CHAMPIONING ETHICAL BEHAVIOR

Transcription

1 2016 MEDIA KIT

2 A SHARED VISION At CFA Institute, we aspire to build and to lead the investment management profession. To do this, we must do more than prepare and continuously educate highly competent professionals who operate at the cutting edge of their profession. We must also build relationships with institutions to raise standards of practice and aptitude at all levels of the industry, continuing to stand together both for what is right and for the best interests of investors. We look forward to working with you to increase your firm s visibility among our more than 130,000 members worldwide. Andy Jenkins, Exhibit and Sponsorship Manager, CFA Institute CHAMPIONING ETHICAL BEHAVIOR Thriving financial markets require a culture where investment professionals place trust, transparency, and investors interests first no matter what the incentives. That s why a commitment to professional ethics that advance fair and efficient markets is at the core of all we do at CFA Institute. CREATING A STRONG GLOBAL INVESTMENT COMMUNITY Along with local CFA Institute member societies around the world, we build strong relationships with all participants in the investment community, including regulators and legislators, universities, and commercial organizations. RAISING STANDARDS OF PROFESSIONAL EXCELLENCE We offer a world-class suite of educational offerings to students, working professionals, regulators, and journalists who are shaping the future of finance. Through our formal educational programs, professional development courses, and global network of university relationships, we aim to deepen financial expertise for the benefit of investors worldwide.

3 OUR AUDIENCE MEMBERSHIP PROFILE Together with our global membership body of investment professionals, we are uniquely positioned to shape a trustworthy financial industry. Our goal is to provide tools to motivate and empower the world of finance to become an environment where investors' interests come first, markets function at their best, and economies grow. CFA Institute has more than 130,000 members in more than 151 countries and territories, 94% of whom are CFA charterholders. Our members are primarily portfolio managers, research analysts, chief executives, consultants, investment banking analysts, and financial advisers. TOP OCCUPATIONS OF MEMBERS GLOBALLY 22% Portfolio Manager 15% Research Analyst 7% Chief-Level Executive 6% Consultant 5% Risk Manager GEOGRAPHIC PROFILE 17% Asia Pacific 20% Europe, Middle East, and Africa 63% Americas 5% Corporate Financial Analyst 5% Relationship Manager 5% Financial Advisor 30% Other 69% of CFA Institute members have more than 10 years of work experience in the Investment Industry INVESTMENT PRACTICE YEARS IN INDUSTRY 19% Fixed Income 5% Private Equity 4% Derivatives 3% Hedge Funds 3% Real Estate 2% Structured Products 1% Commodities 1% Foreign Currency 1% Indexed 1% Venture Capital 18% Not Applicable 6% Other 36% Equities 4% 5 Years or Less 3% Not Applicable 24% 6 to 10 Years 22% 11 to 15 Years 20% 16 to 20 Years 27% Over 20 Years Data are based on self-reported demographic and employment data from CFA Institute members as of 1 June 2014.

4 OUR AUDIENCE MEMBERSHIP PROFILE BUY SIDE VS. SELL SIDE 50% Buy Side 13% Sell Side 7% Buy Side/Sell Side 30% Neither EMPLOYER ASSETS (AUM) IN US DOLLARS 8% < 250 Million 7% 250 Million < 1 Billion 9% 1 Billion < 5 Billion 9% 5 Billion < 20 Billion 6% 20 Billion < 50 Billion 11% 50 Billion < 250 Billion 13% > 250 Billion 28% Not Applicable 9% Prefer Not to Answer TOP 20 EMPLOYERS OF CFA CHARTERHOLDERS: Allianz SE Bank of America Merrill Lynch Barclays BlackRock BMO Financial Group Citigroup Credit Suisse Deutsche Bank Ernst & Young FMR Corporation Goldman Sachs HSBC JP Morgan Chase Morgan Stanley Smith Barney PricewaterhouseCoopers RBC Scotiabank Group TD Bank Financial Group UBS Wells Fargo PRIMARY ASSET BASE 10% Both 19% Private 32% Institutional 39% Not Applicable Data are based on self-reported demographic and employment data from CFA Institute members as of 1 June 2014.

5 CFA INSTITUTE MAGAZINE CIRCULATION ANALYSIS EDITORIAL FOCUS CFA Institute Magazine strives to provide reporting and opinions on issues that matter to practitioners in a rapidly evolving global investment industry. EDITORS Roger Mitchell Managing Editor, CFA Institute Magazine David Alluisi Associate Editor, CFA Institute Magazine LAUNCH DATE 2003 TOTAL CIRCULATION: 131,909 17% Europe 61% North America <1% Latin America and Caribbean 17% Asia Pacific 1% South America 3% Middle East and Africa CFA Institute Advertising Policy: CFA Institute will consider advertisements that promote products and services that are relevant to investment professionals. CFA Institute reviews advertisements for appropriate content, claims, and graphics as well as relevance to its membership. CFA Institute explicitly reserves the right at any time, and at its discretion, to reject advertisements or cancel any order for advertising that it deems to be inappropriate, irrelevant, or offensive in any way, including, but not limited to, advertisements that are racially discriminating, sexually explicit, include false product claims, or attack other advertisers or service providers. This right to reject or cancel shall extend even if the ad in question has been run previously. All advertisements must include the following: name of the company making the offer in 10 point font or larger and contact details to reach said company (telephone, , and/or website address).

6 CFA INSTITUTE MAGAZINE MEDIA SPECS AND RATES PUBLISHING SCHEDULE ISSUE INSERTION DATE MATERIALS DUE PUBLICATION DATE December October October 2015 Week of 30 November 2015 March January February 2016 Week of 7 March 2016 June April April 2016 Week of 30 May 2016 September July July 2016 Week of 29 August 2016 December October October 2016 Week of 28 November 2016 RATE SHEET SPACE SIZE COLOR 1X 3X 6X 12X 18X Full-Page Spread 4 Color $20,000 $19,000 $18,000 $17,000 $16,000 Full Page 4 Color $10,000 $9,500 $9,000 $8,500 $8,000 Half Page 4 Color $6,000 $5,500 $5,000 $4,500 $4,000 Front Inside Cover 4 Color $11,000 $10,500 $10,000 $9,500 $9,000 Back Inside Cover 4 Color $11,000 $10,500 $10,000 $9,500 $9,000 Back Cover 4 Color $13,000 $12,500 $12,000 $11,000 $10,500 CFA Institute Magazine is now available in print and online formats. All print advertisements will also run in the ezine version and will include active web links. PRINT AD SPECIFICATIONS AD SIZE TWO-PAGE SPREAD FULL PAGE HALF PAGE Trim (W x H) 16.5" x " 8.25" x " 7" x 4.875" Bleed 16.75" x " 8.5" x " No bleed ADVERTISING AND MATERIALS CONTACT AD PLACEMENT Andy Jenkins CFA Institute 915 East High Street Charlottesville, VA USA Phone: +1 (434) [email protected] PDF FILES, PROOFS, ARTWORK Jeanie Cox Jennette Townsend CFA Institute 915 East High Street Charlottesville, VA USA Phone: +1 (434) [email protected] PRINTING METHOD Web offset. SWOP standards apply. 150-line screen. MARKS Crop marks and registration marks should be at least 12 points from the edge. SAFE MARGIN All live matter must be.25" from trim on all sides. FILE FORMAT High-res PDF to native files with fonts embedded. Ad elements must be placed to 100% size. FONTS PostScript Type #1. Use stylized fonts. Do not apply style attributes to basic fonts. IMAGES/SCANS Image files with a resolution of at least 300 dpi. Line art, such as logos, should be EPS at 1,200 dpi. All color images and scans must be in CMYK. Total combined ink coverage should not exceed 300%. AD SUBMISSION PRODUCTION CHARGES Billed at cost. Pantone color price is $215 per color per page. INSERTS, ISSUE WRAPAROUNDS, BELLY BANDS Contact Andy Jenkins ([email protected]) for rates and specifications.

7 FINANCIAL ANALYSTS JOURNAL CIRCULATION ANALYSIS EDITORIAL FOCUS The Financial Analysts Journal (FAJ) provides high-quality, practitioner-relevant research in investment analysis and management through the perspectives of leading practitioners, academics, and industry regulators. EDITORS Stephen J. Brown Executive Editor, Financial Analysts Journal Barbara S. Petitt, CFA Managing Editor, Financial Analysts Journal LAUNCH DATE 1945 TOTAL CIRCULATION: 131,909 17% Europe 61% North America <1% Latin America and Caribbean 17% Asia Pacific 1% South America 3% Middle East and Africa CFA Institute Advertising Policy: CFA Institute will consider advertisements that promote products and services that are relevant to investment professionals. CFA Institute reviews advertisements for appropriate content, claims, and graphics as well as relevance to its membership. CFA Institute explicitly reserves the right at any time, and at its discretion, to reject advertisements or cancel any order for advertising that it deems to be inappropriate, irrelevant, or offensive in any way, including, but not limited to, advertisements that are racially discriminating, sexually explicit, include false product claims, or attack other advertisers or service providers. This right to reject or cancel shall extend even if the ad in question has been run previously. All advertisements must include the following: name of the company making the offer in 10 point font or larger and contact details to reach said company (telephone, , and/or website address).

8 FINANCIAL ANALYSTS JOURNAL MEDIA SPECS AND RATES PUBLISHING SCHEDULE ISSUE INSERTION DATE MATERIALS DUE PUBLICATION DATE January/February November December 2015 Week of 25 January 2015 March/April February February 2016 Week of 28 March 2016 May/June April April 2016 Week of 23 May 2016 July/August June June 2016 Week of 25 July 2016 September/October August August 2016 Week of 26 September 2016 November/December September October 2016 Week of 21 November 2016 RATE SHEET SPACE SIZE COLOR 1X 3X 6X 12X Full-Page Spread Contact Coyne & Associates for rates. Full Page 4 Color $8,500 $8,100 $7,300 $6,900 Half Page 4 Color $6,600 $6,300 $5,800 $5,400 Front Inside Cover 4 Color $9,400 $9,000 $8,200 $7,700 Back Inside Cover 4 Color $9,400 $9,000 $8,200 $7,700 Back Cover 4 Color $10,900 $10,400 $9,300 $8,900 PRINT AD SPECIFICATIONS AD SIZE TWO-PAGE SPREAD FULL PAGE HALF PAGE Trim (W x H) 16.5" x " 8.25" x " 7" x 4.875" Bleed 16.75" x " 8.5" x " No bleed PRINTING METHOD Web offset. SWOP standards apply. 150-line screen. MARKS Crop marks and registration marks should be at least 12 points from the edge. FILE FORMAT High-res PDF to native files with fonts embedded. Ad elements must be placed to 100% size. FONTS PostScript Type #1. Use stylized fonts. Do not apply style attributes to basic fonts. IMAGES/SCANS Image files with a resolution of at least 300 dpi. Line art, such as logos, should be EPS at 1200 dpi. All color images and scans must be in CMYK. Total combined ink coverage should not exceed 300%. AD SUBMISSION PRODUCTION CHARGES Billed at cost. Pantone color price is $215 per color per page. INSERTS, ISSUE WRAPAROUNDS, BELLY BANDS Contact Coyne & Associates, Inc., for rates and specifications. All text, logos, borders, and boxes that do not bleed should stay within.25" inch of trim. ADVERTISING AND MATERIALS CONTACT AD PLACEMENT Jim Coyne Coyne & Associates, Inc. 14 Charleston Drive Mendon, NY USA Phone: +1 (585) [email protected] PDF FILES, PROOFS, ARTWORK Jeanie Cox Jennette Townsend CFA Institute 915 East High Street Charlottesville, VA USA Phone: +1 (434) [email protected]

9 FINANCIAL NEWSBRIEFS CIRCULATION ANALYSIS AND RATES The CFA Institute Financial NewsBriefs are daily enewsletters that deliver the latest investment news and trends from around the globe to our opt-in subscribers inboxes. CFA Institute offers two editions of the Financial NewsBrief: the Global Edition and the Asia-Pacific Edition. Each NewsBrief includes daily news summaries with links to full articles and reports. Digital advertising opportunities include a hyperlinked company logo and a hyperlinked banner ad that appears with one of the three sponsored daily sections: Top Stories, Market Activity, or Economics. We support three different option formats for displaying your digital advertisement: Rectangle-Text, Outline, and Banner. To help drive the best return on investment, CFA Institute provides performance metrics from your digital advertisement so you may identify which creative format and message resonates with our subscribers. CFA INSTITUTE FINANCIAL NEWSBRIEF: GLOBAL EDITION CFA INSTITUTE FINANCIAL NEWSBRIEF: ASIA-PACIFIC EDITION 29% Asia Pacific 20% Europe, Middle East, and Africa 51% Americas 20% Americas 13% Europe, Middle East, and Africa 67% Asia Pacific Total Circulation: 63,000+ Subscribers Average Open Rate (Unique Opens): 30.5% Average Click-Through Rate: 3.97% Total Circulation: 19,000+ Subscribers Average Open Rate (Unique Opens): 23.0% Average Click-Through Rate: 2.88% RATE SHEET RATE SHEET INSERTIONS Top Stories $800 $750 $700 $650 $600 $550 Market Activity $650 $600 $550 $500 $450 $400 Economics $600 $550 $500 $450 $400 $350 INSERTIONS Top Stories $480 $450 $420 $390 $360 $330 Market Activity $390 $360 $330 $300 $270 $240 Economics $360 $330 $300 $270 $240 $210 All prices are per insertion. All prices are per insertion. CFA Institute Advertising Policy: CFA Institute will consider advertisements that promote products and services that are relevant to investment professionals. CFA Institute reviews advertisements for appropriate content, claims, and graphics as well as relevance to its membership. CFA Institute explicitly reserves the right at any time, and at its discretion, to reject advertisements or cancel any order for advertising that it deems to be inappropriate, irrelevant, or offensive in any way, including, but not limited to, advertisements that are racially discriminating, sexually explicit, include false product claims, or attack other advertisers or service providers. This right to reject or cancel shall extend even if the ad in question has been run previously. All advertisements must include the following: name of the company making the offer in 10 point font or larger and contact details to reach said company (telephone, , and/or website address).

10 FINANCIAL NEWSBRIEFS MEDIA SPECS 1 OPTION 1: RECTANGLE-TEXT AD Advertiser Logo: 120 x 60 pixels. 30k maximum;.gif or.jpg. Headline: 50 characters, excluding spaces. Ad Logo: 180 x 150 pixels. 40k maximum;.gif or.jpg. Copy: 300 characters maximum, excluding spaces. Click through URL. Animation: No limits on animation, maximum 4 frames recommended. 2 OPTION 2: OUTLINE AD Advertiser Logo: 120 x 60 pixels. 30k maximum;.gif or.jpg. Headline: 50 characters, excluding spaces. Copy: 300 characters maximum, excluding spaces; includes a link to any page on your website. Click through URL. 3 OPTION 3: BANNER AD Advertiser Logo: 120 x 60 pixels. 30k maximum;.gif or.jpg. Banner: 468 x 60 pixels. 60k maximum;.gif or.jpg. Click through URL. Alternate text (100 characters max) can be embedded behind image. Animation: No limits on animation, maximum 4 frames recommended. ADVERTISING AND MATERIALS CONTACT HELPFUL INFORMATION AD PLACEMENT Andy Jenkins CFA Institute 915 East High Street Charlottesville, VA USA Phone: +1 (434) [email protected] ARTWORK SUBMISSION Yuliya Khrystych CFA Institute 915 East High Street Charlottesville, VA USA Phone: +1 (434) [email protected] Include branding and important information on the first frame when using animated GIFs; they will not animate in versions of Outlook 2007 and later. Flash files will not render in . Financial NewsBrief can accommodate third party click tags but cannot support third party ad serving. Ad materials are due no later than Tuesday the week prior to your first scheduled insertion.