Certified Partnership Pack 2015

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1 actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform

2 ABOUT SMART INSIGHTS Smart Insights helps marketers in over 80 countries Plan, Manage and Optimize their integrated Digital Marketing. The Smart Insights RACE planning system for Digital Marketing Founded in 2010 by Dr. Dave Chaffey a leading UK-based marketing Digital Strategist, Author and Consultant, in just five years we ve become globally renowned thought leaders. Today, our 25 specialist Expert commentators support businesses in their Digital Transformation by sharing actionable advice, news and analysis focusing on developing digital strategies and optimizing digital marketing. SmartInsights.com reaches 350,000 unique visitors each month and has over 125,000 members, who subscribe to improve their marketing processes and ROI by applying the Smart Insights Reach, Act, Convert, Engage (RACE) Planning framework. RACE covers all parts of the customer lifecycle so our advice covers all aspects of Digital Strategy and Implementation including inbound marketing communications and customer experience management. Certification Pack 2015 Want to discuss how we can help you? Call +44 (0) or 2

3 OUR AUDIENCE OUR MEMBERS Each month Smart Insights reaches 350,000 unique visitors across more than 750,000 page views and has 125,000 members. Owing to our focus on strategy, planning and actionable insights, nearly two thirds of our subscribers are senior decision makers (61% include manager or director within their job titles). We are active in social media with over 100,000 reach within our combined social channels (LinkedIn, Twitter, Facebook, Google+, Pinterest and Slideshare). Marketers in businesses of all sectors and sizes in over 80 countries turn to us for advice. Our primary audience is managers at midsize B2B companies, SMBs and B2C companies, along with smaller agencies. ROLE COMPANY REGION Company owner/director 30% Marketing manager 17% Digital marketing manager 15% Consultant 13.5% Other 24.5% Agency 23% B2B Company 17.5% SMB or Startup 13% Other B2C Company 8% Not for profit 6% Ecommerce 5% Consumer brand 3.5% Publisher 3% Financial Services 3% Travel 2% Other 16% UK 29% North America 23.5% Asia 16% Rest of Europe 13% Australia/New Zealand 5.5% Other 13% Certification Pack 2015 Want to discuss how we can help you? Call +44 (0) or 3

4 YOUR PARTNERSHIP HOW DOES A CERTIFIED PARTNERSHIP WORK? BENEFIT CERTIFICATION PROVIDES GOAL The aim of the Smart Insights Certification program is to allow select partners to benefit from the reach and reputation of the Smart Insights brand and planning framework. Partners use these to help deliver quality, practical advice to their clients, and to win new business. ONE TWO Brand credibility Increased awareness Enhance trust and credibility for prospects by featuring a Certification badge on your website, social profiles and customer facing collateral. Associate your brand with our global reach - 750,000 page views each month, 350,000 uniques and over 125,000+ members - 61% in senior decision maker roles. Certifications are agreed on a 12 month basis, and are subject to an approval process and annual fee. WHAT DOES CERTIFICATION COVER? The scope of certification applies to; Creating marketing strategies and campaign plans using RACE Strategic Marketing Planning and campaign planning. Training in digital marketing using the RACE Digital Marketing planning framework THREE FOUR FIVE Increased authority Lead generation Improved service quality Grow awareness through featuring on Smart Insights as a Certified Partner and publishing Expert commentator articles on our blog showcasing your approach. Acquire leads from Smart Insights members and site visitors looking for marketing solutions with a Certified listing in our Digital Marketing Marketplace. Improve the quality of your services delivered to customers using our resources to create an established, consistent, results-driven marketing planning strategy. Certification is available at a company and individual consultant level. SIX Skills development Improve your and your team s skills and keep ahead of the competition with access to Smart Insights library of comprehensive and up-todate marketing resources. Certification Pack 2015 Want to discuss how we can help you? Call +44 (0) or 4

5 MARKETPLACE Gain awareness and generate leads for your product or service Smart Insights has 350,000 unique visitors each month and 125,000 members, 61% of which are in decision maker roles. Generate awareness for your product or service and clicks through to your site with an Enhanced listing in our digital services supplier marketplace. The Smart Insights marketplace is integrated throughout our site giving contextual listings of services. So, if a member is reading about marketing or Marketing Automation, they will be recommended tools and services in this area. smartinsights.com/marketplace/ CERTIFIED LISTINGS OFFER Feature as a certified provider - the highest possible rank Sell your product or service by adding detailed information and a logo Add contact details including and phone number Feature in 5 Service types Feature in 5 Service sectors Enhanced rank in marketplace listings Allow people to click through to your site Add customer testimonials to your listing Optional Smart Insights review of your service Ability to publish 1 blog post per quarter on Smart Insights (subject to our editorial guidelines) Certification Pack 2015 Want to discuss how we can help you? Call +44 (0) or 5

6 CERTIFICATION PROCESS For Companies and Consultants delivering digital strategy, planning and implementation advice To qualify as Smart Insights Certified Partners, companies will; Pay the annual Certification fee which includes the cost of certification, a Smart Insights annual Expert Team membership (for all employees using any Smart Insights materials, frameworks or processes), and an annual Certified listing in the Smart Insights Marketplace. Any Team members must undertake the RACE Planning Qualification and complete this with a score of 70% or more. Submit a 2-5 page summary of how RACE planning processes are integrated into your client project delivery process. Create a landing page on your site explaining the benefits of Smart Insights Certification to their prospects and clients which links to your Smart Insights Marketplace listing, and use the Certification badge on your collateral. Create and publish a minimum of 4 Case studies showing how RACE Planning has been applied to client projects. Contribute a minimum of 4 blog posts Smart Insights, subject to our editorial guidelines, to promote your knowledge and services. Certification Pack 2015 Want to discuss how we can help you? Call +44 (0) or 6

7 READY TO TALK? We d love to discuss how partnering with Smart Insights can generate awareness and leads for your business JAMES HALL Customer Success Manager +44 (0)

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