visibility in Florida and Quebec new clientele loyalty of your current customers reliable network and advantages offered by the CCQF

Transcription

1 TRAVEL. SAVE. SMILE

2 QUEBEC-FLORIDA CARD DISCOUNTS + PRIVILEGES #3722 The Quebec-Florida Chamber of Commerce launches the Orange Card, a new discount and privilege card for Quebecers who visit, live or invest in Florida. You now have the opportunity to offer discounts to thousands of Quebecers and reach new customers. Your offer will be available on the carteorange.com website (See page 6) and on the Merchants Directory sent to all our Orange Card cardholders. Launch on September 26th, 2013 Target audience: young travelers, Snowbirds, Snowflakes, business people, retirees Annual cost for the cardholder: $ 25 Number of cardholders: minimum The card is valid until October 1st of each year By participating in the program you will: visibility in Florida and Quebec new clientele loyalty of your current customers reliable network and advantages offered by the CCQF 2

3 Nearly 870,000 Canadians 20 % of which are from Quebec choose Florida each year for a stay of more than 2 weeks. (source : ) In 2011, Quebecers spent $ 1.2 billion dollars in Florida. More than 100,000 Quebecers are permanent residents in Florida. (source : Le Soleil de la Floride) 3

4 ORANGE CARD PROMOTION AND VISIBILITY CAMPAIGN Booth at the Quebec-Florida Trade Show at Place Bonaventure on September , 2013 Draw several prizes at the Quebec-Florida convention Advertising campaign: printed Web Campaign: social media and newsletters Distribution Marchants Directory with our partners and tourist kiosks in Quebec and Florida Point of Sale: posters and stickers at participating merchants 4

5 By offering your discounts and privileges to Orange Card cardholders, you also become a member of the Quebec-Florida Chamber of Commerce and immediately benefit from all the related advantages. ccquebecflorida.com This card is an excellent promotional and advertising vehicle to attract new customers. RATE To advertise your discounts and privileges: $ 500/year * Including: an individual subscription to the CCQF and a Orange Card *Introductory Offer valid until September 30,

6 QUEBEC-FLORIDA CARD MEDIA KIT

7 TO TAKE FULL ADVANTAGE OF THE PROGRAM: : WEBSITE The Orange Card offers a useful website with many features and tools: carteorange.com Geographic card and geolocation of merchants and discounts (spot the nearest deals) Directory of participating merchants (by city and/or category) Individual merchant listing (hours of operation, description, address, etc.) Section of Featured offers Mobile Version 7

8 ELECTRONIC ADVERTISING (WEB) For its effectiveness and timely updates, this website will become an essential part of the program and will be visited on a regular basis by the cardholders. We invite you to benefit from it with our advantageous rate card: Home Page Other Pages A) Wall Paper $ 1 000/month n/a B) Leaderboard n/a $ 300/month C) Banner on Homepage Slider (1000x500) (Option to add a video) $ 500/month n/a D) Banners Above top bar (639x90) Under sub page (639x90) $ 250/month $ 200/month $ 150/month $ 100/month E) Big Box (Side Bar 300x250) $ 300/month $ 200/month F) Section Under the Spotlight $ 100/month $ 100/month G) Facebook $ 300/capsule H) Newsletter monthly or bi-monthly $ 150/newsletter Advertising layouts (not included) $ 250/layout NOTE. Introductory price (September 2013) 8

9 Ad Format Format Ad Size File Size Wall Paper jpg ou gif animé, swf (flash)* minimum de 1400 x K Leaderboard Bigbox Banner on Homepage Slider Bandeau Above top bar Bandeau Under sub page jpg ou gif animé, swf (flash)* jpg ou gif animé, swf (flash)* jpg ou gif animé, swf (flash)* jpg ou gif animé, swf (flash)* jpg ou gif animé, swf (flash)* 975 x K 300 x K 1000 x K 639 x K 639 x K Section Under the Spotlight jpeg photo 50 x 50 plus 70 caractères de texte Facebook (capsule) jpeg 700 x Mb Newsletter jpeg 136 x K 40 K (photo) *for flash files you will need to provide a back-up as jpg All materials must be received at least the 22 th day of the previous month it is online. 9

10 MERCHANTS DIRECTORY SERVICE Conférenciers, medi Speakers, Media, Law Compagnie ABC Rapport d impôts à raba 6670 Grove St, ZIP 0300 Compagnie ABC Rapport d impôts à ra 6670 Grove St, ZIP 030 Compagnie ABC Rapport d impôts à 6670 Grove St, ZIP 0 Compagnie ABC Rapport d impôts 6670 Grove St, ZIP Compagnie AB Rapport d impôt 6670 Grove St, Z Compagnie A Rapport d imp 6670 Grove St REPERTOIRE DES COMMERÇANTS QUÉBEC-FLORIDA CARD CARTE artnership with: da.com 5.com.com Us: 10 TO TAKE FULL ADVANTAGE OF THE PROGRAM: PRINT ADVERTISING Issues: September 2013 December 2013 February /8 page $ 350 $ 350 $ 350 1/4 page $ 450 $ 450 $ 450 1/2 page $ 650 $ 650 $ 650 Advertising layouts (not included) $ 250/layout DISCOUNTS AND MERCHANTS DIRECTORY (5000 copies) All cardholders will receive this brochure introducing all the discounts offered by the participating merchants, 3 times a year. Stand out and let your business and your offers be seen by reserving your advertising space in the brochure.

11 1/2 page TRIM: 3 x 4,375 (no bleed) bilingual content 1/4 page TRIM: 3 x 2,25 (no bleed) bilingual content 1/8 page TRIM: 3 x 0,5 (no bleed) bilingual content Format Print Process Errors PDF-X1 Illustrator EPS Photoshop EPS / TIF Do not exceed 5 Mb Quadrichomie (CMYK) in press Orange Card is not responsible for errors in the printed ads after the approval of the customer advertising. PUBLISHING SCHEDULE ISSUE AD SPACE CLOSING CREATIVE DUE MAILING September 2013 September 6 September 13 September 26 December 2013 November 18 December 2 December 16 February 2014 February 1st February 14 February 28 11

12 DELIVER CREATIVE TO: By mail / pub@carteorange.com All items by must be accompanied by a PDF By FTP / ftp.carteorange.com FTP username: depot@carteorange.com FTP password : #CarteOrange Thank you to inform us by pub@carteorange.com, once the file is submitted In all cases, confirmation should include the next information : Advertiser; Ad title; Start and end advertising / campaign; Website address of the advertiser (for redirecting your web advertising) 12

13 In partnership with: Contact Us: carteorange.com