OIN THE CONVERSATION 2011 MEDIA KIT

Transcription

1 OIN THE CONVERSATION 2011 MEDIA KIT

2 NEWS EDITORIAL LOCAL NEWS OF STATEWIDE IMPORTANCE We use our news judgment to write and distribute information that catalyzes conversation in our local communities, provokes thought leadership and impacts every business leader across the state. MARK SANCHEZ Associate editor twitter.com/masanche One of the state s top health care and life sciences reporters, winner of two editorial excellence awards, with more than 20 years of experience in West Michigan. Mark also covers finance and office furniture manufacturing. OLIVIA PULSINELLI Reporter oliviap@mbusinessreview.com twitter.com/oliviacp Our market relies on Olivia s Ask My Millennial, knowledge for technology questions. Olivia covers the construction and commercial real estate industries and oversees the production of the Business Lists. [ Join the conversation ] Send us your news releases, story ideas, personnel changes, award notices, opinion columns and comments. them to br@mbusinessreview.com.

3 NLINE ADVERTISING OUR PORTFOLIO OF PRODUCTS = STATEWIDE COVERAGE [ Advertising ] Business Review West Michigan encourages advertisers to complement their print campaigns with custom online packages. INFLUENCE Business Review s weekly e-pub, Influence, gives leaders in West Michigan a fresh take on innovation, talent and sustainability. Advertise in Influence every Thursday. There are only eight sponorship logo positions available each week, call for details. MLIVE.COM Display ads. Put the most useful Web site in Michigan to work for you. Our advertisers applaud the service, the creativity and the results they are getting on MLive.com. Keyword optimization. Based on the information on an advertiser s Web site, MLive.com Search Solutions creates a list of keywords that potential customers would use to find desired products and services. Landing page. Used in addition to your Web site; encourages searchers to contact you, while enabling them to visit your Web site as well. Search-engine marketing. MLive.com can help your business move to the top of search engines. Keyword-targeted ads on national search engines can help you reach consumers who are actively looking for your products and services. Daily Newspaper & Website Reach Analysis Sorted by Total Net Reach MARKET MEDIA WEBSITE NET REACH 1. New Orleans, LA NOLA.COM 763, Syracuse, NY SYRACUSE.COM 413, Buffalo, NY BUFFALONEWS/BUFFALO.COM 731, Peoria, IL PJSTAR.COM 223, Toledo, OH TOLEDOBLADE.COM 369, Eugene, OR REGISTERGUARD.COM 220, Grand Rapids, MI MLIVE.COM 498, Charleston, SC POSTANDCOURIER.COM 378, Rochester, NY DEMOCRATandCHRONICLE.COM 648, Birmingham, AL AL.COM 610,117 Source: The Media Audit 2010 [ Join the conversation ] Sign-up for Business Review s e-pub, Influence West Michigan, at mlive.com/businessreview Respond to a blog at blog.mlive.com/westsidestory Find us on Facebook at facebook.com/mbusinessreview Tweet Associate Editor Mark Sanchez at twitter.com/masanche Reporter Olivia Pulsinelli at twitter.com/oliviacp Join the conversation 24/7

4 NETWORK EVENTS [ Sponsorship ] Sponsor a 2011 Business Review event and position your organization in front of influential thought leaders across the region. INNOVATION MICHIGAN Each year we honor a number of companies in diverse industries who are helping transform our changing economy. It is an opportunity to bring our region s innovators into the limelight and award them for their talents and entrepreneurism. COST OF SPONSORSHIP FOR INNOVATION MICHIGAN: GOLD: $4250 SILVER: $2625 DEALS OF THE YEAR This is Business Review s spectacular and interactive year-end awards gala honoring and celebrating the most significant business deals of the year. COST OF SPONSORSHIP FOR DEALS OF THE YEAR: GOLD: $4250 SILVER: $2625 GREEN AWARDS Green Awards recognizes companies throughout our region for green initiatives and leadership. We call out those that are pushing the boundaries of green business. COST OF SPONSORSHIP FOR GREEN AWARDS: $2500, includes a half page/full color ad QUARTERLY FORUMS A series of candid discussions with leaders from economics, politics and business. Roundtable topics and panel leaders are chosen based on emerging issues in our communities. February The New Economy May Sustainability November Knowledge Economy COST OF SPONSORSHIP FOR ROUNDTABLE EVENTS: $2500, includes a quarter page/full color ad DEALS & DRINKS An invitation-only, industry specific cocktail hour of networking! COST OF SPONSORSHIP FOR DEALS AND DRINKS: $1500 EXCLUSIVE SPONSORSHIP: $3000 GET CONNECTED SPONSORSHIP INCLUDES : GOLD level includes a full color/full page ad * GOLD level for Innovation Michigan includes a display table * GOLD level for Deals of the Year includes logo on the video presentation SILVER level includes a half-page/full color ad Networking opportunity and access to attendees list Logo recognition on promotional material, eblasts, and signs at the event Complimentary reservations for the event Complimentary extra issues Recognition in the program and supplement * All prices are net. [ Join the conversation ] Mention this page and your first roundtable ticket is on us! We want to strengthen your relationships and help you get connected with industry leaders that will move your business forward.

5 RINT ADVERTISING REACH AN AUDIENCE WITH INFLUENCE AND AUTHORITY [ Target your audience ] Business Review West Michigan offers a variety of print options to target your audience. Display ads. Readers are able to glance quickly at print ads in one view. 27% of Business Review readers visited an advertiser s website after reading the ad. Business List. 94% of Business Review readers say they read the Business List regularly. The Business List is compiled by an on-staff reporter who verifies the numbers and ranks the region s top companies. Square Footage. This monthly commercial real estate and construction publication covers recent transactions, new builds and regional trends. It is the source the development industry relies on and looks forward to month after month. Health Monthly. This monthly news publication focuses on the business of health care in West Michigan. We bring you the voices of the region's health care leaders in timely, hard-hitting news. Book of Lists. A compilation of many of the year s Business Lists, the most accurate information on the top companies in West Michigan. A resource you shouldn t do business without. Profile of Business Review print readers: 72% of Business Review readers have taken action on an ad 88% of readers influence purchasing/lease of services at work 80% of readers are top level management 53% of readers are owners/partners 69% have a four year degree 29% have a Masters or Doctorate degree 50% average household net worth of $1.49 million Data Source: 2008 City Business Journal Network Subscriber Study, Conducted By Readex Research [ Circulation ] Reach 28,000 readers Business Review West Michigan operates on a controlled model of circulation including paid subscribers (those who pay to receive this valuable information), in addition to qualified requestors. To manage this process Business Review has a dedicated circulation staff that uses a sophisticated b2b circulation database. Business Review aggressively pursues paid subscribers. Business Review is the highest paid b2b journal in West Michigan. To subscribe to our print publication, visit

6 RATES ADVERTISING BUSINESS REVIEW WEST MICHIGAN DISPLAY ADVERTISING Please submit ads to Include your account name and insertion date in the subject line. Questions? Contact the Business Review art department at (269) CLASSIFIED ADVERTISING Call or Prices Include Full Color Size Actual inches Open 9x 13x 18x 26x 52x 1/16 page H wide x 1.75 tall $453 $372 $344 $329 $315 $286 OTHER MARKETING OPTIONS: DIRECT MAIL We can analyze, compile and coordinate your next direct mail piece to the right market segment. We have worked with large and small companies to design, print and distribute their target campaigns competitively. STICKIES Premium position on our cover, with high visibility. Easy peel-off allows readers to remove ad, triggering greater response to the offer. INSERTS Ask your advertising consultant or call to find out how we can create, print and distribute your next promotional flyer. SHIPPING ADDRESS: 3100 Walker Ridge Dr. NW Walker, MI /16 page V 1.65 wide x 3.5 tall $453 $372 $344 $329 $315 $286 1/8 page H wide x 3.25 tall $622 $497 $452 $429 $407 $361 1/8 page V 1.65 wide x 6.5 tall $622 $497 $452 $429 $407 $361 1/4 page H wide x 4.5 tall $1,195 $958 $873 $829 $787 $701 1/4 page V wide x 6.75 tall $1,195 $958 $873 $829 $787 $701 1/2 page wide x 5.25 tall $2,238 $1,771 $1,602 $1,517 $1,434 $1,265 Island wide x 8 tall $2,445 $2,033 $1,829 $1,727 $1,627 $1,425 3/4 page wide x 7.5 tall $2,933 $2,418 $2,164 $2,038 $1,911 $1,657 Full page wide x 10.5 tall $3,538 $2,901 $2,583 $2,425 $2,266 $1,951 Regular ad deadline: 8 days prior to publication date. Special publication deadline: 4 weeks prior to publication date. Special positions are offered based on availability. A premium of 15% is added to the earned black-and-white rate. Back page is a 25% premium and must run in full color.

7 ALENDAR 2011 EDITORIAL BUSINESS REVIEW WEST MICHIGAN Date Business List Focus Special Pub. Event Jan. 6 Manufacturing Health Monthly Jan. 13 Environmental companies Talent Square Footage Jan. 20 Top 100 companies Money Feb. 3 Contractors Small business spotlight Health Monthly Feb. 10 Thought Leaders in Law Square Footage Feb. 17 Law firms Battle Creek spotlight Roundtable: The New Economy March 3 Venture capital Sustainability Health Monthly Thought Leaders in Law March 10 Law-IP Manufacturing Square Footage March 17 Meeting facilities Talent March 24 Commercial real estate Money March 31 Kalamazoo businesses Kalamazoo spotlight April 7 Engineering Small business spotlight Health Monthly April 14 Group health Square Footage-New Construction Preview April 21 Industrial parks Manufacturing April 28 Battle Creek companies Sustainability May 5 Accounting Talent Health Monthly May 12 Law-International Money Square Footage May 19 SBA lenders Thought Leaders in Energy Roundtable: Sustainability June 2 Small business spotlight Health Monthly June 9 Law-Labor Talent Square Footage June 16 Your Region Your Business Thought Leaders in Energy June 23 Green builders Talent Date Business List Focus Special Pub. Event July 7 Top 50 private companies Health Monthly July 14 Law-Environmental Sustainability Square Footage July 21 Staffing Money July 28 Fort Custer Ind. Park Innovation Michigan Award event: Innovation Michigan Aug. 4 Credit unions Health Monthly Thought Leaders in Health care Aug. 11 Manufacturing Square Footage Aug. 18 Real estate development Talent Sept. 1 Top medical groups (HM) Money Health Monthly Sept. 8 Green Awards Square Footage Sept. 15 Law-Construction/Real estate Sept. 22 Property management Manufacturing Award event: Green Awards Sept. 29 New college degree programs Calhoun spotlight Oct. 6 Hospitals (HM) Small business spotlight Health Monthly Thought Leaders in Entreprenuership Oct. 13 Law-Energy Sustainability Square Footage Oct. 20 Higher education Deals of the Year Award event: Deals of the Year Nov. 3 Law 2012 preview Health Monthly Nov. 10 LEED profiles 2011 Talent Square Footage Nov. 17 Benton Harbor/St. Joseph bus. Benton Harbor/St. Joe Roundtable: Knowledge Economy Dec. 1 Banks Health Monthly Dec. 8 Calhoun companies Manufacturing Square Footage Dec. 15 Architects Kalamazoo spotlight Dec Book of Lists All dates are subject to change, please check with your advertising representative. Regular ad deadline: 8 days prior to publication date. Special publication deadline: 4 weeks prior to publication date. To submit an ad, please send to mbrwestads@mbusinessreview.com. Please include your account name and insertion date in the subject line. Questions? Contact the Business Review art department at (269) UPDATED: 12/6/10