clinicalomics.com 40 Huguenot St., 3rd Floor, New Rochelle, NY tel: (94) fax: (94) View e GEN Media Kit online