Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business.

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1 Fire Up Your Marketing Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business

2 ONLY 295 For only 295 our digital marketing specialists will provide expert guidance, practical assistance and training. We will work with you to optimise your digital presence and help you identify and maximise new opportunities. Beginning with a full consultation to establish your requirements, we will produce a structured 3 month plan tailored to the specific needs of your business, which can include: Website Analysis & Review Social Media Marketing Search Engine Optimisation (SEO) Pay Per Click (PPC)

3 Website Analysis & Review A digital marketing consultant will conduct a thorough analysis and review of your website to assess how optimised it is for successful digital marketing. The review will include technical, design and content audits, so we are able to fully understand how appealing your website is to search engines and visitors alike. Social Media After reviewing your company s social media activity, our digital marketers will present recommendations for the development of your existing channels. In addition to this, we can identify and report back to you on new platforms or opportunities we feel would be of benefit to your business. Using this information, we will work alongside you to establish a set of social media goals and create a plan to help your business achieve them. Our digital marketers can also assist with the creation of paid social media campaigns on Facebook, Twitter and LinkedIn.* Marketing Still the number one channel for delivering outstanding return on investment, marketing is high on the list of marketing must-haves for most companies. Work with us to ensure that you are as equipped as possible to launch successful campaigns and develop your marketing strategy in line with the needs of your company and your customers. Our service will provide guidance and support around all aspects of marketing, from growing your subscriber database to analysing and reviewing your campaigns.

4 Search Engine Optimisation (SEO) Ensuring that customers can find you is critical for any business, which means ranking as highly as possible on search engines, such as Google, is very important. At the core of good SEO, is high quality website content. Our digital marketers will provide you with the knowledge required to start writing optimised, engaging content that s irresistible to search engines. We will also perform regular checks through the length of the service, to make sure that you re on the road to SEO perfection. Pay Per Click (PPC) Our digital marketers can assist with all aspects of PPC implementation and development. From initial account set up, to training on best practice and development, we provide practical and valuable assistance when it comes to making sure your PPC campaigns are delivering great results. We can monitor your PPC campaigns and make recommendations on the best ways to optimise your ads and help you identify new areas to target. We will empower you with the knowledge to ensure ongoing success through your chosen digital channels.

5 If you haven t fully explored the benefits that digital marketing will bring to your business, this service demonstrates excellent value for money and the opportunity to make a massive difference to your bottom line!

6 Service Deliverables This service is designed to be a collaborative process. Our digital marketers will work with you across a number of areas outlined below to provide a starting point for your ongoing digital marketing efforts. Throughout the three months we will be regularly in touch with you to provide feedback, updates and training. Website Analysis & Review Website audit which covers: - SEO - Content - User experience - User journey Full report to include recommendations for improvements and optimisation. Social Media Review of any existing social media activity.** Recommendations for development and improvement on existing platforms. Create baseline social media goals (total followers, frequency of posts, response rate/time). Troubleshoot issues with current platforms (poor response rate, lack of posts etc). Review and report on other potential social media channels that could be of benefit. Creation of paid social media campaigns for Facebook, Twitter or LinkedIn.* Creation of social media strategy and action plan. Advice and training on best practices for specific channels.

7 Marketing For businesses new to marketing: Recommendations for use: A full report on how marketing could benefit your business and written explanations of example campaigns to get you started. Support and advice for growing subscriber numbers. Creation of an marketing strategy and plan of action. Support and advice regarding design and content of your s.*** Account creation in Mailr - our own marketing platform is available at an additional cost.* For businesses who already use marketing: Review content, design and analytics.** Recommendations for optimisation and successful development. Review how subscribers are gained with recommendations for increasing subscriber numbers. Mobile optimisation review. Search Engine Optimisation (SEO) Metadata review and recommendations for optimisation. Content review and optimisation. SEO training and support with writing quality content. Action plan for ongoing SEO and related content tasks. Review blog (if applicable) including content, frequency and effectiveness. Regular SEO checks for the duration of the service.

8 Pay Per Click (PPC) For businesses new to PPC: Set up of specific PPC accounts. Creation of PPC strategy and action plan.* Training and advice around PPC best practice and development. Ongoing monitoring of PPC accounts and campaigns for the duration on the service. For businesses who already use PPC: Review and optimisation of existing PPC activity. Recommendations for improvements to PPC ads and campaigns. Ongoing monitoring of PPC accounts and campaigns for the duration on the service If you have any questions about our three month digital marketing service, please contact one of our team who will be happy to help

9 Some services will require that additional information is provided or additional budget is required. Please read the following terms and conditions carefully. *Budget required for paid campaigns or for set-up on our marketing platform is not included. We will naturally provide detailed quotes for your approval if these are required. These services are entirely optional and there is no obligation. **Reviews and reports written by us for existing channels you are utilising will only be possible when you can provide us with the correct information. For example, it you would like us to review your marketing design and analytics, we would require examples of your s and access to your campaign reports. One of the digital marketing team will contact you after registration to advise on specifics related to this. ***Design and creation of bespoke HTML templates for marketing purposes is not included in the service. However we are happy to quote separately for this if required.

10 Thank You

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