ROOFING CLADDING & INSULATION Print Online Exhibition Media Information 2016 www.roofzine.com www.rcimag.com Walthamstow Stadium. Image courtesy of Hilti GB
Introduction ROOFING CLADDING & INSULATION Roofing, Cladding and Insulation (rci) is the leading magazine for the roofing, cladding and insulation industry. Its unparalleled reputation as the most important monthly journal to serve the market has made it the magazine of choice for the most powerful and influential decision-makers within the industry. Don t take our word for it, 8000 readers have individually requested their monthly copy. In addition to this, rci is sent out in digital format to over 7000 individuals, taking rci s total distribution to over 15,000. www.rcimag.com rci is renowned for its in-depth coverage of the industry, comprehensive technical content, industry commentary and its close links with both manufacturers and trade associations. Both readers and advertisers trust rci to deliver.
Circulation Breakdown Total distribution including digital format - over 15,000 Total magazine circulation: 8000 100% requested General building contractors 409 Roofing and cladding contractors 4055 Specifiers (inc. architects, surveyors, consultants) 1464 Public sector officers and housing associations 540 Roofing and building merchants 753 *ABC Audit for July 2013 Issue /June 2014 Industrial and commercial companies/manufacturers 779 The largest requested circulation with the most up-to-date readership Roofing, Cladding and Insulation is a clear winner when it comes to advertising. The magazine quite simply reaches more of the powerful and influential decision-makers within the roofing and cladding industry than any other. With a constantly cleaned and updated database, rci boasts by far the highest requested ABC circulation figures within the industry. 8000 readers not only read, but have requested to receive rci. If the magazine does not carry ABC certification you cannot guarantee it will reach an audience specific to your needs! In addition to this, rci is sent out in digital format to over 7000 individuals, taking rci s total distribution to over 15,000. With so many publications servicing a relatively small industry sector, it is vital that you are confident in the magazine you choose to take your sales message to market. There is no point in advertising in a magazine that won t make it onto the desks of the people you need to target. You can be confident that if a magazine has been specifically requested, it will not only make it to the correct individual, but it will also be read. Advertising in low-level requested titles is, at best, a gamble! Requested readers against overall circulation Requested circulation rci: 100% 8000* Overall circulation rci: 8000 (July 2014 to June 2015) rci circulation profile Age of requests 1st year Age of requests 2nd year 1713 @ 21.4% Age of requests 3rd year 2313 @ 28.9% 3974 @ 49.7% Total: 8000 rci magazine *ABC audit July 2015 (including subscriptions)
Advertising Services rci offers a comprehensive range of advertising and marketing options. Whether you require quality sales leads, high-impact market awareness or precisely targeted mailings, we offer the complete package. Display advertising HTML E-Blast A display advertisement will make sure that the products and services your company provides will be noticed by the right people. These are targeted direct to the reader via emails. Prices and circulation data available on request. Inserts and reprints Articles of particular interest or relevance can be reproduced in a variety of formats, and can be used to provide a credible and independent aid for your sales teams through a choice of either loose or bound-in inserts. rci Directory Published yearly, this is the most comprehensive directory for the roofing market. Whether you re searching for products or companies, the rci Directory will be the place to find them. Online advertising Visit our website to get the latest essential news, views and technical information, which is devoted exclusively to the roofing, cladding and insulation market. For all online advertising opportunities visit www.rcimag.com. rci newsletter Roofzine A weekly newsletter sent out to over 7,000 individuals. Contains the latest news surrounding our industry coupled with banner and button adverts to promote your company or product. Recruitment advertising This is guaranteed to reach the right calibre of applicants in an affordable way. Trade link This is a unique directory listing service which comprises a comprehensive list of both companies and products within the roofing market. Direct mail www.unitydirect.co.uk The full rci database is available on a rental basis and can also be sub-divided according to regional and industrial classification. For more information on this, visit www.unitydirect.com. Special supplements Whether you are opening a new factory, launching a fresh range of products or commemorating an anniversary, we have the expertise to produce a high-quality supplement for you. RCI Show rci Year planner Distributed within the December issue to the full circulation. Prices available on request. This annual event showcasing 1000 s of products all under one roof at the Ricoh Arena, Coventry 27th - 28th January 2016. www.rcimag.com
Editorial Profile rci s editorial team works with the roofing, cladding and insulation industry to report on the key issues from the inside out. Our journalists attend all of the key industry events, and regularly meet the companies and individuals who are making the news. January RCI Show - 1500 extra copies February Ecobuild preview 2000 extra copies Flat roofing & flex systems March April This approach means that the editorial content within rci is completely unrivalled. rci cuts through corporate spin and hyperbole to present clear, concise and well-informed editorial to a busy, intelligent readership. Newcomers to the roofing and 2016 Features List May June July August cladding market recognise the influence of rci and believe that coverage within the magazine is the best way to get noticed. rci s clear design, confident reporting and authoritative content make it the most essential roofing and cladding magazine in circulation. September October November December www.roofzine.com @rcimag
Display Advertising Insertions Double page spread Full page Half page Quarter page Quarter page strip 1 2650 1575 830 500 600 6 2300 1375 750 450 500 12 2100 1250 675 400 460 Cover rates Front cover Gatefold inside front Inside front cover Back cover Inside back cover 2600 2350 1700 1900 1600 DPS Full page Half page vertical Half page horizontal Quarter page vertical Quarter page strip Type area 265mm x 394mm 265mm x 190mm 265mm x 90mm 124mm x 190mm 124mm x 90mm 66mm x 190mm Digital requirements PDF files to be supplied as PDF X1a compliant, high resolution (minimum of 300dpi) CMYK format with all fonts embedded. Other preferred packages: QuarkXPress, Photoshop, Recruitment rates General classified and recruitment Full page Half page Quarter page Trade link 1 x heading black/white 1 x heading colour (more headings available upon request) Trim size 297mm x 420mm 297mm x 210mm 297mm x 100mm 145mm x 210mm 1550 850 600 310 355 Bleed size 303mm x 426mm 303mm x 216mm 303mm x 103mm 148mm x 216mm Illustrator or save as high-resolution EPS, Tiff or Jpeg. Adverts can be supplied via email, FTP or CD. Cancellations: Six weeks prior to publication. Late cancellations will incur the full cost of space booked. UnityDirect mail services Reach over 70,000 current and active buyers within the building market with a targeted mailing list visit www.unitydirect.co.uk rci magazine is published by: Unity Media Plc, The Manor, Nepicar House, London Road, Wrotham Heath, Sevenoaks, Kent TN15 7RS Tel: 01732 748000 Fax: 01732 748001 www.unity-media.com www.rcimag.com @ rcimag www.roofzine.com