Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011

Size: px
Start display at page:

Download "Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011"

Transcription

1 Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011

2 Web Marketing Fundamentals

3 Web Marketing Fundamentals

4 Web Marketing Fundamentals Search Engine Optimization Pay-per-click Advertising Web Analytics

5 What is SEO?

6 Why is it Important to Your Business? Lowest cost per visitor acquisition of any online marketing. Highest conversion rates, lowest cost per conversion. Research proves branding advantages of top rankings. Positioning opportunity vs. competitors.

7 SEO Facts 1 Google Currently has about 80% share of total searches on internet. 2 First ranking generates more traffic than #2, #3, and #4 combined.

8 SEO Facts

9 Brief History of SEO Text concentration, keyword meta tags, keyword stuffing Alta Vista number of links more than content drives ranking Google launches Instant indexing - Blogging platforms proliferate, changing web content Social factors evolve - search engines gain access to index Tweets from Twitter.

10 Search Engine Optimization Concept of Authority Keyword and page-based, not site based. Google has 200 primary factors, 10,000 sub-factors. Post-click behavior, social factors increasingly important.

11

12 Source: Elliance Search Engine Optimization

13 Reality of SEO Today Touches all aspects of your web presence. Even professionals have trouble keeping up. Anecdote Blog Today s Internet Marketing = Today s SEO Mobile, Social, Immediacy (News, Twitter), Google +

14 SEO Tips for Small Business 1 Consider a professional to create framework 2 Create authority content and use across impact points Web pages not enough blogs, Facebook, Twitter 3 Have professional, user-friendly site design and architecture

15 SEO Tips for Small Business Source: SEOMoz

16 SEO Tips for Small Business Source: SEOMoz

17 SEO Tips for Small Business Source: SEOMoz

18 Mobile Considerations Reality of SEO Today Size of mobile segment? Local listings Claimed? Local listings Accurate? Local listings Enhanced? Photos Videos Local listings Reviews monitored? Mobile site a need?

19 Web Marketing Fundamentals Search Engine Optimization Search Engine Marketing (SEM) Web Analytics

20 Search Engine Marketing (SEM) Also known and pay-per-click, paid search, CPC Much more than text ads today Mobile, Site targeting, Click-to-call More than straight bid Post-click, Ad performance Targeting Options Demographics, Location, Retargeting

21 Why SEM Is Important Most effective cost-per-visitor acquisition advertising Adds timing, road-blocking, and fill the gap tactics Opportunity for testing is endless keywords, pages Can target specific audiences Target people already in the buying cycle who are actively seeking a product/service - emergency plumber vs. plumber

22 Reality of SEM Today Not just straight bid Post-click performance Landing pages Ad copy testing critical Targeting options Demographics Dayparts Geography Devices

23 Reality of SEM Today

24 Tips for Small Business Owners Define your strategy Target, target, target Test, test, test Ads and landing pages Networks Targeting options Break out! Mobile Search & Content Networks

25 Tips for Small Business Owners Measure against conversions, not CTR, visits Measure profit per conversion (revenue minus cost) Base bids on target ROI

26 Tips for Small Business Owners Notes on Mobile Monitor traffic from mobile devices (see next section) Match ad spend to user behavior, segment size, segment type Use as testing for market changes for your business Consider mobile-optimized site, landing pages.

27 Web Marketing Fundamentals Search Engine Optimization Search Engine Marketing Web Analytics

28 What Is Web Analytics? Definition: Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Types Site engagement and usability Advertising performance and effectiveness E-commerce performance

29 What Is Web Analytics? Google Analytics empowerment of small business Free, but not free Investments in good, actionable data Custom dashboards E-commerce integration & configuration Data management

30 Analytics: The Basics Page Views Visitors/Unique Visitors Bounce rate Pages viewed/visit Traffic sources

31 Analytics: The Basics

32 Analytics: The Basics

33 Analytics: Take It Up a Notch Advertising sources Cost-per-visit Conversion rate E-commerce

34 Analytics: Take It Up a Notch

35 Analytics: Advanced Analysis Custom Segments Multi-channel Analysis Site Alerts

36 Analytics: Advanced Analytics

37 Analytics: Advanced Analysis

38 Analytics: Advanced Analysis

39 Small Tips for Business Owners Determine your actionable information Think beyond the ranking, the visit Establish baselines and set goals Build reports or tools to measure against goals Integrate data into dashboards Google Analytics, Stats, Call Volume, etc. Use as needed, consistently think about timing make adjustments based on the info

40 Small Tips for Business Owners

41 Small Tips for Business Owners

42 Web Marketing Fundamentals Search Engine Optimization Pay-per-click Advertising Web Analytics

43 Get this presentation: twitter.com/apokrisis linkedin.com/in/kristenlindsey

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Analytics for Pros. SEMpdx

Analytics for Pros. SEMpdx Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Job Description. Main Objectives

Job Description. Main Objectives Job Description Job Title: Position Grade: Salary Grade: Department: Location: Reporting To: Key Relationships: Digital Marketing Specialist L1 Shared Hosting New Plymouth, New Zealand Regional Product

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

PPC Plan Proposal. Exioms - "Dream Never Sleep"

PPC Plan Proposal. Exioms - Dream Never Sleep PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency. 11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Presented by: Tim Kassouf Constellation Home Builder Systems Erik Cofield Selling More Homes Media What is search Why Search? The Four Key Elements Including Common SEO Myths A Home Sales Approach Things

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS 1 WHAT IS SEO? Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines

More information

MAKE YOUR PRESENCE KNOWN

MAKE YOUR PRESENCE KNOWN Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going

More information

Vista Lead Generation Through Search Engine Marketing 2012

Vista Lead Generation Through Search Engine Marketing 2012 Vista Lead Generation Through Search Engine Marketing 2012 June 2012 SEM Overview Target Consumers Ready to Buy What is Search Engine Marketing? Search Engine Marketing, or SEM, is a form of Internet

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

99 Dollar SEO Workflow Sheet. The SEO process and what to expect.

99 Dollar SEO Workflow Sheet. The SEO process and what to expect. 99 Dollar SEO Workflow Sheet The SEO process and what to expect. Now that you have signed up with 99 Dollar SEO you have taken a giant step forward in growing your business online. Here we will talk about

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Online Marketing Company INDIA Digital Marketing Training

Online Marketing Company INDIA Digital Marketing Training Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing

More information

Housekeeping. Agenda. Welcome to How to Blow Away Your Competition SLOW AND STEADY WINS THE SEO RACE ANCIENT PROVERB

Housekeeping. Agenda. Welcome to How to Blow Away Your Competition SLOW AND STEADY WINS THE SEO RACE ANCIENT PROVERB Housekeeping Welcome to How to Blow Away Your Competition on Google Search Results Presenter: Stephanie Erickson SEO Strategist & Founder AuDseo Digital Marketing for Hearing Aid Practices www.audseo.com

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media Step-by-Step Internet Marketing Guide 0 1. Contents Contests 1. Search engine optimization 2. Website redesign for better conversion 3. 2. Introduction Email marketing 4. 3. Main Mobile steps advertising

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Digital Marketing channels include, but are not limited to: Topics covered:

Digital Marketing channels include, but are not limited to: Topics covered: Description The NIMA Digital Marketing Training is the ideal course for anyone involved in the planning, implementation or measurement of Digital strategies or anyone who would like to pursue a career

More information

PROPOSAL & COST ANALYSIS

PROPOSAL & COST ANALYSIS PROPOSAL & COST ANALYSIS Dr. Badhwar Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Pick and Mix Services

Pick and Mix Services Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

Competition Analysis Report For: "seo blog" http://serpiq.com

Competition Analysis Report For: seo blog http://serpiq.com Competition Analysis Report For: "seo blog" Competition Breakdown Keyword Search Volume The keyword seo blog gets,00 global exact match searches per month. That is approximately 220 global searches daily.

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

Digital marketing & Audiences: what s all the buzz about?

Digital marketing & Audiences: what s all the buzz about? Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Google Product. Google Module 1

Google Product. Google Module 1 Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

Digital marketing services

Digital marketing services Digital marketing services Experience. Capability. Technology A website must be supported with marketing and advertising if it is to become a true business channel. Sam Saltis, Managing Director, bwired

More information

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital Planning agency

Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital Planning agency Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Version 5.0 Lecturer: Gareth Dunlop Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

Autumn 2009 Seminar Series Search Engine Marketing

Autumn 2009 Seminar Series Search Engine Marketing Autumn 2009 Seminar Series Search Engine Marketing Gordon Savage Snr. Solutions Consultant, Omniture The Evolution of Paid Search Management Automated Bid Management First bid rule system launched to automatically

More information

Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand

Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by

More information

The Absolute Beginners Guide to SEO

The Absolute Beginners Guide to SEO The Absolute Beginners Guide to SEO By Jamie Cawley By Jamie C - BusinessStart-upOnline.com Page 1 Contents Introduction... 3 What is SEO?... 4 Frequently Used Terms... 5 What is a Good Amount of Traffic?...

More information

Individualized Plan We will start with implementing an individualized plan for your company, set at your pace, so you can grow at your own speed.

Individualized Plan We will start with implementing an individualized plan for your company, set at your pace, so you can grow at your own speed. Welcome To! Hi, I m Laura, and I help businesses create Web Presence to grow and: generate more leads, attract more customers, make more sales and increase profits. Today a web presence is essential. With

More information

B2C E-Commerce Trends for 2013

B2C E-Commerce Trends for 2013 B2C E-Commerce Trends for 2013 April, 2013 1 Contents Introduction 3 Methodology 4 Executive Overview 6 Findings 7 Our Take 19 2 Introduction The reality is that customers often take a hard-to-predict,

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI) Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS

DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS Your Brand & Your Goals Three Popular Online Channels Search Engine Optimization (SEO) Article Marketing & Link Building

More information

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Ferdinand Weps Creative Director, Heaven & Weps Managing Partner, TrainingAid What We ll Talk About Today CUSTOMER JOURNEY GROUP

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

2013 Interactive Marketing Strategy

2013 Interactive Marketing Strategy 1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

More information

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards

More information

Search engine marketing

Search engine marketing Search engine marketing 1 Online marketing planning PHASE 1 Current marketing situation analysis PHASE 2 Defining Strategy Setting Web Site Objective PHASE 3 Operational action programmes PHASE 4 Control

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Marketing Welcome Course overview Course content How is the course delivered?

More information

WEB ANALYTICS 101. March 20, 2015

WEB ANALYTICS 101. March 20, 2015 WEB ANALYTICS 101 March 20, 2015 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site

More information

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process.

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process. Affiliate In general any external 3 rd party with whom an organisation has a mutually beneficial sales or marketing relationship, e.g. a contract sales person or other business partner. On the Internet,

More information

Advanced Internet Marketing Techniques

Advanced Internet Marketing Techniques Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment

More information

WorkingClix TM. In strategic partnership with

WorkingClix TM. In strategic partnership with Results are never click deep WorkingClix TM 1 Impressions Clicks 2 User Activity Optimization 4 3 Dedicated Landing Pages Conversion Tracking 5 6 ROI Analysis The WorkingClix Advantage Standard Campaign

More information

STATE OF B2B SEARCH MARKETING 2015

STATE OF B2B SEARCH MARKETING 2015 STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing

More information