2015 MEDIA KIT Reach Buyers with Significant Purchasing Power
2 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Stretch Your Advertising Dollars Gain unparalleled visibility to nearly 38,000 members of the neuroscience research community, by choosing the Society for Neuroscience (SfN) platforms for your advertising needs. Throughout the 2015 Media Kit, discover solutions to fit your budget, including print, online, and custom options across a variety of platforms. Let us work with you to create the best advertising solutions that will give you the widest reach and maximize your investment. When you advertise with SfN, you strengthen the global neuroscience community by supporting our programs. Advertising funds help support public education, science advocacy, professional development, and training. In addition, your visibility demonstrates to members your commitment to the field. Contact us today at (202)962-4064 or adsales@sfn.org and let our team help you put your advertising dollars to work. Marci Leach Manager, Sales & Marketing mleach@sfn.org (202) 962 4064 Increase Your Exposure Become a Sustaining Associate Member Take advantage of Sustaining Associate Membership (SAM) benefits while helping to maintain important SfN programs, including professional development and public outreach. Now is an exciting time to join the Society, when our membership and programs are expanding to serve not only neuroscientists but also students, teachers, and the public. Membership Levels: Platinum ($10,050) Gold ($6,800) Silver ($5,035) Nonprofit ($2,815) To learn more, contact sams@sfn.org. Benefits Include: Discounts on SfN list rentals Free print advertising in The Journal of Neuroscience $500-$1,000 online banner advertising credit for The Journal of Neuroscience or eneuro Free 30-day postings to NeuroJobs Free online subscription to The Journal of Neuroscience Complimentary registration for the annual meeting Highlighted listing in the annual meeting Exhibit Guide Priority points
3 Readership Statistics Prove Value» The Journal of Neuroscience website, JNeurosci.org, receives more than 6 million visits per year from more than 200 countries» Buyers: 87% of site visitors make purchase decisions for work supplies and equipment» Global Reach: 40% of the Society s membership is outside the United States, enabling you to deliver your message to neuroscientists around the world» The Journal of Neuroscience was cited more than 160,000 times, making it the #1-cited journal in neuroscience, with more than twice as many citations as the second most-cited journal*» The Journal of Neuroscience s Impact Factor is 6.7*» Our veteran readership status reflects extensive experience in the profession 72% have worked in neuroscience for 10 years or more, including 37% for 20 years or more» Readership: 72% are PhDs; 13% are MDs * According to the 2013 ISI Journal Citation Report. Introducing The Society for Neuroscience s new, open-access journal is committed to scientific excellence and innovation in publishing. eneuro publishes high-quality, broad-based, peer-reviewed research focused solely on the field of neuroscience. eneuro embodies an emerging scientific vision that offers a new experience for authors and readers. As an open-access journal, eneuro is available to anyone with an interest in high quality neuroscience research. Advertising in eneuro expands your marketing reach. Book your ad now and be part of the exciting, new venue for sharing great science, published by the world s largest organization of scientists and physicians devoted to understanding the brain and nervous system.
4 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Readership, continued Our Members Make Neuroscience Happen Membership and Subscription Geographical Breakdown 6,408 4,923 27,337 268 53 549 Discipline Annual Online Visits 23% 21% 14% 8% 7% 4% 4% 4% 3% 2% 2% Molecular/Cellular Neuroscience Neurophysiology Behavioral Neuroscience Cognitive Neuroscience Neuropharmacology Neuroanatomy Neurodevelopment Clinical Neuroscience Neuroendocrinology Computational Neuroscience Neurochemistry United States 500,000 and more* China 300,000 399,999 Japan & Great Britain 200,000 299,999 France & Germany 100,000 199,999 Spain, Taiwan, Korea 50,000 99,999 *More than 6 million U.S. annual website visitors August 2013 July 2014
5 Purchasing Budget 2% $750,000 $999,999 4% $1 million or more 4% $500,000 $749,999 12% $250,000 $499,999 21% $100,000 $249,999 38% Less than $50,000 19% $50,000 $99,999 Job Title 21% 18% Full Professors Postdoctoral Fellows 4% Department Heads 13% Associates 14% Research Staff Scientists/Directors 13% Assistants 17% Other Work Locations 6% 5% Government Other 69% Academic Institutions 7% Research Institutes/Foundations 13% Hospitals/Medical Schools
6 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Rates Online Advertising E-mail Alerts The Journal of Neuroscience etocs and eneuro e-alerts etocs are electronic tables of contents for The Journal of Neuroscience. With 28,000 weekly opt-in subscribers, an etoc banner ad is a low-cost way to reach your targeted audience. Sixty percent of readers are motivated by email alerts to access the journal online. eneuro e-alerts are opt-in notifications that inform readers when new content is posted on a daily or weekly basis. Top position $35/1,000 subscribers Bottom position $30/1,000 subscribers Banner Ads With more than 5 million visits from 200 countries, banner ads on JNeurosci.org offer a wide reach. As an open-access journal, eneuro is viewable to anyone interested in neuroscience research. 728x90 Leaderboard $30/1,000 impressions for homepage placement $25/1,000 impressions for Run of Site placement 160x600 Skyscraper $30/1,000 impressions for homepage placement $25/1,000 impressions for Run of Site placement File Format Interlaced nontransparent GIF or SWF File Size Not to exceed 30K Delivery Method Send via e-mail as a GIF or SWF file to adsales@sfn.org. URL/web address where your ad is to be linked must be included in submissions. Annual Online Hyperlink Service $680 ($460 if you place more than six print ads per year) FREE Hyperlink available to advertisers who spend $1,000 or more on banner ads annually
7 Rates Print Advertising Full-page ad 6.75" x 10" Half-page ad 3.375"x10" Quarter-page ad 3.375" x 5" Half-page ad 6.75" x 5" Cover and Preferred Positions Half-page (Vertical) Print Ad Half-page (Horizontal) and Quarter-page Print Ad Commercial Black-and-White 1x 6x 12x 25x 50x Full-page $1,040 $1,005 $990 $950 $920 Half-page $710 $700 $685 $660 $615 Quarter-page $555 $525 $510 $510 $490 NOTE: 4/C (full-color) page, add $1,120 All advertisements are subject to approval. Cover and Preferred Positions 2nd or 3rd covers Black-and-white or full-color rate plus 25% 4th (back) cover Black-and-white or full-color rate plus 50% Page facing 2nd cover, 3rd cover, first text, or TOC Black-and-white or full-color rate plus 25% Rates upon request for unique positioning. Recruitment Advertising Bundled package of a print ad and an online posting on NeuroJobs SfN.org/neurojobs $810 Quarter-page black-and-white ad for one week plus a posting on NeuroJobs for one month $965 Half-page black-and-white ad for one week plus a posting on NeuroJobs for one month NeuroJobs Posting
8 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT The Journal of Neuroscience Design Specifications Print Ad Specifications and Mechanical Requirements Full-page ad 6.75" x 10" Quarter-page ad 3.375" x 5" Half-page ad 6.75" x 5" Half-page ad 3.375"x10" Full-page Print Ad Half-page (Horizontal) and Quarter-page Print Ad Half-page (Vertical) Print Ad Trim Size 1/8" off head, foot, and edges Final Trim Size 8-1/8" x 10-7/8" Live Matter ½" inside trimmed edges; ½" bind Halftone Screen Covers, inside, 4/C process: 150 line screen Paper Stock 45 lb. Somerset Gloss Type of Binding Perfect Disposition of Reproduction Material Destroyed after one year Delivery Method Send via email to adsales@sfn.org Full-page* 6.75" wide x 10" high Half-page (vertical) 3.375" wide x 10" high Half-page (horizontal) 6.75" wide x 5" high Quarter-page (vertical) 3.375" wide x 5" high * Full-page bleed 8-3/8" wide x 11-1/8" high Introducing New Bonus Distribution Advertising Options Covertips $7,000 Half-page cover tips are available for bonus distribution issues. Be the first corporate brand attendees see at neurosciencerelated conferences throughout the year. Double-page Spreads $3,465 Gatefolds, 4-color, Full-page $4,180 Inside Fold-out Page, Double-spread $6,000 Print Polybag Outserts $10,000
9 2015 Advertisement Planning Calendar Issue Ad Closing Materials Due Issue Ad Closing Materials Due * January 7 December 11 December 18 January 14 December 18 December 23 January 21 January 1 January 2 January 28 January 8 January 9 February 4 January 15 January 16 February 11 January 22 January 23 February 18 January 29 January 30 February 25 February 5 February 6 March 4 February 12 February 20 March 11 February 19 February 27 March 18 February 26 March 6 March 25 March 5 March 13 Experimental Biology March 28 April 1 Boston, MA April 1 March 12 March 20 April 8 March 19 March 27 * July 8 June 18 June 26 Japan Neuroscience Society July 28 31 Kobe, Japan July 15 June 25 July 3 July 22 July 2 July 10 July 29 July 9 July 17 August 5 July 16 July 24 August 12 July 23 July 31 August 19 July 30 August 7 August 26 August 6 August 14 September 2 August 13 August 21 September 9 August 20 August 28 September 16 August 27 September 4 September 23 September 3 September 11 September 30 September 10 September 18 October 7 September 17 September 25 * * April 15 March 26 April 3 American Academy of Neurology April 18 25 Washington, DC April 22 April 2 April 10 April 29 April 9 April 17 May 6 April 16 April 24 May 13 April 23 May 1 Canadian Neuroscience Society May 24 27 Vancouver, BC May 20 April 30 May 8 May 27 May 7 May 15 June 3 May 14 May 22 * * October 14 September 24 October 2 Neuroscience 2014 October 17 21 (Chicago) October 21 October 1 October 9 Society for Advancement of Hispanics/Chicanos and Native Americans in Science October 29 31 Maryland October 28 October 8 October 16 November 4 October 15 October 23 November 11 October 22 October 30 November 18 October 29 November 6 November 25 November 5 November 13 June 10 May 21 May 29 December 2 November 12 November 20 * June 17 May 28 June 5 June 24 June 4 June 12 The International Brain Research Organization (IBRO) July 7 11 Rio de Janeiro, Brazil July 1 June 11 June 19 * American Society for Cell Biology (ASCB) December 12 16 San Diego, CA December 9 November 19 November 27 December 16 November 26 December 4 * Bonus Distributions * Bonus Distributions of The Journal of Neuroscience reach thousands more potential buyers at key conferences throughout the year.
10 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Annual Meeting Opportunities Increase Your Visibility at Neuroscience 2015 SfN s annual meeting offers the opportunity to maximize your presence in the neuroscience community. These proven opportunities have the potential to be viewed by nearly 30,000 meeting participants. Plan now and reserve your space! Don t miss the chance to maximize your marketing strategy. Chicago October 17 21 Annual Meeting Bonus Distribution The Journal of Neuroscience Reach up to 30,000 more potential customers by advertising in the October 14 issue of The Journal of Neuroscience, which is distributed free-of-charge to attendees and exhibitors at the meeting. Neuroscience Extra! Daily e-newsletter sent to all registered attendees at the Society s annual meeting the day before the meeting and each evening prior to the five days of the meeting. Support includes text box with logo above newsletter masthead. Daily e-newsletter (six issues available) $5,000/each Exclusive support $25,000 Recycling Centers at Convention Center Show that your company is environmentally friendly and enjoy exposure at central locations in the convention center. Your company logo will be prominently displayed. Recycling center (two locations) $5,000/each Exclusive support $7,500 Shuttle Bus Advertising For five days, six buses traveling separate routes will promote your company from early morning until evening. Ads will run throughout the city from Saturday, November 15 through Wednesday, November 19. Each package (seven available, plus production costs) $10,000 For Annual Meeting on-site marketing opportunities, contact adsales@sfn.org
11 Neuroscience Meeting Planner (NMP) Viewing Area Hotel Key Cards The NMP Viewing Area includes 45 50 computer terminals near the main registration area. The first port-of-call for many attendees, the NMP allows users to browse scientific abstracts and create personalized itineraries. Ads are displayed as screensavers on the computer terminals and a prominent acknowledgment banner is placed overhead. Be the company name attendees see when they return to their rooms at the two largest hotels. Advertiser is responsible for production costs and hotel fees. Exclusive support $20,000 Fairmont Chicago, Millennium Park $5,000 Hyatt Regency Chicago $7,500 Hyatt Regency McCormick Place $7,500 Exclusive Support $10,000
12 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Annual Meeting Opportunities, continued Introducing New Marketing Platforms Annual meeting support and marketing opportunities help showcase your company to the neuroscience community and maximize your impact at Neuroscience 2015. In addition to current offerings, the following opportunities are now available: Sponsored Seating Areas $5,000 each Clusters of tables and chairs on the outskirts of the exhibit floor offer attendees a place to relax. Advertisers receive recognition via tabletop signs and literature distribution on the tables. Two packages are available for exhibitors only. Charging Stations $7,000 each Brand tower-style charging stations in designated locations on the exhibit floor and throughout the convention center. Wireless Splash Page $10,000 Be the first face that attendees see each day by advertising on the convention center s wireless splash page. Attendees will see your company s advertisement, each morning when they log on to the wireless network. This is an exclusive opportunity for one advertiser for the duration of the meeting. Internet Cafes $3,000 per café Receive recognition via signage above the Internet cafes, during the last few days of the meeting. When attendees check email or use the Internet to check-in for flights, they will see your logo above the computer terminals. Attendee Lounge $7,000 Receive recognition via tabletop signs and literature distribution, by sponsoring the Attendee Lounge, located on the exhibit floor. One opportunity available for exhibitors only.
13 Annual Meeting Opportunities, continued Exhibiting at Neuroscience 2015 Chicago Sunday, October 18 Wednesday, October 21 9:30 a.m. 5 p.m. Booth Categories Before May 3 After May 3 Commercial Inline 10' x 10' Booth $4,293 $4,654 Commercial Corner 10' x 10' Booth $4,537 $5,020 Commercial Island Booth per 100 sq. ft.* $4,649 $5,147 Nonprofit Inline or Corner 10' x 10' Booth $875 $917 Institute Inline or Corner 10' x 10' Booth $387 $403 * Exhibitors who wish to create their own island booths will be charged the full cost of all booths deleted as a result. Priority Points System Our priority points system is designed to give long-term exhibitors and advertisers the opportunity for prime exhibition space. Advertising 1 point per $1,000 of advertising in the Exhibit Guide, The Journal of Neuroscience, eneuro, and Neuroscience Nexus with a maximum of 5 points per publication, per year Exhibit Guide Advertising Rates Box ad $347 Full-page color $2,808 Preferred locations (16) available for an additional fee. Half-page color $1,779 Quarter-page color $1,188 Neuroscience 2015 Attendee Mailing List Target your efforts by directly inviting registered attendees to visit your booth during the annual meeting. Postal mailing lists only are available and will be provided electronically by email. Nonprofit $310/1,000 Profit $410/1,000 My Neuroscience Marketplace All exhibitors are listed online. The featured listing will move your company s name to the top of the exhibitor list during all searches. Attendees may search by product category and alphabetical listing of exhibiting companies. Enhanced booth level $555 Exhibitors with the featured listing will be listed in alphabetical order on all searches. Corporate Support 1 point per $5,000 of corporate support, with a maximum of 5 points per year Exhibit Booth Space 1 point per 10' x 10' booth space purchased, with a maximum of 5 points Sustaining Associate Members Show your company s support for neuroscience become a Sustaining Associate Member (SAM) today. As a SAM, your company helps maintain important SfN programs, including professional development and public outreach. Membership also gives your organization high visibility in the world s largest organization of brain researchers, with nearly 40,000 members in 100 countries around the world. Platinum Level 3 points per year Gold Level 2 points per year Silver Level 1 point per year For Exhibits, Exhibit Guide ad sales, and Attendee Mailing Lists, contact advertising@sfn.org For information about the Priority Points System: advertising@sfn.org For information about Sustaining Associate Membership: membership@sfn.org
14 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Annual Meeting Opportunities Mobile App Take advantage of advertising on the SfN annual meeting mobile app. With an increase in mobile device usage by meeting attendees, your ad on the mobile app can maximize your presence and drive prospects to your booth. Ad at Startup/Exclusive Advertiser Tab $25,000 Your company logo appears at initial launch of the app and on sponsor tab at the top of the more section. Your ad can link to a message page you provide (no internet access required) or a URL. Premium Banner on Home Screen $5,000/day or $25,000 For six days your banner ad will appear on the home screen of the app, below the tool bar. Your ad will be the only banner visible for the designated day. Exclusive Support $50,000 As sole advertiser of the app, you receive a logo on the splash page when the app launches, a sponsor tab at the top of the more section, and a banner ad on the home screen. For Annual Meeting on-site marketing opportunities, contact adsales@sfn.org
15 Membership Opportunities Neuroscience Quarterly Two-color e-newsletter, published four times a year. Positions Available ½ page back cover (4.5" x 7.5") $2,500 ½ page internal, run of house (4.5" x 7") $1,500 ¼ page internal, run of house (4.5" x 3.25") $1,000 To view a sample of Neuroscience Quarterly, visit SfN.org/nq to download a PDF. ½ page back cover 4.5" high x 7.5" wide Neuroscience Quarterly Ad Positions (back cover) ¼ page internal 4.5" high x 3.25" wide ½ page internal 4.5" high x 7.5" wide Neuroscience Quarterly Ad Positions (internal) Neuroscience Nexus Advertise in Nexus, SfN s biweekly member e-newsletter, delivered to nearly 40,000 members every other Friday. Banner ads, cost per issue Leaderboard 728 x 90 pixels $1,000 Skyscraper 160 x 600 pixels $1,000 Sole advertiser, both locations $2,000 File Format and Size GIF, not to exceed 30K Open rate 28.62% average. Reservations two weeks prior to publication date. Art due one week prior to publication date. 728 x 90 Neuroscience Nexus Banner Ads 160 x 600 2015 Publication Dates January 9, 23 February 13, 27 March 13, 27 April 10, 24 May 8, 22 June 5, 19 July 10, 24 August 7, 21 September 11, 25 October 9 (one send) November 6, 20 December 4, 18 SfN Membership List Rental Reach neuroscientists from around the world. Rent the Society for Neuroscience membership mailing list. SfN has nearly 38,000 active members worldwide. You may select names by member category or geographical region. Expired member files also are available at a reduced cost. Email listrental@sfn.org for more information or to place your order. Nonprofit $310/1,000 addresses Commercial $410/1,000 addresses For samples, more information, or to place an order, contact our advertising sales team at adsales@sfn.org.
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