THE ULTIMATE REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

Transcription

1 REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

2 Published By: Tech Agent Academy Copyright 2015 May be shared with copyright and attributions still intact. REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

3 About Tech Agent Academy TechAgentAcademy.com is dedicated to delivering the best and most effective ways for real estate agents and brokers to market their businesses. We focus on zigging when others are zagging and setting the marketing trends for the future of real estate. If you want to get the most up-to-date data on what is working and not working in real estate marketing, go to TechAgentAcademy.com and sign up for our newsletter. REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

4 What We Learned From Over $19,000 In Facebook Ad Spend REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

5 Facebook Ads Overview Tips - Above The Ad Image This is the first thing that your target audience will see. Zero in on them with a question or direct statement that gets their attention. Then, hit a point of pain or obstacle and then give them the solution. The solution is what you are offering on your landing page and what sets it apart. REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

6 Facebook Ads Overview Tips - The Ad Image Make sure that you use an eye-catching image that grabs their attention and looks clean and professional. It is easy to test different images to see which one is getting the most clicks. Above and beyond clicks, you want to be measuring the conversions, because that is what really counts. REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

7 Facebook Ads Overview Tips - Headline Below Image This headline will also be a link to your landing page. Keep it simple and clear so your prospects don't have to guess on where they are going once they click. REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

8 Facebook Ads Overview Tips - Description Below Headline This area is offered for you to be able to reiterate your message and what you want them to do. You can go through the point of pain again as well as the solution. Make sure that you provide them with a strong call to action. REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

9 Over the last year, we have created over 121 Facebook campaigns for our own business and our clients. Each campaign will typically consist of at least two sets of ads with eight ads in each set. If you ad it all up, we have created over 1,900 Facebook ads for real estate over the past year to find what works best and gets the best ROI. We talk a lot about conversions at Tech Agent Academy. Facebook, Adwords, Seo, Follow up etc, but we decided we needed to show our followers the actual ads that are working so they can duplicate the success Facebook Ads REAL ESTATE FACEBOOK AD TEMPLATE LIBRARY

10 Generated 57 leads for $3.28/ea Targeting - retargeting visitors to the optin page A P R E S E N T A T I O N B Y T E C H A G E N T A C A D E M Y

11 Generated 39 leads for $4.78/ea from Facebook Targeting: Retargeting from an Adwords campaign that cost $2.50 per click. $4.78 plus $2.50 = $7.28/lead A P R E S E N T A T I O N B Y T E C H A G E N T A C A D E M Y

12 Generated 57 leads for $3.78/ea Targeting: Targeting those that "might" want to move in the area. Not as high-quality leads, but builds great newsletter list + referrals. A P R E S E N T A T I O N B Y T E C H A G E N T A C A D E M Y

13 Generated 57 leads for $4.78/ea A P R E S E N T A T I O N B Y T E C H A G E N T A C A D E M Y

14 Generated 57 leads for $4.78/ea A P R E S E N T A T I O N B Y T E C H A G E N T A C A D E M Y

15 A P R E S E N T A T I O N B Y T E C H A G E N T A C A D E M Y Types of Targeting There are three types of targeting that we typically use in our FB ads - Retargeting ads. These are ads that retarget people that have been to our landing page before, but didn't complete the home valuation form. This is a powerful tactic to gather leads even if they have said "no" to your offer before. You can use retargeting in conjunction with your regular traffic via SEO or paid ads like Adwords. - General List Building Ads - These ads target homeowners in your targeted area. They may not be selling right away, but are interested enough to want to track their home value. Great to build a local list of homeowners to add to your monthly newsletter and brand your business. - Sellers in Local Market - There are some advanced targeting in Facebook that allows you to target those that might be moving soon. This type of campaign cost a bit more to get leads, but the leads you get are more likely ones that might be selling.

16 A P R E S E N T A T I O N B Y T E C H A G E N T A C A D E M Y Now that you have some actual guidance in what works on Facebook right now, make sure to get: The Real Estate Profits Facebook Formula The step-by-step guid to creating high converting Facebook ad campaigns that generate leads and sales for your business. CLICK HERE TO ACCESS THIS SYSTEM FLASH SALE: REGULARLY $47 LIMITED TIME $7