1 Marketing Automation Beginner s Guide to PPCs Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved.
2 Table of Contents Introduction Different Types of PPCs Plan out the Campaign How to Implement a PPC ad - Organize Your Account - Work Towards a Good Quality Score - What Goes Into a Bidding Strategy? LinkedIn Ads Work on a Simpler Model Campaign Settings Optimization Measure Results
3 2 Introduction Are you new to pay per click campaigns or PPCs? Planning is essential to a successful PPC strategy. Plan everything, right from goal setting to a budget to laying down a tactical plan of action. You need to constantly track click through and conversion data. Tweak, optimize and experiment with your bids based on the data. In the PPC world there is constant room for improvement. The end goal should be to get maximum number of conversions with minimum ad spend. Different Types of PPCs Google AdWords and Bing Ads are two of the largest network operators. Both operate under a bid-based model. LinkedIn ads are another effective channel for B2B PPC advertising. There are two main types of PPCs search engine marketing and placement ads. Search ads appear on search websites. The text ads appear either on the top, right column or bottom of the search results page. Google and Bing offer this service.
4 3 Fig 1 - Search ads appear at the top and right sidebar of the SERP as seen here. Placement ads appear on non-search sites across Google s Display Network. These ads can appear in web pages, videos and apps in the Display Network. They are of three types automatic placements, managed placements and retargeted ads. Google offers all three types while Bing offers automatic and managed placement ads. a) Automatic placements - Based on keywords, topics and other factors your banner ads, text or video ads appear on Google s Display Network of thousands of websites such as YouTube, NY Times or Families.com. In automatic placements, wherever content relevant to your business appears, your ad will automatically be placed next to it.
5 4 Fig 2 - The placement ads are in the sidebar on the right hand side. Source: webdesignerdepot.com b) Managed placements - If you want more control on where your ad appears, you can choose the specific sites where you want your ad to appear and bid for the same. This is called managed placements. c) Retargeted ads allow you to target a person who visited your website but failed to convert. You can follow them with your ad on other sites that they visit on Google s Display Network. You can select the category of sites you want to follow them on. You can exclude certain categories of sites if you so wish, such as, retail or travel. Google Adwords and AdRoll offer retargeted ads.
6 5 Fig 3-3 steps to how a retargeted ad works. Source: Adroll.com LinkedIn Ads LinkedIn is like Facebook for businesses and is therefore very effective for B2B advertising. The social network allows you to bid based on a cost per click (CPC) or a cost per 1000 impressions model (CPM). In the case of LinkedIn, the ads appear within the site based on the targeting criteria you set. The placement ads appear on LinkedIn s Audience Network, which is similar to Google s Display Network. Through this LinkedIn members see your ads on other sites they visit. In LinkedIn ads you can target your audience based on company, job function, age, title, industry, seniority, gender, geography and groups (on LinkedIn).
7 6 Plan out the Campaign Identify your business goals. What do you want to achieve through your PPC campaign? It could be: Traffic to website Brand awareness Sales and conversions A large chunk of PPC advertisers use the channel for increasing brand awareness, says the State of Search Marketing Report Fig 4 Source: State of Search Marketing Report 2012 by Search Engine Marketing Professional Organization and Econsultancy.
8 7 Close in on your target audience. Identify your target audience, their geography, what sites they visit and what keywords they use. Use Google Placement Tool for this. Find suitable channels. GoogleAdwords, Adroll, Bing Ads, LinkedIn ads, social media and industry sites are your playground. Use Google Analytics to choose the ones that are most popular with your audience. Identify your keywords. Each of your product names /service offerings should be part of your list of keywords. Use Google Analytics and Google Keyword Tool to identify keywords related to your product/service. This should be an ongoing effort. Constantly update your keyword list as and when you come across new ones. Also, identify your long tail keywords as a lot of web users type in long tail keywords in search engines. Don t just make keywords out of the words you use internally to describe your business. Find out what keywords your customers use. Talk to your sales team. They will be familiar with your customers language. Anybody who searches about your niche area should see your ad. Identify negative keywords. This list will contain the words you do not want to bid on. Negative keywords help avoid irrelevant searches and reduce cost. For instance you might want to avoid people who are researching or looking for jobs. If you operate in the marketing software domain, add the below words (among others) to your negative keyword list to avoid researchers.
9 8 - marketing software PDF - marketing software definition - marketing software history To avoid job seekers add the below words (among others) to your negative keyword list: - marketing software jobs - marketing software careers - marketing software internships Use Google Keyword Tool and Google Analytics to build your list. Constantly update this list based on your observations on your traffic. Observe your competitors. See what kind of campaigns your competitors are running. How to Implement a PPC ad Organize Your Account An account consists of four main components: campaigns, ad groups, keywords and ad text. In an Adwords account you can have: 10,000 campaigns (includes active and paused campaigns) 20,000 ad groups per campaign 10,000 keywords per ad group 300 display ads per ad group (includes image ads) 4 million active or paused ads per account 5 million keywords per account
10 9 Fig 5 - Source: searchenginewatch.com Making sense of and reporting on thousands of ad groups and keywords seems like a gargantuan task. Make things simpler. Organize your account well. A well organized can also help attract the right traffic, increase revenue and your quality score. Create ad groups. An ad group is a set of keywords that have a common theme. Group your keywords that go together to form an ad group. Put 2-5 keywords in an ad group. Make as many ad groups as is practically possible.
11 10 For starters have ad groups for: Each of your products Your selling points Ways to describe your business Rivals brand names Having multiple ad groups helps you keep the ad copy and landing page as relevant to your keywords as possible. Suppose you sell red and white roses. Have a minimum of 3 ad groups Red Roses, White Roses and Roses. In the Red Roses ad group choose keywords that closely relate to Red Roses. Write ad copy rich with keywords; likewise in the others. Let s take another example of a marketing automation firm. You would ideally have at least two campaigns marketing automation and lead generation. Under each of these campaigns you would have different ad groups. For instance, in the marketing automation campaign, marketing automation software and marketing automation tool would be the ad groups under it. Fig 6.
12 11 It is important to map your keywords to the customer s buying cycle. For instance, Use short general keywords in research phase. Use short-tail keywords in narrowing-down search phase. Use long-tail keywords in decision phase. PPC Hero explains it well with the example of cookies. Here cookies is the general keyword. Oatmeal cookies and peanut butter cookies are the short-tail keywords and mrs.fields peanut butter cookies and peanut butter cookie store are the long-tail keywords used when the customer is ready to buy cookies. Fig 7. Source: PPC Hero.
13 12 Develop the ads. Include keywords in the ad copy for better response rates. The keywords appear in bold and help increase relevancy. Update your ad text regularly, say once a month, to see what fetches a better click through rate and conversion rate. Do A/B testing. While testing, change one thing at a time. For example, change the headline alone or change only the call to action so that you know what change helped make a difference. Google Adwords allows you to have a 25 character headline, 35 characters in each of the two descriptive lines and 35 characters for the hyperlink. Use all the allowed characters wisely. Ideally have 3 ad copies for each ad group. In LinkedIn you get more room for description text 75 characters. Fig 8. Create relevant landing pages. The landing page is a way to convert the hot prospect who clicks on your ad. Don t just send your audience to your home page. For each ad group make a relevant landing page with a prominent call to action button. While it would be great to have a landing page for each keyword, resources might be a constraint. Develop your banner. You will need banners only for your placement ads. Design your banner with attractive colors, interesting copy and a clear call to action. Work Towards a Good Quality Score Quality score is a key metric to lower costs. Google computes this score based on the relevance of your ad and landing page to the keyword bid for. Google
14 13 also takes into account how fast your site loads and what keywords are in your landing page among other factors. Quality score is rated on a scale of 1 to 10, with 10 being the highest. A good ad will attract more clicks, giving you a higher quality score. The higher your quality score, the lower your cost per click. Google ranks all ads giving each ad an ad rank. The ad with the top ad rank appears right on top. The ad rank is a combination of your bid and your quality score. Ad rank = Quality Score x Max CPC bid The higher your quality score, the higher is your ad rank. Nine Tips to Improve Your Quality Score: Test your ad copy. This should be an ongoing effort. Use dynamic keyword insertion wisely in your headline to increase your relevance to users. Are you able to write keyword-relevant ad copy? If not, reorganize your account structure to align your keywords more tightly. Keep the number of keywords per ad group low. Keep the keywords in each ad group closely related. If a particular keyword doesn t align with the rest in an ad group, don t hesitate to isolate that keyword in a separate ad group. Have an ad group of misspelled keywords. In the ad copy use the misspelled keywords but use correct spellings in the landing page.
15 14 Run at least 2 different ads for each ad group. This allows you to test at all times. Make your ad copy logically proceed to the landing page copy. One should lead to the other. Have a specific landing page for each ad group. The landing page should contain the keywords in the ad group. What Goes Into a Bidding Strategy? Bidding is a crucial part of PPC. Bid too low and your ad will hardly appear, bid too high and you could lose your shirt. It is a tricky balance between traffic and profitability. For starters, set aside a budget for your PPC. In order to know how much to bid, you need to figure out: How much traffic you need for one conversion? How much can you afford to pay for one conversion without compromising your profitability? How many conversions you need to cover the cost of bidding? If you don t have exact figures, go by estimates. And always test, measure, experiment and improve. Check out Adwords Campaign Experiments to test parts of your account. With this you can have different bids on the same keyword. Observe the impact of the change on a section of your account without rocking the boat. Similarly you can test your ad copy or your landing pages. Google claims this tool can help you take better decisions and increase your ROI.
16 15 Things to Keep in Mind While Bidding: If you have a limited budget, bid high enough to be in ad positions between four and eight so that you appear on the first page of search results. If you are more aggressive, start by bidding high. Accumulate click through and conversion data, analyze the data to trim your bids. Aim to get maximum conversions at the lowest price. Bid differently on different keywords based on their importance and relevance. A good thumb rule would be to bid high on 10% of the high-quality, high-converting keywords and bid low on the remaining 90%. Only the top ten bidders are displayed on Google. Bid high on long-tail keywords since these are used when the customer is in decision phase. Bid high when bidding on a new campaign since you have no quality score to back you up. Don t make bid changes too frequently. You need some historical data before you can make the right decisions. Set maximum bids for your ad groups. While it would be nice to bid high for all keywords, your budget may not permit it. On some keywords where you bid low, make up for it with your quality score. Create keyword-relevant ad copies and landing pages to shore up your quality score. Use Google s free conversion optimizer tool to fix the optimal maximum bids.
17 16 Consider the cost per acquisition model. If you have the option, consider bidding for a cost per acquisition rather than through a cost per click model. Google will allow you this privilege only if you have substantial amount of conversions. In the cost per acquisition model you can trim your costs since you pay only for each sale or download rather than every click. LinkedIn Ads Work on a Simpler Model Every account is organized into campaigns. Each campaign will have: A daily budget Targeting options Ads Fig 9. For every campaign have at least 3 ads. You can have a maximum of 15 ads. Vary the copy, images and call to action to see what works. Campaign Settings for AdWords Location and language - Choose which location and language you want your ad to appear in.
18 17 Choose the network Search, display or retarget. Device Choose which devices you want your PPC ads to appear on such as laptop, smartphone etc. AdExtensions Put out additional tidbits about yourself so prospects are keener to click on your ad such as address, phone number, how much you are liked on Google+ and additional URLs. Ad extensions go a long way in raising the click through rate. 1) Social extensions Connect your Google+ business page to your AdWords account. Then your +1 annotations will appear in your ad. Fig 10 - Maria Foret and 28 other people +1 d this company on Google+. 2) Location and call extensions Give your office location and phone number, so when someone searches for your product/service and he is in a physical address close to yours, your address and phone number will appear below your ad. This urges the viewer to visit/call your office. Fig 11 - The ad gives the address and the phone number of the pub urging the viewer to call/visit the place. 3) Add site links Use site links to get more space for ad copy. You can add as many as 10 site links when you select your campaign s settings. The links appear below your ad copy.
19 18 Fig 12 - In this ad four site links are seen below the ad copy urging you to order online or locate a store. Optimization You need to optimize your campaigns to improve the click through rate, reduce costs and increase conversion. Optimize for higher conversion rather than higher clicks. Use Google Adwords or Google Analytics to analyze your campaigns. Here is a list of things you can do to optimize your PPC campaign: Update your keywords often Remove your non-performing keywords Update your negative keywords Write great ad copy that converts Create relevant landing pages Have a clear and prominent call to action button on your landing page Use geo-targeting Test different ad positions on the SERP Evaluate your quality score If conversion is low, try different things with your ad copy, display URL, landing page etc. But change one element at a time so you know what makes a difference.
20 19 Measure Results You can use Google Analytics or a third party tool to measure your PPC campaign. You need to monitor: Click through rate (CTR) This shows you how many people clicked on your ad. Your ad s CTR is a good indicator of how your ad is performing. Generally, good ads have a CTR greater than 0.025%. Conversion rate - Google Adwords provides a conversion tracking code that can be incorporated into your landing page to monitor the conversion rate. This will tell you how many of your visitors converted. - LinkedIn offers a lead collection feature that allows advertisers to collect leads directly through their LinkedIn ad campaigns. Click on the Leads tab in the Ads Dashboard to view your leads. You can also filter your leads by time period, contact status and campaign name. Bounce rate This will tell you the number of people who look at your landing page and go away without taking any action. Average time spent on site - This tells you the average time spent on your site in minutes. Number of pages visited It tells you the average number of pages visited on your site.
21 Marketing Automation Corporate Headquarters 6200 Stoneridge Mall Road Suite 500 Pleasanton, CA Phone: +1 (925) Asia Pacific Headquarters Diamond District, Tower AB Lower Level -1 Old Airport Road, Kodihalli, Bangalore Phone: UK & European Headquarters 1st floor, Holborn Gate 330 High Holborn London WC1V 7QT United Kingdom Phone: + 44 (0) Contacts: Sales Queries: Media: Support: Careers:
Marketing Automation How to Make a Smashing B2B Content Marketing Plan. Table of Contents Content Marketing - an Integral Part of Inbound Marketing Build a Content Marketing Plan - Set Your Company Goals
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing
The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals
Google Adwords Checklist Is your business getting the most out of Google Adwords? Go through our checklist to find out where you could improve your Google Ads. Campaigns Ensure you have enabled conversion
Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to
GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What
PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding
Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google
DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
Audit Prepared for: [Client Name] By Jordan Consulting Group Ltd www.jordanconsultinggroup.com Table Of Contents AdWords ROI Statistics for 2013 3 AdWords ROI Statistics for 2013 (Continued) 4 Audit Findings
The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing
Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Page 1 of 5 Google Month: Tip 1 - Align your landing page with your advertisement It is important to align your landing page with your
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of
The Complete Guide to LinkedIn Ads Everything You Need to Know About Targeting, Measurement, and Optimization Updated October 2015 Table of Contents Introduction The Power of LinkedIn Ads The Common Pitfalls
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also
Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing
The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 email@example.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In
What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking
Advertising your business on google In Today s Session We discuss: Advertising on google finding keywords Writing great ads Going beyond search An introduction to advertising on Google and how it can benefit
Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate
Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to
Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN
The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the
The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal
Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................
Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking
Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:
TABLE OF CONTENTS Introduction Intro to PPC Features Integration of PPC, SEO, and Social Media Networks Search Display Network Quality Score Conversion Tracking My Client Center (MCC) & AdWords Account
Pay Per Click workbook Sub-title here Pay Per Click workbook This workbook has been written by James Pennington of the National B2B Centre to guide the business user through the intricacies of creating
Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10
Tracking Pay Per Click with CPV Lab Tracking Pay Per Click with CPV Lab www.cpvlab.com Page 1 Tracking Pay Per Click with CPV Lab 1. First Go to Settings CPV Networks & Add CPV Network Source: Bing PPC
Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads
Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Success with AdWords Search Engines: Popularity of Search Google Engines Dominates #2+ Trillion Google Searches Globally in 2012 ~400M Searches Daily/US Put Your Key Words to Work Organic Search Social
Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.
Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click
TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI
How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the