Additional Revenue Opportunities: Flat Fee Offers, Pay-Per-Call, Marketing & Paid Placements

Transcription

1 Additional Revenue Opportunities: Flat Fee Offers, Pay-Per-Call, Marketing & Paid Placements Host: Sally Anne Dishong +Office Hours Senior Education Strategist San Francisco

2 Brooke Ray Senior Network Development Manager Rakuten Affiliate Network Agenda Flat Fee Offers Pay-Per-Call Opportunities Marketing Tips Lissette Alvarez Strategic Network Development Manager Rakuten Affiliate Network Paid Placements Opportunities Office Hours Q&A / Coaching

3 HOW TO EARN ADDITIONAL REVENUE WITH FLAT FEE OFFERS & PAY-PER-CALL PROGRAMS

4 Agenda Identifying Flat Fee & Pay-Per-Call Programs Why You Should Be Interested in These Offers How to Find Flat Fee & Pay-Per-Call Programs How to Apply For Flat Fee & Pay-Per-Call Programs

5 About Flat Fee Offers Flat fee offers provide a fixed dollar commission rate for generating qualifying events such as: Form Lead/Quote Request Application/Set Appointment Subscription Purchase/Funding an account Valid Phone Calls Examples of Flat Fee Commission terms: $110 per funded bank account $40 per booked cruise $13 per auto insurance quote $5 per consumer hotel check-out $21 per 90-second refinance call

6 About Pay-Per-Call Offers Our pay-per-call platform utilizes unique phone numbers we issue to be used in both online and offline advertising. Notable benefits from promoting pay-per-call offers include: Earning higher commissions Adding a lift to your current click-based campaign Increasing your value to advertiser through the sale of high-ticket products and services Examples of Pay-Per-Call Commission terms: Earn $21 per 90-second refinance call Earn $15 after the first 2 minutes & a $5 bonus after 20 minutes or more during call hours Earn $25 per 90-second call within target region

7 Tracking through your Unique Phone Number

8 Why should I be interested in these types of offers? Add value to your site visitors Diversify your earnings potential with higher commissions on large-ticket products and services How do I know if they re a good fit for my site? If you are: Experienced with a targeted customer base or distribution method Responsive to advertiser communications Able to optimize promotions on your site quickly Interested in a diversified offer portfolio

9 How to Find & Apply to Flat Fee & Pay-Per-Call Offers Step 1: Visit the Help Center Step 2: View the advertiser lists in the articles

10 How to Find & Apply to Flat Fee & Pay-Per-Call Offers Step 3: Go to the Affiliate Network Tab Type Advertiser Name Here If Flat Fee Offer is in Lead Advantage Network If Pay-Per-Call Offer is in Lead Advantage Network to apply. Include the Advertiser Name, Publisher SID & promotional ideas. to apply. Include the Advertiser Name, Publisher SID & promotional ideas.

11 How to Find & Apply to Flat Fee & Pay-Per-Call Offers Step 4: Review Offer Details Apply as in the example below:

12 Thank You! For more information visit the Help Center, contact your Network Development Manager (if assigned) or Publisher Support.

13 Lissette Alvarez Strategic Network Development Manager Rakuten Affiliate Network MARKETING TIPS & HOW TO SELL MORE PAID PLACEMENTS

14 Agenda Marketing Best Practices How to Sell More Paid Placements on Your Site Best Practices Rate Card

15 First Campaigns: Best Practices You want shoppers to return to your site. Great content will get visitors to your sites and direct them to buying. Develop your messaging Use the offer copy from the advertiser in the interface so that it reflects the advertiser s voice Keep your focus (Example: Holiday should have holiday offers) Develop a calendar devoted to messaging Delivery frequency (avoid over communication) ask subscribers how often they want to receive messages at signup Provide value to your customers Provide Special Discounts, Free Shipping, % or Dollars Off, Hot Product Deals

16 Campaigns: Best Practices (cont d) Creative Keep featured logos to a minimum Be sure the advertiser logo is current from the Rakuten Affiliate Network interface Use text links Do A/B testing with your creative layout to find out which has the highest engagement Don t forget the little things count Make social media buttons available Allow your consumers to share the your content and offers with friends (This may help you gain more site traffic)

17 Example Enjoy holiday offers throughout Anysite.com Clear Holiday message and content Minimal featured logos 20% off for anysite.com shoppers Free Shipping (no minimum) Gift with Purchase Stating the number of coupons each store has is a traffic driver to your site Shareable via social media Share these offers

18 Now How can you sell more placements on your site? Best Practices More transparency is better Screenshots of Placements Demographics Track everything and deliver post campaign results to the Advertiser Advise Advertisers on what offers will perform best for your site Free Shipping, % or Dollars Off, Hot Product Deals Include case studies in media kits, along with your Rate Card Advertiser s Goals Execution Results

19 About / Overview Name SID Contact info Brief overview of your model with emphasis on the reach of customer you get. The objective is to demonstrate how you will bring your Merchants customers they aren t currently getting. Your consumer value proposition - what separates you from your competitors Any requirements you have from Merchants to partner (i.e. exclusive discounts, merchandiser feed) User demographics - Please include info about your users/subscribers here Age HHI Gender breakdown Reach and Capabilities Gauge the reach that their brand may experience (i.e. x amount of visitors per month, conversion of click % ) as a featured merchant/product to your audience Include: Users/views/subscribers if you have an newsletter supply # of subscribers / frequency Tablet/mobile (how many downloads? What is the mobile reach) Social Media Twitter/Facebook profiles include # of followers/likes) International presence what networks do you reach US, UK, Canada opportunity: New customer acquisition, etc. Want: what type of advertisers and rev share rate if you d like to include that Include info for sister sites that run under this SID: Sample Rate Card logo Homepage screen shot

20 Placement Opportunities Sample Rate Card cont d Include any/all placement opportunities here with pricing if available Homepage Examples / Screenshots of placements Site wide Category Site banners banners Newsletters Blogs Social media posts Guides/special promos Prime placement in App Editorial posts Custom Builds Calendar of Key Holiday Packages Valentine s Day: February 1-14 Mother s Day: April 25 May 9 Back to school: July 1 Sept 1 Holiday: November 15 December 23 Logo here

21 Contact with questions after the webinar. THANK YOU!

22 Key Take-Aways

23 Key Take-Aways Flat fee offers & pay-per-call programs give you the opportunity to work with higher commissions on big ticket products & services of value to your consumers marketing is a great way to help drive additional traffic to your website & increase conversions Paid placements & other promotional options on your site can increase your revenue from existing partners with whom you ve built strong relationships

24 Review the list of advertisers who have flat fee or pay-per-call offers in the Help Center and apply to the relevant programs Consider adding an list sign-up on your site and creating regular newsletters or other content to send on a regular basis to subscribers Create a Rate Card with a list of all the paid placements and promotional opportunities on your site using the template in the Help Center

25 Office Hours - Questions? Please type your questions in the Q&A window After the live webinar, contact the Campus team at: ls-edu@linkshare.com

26 Contact Information for Additional Support To contact US Publisher Support you can: us: Call us toll-free: or call: and select option 7 We are available Monday through Friday, 9:00 a.m. to 6:00 p.m. ET To contact UK Publisher Support, please ls-uksupport@linkshare.com For Support using Merchandiser please merchandiser-a@linkshare.com

27 Publisher Help Center Additional Resources Previous Publisher Webinar Recordings January 2014 webinar including marketing expert with tips & best practices from Aweber Sell Sheet & Rate Card templates Downloadable perennial marketing planning calendar Getting Started Road Map to Success & Resources for New Publishers How do I generate more traffic to my website & build my audience?

28 External Resources Additional Resources (cont d) The Evolution of HubSpot's Marketing Strategy: An Insider's Story How to Provide Unique Value in Your Content Whiteboard Friday from SEOmoz [VIDEO] Remove Unnecessary Steps & Win More Links, Shares, and Conversions Whiteboard Friday from SEOmoz [VIDEO] 19 Quick Tips to Improve Your Marketing Subject Lines from HubSpot.com your recipients will make their decision about reading your based in large part on the subject line. Learn more about how to increase your open rate, read and click rates.

29 Publisher Newsletter Want to keep up to date on industry news and trends? Check out the Publisher Newsletter! From thought leadership to event announcements, this newsletter is your go-to resource for the latest affiliate marketing updates. Who Gets It? All Network Publishers What s Included? Affiliate Industry Insights Rakuten Marketing Event Updates Partnership Opportunities Network Tools & Resources

30 Connections Newsletter For the latest in network advice and intelligence, look no further than our monthly Connections newsletter! Filled to the brim with helpful tools, expert suggestions and limitless partnership opportunities, this publication is your one-stop-shop for the best resources that Rakuten LinkShare has to offer. Who Gets It? All Network Publishers What s Included? Network Data & Intelligence Program Advice & Best Practices Partnership Opportunities Network Tools & Resources

31 Deal Dispatcher The Deal Dispatcher is the go-to resource for advertiser offers and promotions. This monthly features new advertiser spotlights and top offers from your favorite Rakuten LinkShare brands. Who Gets It? All Network Publishers What s Included? New Advertiser Spotlights Global offers and promotions from advertisers in the US, UK, Canada, Australia and Japan with more on the way!

32 Seasonal Offers Now Online! Our seasonal offers page is one of the best ways for publishers to grab seasonal links from top network advertisers. Check in advance of popular retail holidays like Christmas, Valentine s Day, Mother s Day, Black Friday and more! (you must be logged in to your publisher account to view the page)

33 Download our White Paper:

34 Professional Development Resources FTC Affiliate Disclosure Guidelines Google Webmaster Tools, Help Center, Academy & Blog SEOMoz Blog, Bruce Clay SEO Blog, Search Engine Land Conversion Rate Optimization, Tim Ash SiteTuners.com free resources; Landing Page Optimization Podcasts

35 Professional Development Resources (cont d) Optimize Landing Pages for Conversions, free ebook from HubSpot Extra Money Answer: How to Create, Promote, and Monetize an Affiliate Site low-cost ebook by Shawn Collins (focused on content sites) How to Write Your Own Money Making Websites paid course from AWAI (for content sites) Univ. of San Francisco Mini-Courses & Certificates Affiliate Marketing paid courses

36 Don t miss the next Monthly Publisher Webinar: Business Models for Monetization Wednesday, February 25 at 1:30 pm ET Registration & recording information on the Help Center:

37 Your Feedback is Needed Complete the webinar survey that appears in your browser after the session Includes suggestions for future topics for webinars Give us ideas about how to improve the new Help Center Thank you!

38 Thank you for attending and participating in our webinar! We hope you feel more empowered to be successful in the global Rakuten LinkShare Affiliate Network. After the live webinar, contact the Campus team at: