Your Global Connection with Today's Hotel Decision Makers Since 1996, HotelExecutive.com continues to be prime reading for the top-tier segment of the hotel industry. Unlike other industry resources that cater to middle management, HotelExecutive.com's readership directly targets hotel company owners, operators, senior executives, investors and developers - those who are the foremost thinkers in the evolution of our industry - the movers and shakers, the role models, the visionaries, and the renaissance people. HotelExecutive.com Provides: An award-winning suite of online resources and interactive tools for the hotel industry The Hotel Newswire, a daily news distribution service to our extensive 'opt-in' subscriber base HotelExecutive.com's Daily Digest, our free daily enewsletter issued each business day The Hotel Business Review, a premium content weekly online journal of best practices in hotel management and operations, written by industry leaders, for industry leaders. HotelExecutive.com delivers to more than 50,000 readers on a daily basis, which is one of the most extensive subscriber database of decision-makers in the industry. Advertising opportunities include run-of-site banner ads, direct email target marketing, advertorials, video, news release distribution, and special value packages featuring a suite of HotelExecutive.com media campaigns. The Hotel Newswire continues to grow as the most widely accessed news distribution service available to the hotel industry. Each business day, the Hotel Newswire distributes timely news on the most important aspects of the hotel industry - hotel openings & acquisitions, executive appointments, business & finance, and news on new products from vendors and suppliers. Those at the helm of HotelExecutive.com have a combined network of more than 30 years experience in hospitality, media, and technology, and are at the forefront of combined innovations. We are the link that connects hotel executives together.
HotelExecutive.com Delivers to a Qualified Audience HotelExecutive.com delivers to an exceptionally high-quality readership, more than any other trade publication website. HotelExecutive.com not only delivers to the best purchasing decision makers, but it delivers the most highly-qualified leads in the hotel industry. Our readers are best described by the following job titles: INDUSTRY FUNCTION Corporate Management (Chairman, CEO, President, Principal, Partner, Owner) Multi-Unit Operations Mgmt (Financial, Administration or Operations Manager, VP/Director, Operator/COO, Controller/CFO) Single Unit Operations Mgmt (Administrators, Operators, Assistant Manager, Rooms Manager) VP, Director, Manager General Manager / Front Office Manager (19%) CIO / ecommerce (14%) Financial (12%) Purchasing (11%) Fitness & Spa (9%) Design & Architecture (8%) Sales & Marketing (7%) Other (25%) PERCENT 15% 10% 10% 50% Miscellaneous 15% HotelExecutive.com reader budgets for purchasing: BUDGETS PERCENT Less than $100,000 51% $100,000 - $500,000 24% $500,000 - $1,000,000 8% Over $1,000,000 17% More than 85% of HotelExecutive.com Readers are Senior Management with Purchasing Power! 2
Statistical Overview HotelExecutive.com received 3,000 unique visitors a month when it first launched in April 1996. By 2000, the number of visitors jumped to 20,000 a month. The readership has continued to grow and has reached over 50,000 visits a month. (Google Analytics) "Advertising with HotelExecutive.com has been a very wise investment..." Since advertising with HotelExecutive.com, we have monitored an increase in traffic to our website and a significant rise in sales because of this. We receive more traffic through HotelExecutive.com than any other online industry publication. DJ Vallauri, President, Lodging Interactive "Advertising with HotelExecutive.com far exceeded other media placements..." With HotelExecutive.com, ATG was able to effectively connect with our target audience within the travel and hospitality industry. The response rate (for promotion of an industry webinar) far exceeded that of other media placements and the reception of our Click to Call and Chat message was significant. Kelley Brooks, Target Marketing, ATG/eStara HotelExecutive.com Readers are Ready to Spend Big Dollars for Purchasing Solutions! 3
Reaching North America's Top Decision Makers for Purchasing Solutions Since 1996, HotelExecutive.com's approach in providing original and exclusive content has given us a leadership position above other hotel business online resources. Our editorial board is comprised of some of the best minds in the industry. Reader's know they can trust the expert advice, news solutions and best-practice content we deliver. Advertising Opportunities HotelExecutive.com provides advertising opportunities to help reach your marketing goals and communicate effectively with our highly responsive audience. Decision-makers read HotelExecutive.com to find solutions to current business challenges. We provide the platform for you to reach those senior executives with the purchasing power for North America's hotels and resorts. HotelExecutive.com has a selection of advertising options which will assist you in achieving your marketing and lead-generating goals: OUR ADVERTISING OPPORTUNITIES INCLUDE: Website Banner Advertising Email Newsletter Banner Advertising Lead Generation Programs Advertorials Direct eblasts New Product Announcements News Release Distribution White Papers Video Customized Special Value Packages 4
Website Banner Advertising Banner advertising is one great way to drive targeted traffic direct to your website and at the same time build brand awareness for your business and products. We have narrowed our Website Banner advertising opportunities to two very effective positions that receive highimpact results. Repetition is the key to growing your business and generating more sales. Combine this service with other web promotion methods to get your business growing even faster & more dramatically. CATEGORY SIZE POSITION COST Full Size Upper Banner 468x60 Top position, right of HotelExecutive.com logo $1,495 / month Impact Button Banner 125x125 Top fold of each Hotel Newswire page $595 / month Email Newsletter Banner Advertising HotelExecutive.com has a large database of members who have registered on our website to receive our daily news updates through the Hotel Newswire. There are opportunities for advertisers to sponsor one of our Hotel Newswire newsletters where their banner is included in a content-based email that is sent to our members. This is highly effective as our members look forward to receiving and reading these valuable content-based newsletters. CATEGORY SIZE POSITION COST Full Size Upper Banner 468x60 Top position, under HotelExecutive.com logo $1,595 / month Impact Button Banner 125x125 Side position of Hotel Newswire enewsletter $695 / month Direct eblasts Direct eblasts to our extensive mailing list of opt-in subscribers. Limited to two per month per customer. eblasts are HTML formatted rich content emails. Clients sending eblasts should provide two versions of their campaign: a HTML source version and a PLAIN TEXT version. CATEGORY SIZE POSITION COST eblast Width less than 650 pixels / no active content Direct email $1,695 5
Advertorials An advertorial is an advertisement designed to simulate editorial content, while at the same time offering valid information to your prospective clients. Advertorials are gaining popularity in online marketing and are an effective lead generator. HotelExecutive.com provides the opportunity to run featured Advertorials both on the Website and Daily Digest enewsletter. Advertorials are prominently displayed to achieve maximum response. Contact us for an Advertorial Fact Sheet with tips on how to develop the most effective advertorials. Select either one daily run or a consecutive run over 5 business days. CATEGORY SIZE POSITION COST Advertorial Less than 1,500 words / 1 business day Website & Daily Digest enewsletter $1,295 Advertorial Less than 1,500 words / 5 business days Website & Daily Digest enewsletter $1,500 Lead Generation Programs HotelExecutive.com's online Lead Generation programs provide advertisers with the opportunity to place their offer in front of members who register on our website and email newsletter. Once they are registered they are shown your offer alongside some of our other advertising partner's offers. When a prospective customer responds to your ad by selecting your offer and then confirming their interest, we collect and send you the data directly in real time. Our online Lead Generation provides advertisers with a high volume of specifically targeted prospects. By leveraging our network of websites and partnerships, we will drive customers to your advertisement and capture predetermined customer information New Product Announcement Based on feedback from our readers, we have developed a very effective advertising space specifically for New Product Announcements. The 300x400 pixel size banner is positioned prominently on the main website homepage and carried over to the daily enewsletter as well. CATEGORY SIZE POSITION COST New Products 300x400 Website & Daily Digest enewsletter $795 / week 6
Hotel Newswire Sponsorship The Hotel Newswire Sponsorship option displays your company logo prominently throughout the Hotel Newswire (ROS) and wherever the Hotel Newswire is displayed on the Hotelexecutive.com website and Daily Digest enewsletter. This includes the Website Hotel Newswire main pages and each individual news page. This is a unique advertising opportunity offering our most effective brand identity marketing program. CATEGORY SIZE POSITION COST 1 Month Sponsorship Various (please inquire) Website & Daily Digest enewsletter $2,480 3 Month Sponsorship Various (please inquire) Website & Daily Digest enewsletter $4,980 Hotel Newswire News Distribution The Hotel Newswire is the industry's premier news release distribution service, and the only service provided FREE for hotels. We charge only for sales related news postings from vendors and suppliers. The Hotel Newswire continues to grow as a major news source for hotels, largely due to the highly screened content of the news that we publish. With a heavy focus on effective SEO and RSS feeds, our news is always listed in the top rankings of all the major search engines, contributing to broaden our reach. Your news release can run as the Lead Story position on the Hotel Newswire on both the Website and Daily Digest enewsletter, ensuring that everyone that reads the Hotel Newswire will see your news release first. CATEGORY POSITION DISTRIBUTION LEAD STORY Acquisitions & Hotel Openings Website & Daily Digest enewsletter Free $125 Appointments & Promotions Website & Daily Digest enewsletter Free $125 Hotel Business & Finance Website & Daily Digest enewsletter Free $125 Expansions & Renovations Website & Daily Digest enewsletter Free $125 Information & Energy Technology Website & Daily Digest enewsletter $125 $195 Market & Trends Reports Website & Daily Digest enewsletter $125 $195 New Products & Services Website & Daily Digest enewsletter $125 $195 Vendor Business News Website & Daily Digest enewsletter $125 $195 7
Hotel Business Review White Papers The Hotel Business Review journal is an online journal written by industry leaders, for industry leaders. For the past 14 years, our dedicated editorial board of more than 150 contributing editors - some of the most recognized names in hotels - have continued to provide a progressive flow of best-practice article each week, so that hotel executives can keep informed on the constant changes affecting the bottom line. Please contact us if you are interested in providing content to the Hotel Business Review and positioning your company as an industry leader. Video Rich media ads have greater impact than display advertising. Video ads deliver higher brand awareness, message association, and purchase intent. If you are an online advertiser there is no better time to take advantage of online video to drive customers to your website. Online video viewership and penetration continues to grow along with the increasing popularity of social platforms and smart phones. Based on a recent emarketer report, the number of US online video viewers will grow to 188 million in 2013 from 144 million in 2009. Additionally, more than half (59%) of the US population will view online videos in 2013. Online advertisers, particularly brand advertisers, should take advantage of the online video growth opportunity by using videos to connect and engage with the growing and diversifying audience. Advertisers can increase their brand awareness by incorporating videos on their websites as well as on video sites such as YouTube. These videos can be used to promote or demo a product or service or share success stories that further validate the value of a product or service through HotelExecutive.com. Online media is stepping into a new age and progressing through a transitional stage that will take it to the top of the marketing pile. The bottom line however is this... it's more important than ever to start building your social media hub so that you can syndicate your campaigns and help spread the word as fast as possible. By doing so your videos will be seen by a larger number of people, creating more exposure for your business. HotelExecutive.com has harnessed video marketing for both advertising and editorial opportunities. Call us today at 800-626-1057 for quotes on how we can leverage your company for added impact and higher return on investment. 8
Special Value Packages Get the greatest reach and receive added value by purchasing a special package from HotelExecutive.com's suite of products. Proven strategic placements that bring results. PACKAGE DESCRIPTION VALUE PRICE SAVINGS Marketing Partner Test Campaign New Product Launch Package Conference Specialty Package includes four Advertorials, each to run five consecutive business days, One Month Sponsorship of the Hotel Newswire on the HotelExecutive.com website and the Daily Digest enewsletter. Each Hotel Newswire article page will prominently highlight your company logo as the primary sponsor. One Impact Button Banner to run on the Website for 12 months. Package includes 30-day Full Size Upper Banner on Website. One Advertorial to run five consecutive business days, one Direct eblast, and one News Posting Lead Story over the Hotel Newswire. This package is for first-time advertisers and is limited to one purchase per advertiser. Package includes 30 day Impact Button Banner on Website and Daily Digest enewsletter, New Product Announcement Banner for 30 days, and one Direct eblast. This package is for first-time advertisers only and is limited to one purchase per advertiser. Let us promote your industry event with a thorough outreach campaign. Package includes 30 day Full Size Top Banner on Website, 30 day Full Size Top Banner Daily Digest enewsletter, two Direct eblasts, and three News Postings on the Hotel Newswire. $14,620 $8,995 $5,625 $4,815 $2,495 $2,320 $5,105 $2,695 $2,410 $6,855 $3,995 $2,860 9
Editorial Calendar Our editorial calendar provides a plethora of information covering all aspects of hotel management and operations. This editorial calendar is a general subject guide for HotelExecutive.com feature articles. More specific story angles may be arranged up to six weeks prior to publication. HotelExecutive.com reserves the right to change this calendar. Please contact us if you want to be considered as a source. MONTH YEAR TOPIC October 2010 Social Media Strategies & Public Relations November 2010 Guest Loyalty & Customer Loyalty Programs December 2010 Finance & Revenue Management January 2011 Online Reservations: Exploring the Online Experience February 2011 Mobile Technology: A New Dimension in Hotel Marketing March 2011 Revenue Management: Maintain Rates & Avoiding Price Wars April 2011 Exploring Social Media Strategies May 2011 The Hotel Spa: High Value Marketing June 2011 Recruitment & Training: Attracting and Retaining Key Employees July 2011 In-Room Technology: What Do Guests Want? August 2011 Meetings & Conventions: New Technology September 2011 Eco-Friendly Practices: Understanding How Consumers View Green Hotels October 2011 Customer Relationship Management: Effective Loyalty Programs November 2011 Food & Beverage: Capitalizing on Your Menu December 2011 Security: Safeguarding Your Guests 10
See What Our Readers Say About HotelExecutive.com HotelExecutive.com provides a pertinent, practical look at numerous issues of concern to this countryʼs hoteliers. The articles are presented in an excellent fashion that makes it easy for the reader to discern which presentations are most important. This is a strong, important part of the hotel-industryʼs media landscape that brings added value to all of its users. Steven Belmonte, President & CEO Hospitality Solutions LLC With HotelExecutive.comʼs Hotel Newswire, I am able to drive our clientʼs message within seconds and ease to key decision makers in the travel industry around the world. Autumn Barnes, Communications Specialist Zimmerman Public Relations I enjoy HotelExecutive.com because the content is from writers who represent a distillation of experts from the real working world of the hospitality industry and not the same 10 executives we hear from in the rest of the hospitality press. Rick Frommer, Sales Director M3 Accounting & Payroll, HotelAccounting.com I have found HotelExecutive.com to be an innovative and effective vehicle for me to keep pace with todayʼs ever-changing industry. The convenience of receiving it on-line, the currency of the news and the insightful observations and commentaries from renowned industry professionals make a necessity for me to continue to be a wellinformed hotel executive. Kevin M. Howard, C.H.A., Vice President Corcoran Jennison Hospitality, LLC 11
See What Our Readers Say About HotelExecutive.com HotelExecutive.com is a terrific source for current hotel industry information and trends. Donald Trump Jr., Executive VP of Development Trump Hotel Collection HotelExecutive.com has always been a journal that provides a strong forum to share ideas and expertise with other industry professionals. Jose Acosta, Chief Operating Officer prizem Hospitality Solutions HotelExecutive.com is an impressive and resourceful group of industry experts. Michel J. Wildes, Partner Wildes & Weinberg I am a HUGE FAN of HotelExecutive.com and get requests constantly because of my exposure with them. I think they have an amazing audience reach and their quality surpasses most of the other online publications in hospitality. Roberta Nedry, President Hospitality Excellence, Inc. 12