MARKETING. A fast, cheap and effective way to connect with your customers

Transcription

1 MARKETING A fast, cheap and effective way to connect with your customers

2 WHAT IS MARKETING? marketing instantly delivers your brand's message straight to the inboxes of your customers. Regular newsletters containing new product information, offers and news stories keep you at the forefront of your customers mind. They're cheap in comparison to print, and they're personalised, measurable, fast and shareable. All you have to do is click send!

3 S ARE GREAT BECAUSE THEY ARE OPT-IN (Your customers want to receive them!)

4 More amazing... BENEFITS Opt In Those that register to your list are keen to receive regular updates straight to their inbox. Low Cost No printing or postage costs and no expensive magazine advertising fees. Immediate Send important information direct to your customers within seconds. Segmentation Send s to subscribers who meet certain criteria. For example target by age range, gender or engagement. Calls To Action Immediately drive customers directly to online checkouts, landing pages or to sources of information. Trackable Open rates and clicks make it simple to track a campaign's success, and spot how it can be improved. Automated s can be timed to send when customers join your list, have a birthday or when any other milestone is reached. Personalised For a more direct relationship with your customer add a personal touch by easily customising each individual .

5 We design & build RESPONSIVE S Responsive s display differently depending upon the device being used to view them. As opens on mobile devices rise dramatically, not optimising for the small screen could seriously effect your open and click though rates.

6 HOW IT WORKS Design and Build We will work with you to design and build a one off , or a template that can be reused forever. Upload to online sending software When you are happy with the design we will upload it to our online sending software, which you will be able to access. Send You can now send out your to your list of subscribers. Using our inbuilt live analytics you can see who opens and clicks.

7 OPTION 1: Panel example 1 Panel example 2 MASTER TEMPLATES Templated s are an easy way for you to regularly send out professional s that match your brand. Equally great for image heavy newsletters or simple updates they re easy to set up, and can be used again and again at minimal cost. How they work 1. We work with you to design and build a master template like the one on the left, which can have up to twelve panels each with a different layout. Panel example 3 2. By rearranging these panels using our intuitive online drag-and-drop sending software, you can design your own unique campaign layout. 3. Once the structure is in place, you can then populate the panels with images and text. 4. Now that you re is complete you're ready to send. It s that simple!

8 OPTION 2: CUSTOM S Sometimes the templates just aren t enough. If you re after something one-off with more of a dynamic layout (e.g. overlapping imagery and text) then let us know and our studio team will be happy to help. How they work Our account managers will work directly with you to establish the look and feel that you're after. Once we receive the images and text our designers will work quickly to supply you with a first draft. Once you're happy with it, we will upload the html files to the sending software for you to send yourself.

9 DETAILED REPORTS Every time you send a campaign we provide a beautiful set of real-time reports allowing you to see who opened it, what they were interested in, who they shared it with and much more.

10 PRICING Design and build Choose between a reusable template or a one off design. Monthly sending price The monthly sending price varies automatically depending upon the number of subscribers in your list. Type Responsive master template (reusable) Custom (Non responsive) Responsive custom Price Subscribers Send limit Price per month ,500 s ,500 12,500 s 30 2,501-5,000 25,000 s 45 5,001-10,000 50,000 s 70 10,001-15,000 75,000 s ,001-25, ,000 s 150 Example: If you had 2,500 subscribers, then you would start on the 30 plan. This would enable you to send out five different campaigns per month to your 2,500 subscribers (12,500 sending limit / 2,500 recipients). If you gained additional subscribers, your membership would automatically move up to the 45 plan.

11 OUR PROCESS Design brief supplied by client and discussed with project manager 1 day Work schedule assigned Assets supplied by client Design 2 days Client approval (or one/two revisions) Design sign-off HTML Build / Test 2 days HTML sign-off 1 day HTML uploaded to online Sending Software Client can now send s! Client RapidFire

12 OUR WORK We are happy working with clients big and small The Wellington Hospital Unity Media UPC Switzerland The Royal Collection

13 CONTACT US Dalton Butler