Best Practices for Marketing. Monday, March 8, 2010

Save this PDF as:
Size: px
Start display at page:

Download "Best Practices for Email Marketing. Monday, March 8, 2010"

Transcription

1 Best Practices for Marketing Monday, March 8, 2010

2 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Marketing, Social Media Integrations and Guest Database Mgt. 35,000 restaurant locations use Fishbowl 40 million unique opt-in consumers 1 billion s sent in 2009 Exclusive Partnership with NRA and 37 State Restaurant Associations

3 Agenda Why ? Elements of a Successful Program Growing Your List Create Loyalty Campaign Opportunities Integrating Social Media Measuring Results 10 Tips to Walk Away With

4 Why ? 170,000,000 Americans use regularly 86% have given their to a retailer $48.56 Returned for every dollar spent Restaurant customers open and respond to a restaurant s Increases Guest Loyalty 41 percent of consumers surveyed by the NRA say they choose new restaurants because of e mail promotions.

5 The value of opt-in marketing Greater return than other media Higher response and redemption rates because of opt-in Much less expensive & higher ROI than direct mail, newspaper ads, television or radio Personalized, opt-in to guests engages them and extends the relationship beyond the four walls with proven past guests *Sources: ChangeWave iphone 3GS and Palm Pre Spearhead the Momentum, July 2006 **Fathom SEO How to Improve Click Through Rates, March 18, 2008

6 The value of opt-in marketing Communicate more effectively Launch last-minute promotions React to environment Customization increases clickthrough rates by 75%** Track and analyze your customers behavior to learn what works best

7 is Portable 37% of US consumers own a smart phone device, capable of receiving on the go.*

8 Elements of a successful program Build Database Automated Loyalty Loop Monthly Campaigns Local Store & Community In-Store Signup Welcome Promotions One Day Deals Online Join Birthday Contests New Store Programs Non-Traditional Anniversary Newsletters LSM Store Programs 8

9 How To Grow Your Lists Paper Sign Up Slips (in store) Online Web Join Drive guests to Web to Sign Up for E club Contests/Sweepstakes Staff Incentives POP To Go Bags Window Clings Placemats Staff Buttons Forward to a Friend Public Events Social Media!

10 Create Loyalty

11 Design Attractive Create Sophisticated Campaigns No HTML Experience Needed Produce Dynamically Generated, Personalized s s customize by location Automatically trigger messages based on time and action

12 Campaign Opportunities Use consistent messaging with a good mix of s: Restaurant News Last Minute Special Events Theme Dinners Kids-Related In-Store Events (music, trivia) New Menu / Recipes Community Related Events Gift Card Sales Holiday / Seasonal Events Viral Marketing

13 Wine Dinners and Special Menus

14 Customer Contests

15 Special Events

16 Community Relations

17 Holiday Promotions

18 Kid Friendly Promotions

19 Promote Your Social Media Sites

20 Target Your Best Guests Integrate your program with online reservations to increase recognition, results, measurability Click here to book your birthday dinner and gift from us Create other promotions for holidays, slow dayparts

21 Promote Online Ordering

22 Frequency

23 Add the Power of Social Media Integrate Club Join Forms With Facebook Allow the 150 million daily Facebook users to join your club without ever leaving the network Forms maintain full data validation New members are able to choose their preferred location

24 Social Media Follow Us Links Follow Us Links: Extend your restaurant s relationship with its club members by offering an easy way to connect on social media sites such as Facebook, Twitter, Yelp! And MySpace. With just the click of a button within the messages, subscribers can become fans and followers of your restaurant s social media profiles. 24

25 Social Media Sharing Links Social Sharing Links: A simple click of the Facebook sharing button, inserted into your restaurant s s, and recipients can promote your restaurant s messages to their friends across the Facebook network. The average social media user has nearly 200 friends with which to share your restaurant s messages Facebook Stats: The average Facebook user has 120 friends, and their communications pack the power of a personal referral not advertising clutter. 25

26 Measure your Results Analyze and Evaluate the Success of Your Marketing Improve Effectiveness through Measurement and Testing Compare Your Performance to Industry Benchmarks

27 Case Study Subject Line: Get Behind the Plate for Buck Deployment Date:11/5/09 Target Audience: 7,487 Open Rate: 47% Click Throughs: 367 RESULT: Sales up over 23% for the day

28 Fishbowl Statistics Average List Size (per store) Casual Dining = 2,000 Fast Casual = 1,500 QSR = 1,000 E mail Campaign Open Rates Range from 20 70% vs. 17% Average for the Industry Typical In Store Redemption Rates: 5% 15%, Depending on the Offer Annual Unsubscribe Rate: 2% 5%

29 Deliverability Ensure your provider is Whitelisted or Sender Score Certified Avoid over messaging Avoid large images in the body and large attachments Avoid Spam Filter Triggers in the body/ subject line, such as: Free, f r e e, weight loss, $, debt, Claim, earn, Hot, juicy Practice Confirmed Guest Opt-in or Double Opt-in

30 10 Tips to walk away with Be relevant Be creative Integrate online and offline channels Identify yourself Be open and responsible Manage the frequency Shape the customer experience Integrate with social media Measure your results Select your vendor wisely

31 Questions?

32 For More Info on Fishbowl Visit: Or call: Special Exclusive Pricing for NRA Members!!! VISIT US AT BOOTH # 529

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Effective Email Marketing: How to Increase Existing Customer Sales

Effective Email Marketing: How to Increase Existing Customer Sales Effective Email Marketing: How to Increase Existing Customer Sales Jenny Klimisch Marketing Coordinator VerticalResponse Page 1 VerticalResponse, Inc. Agenda Why email marketing works Building your list

More information

A quick guide to... Getting Started

A quick guide to... Getting Started A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

Top 20 Secrets to Success in Hotel SMS Mobile Marketing

Top 20 Secrets to Success in Hotel SMS Mobile Marketing December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

4Local, Social and Mobile Marketing Solutions

4Local, Social and Mobile Marketing Solutions The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

The Multiple Benefits of Email Marketing

The Multiple Benefits of Email Marketing The Multiple Benefits of Email Marketing From Reader Rewards to Revenue, Email marketing can help you forge stronger reader relationships while bolstering circulation and sales. Walk into this session

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON Event Marketing Certificate Webinar Series: Email Marketing and Conversion 10 October, 2012 1 TODAY S SPEAKERS Moderator Guest Speakers ADD

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

How To Use Email Marketing To Retain Loyal Customers

How To Use Email Marketing To Retain Loyal Customers Brick N Mortar Success Series How To Use Email Marketing To Retain Loyal Customers Powered By Belly 1 WHY EMAIL MARKETING? Let s say Bethany visits your restaurant and loves her meal and the service. She

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

Our job is. To Increase. Your sales

Our job is. To Increase. Your sales Our job is To Increase Your sales We bring you NEW CUSTOMERS u Trying your restaurant for the very first time u Excited about your special offer to them u Bringing family and friends with them u Seeking

More information

Successful Email Marketing

Successful Email Marketing Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page

More information

Marketing Tools. September 2014

Marketing Tools. September 2014 Marketing Tools September 2014 Ryan Thompson Creative Services Manager What will you learn today? 1. Benefits of using of using e-mail marketing 2. Ideas for getting e-mail addresses 3. E-mail marketing

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Building an Email List that Builds Your Business

Building an Email List that Builds Your Business Building an Email List that Builds Your Business A Step-by-Step Guide to Collecting Customer and Member Email Addresses Need help getting started? Call 1-866-876-8464 Get the steady response you need to

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

2. Bulk SMS Software: Custom Desktop Software application using our API.

2. Bulk SMS Software: Custom Desktop Software application using our API. What is Bulk SMS? In marketing industry SMS stands for Smart Marketing Services. The charges for SMS on mobile phones is very high especially when sending multiple messages and exorbitant when sending

More information

Commerce Accelerator Program. Session 3: Best Practices for Email Marketing August 28, 2014

Commerce Accelerator Program. Session 3: Best Practices for Email Marketing August 28, 2014 Commerce Accelerator Program Session 3: Best Practices for Email Marketing August 28, 2014 The next 6 weeks Session 3: Email marketing Thurs, Aug 28 at 5:30pm PT Session 4: Creating a luxury brand/ developing

More information

Pricing Guide. BenchmarkEmail.com/in

Pricing Guide. BenchmarkEmail.com/in Pricing Guide BenchmarkEmail.com/in Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry 1 Special Offers Get Started

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Email Marketing II: Advanced Techniques for Lead Capture & Market Segmentation

Email Marketing II: Advanced Techniques for Lead Capture & Market Segmentation Email Marketing II: Advanced Techniques for Lead Capture & Market Segmentation Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization

More information

Email Marketing in a Down Economy

Email Marketing in a Down Economy Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

The 3 must-know online marketing trends for event promotion. Jenn Tapscott Online Strategy Consultant September 22, 2011

The 3 must-know online marketing trends for event promotion. Jenn Tapscott Online Strategy Consultant September 22, 2011 The 3 must-know online marketing trends for event promotion Jenn Tapscott Online Strategy Consultant September 22, 2011 Today s Agenda 1. Goals of the Presentation 2. Benefits of Online Marketing 3. Top

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

Get Started with Birthday and Anniversary Emails

Get Started with Birthday and Anniversary Emails Get Started with Birthday and Anniversary Emails How to Delight Customers and Get More from Your Email Marketing in Less Time 2015 Copyright Constant Contact, Inc. Helping Small Business Do More Business

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Email Marketing Insight 2011

Email Marketing Insight 2011 Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy

More information

Mastering Email Marketing Automation

Mastering Email Marketing Automation Mastering Email Marketing Automation By: Lon Safko 1 Take - Aways Email Marketing Services. What they provide. Why they re important. Their automation, ease of use, templates Template customization and

More information

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete

More information

charity organisations

charity organisations Email marketing for charity organisations A quick guide to planning your email campaign Contents 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure, design and

More information

Metrics: Tracking & Reporting with Benchmark Email

Metrics: Tracking & Reporting with Benchmark Email Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Email Marketing Packages 888-872-3734

Email Marketing Packages 888-872-3734 Email Marketing Packages 888-872-3734 Contents Initial Set Up 3 One Time Design Packages 5 Informative 5 Advertising 6 Monthly Design Packages 8 Monthly Informative 8 Monthly Advertising 9 Special Packages

More information

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing

More information

How to cleverly combine social media and email marketing for maximum impact. Presented By: Don Farrell & Aoife Ross, Circulator.

How to cleverly combine social media and email marketing for maximum impact. Presented By: Don Farrell & Aoife Ross, Circulator. How to cleverly combine social media and email marketing for maximum impact Presented By: Don Farrell & Aoife Ross, Circulator.com Email V s other Direct Channels Email marketing generated an ROI of $42

More information

E-mail Marketing 2.0:

E-mail Marketing 2.0: E-mail Marketing 2.0: Segmentation strategies that revolutionize ROI Speakers Hallie Mummert Editor in Chief Target Marketing Luc Vezina Director of Strategy & Product Management GOT Corporation Reggie

More information

Email marketing for. car dealerships A quick guide to planning your email campaign

Email marketing for. car dealerships A quick guide to planning your email campaign Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,

More information

The Fundamentals of B2B Email Marketing

The Fundamentals of B2B Email Marketing The Fundamentals of B2B Email Marketing A Division of Lebhar-Friedman, Inc. Jodi Nizin Logan 3922 Coconut Palm Drive Marketing Coordinator Tampa, FL 33619 jlogan@csgis.com www.csgis.com 813-627-6759 The

More information

MailWorks Powered by PRI

MailWorks Powered by PRI MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

5 Keys to Email Marketing

5 Keys to Email Marketing 5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they

More information

Easy & Effective Email Marketing

Easy & Effective Email Marketing Easy & Effective For Restaurants, Cafe, Clubs and Bars with Ken Burgin 1 Ken Burgin Caffe Troppo Casual cafe / brasserie Paganini Italian restaurant Cha Cha Grill Fast food service Training Workshops Starting

More information

The 10 best practice tips for successful email marketing in ecommerce. Email Marketing White Paper

The 10 best practice tips for successful email marketing in ecommerce. Email Marketing White Paper The 10 best practice tips for successful email marketing in ecommerce Email Marketing White Paper Dear Readers, The competition is growing, globalisation is advancing and digitalisation is increasing exponentially

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Building Your List Can Be a Thing of Beauty

Building Your List Can Be a Thing of Beauty Building Your List Can Be a Thing of Beauty A step-by-step guide to collecting customer and member email addresses 2013 Copyright Constant Contact, Inc. 13-3603 BEST PRACTICES Guide EMAIL MARKETING Level

More information

THE ANATOMY OF AN AUTOMOTIVE EMAIL.

THE ANATOMY OF AN AUTOMOTIVE EMAIL. THE ANATOMY OF AN AUTOMOTIVE EMAIL. A Close Look Into the Components of Automotive Conquest Email A publication of FOR CONQUEST AUTOMOTIVE MARKETING epush AUTOMOTVE EMAIL MARKETING PROGRAM Smart, safe

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

50 Simple Ways to Grow Your Email List

50 Simple Ways to Grow Your Email List 50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary

More information

Executive Summary. Why This Marketing Program Works. How the Program Works. Requirements for Success. The Tools Required for This Program to Work

Executive Summary. Why This Marketing Program Works. How the Program Works. Requirements for Success. The Tools Required for This Program to Work Executive Summary The That s Biz Word of Mouth (WOM) marketing program has been tested at several restaurants and will deliver guaranteed results if executed properly. You will experience: 1. A year over

More information

The welcome email report:

The welcome email report: : Benchmark data and analysis for engaging new subscribers through email marketing An Experian white paper Introduction Whether it is an automated text-based opt-in confirmation or a branded welcome message,

More information

CONSTANT CONTACT 2006 Live! Seminar Series EMAIL MARKETING POWER

CONSTANT CONTACT 2006 Live! Seminar Series EMAIL MARKETING POWER CONSTANT CONTACT 2006 Live! Seminar Series EMAIL MARKETING POWER 2006 Live! Seminar Series CONSTANT CONTACT EMAIL MARKETING POWER Session 1: Email Marketing 101: Why and How it Works Why Invest in Building

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Building Your List Can Be a Thing of Beauty

Building Your List Can Be a Thing of Beauty Building Your List Can Be a Thing of Beauty A step-by-step guide to collecting customer and member email addresses 2011 Constant Contact, Inc. 11-2267 BEST PRACTICES GUIDE EMAIL MARKETING Get the steady

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Email Marketing as a Popular Type of Small Business Advertisement: A Short Review

Email Marketing as a Popular Type of Small Business Advertisement: A Short Review Australian Journal of Basic and Applied Sciences, 7(4): 786-790, 2013 ISSN 1991-8178 Email Marketing as a Popular Type of Small Business Advertisement: A Short Review Mehdi Mohammadi, Kamran Malekian,

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived

More information

Five Email Campaigns to Improve Subscriber b Loyalty

Five Email Campaigns to Improve Subscriber b Loyalty Five Email Campaigns to Improve Subscriber b Loyalty Michelle Novak Manager, Client Sales & Services Presslaff Interactive Revenue 203 857 4277 mnovak@presslaff.com PRESSLAFF INTERACTIVE REVENUE Company

More information

Why Your Restaurant Needs a Birthday Club

Why Your Restaurant Needs a Birthday Club Why Your Restaurant Needs a Birthday Club Probably the most obvious and simplest reason for your restaurant to have a birthday club is that birthdays are so popular. People love getting birthday cards.

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

How To Improve the Value of Your Email List

How To Improve the Value of Your Email List How To Improve the Value of Your Email List Based on research by MarketingSherpa Sponsored by: Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

New Marketing Tools for New Customers

New Marketing Tools for New Customers New Marketing Tools for New Customers Seminar Topics Overview of digital media trends BPAA usage Hierarchy of proprietor options How to make the most our of your options BPAA Centers with Web Sites Surpass

More information

10 Online Marketing and Email Trends Guaranteed to Increase Your Success

10 Online Marketing and Email Trends Guaranteed to Increase Your Success 10 Online Marketing and Email Trends Guaranteed to Increase Your Success Reggie Brady reggie@reggiebrady.com (203) 838-8138 Regina Brady 2011 all rights reserved Agenda Benchmarks and how do you rate?

More information

Online Marketing. Angie Hancock experience: harlem

Online Marketing. Angie Hancock experience: harlem Online Marketing Angie Hancock experience: harlem Objectives Key elements on a website How to create an effective email marketing campaign How to create an effective web marketing campaign Agenda Introductions

More information

Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine

Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine The Truth No what your service model is, you need a retail approach to sales and marketing. Before

More information

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1 èè CAKEMAIL PRODUCT SHEET Update: 05.01.2015 Version 5.1 1. Solutions benefits 1.1. For the customer 1.1.1. General information CakeMail is an easy-to-use email marketing application for small and medium

More information

Growing Your Business in a Digital Age. Angie Hancock experience: harlem

Growing Your Business in a Digital Age. Angie Hancock experience: harlem Growing Your Business in a Digital Age Angie Hancock experience: harlem Objectives Key elements on a website How to create an effective email marketing campaign How to create an effective web marketing

More information

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential

More information

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place. ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Email Marketing For Restaurants. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Restaurants. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Restaurants How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you own or manage a restaurant, it is very possible that email marketing is not something

More information

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR (AND THEN SOME...) General Information EmailConductor is a mature application now in its seventh major release, and is being used by more than 60 financial

More information

eflorist Email Marketing Program

eflorist Email Marketing Program eflorist Email Marketing Program Agenda Overview Frequency Content Promotions Other messages Developing your list Maintenance Overview of the program Provided at no additional fee to eflorist members Members

More information

2011 Report on Email Best Practices

2011 Report on Email Best Practices 2011 Report on Email Best Practices Richard J. Scholl May 19, 2011 KEY FINDINGS FROM 2011 EMAIL MARKETING BENCHMARK REPORT Once again for the fifth consecutive year this is an attempt to distill key findings

More information

Email Marketing to Boost Sales

Email Marketing to Boost Sales Email Marketing to Boost Sales Presented by: Patrick Launspach Thank you to our Sponsors: Media Sponsor: Email Marketing: simple strategies for success Patrick Launspach Marketing Specialist TheNextMarketplace

More information

Create an Email Campaign. Create & Send Your Newsletter

Create an Email Campaign. Create & Send Your Newsletter Create an Email Campaign Create & Send Your Newsletter Free Easy Fast -1- Create an Email Campaign 1 For sending a newsletter or a bulk email, you need to create an Email Campaign, click on the CAMPAIGN

More information

Introduction to Email Marketing

Introduction to Email Marketing Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Analytics Data to Boost

Analytics Data to Boost Integrating Email and Web Analytics Data to Boost Conversion Rates Matthew Kritzer Director of Ecommerce, L Occitane en Provence Monday, March 16, 2009 L Occitane en Provence Who we are Pronounced LOX-EE-TAHN

More information

Getting Started with Automizy

Getting Started with Automizy Getting Started with Automizy The Basics To help you get started, this guide will show you exactly how simple it is to use Automizy to combine automated multi-channel communication into your overall marketing

More information

LocalVox. Local, Social and Mobile Marketing Made Easy. Email Marketing: Strategies and Success Stories to Help You Grow Your Business

LocalVox. Local, Social and Mobile Marketing Made Easy. Email Marketing: Strategies and Success Stories to Help You Grow Your Business LocalVox Local, Social and Mobile Marketing Made Easy Email Marketing: Strategies and Success Stories to Help You Grow Your Business Is Email Still Relevant? Your time is precious. Only do something that

More information

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING SPEAKER Red Door Interactive RedDoor.biz @reddoor Pilar Bower Sr. Email Marketing Strategist pbower@reddoor.biz @pilarbower ~70

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information