MEDIA KIT Phone: 1300 MIDWYF (1300 643 993) Email: advertising@pregnancy.com.au Website: www.pregnancy.com.au
ABOUT US About Pregnancy Birth and Beyond Pregnancy, Birth and Beyond is a 100% Australian owned and operated company, established in 1992 by pregnancy expert and author Jane Palmer. A unique and innovative company, Pregnancy Birth and Beyond provides a range of services to clientele, from preconception to the first year following birth. Services include: Education programs for midwives Education programs and classes for expectant and new parents on topics including pregnancy, preparation for birth, breastfeeding and parenting Preconception, prenatal and antenatal care Midwifery services for home, hospital and birth centre births Lactation support services An informative website (www.pregnancy.com.au) offering an online store, forums and practitioner search facilities About the website Established in the year 2000, the Pregnancy, Birth and Beyond website (www.pregnancy.com.au) is long standing and proven in the pregnancy and parenting industry. It is an up-to-date and extensive source of information and support for pregnancy, birth and parenting. The website provides a wide range of information on pre-conception care, pregnancy, midwifery care, options for birth, postnatal care, breastfeeding and parenting. We offer high quality information and provide a supportive online community for women planning pregnancy, pregnant women and new parents. The Pregnancy, Birth and Beyond website (www.pregnancy.com.au) is a comprehensive and growing site which has experienced a growth of over 70% unique visitors and an 85% increase in page views over the last 12 months. Our growth rate is continuing to rise. A high quality website, loved by pregnant women and new parents alike, Pregnancy Birth and Beyond is the place to visit.
WEBSITE INFORMATION Why advertise with Pregnancy Birth and Beyond With over 19 years experience and expertise, Pregnancy, Birth and Beyond offers tailor-made, flexible advertising solutions to meet your needs. Our target market is primarily women planning pregnancy or who are pregnant. However we are also able to target new parents for the first 12 months following birth. At Pregnancy, Birth and Beyond we understand that a one size advertising solution does not fit all. We offer multiple advertising options from standard advertising blocks, article pages, and section or site sponsorships, to advertisements in email newsletters sent to our large targeted subscriber group. We can also target your advertising to a specified geographic area. Scheduled reports are available on your advertising campaign including impressions and click thorough rates to determine the success of your advertising campaign. For flexible advertising solutions with a 100% Australian owned and operated company, contact Pregnancy, Birth and Beyond. For more information and to discuss your marketing needs please contact: Pregnancy, Birth and Beyond Call 1300 MIDWYF (1300 643 993) or email advertising@pregnancy.com.au About Jane Palmer Jane Palmer is a highly respected midwife with a private practise in Sydney. She manages her company, Pregnancy, Birth and Beyond, and provides midwifery, childbirth education and lactation services. For over 20 years, Jane has supported women and their families from preconception to the year following birth. One of the first Medicare-eligible midwives in Australia, Jane provides midwifery care in collaboration with the group practise Midwives @ Sydney and Beyond, caring for women planning to give birth at home, in hospital or at birth centres. Being passionate about breastfeeding, she became an International Board Certified Lactation Consultant in 2008. Jane actively campaigns for improvements in maternity care and maintains the popular website www.pregnancy.com.au.
PREGNANCY BIRTH & BEYOND WEBSITE ADVERTISING RATES HOME PAGE Exclusive Placement - One advertiser each calendar month per Ad Unit. Discounts are available for 6 and 12 month bookings. AD UNIT ADVERT SIZE MONTHLY PRICE PER AD UNIT Ad Unit A 230 x 460px $160.00 230 x 230px $90.00 300 x 250px $90.00 200 x 200px $55.00 728 x 90px $70.00 1 x Rectangle Ad Unit Ad Units B1, B2 and B3 3 x Square Ad Units Ad Units C1 and C2 2 x Medium Rectangle Ad Units Ad Units D1, D2 and D3 3 x Small Square Ad Units Ad Unit E 1 x Leaderboard Unit Book Now Email advertising@pregnancy.com.au or call 1300 MIDWYF (1300 643 993) for further information or to book your advertisement.
WEBSITE ADVERTISING RATES INTERNAL PAGES All ads on internal pages of www.pregnancy.com.au share placement with other ads. Each Ad Unit displays equally per advertiser. You can choose to either display your advert over all internal sections of website (run of site), or in specific section(s) only. Set a monthly budget so you control how often your ads appear. Discounts available for 6 and 12 month bookings. AD UNIT ADVERT SIZE PRICE PER AD UNIT FOR 1000 IMPRESSIONS Ad Unit F 1 x Wide Skyscraper Unit Ad Unit G 1 x Wide Half Skyscraper Unit Ad Units H1 and H2 2 x Medium Rectangle Units Ad Unit I 1 x Leaderboard Unit 160 x 600px $25.00 160 x 300px $19.00 300 x 250px $15.00 728 x 90px $15.00 Optional Extra You can choose to have your ads appear to web browsers in a defined geographical area. Cost of this option is 20% extra on our standard ad unit prices. Book Now Email advertising@pregnancy.com.au or call 1300 MIDWYF (1300 643 993) for further information or to book your advertisement.
PREGNANCY BIRTH & BEYOND WEBSITE ADVERTISING RATES FORUM All ads on the Forum section of www.pregnancy.com.au share placement with other ads. Each Ad Unit displays equally per advertiser. You can choose to either display your advert over all internal sections of website (run of site), or in specific section(s) only. Set a monthly budget so you control how often your ads appear. Discounts available for 6 and 12 month bookings. AD UNIT ADVERT SIZE PRICE PER 1000 IMPRESSIONS Ad Unit J 160 x 600px $25.00 160 x 300px $19.00 300 x 250px $15.00 728 x 90px $15.00 1 x Wide Skyscraper Unit Ad Unit K 1 x Wide Half Skyscraper Unit Ad Units L1 and L2 2 x Medium Rectangle Units Ad Unit M 1 x Leaderboard Unit Optional Extra You can choose to have your ads appear to web browsers in a defined geographical area. Cost of this option is 20% extra on our standard ad unit prices. Book Now Email advertising@pregnancy.com.au or call 1300 MIDWYF (1300 643 993) for further information or to book your advertisement.
ADDITIONAL ADVERTISING RATES ENTIRE WEBSITE Priority ad placement across entire website available A package example: Homepage Premium Rectangle Ad Unit: 230 x 460px Internal Wide Skyscraper Unit on all internal pages: 160 x 600px Email newsletter Rectangle Unit: 180 x 360px Supporting editorial content on website Promotional post on Pregnancy Birth and Beyond s Blog, Facebook and Twitter pages. $ Price on application. Priority packages can be individually tailored. Please contact us for details and a quote. EMAIL NEWSLETTER Several ad units available in each Email Newsletter Only GIF, JPG and PNG images accepted in email newsletter format Square Unit Left hand side of Newsletter Size: 180 x 180px $35.00 per newsletter. Rectangle Unit Left hand side of Newsletter Size: 180 x 360px $65.00 per newsletter. NEGOTIABLE VALUE ADDS Contact us for more details and a quote: FORMATS ACCEPTED GIF, JPG and PNG images, or SWF files (clicktags accepted) Max file size 200kb. Supporting editorial content on website Links on the email newsletter Promotional giveaways on the website Blog post Promotional posts on Pregnancy Birth and Beyond s Facebook and Twitter pages.
TARGETING GEOGRAPHIC TARGETING Chauffer driven traffic to your virtual door. Geographic targeting maximises your advertising dollar by tailoring your advertising to your audience. At Pregnancy Birth and Beyond, geographic targeting can ensure that your advertising is relevant and meaningful to the user, based on standard or custom criteria. We offer the opportunity to: Target ads to particular inventory units, specific audiences, and custom criteria Target your ads by country, region, metro areas (DMA) and cities, with the ability to also exclude particular cities within a geographic region Optimise your ads with system-defined criteria that are responsive to the user s browsing environment including bandwidth, browser program and language, and operating system Utilise custom and system defined criteria together to serve ads that match the specified key values in your ad tags, Locate a precise geographic audience to increase the relevance and performance of your advertising So whether your online customers live in your own backyard, or at the back of Bourke, having the ability to pinpoint where your audience is can help drive results for your business. Pregnancy Birth and Beyond s geographic targeting drivers customers to your door. CONTACT US Contact: Jane Palmer Address: 13A Buller St, North Parramatta, NSW 2151 Phone: 1300 MIDWYF (1300 643 993) Email: advertising@pregnancy.com.au Web: www.pregnancy.com.au