National School Boards Association 2016 Media Guide Your interest in improving public education is our business. www.nsba.org/mediaguide National School Boards Association Corporate Partner
NSBA connects you with decision-makers and education leaders at 13,500 school districts nationwide! 2016 National School Boards Association MEDIA GUIDE page 3 page 4 page 6 page 7 Connecting you with decision-makers and education leaders at 13,500 school districts nationwide! Reach school board members, superintendents, and top-level administrators through NSBA. PRINT American School Board Journal (ASBJ) and other NSBA publications and mailings offer a focused environment for education leaders seeking a deeply respected, consistently insightful, and trusted assessment of trends shaping education. DIGITAL ASBJ and E-Newsletters created for education leadership on the go and delivered directly to school leaders desktops and mobile devices. Two digital-only supplements sent to subscribers in January and June on targeted topics. ONLINE Position your advertising with online resources for school board leaders. Efficiently and economically impact decision-makers via online advertising. EXHIBITS & SPONSORSHIPS Customized opportunities to engage influencers at our high-impact, industry-leading events. 2
PRINT ADVERTISING American School Board Journal THE SOURCE FOR SCHOOL LEADERS NSBA s flagship magazine, American School Board Journal (ASBJ) reaches more than 50,000 school board members and school administrators who value their copies and share with their colleagues. This award-winning bi-monthly education magazine is a trusted, go-to source for practical advice on school governance and management, policy making, student achievement, and school leadership. Subscribers by Title 79% Board Member 13% Superintendents 5% Central Office Administrator ASBJ by the Numbers ASBJ readers turn to the magazine to obtain information they need to make decisions for their districts. Our 100% paid circulation base of 23,569 subscribers represents key decision-makers in public schools across the United States. According to a recent independent survey*: 23,569 Subscribers 100% Paid circulation 49% have visited the website of an ASBJ advertiser Purchasing Power ASBJ readers are most likely to make the final decision with the superintendent on these products and services: 33% Facilities design, constructions, maintenance, and renovation 33% Paperless board solutions 33% Insurance, employee benefits, and financial services 29% Curriculum products and services 28% Safety/security equipment, devices, and systems 3
American School Board Journal Editorial Calendar 2016 Issue Focus Space Closing Materials Due January/February March/April May/June July/August September/October November/December College and Career Readiness Higher graduation rates: What works? Trends in career and technical education (CTE) Student achievement The school board s role in increasing student achievement Student achievement success stories Bonus distribution to NSBA conference Technology Are school buildings ready for new technology? Digital citizenship Online learning 2.0 Security Restorative justice Keeping children safe online and offline Back to school New school year trends for school leaders Special education Compliance issues and assistive technology trends Health, Nutrition, and Wellness Can schools be designed to support student mental and physical health? Hunger in our schools: What are schools (and outside providers) doing to battle childhood hunger in their communities? 12.08.2015 12.15.2015 02.09.2016 02.16.2016 04.08.2016 04.15.2016 06.10.2016 06.17.2016 08.11.2016 08.18.2016 10.11.2016 10.18.2016 4 ASBJ Digital Edition Looking for a more dynamic advertising opportunity? Incorporate your video advertisements for an interactive reader experience! Gain business insight: Craft survey questions to our readership. Advertising Contacts Jane Radenhausen J Daly Associates 407.898.2876 advertising@nsba.org Print Advertising Rates Size 1x 3x 6x Full-Page $7845 $7600 $7230 2/3 Page $6090 $5885 $5600 ½ Page Island $5145 $4960 $4715 ½ Page Horiz. $4760 $4565 $4365 1/3 Page $3240 $3125 $2940 ¼ Page $1960 $1900 $1810 Ask about cover pricing
Digital Only Supplements Digital only supplements in January and June 2016 providing information and articles to subscribers on focused topics of interest. They will be emailed to ASBJ subscribers and featured on our website. ASBJ Technical Specifications File Formats All files should be submitted as high resolution 300 dpi, CMYK, X1-A PDF files. Publication Specifications: Trim size: 8.5 x 10.5 Bleeds: All bleeds should be set for.25 Safety: All live matter should be 1/2 from bleed edge, top, bottom, and sides. Sending Materials Please email ad materials to: production@nsba.org Questions? For production questions or information on submitting materials, please contact Print Production Coordinator Donna Stubler 703.838.6748 or via email at production@nsba.org. 5
NSBA ONLINE WWW.NSBA.ORG NSBA delivers valuable content and professional development opportunities directly to school leaders computers, tablets, and smart phones. Reach district decision makers efficiently and economically. Advertisements Ad Position Monthly Rate Promo Ad Size (pixels) Video $4,500 1920x1080 - bookend Button $1,000 120x90 Vertical Banner $2,000 120x240 Skyscraper $2,000 120x600 Square $2,000 250x250 Standard Banner $2,000 468x60 Video $4,000 1920x1080 - bookend For more information contact Jane Radenhausen, J Daly Associates, at 407.898.2876 or advertising@nsba.org. White Papers $2,500 stand-alone pricing (Bundled pricing available) Link and summary included in the National Connection e-newsletter that goes to 13,000 school leaders in National Connection districts. Posted to the ASBJ site on NSBA.org in Resources page for one YEAR. Video Resources We partner with companies on topic-specific video resources on critical issues of interest to school leaders and administrators. Advertisers receive recognition on all video marketing efforts, recognition at the beginning of the video, an opportunity for your corporate message at the end of the video. Video will be posted to NSBA.org and the ASBJ site on NSBA.org for one month and remain active in the ASBJ section resources page for one year. Rate: $5,000 6 National Connection E-Newsletter (NewsBytes) This bi-weekly update is filled with critical information for superintendent/school board leadership teams, including legislative initiatives, upcoming court cases, and more. Circulation is more than 13,000. Advertising Rate: Square: $1,500/bi-weekly Specs: 250 x 250 pixels
EXHIBITS & SPONSORSHIPS NSBA s 76 th Annual Conference and Exhibition Join us in Boston, April 9-11, 2016, for a one-of-a-kind opportunity to reach school board leadership teams. With more than 5,000 board members, superintendents, and other district administrators attending, you are sure to connect with decision-makers from all over the United States. Your Conference Exhibits & Sponsorhip Team Contact Susan Clubb at sclubb@nsba.org or 703.838.6167 to discuss your exhibiting options. Contact Karen Miller at kmiller@nsba.org or 703.535.1616 to discuss your sponsorship opportunities. Conference Mobile App Banner Ad Our Conference App was downloaded more than 4,700 times during our conference! Advertisers are provided with metrics and usage information post-show to demonstrate app user activity and ROI. Banner ads rotate at the top of the app s dashboard page. When the ad is tapped, the user is taken to a full screen app landing page featuring more information about the advertiser. $1,000 flat rate Conference Program Book Not only do attendees consult it on site, they also use it as a resource long after the event is over as a valued reference tool. Advertising Rates: Issue Date: April 9-11, 2016 Full Page $3,500 Space Close: Jan. 11, 2016 Half Page $1,500 Materials Due: Jan. 27, 2016 Online Conference Daily Online Conference Daily is the place attendees turn to throughout the day for updates on programming and summaries of key conference events. Advertisers will receive online ads on the website and within the daily email recap sent to 5,000 attendees. It s a great way to drive buyers to your exhibit booth, session, or website. Advertising Rates: Issue Date: April 9-11, 2016 Full Page $3,500 Space Close: Mar. 18, 2016 Half Page $1,500 Materials Due: Mar. 25, 2016 For Program Book, Conference Daily, and Mobile App information, Contact: Karen Miller at 703.535.1616 or via email at kmiller@nsba.org. 7
Exhibits and Sponsorships Your Conference Exhibits & Sponsorhip Team Contact Susan Clubb at sclubb@nsba.org or 703.838.6167 to discuss your exhibiting options. Contact Karen Miller at kmiller@nsba.org or 703.535.1616 to discuss your sponsorship opportunities. Send your message direct via NSBA s Mailing Lists ASBJ Subscribers Reach 23,000+ board members, superintendents, and district administrators. Target your prospects by job function, location, gender, and home or business address. For more information, contact Lisa Hamilton, Rickard Squared, lhamilton@ rickard2.com or 631.820.3706. Annual Conference Attendee List Exhibitors at the NSBA Annual Conference may rent a list of attendee mailing and email addresses for one-time use. 2015 post-show, 2016 pre-show and 2016 post-show lists are available. Please note only confirmed exhibitors may rent the lists. For more information, contact Susan Clubb at sclubb@nsba.org or 703.838.6167. 8
About NSBA Founded in 1940, NSBA is a not-for-profit organization representing state associations of school boards and their more than 90,000 local school board members throughout the United States, virtually all of whom are elected. These local officials govern more than 13,500 local school districts serving the nation s 50 million public school students. NSBA achieves that mission by representing the school board perspective in working with federal government agencies and national organizations that impact education, and provides vital information and services to state associations of school boards throughout the nation. NSBA can connect you to the school leaders who are making these important buying decisions. Contact us today! Mike Fuard Director, Strategic Partnerships, Business Development 703-838-6769 mfuard@nsba.org National School Boards Association Corporate Partner