THE CANADIAN EVENT AND MEETING PLANNER S PREMIER GUIDE TO IDEAS, RESOURCES, AND INSPIRATION M E D I A K I T 2015/16

Transcription

1 THE CANADIAN EVENT AND MEETING PLANNER S PREMIER GUIDE TO IDEAS, RESOURCES, AND INSPIRATION M E D I A K I T 2015/16

2 ABOUT US EXTEND THE VISIBILITY OF YOUR BRAND TO CANADA S BILLION DOLLAR EVENT AND MEETING INDUSTRY Canadian Special Events Media Group is a niche publishing and communications agency focused on supporting the special event and meeting industry in Canada; Online, in Print and Face 2 Face. CSE Media Group is designed to connect planners with information, resources, services and ideas while connecting advertisers to their target market through cost effective marketing channels that are innovative, effective and focused. Featuring our exclusive multi-channel 365 day marketing solutions and an original content strategy, CSE MEDIA will inform, guide, connect, entertain and inspire while positioning itself at the centre of Canada s event and meeting industry. From gorgeous high gloss print magazines to inspiring live B2B events and strategic digital solutions, we create the environment to spark ideas, build excitement and make business happen.

3 OUR AUDIENCE ABOUT US OUR AUDIENCE, YOUR MARKET Corporate Event & Meeting Planners Government & Municipal Planners Education, Medical, Association and Religious Conference Planners Non Profit Social Planners Wedding and Social Event Planners Marketing and Activation Executives Senior Administrators REAL PURCHASING POWER Our readers have an influence over combined event budgets in excess of $200,000,000 62% of our subscribers have purchased a product or service from one of our advertisers or exhibitors 90% 46% are key purchasers or decision makers for their company unique visitors to our digital sites each month have single event budgets in excess of $50,000 38,000 opt-in subscribers nationwide

4 OUR BRANDS ABOUT US CSE magazine explores the the creative solutions side of the event and meeting industry. Thought provoking blogs by industry leaders engage and inform while bold colourful ads and advertorials provide a powerful platform for advertisers to tell their unique story! CSE is the go to source for planners to stay connected, further professional development, discover innovative solutions and get inspired by one of a kind event suppliers. A window into the world of live and online event and meeting technologies, ETC guides planners though the myriad of today s emerging solutions. The magazine and website are packed with real world applications showing planners how the latest innovations can be used to produce amazing events and create seamless and effective tools for their businesses, programs and projects. Our luxury brand, ESC offers a collection of Canada s finest event venues, put together in a stunning high gloss oversized print magazine and supported by Canada s only online national event venue guide. With vibrant and eye catching photo layouts, venue editorial features and informative content, EventSpace focuses on celebrating unique places to hold events and meetings. CSE LIVE is an annual trade show and conference where industry planners from across Canada gather to learn, network and discover the most innovative and creative products and services available for their events. The show features over 150 of Canada s leading event suppliers, showcasing everything from decor and rentals to multimedia and trending technologies to catering, craft wines, unique venues and so much more. The show takes place at the Metro Toronto Convention Centre and attracts over 1,500 qualified buyers. The Canadian Events Industry Awards is an annual awards program celebrating outstanding achievements in Canadian special events, meetings and conference planning. Heading into it s 19th year, the CEIA is the highest mark of accomplishment in the Canadian event and meeting industry.

5 OUR MAGAZINES CSE Media Group boasts two hard copy print titles, which are published together 4x times annually and read by over 25,000 nationwide. Both magazines offer unique advertising opportunities that strategically provide your brand with optimal exposure. PRINT SOLUTIONS Designed with engaging content relevant for corporate, association, nonprofit or social event and meeting planners Packed with bold colorful inspiration on every high gloss page Thought provoking editorial covering everything from the latest trends and industry news to design ideas, technology finds, incentive travel and destination management, entertaining ideas, professional development and much more Printed 4x a year and pushed to our entire online subscription database of 25,000 readers as a digital edition The only publication in Canada dedicated to the creative solutions side of the Canadian event and meeting industry. Featuring exclusive blogs by renowned industry leaders Supported 365 days a year by a responsive website, weekly e-news and a live conference & trade show Designed to help guide planners through the labyrinth of today s rapidly growing tech segment of the event industry Exciting columns, editorial features, interviews, case studies and product reviews in a fun and easy to read slick package Simple market ads, sponsored content and ongoing campaigns Printed 4x a year and pushed to our entire online subscription database of 25,000 readers as a digital edition Canada s only event tech magazine designed to connect planners with emerging digital, production and event management technologies. Supported 365 days a year by a responsive website, weekly e-news and a live conference & trade show

6 CANADA S #1 VENUE DIRECTORY PRINT SOLUTIONS EventSpace Canada is a stunning new publication showcasing an excusive collection of Canada s finest event venues. Online, in print and supported by a 365 day marketing solution, ESC combines the luxurious presentation of a high fashion magazine with the marketing legs and flexibility of a digital solution. IN PRINT A high gloss oversized luxury magazine Minimum full page advertising or corporate profile options ensure a premium presentation 500 words editorials running opposite to full page ads Published annually in early Spring, to take advantage of 12 months of marketing. Mails to 8,000 of the top corporate, social, and luxury event planners across Canada Mails to 1,500 of the top destination wedding planners outside Canada Pushed to our entire online subscription database of 25,000 readers as a digital editon Excellent exposure powered by weekly promotions and social media blitzes over our three marketing channels YOUR MICROSITE Your online presence on the ESC website takes the form of your own micro-site, hosted on EventSpaceCanada.com A microsite is like a mini website where you can build a much more in depth profile of your company with your videos, your photos, your story. You can make changes to the site anytime to reflect your evolving marketing goals Direct Leads: lead requests can interact directly with you, and you can monitor your traffic and activities

7 2015/16 PRINT MAGAZINE EDITORIAL CALENDAR PRINT SOLUTIONS EDITORIAL FEATURES PRINT DECEMBER 2015 Features: 1. The Top Women in Canadian Events 2. Awards, Recognition & Incentives Destination Focus: Meet in Burlington FEBRUARY 2016 Features: 1. The Giant Rental Issue 2. Spring Floral Spectacular Photo Layout Destination Focus: The Wild West Coast MAY 2016 Features: 1. Outdoor Events The Most Stunning Event Spaces in Canada 2. Seating Solutions Inside, Outside and On the Water Destination Focus: New Brunswick SEPTEMBER 2016 Features: 1. The Holiday Event Issue 2. Food & Wine Special Edition Destination Focus: Quebec Winter Festival EDITION HIGHLIGHTS Event Style On Site & On the Red Carpet SpaCtacular The Life-Work Balance You can rent that? Top 100 event rental companies in Canada Renting VS Building Inventory Golf tournaments made easy Outdoor Dining The Posh Corporate Picnic Adventure Teambuilding Corporate Events With a Twist Inside the Chefs Kitchen The Annual Venue Recipe Collection Why Not Stay Home Hosting Your Holiday Event in the Office Event & Entertainment Pairing REGULAR COLUMNS Fit Body-Fit Business How to do anything Brand experience Case Study Kudos Shades of color photo layout By design What s Cooking? Franking Speaking What Inspires You? Where in the World? Industry Chatter On the Red Carpet Hot Products & Cool Stuff WebSense Profile of IMPORTANT DATES DECEMBER 2015 Ad Closed Date: November 15, 2015 Ad Material Due: November 25, 2015 FEBRUARY 2016 Ad Closed Date: January 15, 2016 Ad Material Due: January 28, 2016 MAY 2016 Ad Closed Date: April 15, 2016 Ad Material Due: April 28, 2016 SEPTEMBER 2016 Ad Closed Date: August 15, 2016 Ad Material Due: August 28, 2016

8 2015/16 PRINT MAGAZINE EDITORIAL CALENDAR PRINT SOLUTIONS EDITORIAL FEATURES PRINT DECEMBER 2015 (PREMIERE ISSUE) Features: 1. Wearable Technology & NFC 2. The Convergence of Live & Digital Marketing FEBRUARY 2016 Features: 1. Digital Décor AV Companies Re-Defining Design 2. Cutting Edge Conference Technology EDITION HIGHLIGHTS Tech Trend Report Event Management Software Re-Defined Social Significance: What Will & Won t Matter in 2 Years Tech Ideas You Never Imagined Focus on Special FX REGULAR COLUMNS Trending Tech Digital Décor APPstravaganza Mind Blowing Innovations Savvy Venue Spotlight On Site (Live Production Technologies) The Innovators Gadgets & Gear Managing Your Business Social Solutions Experiential Marketing MAY 2016 Features: 1. Technology Revolutionizing the Wedding Industry 2. Gameification Glory Reigns On 3. The Convergence of Live & Digital Marketing SEPTEMBER 2016 Features: 1. Wearable Technology & NFC 2. Crowdsourcing For Events 3. Wifi & Events The Debate continues 4. Virtual Meetings Now or Never? Seating Solutions Invites Gone Digital Post Event Story Telling IMPORTANT DATES DECEMBER 2015 Ad Closed Date: November 15, 2015 Ad Material Due: November 25, 2015 FEBRUARY 2016 Ad Closed Date: January 15, 2016 Ad Material Due: January 28, 2016 MAY 2016 Ad Closed Date: April 15, 2016 Ad Material Due: April 28, 2016 SEPTEMBER 2016 Ad Closed Date: August 15, 2016 Ad Material Due: August 28, 2016

9 OUR UNIQUE STRATEGY DIGITAL SOLUTIONS MULTI-PLATFORM ADVERTISING Your ads appear on all three of CSE Media Group websites. The buyer will always find your advertisement, no matter what platform they visit. PROPRIETARY BRAND MARKETING Ongoing Google, LinkedIn, and Facebook adword campaigns promoting all of our brands and products + weekly e-blast brand promotion. YOUR ADS SPREAD ACROSS THREE BRANDS Our strategy connects buyers through multiple channels and a variety of platforms to create what we like to call exposure frequency, maximizing your ad visibility. This formula drives constant traffic to our sites and your ads, making CSE Media the most effective and cost efficient marketing solution for Canada s special events industry. WEEKLY MINI MAGS Full of ideas, trending news and creative solutions, our 3 digital mini mags are delivered to 25,000 event professionals weekly. SOCIAL MEDIA Based on the most powerful type of marketing content called Inbound Marketing by prompting conversations, this strategy allows advertisers to earn your way into a sales leads. THE BEAUTY OF MULTI CHANNEL MARKETING No matter which driver or brand triggers an action, which website or digital magazine they land on, buyers will find you as your advertising is visible across all of our products. One ad, three websites, unlimited opportunities.

10 MULTI-CHANNEL WEB ADVERTISING Your ad appears on all three sites so no matter which driver or brand brought that buyer to our site, they are seeing your message. It s all part of our promise in offering our clients the most effective advertising solutions on the market today. DIGITAL SOLUTIONS MULTIPLE LISTINGS, ONE AD BUY THREE SITES WITH ONE AD BUY Your ad appears on ALL THREE sites SMALL BOX AD Our value option, This 145 x 145 ad also appears on the home and interior pages. LEADERBOARD AD Prime positioned at the top of our site, it s the first thing that catches the readers eye. BIG BOX AD This 300 x 300 ad space stands out and appears on all interior pages. SPONSORED CONTENT Blend the purpose of an ad with the credibility of editorial content. Get the message just the way you want. TIP: PLANNERS ONLY BUY AT THE TIME THEY HAVE A DIRECT NEED FOR YOUR PRODUCT. CONSISTENT MESSAGING IS THE BEST WAY TO STAY ENSURED WHEN THAT TIME COMES THAT YOU ARE TOP OF MIND.

11 CUSTOM WEEKLY MINI MAG DIGITALLY INFORMATIVE, ENTERTAINING, BIG BOLD IMAGERY, FULL OF INSPIRATION AND BLOGS ABOUT TODAY S TRENDING TOPICS DIGITAL SOLUTIONS 2 E-NEWSLETTERS A WEEK, 2X THE EXPOSURE Turn up your brand exposure to maximum levels by advertising in our weekly mini mags. Place a traditional ad or buy editorial space for the opportunity to contribute your message to 25,000 readers nationwide. EMBEDDED ADS Strategically placed ads throughout all our weekly e-newsletters. SPONSORED CONTENT Express your unique brand message through interesting editorial content. We provide flexibility and support in content customization to ensure you reach your market in a unique way.

12 CUSTOM DEDICATED E-BLASTS SENT DIRECTLY TO 25,000+ INDUSTRY PROFESSIONALS AND CORPORATE DECISION MAKERS DIGITAL SOLUTIONS PLACE YOUR MESSAGE IN FRONT OF OUR AUDIENCE Canadian Special Events Media Group has the largest compliant subscriber base for the special events industry in Canada. Comprised of more than 25,000 industry professionals and corporate decision makers, our database is cleaned bi-annually so it is always effective and qualified. CUSTOM CONTENT Your eblasts are created by you, customized to deliver your message in your words to our audience.

13 CSE LIVE FACE TO FACE MARKETING CSE LIVE! IS LIKE MAKING 1,500 SALES CALLS IN ONE AMAZING DAY! EXPERIENTIAL MARKETING SOLUTIONS Gain access to the single largest one day sales and marketing event for the Canadian special event industry on Wednesday March 30 th, % Administration/ Secretary/ HR 9% Marketing/ PR/ Communications 6% Other 12% Association/ NFP/ Fund Raiser 34% Corporate Event/ In House Meeting Planner 27% Independent Event Planner/ DMC/Meeting Planner CSE LIVE is an annual tradeshow and conference in Toronto where industry planners from across Canada gather to learn, share, network and experience the newest and most innovative ideas they can incorporate into their events. The show features over 200 of Canada s leading event suppliers, showcasing everything from decor and rentals to multimedia and trending technologies to catering, craft wines, unique venues and so much more. EXHIBIT AT CSE LIVE TO... Promote or launch new products and services Collect high-quality, pre-qualified leads Build and reinforce brand awareness Cultivate existing and prospective client relationships Reach multiple markets in one day Study your competition and find new strategic business alliances Stay up to date on industry trends ATTENDANCE DEMOGRAPHICS

14 THE 19 TH ANNUAL CANADIAN EVENT INDUSTRY AWARDS EXPERIENTIAL MARKETING SOLUTIONS THE INDUSTRY S MOST PRESTIGIOUS EVENT OF THE YEAR Put your brand and your CEO on stage in front of 400 of Canada s event and meeting industry leaders and the absolute most successful planners in the country at the 19th annual Canadian Event Industry Awards on Thursday March 31, SPONSORSHIP OPPORTUNITIES There are plenty of sponsorship opportunities from sponsoring a portion of the event to any of the 39 award categories of your choice. Contact us to find out how you can become a partner in this prestigious event. A FEW OF OUR AWARD CATEGORIES Best Audio Visual Design for an Event Best Entertainment Production Most Creative Catering Presentation Best Event Decor Best Brand /Product Launch Event Best Experiential Marketing Event Most Outstanding Event Up to $200,000 Most Outstanding Event Over $200,000 Entertainer of the Year Event Producer of the Year Wedding Professional of the Year Caterer of the Year

15 MULTIPLE PRODUCT PURCHASE AND CAMPAIGN DISCOUNTS MORE REACH GREATER SAVINGS! INTEGRATED MARKETING SOLUTIONS = DEEP DISCOUNTS The most effective way to use CSE Media to achieve maximum exposure is to take advantage of our multiple vehicles over an extended term and taking making use of the power drivers behind our three unique brands. This integrated approach ensures your message has traction and ensures that no matter how the reader finds us they find your ad. ADDITIONAL BENEFITS INCLUDE... A B Raise your brand profile with every impression. Some studies will say it takes 20 views for a message to sink in. Save money by packaging different vehicles for deep discounts over individual costs. With each product you purchase, receive discounts off of what s already the best priced marketing solution on the market. 1 PRODUCT 0% SAVINGS 2 PRODUCTS 5% SAVINGS 3 PRODUCTS 10% SAVINGS 4 PRODUCTS 15% SAVINGS 5 PRODUCTS 20% SAVINGS 6 & 12 MONTH CAMPAIGNS = BEST VALUE Put the full power of CSE Media Group and get even bigger discounts. Our sales and marketing staff will work with you to design your own custom campaign (6 or 12 month options only) to fit your budget. An ongoing campaign offers: Reassurance you re there when your client is looking for your service Ability to spread your costs over the length of the campaign Consistent branding message and visibility Great savings and discounts!

16 RATE CARD RATES DIGITAL SOLUTIONS WEBSITE AD RATES (One Purchase - Three Platforms) AND SPECS Leaderboard Banner Large Box Ad Small Box Ad Featured Editorial Weekly Featured Video in Slider 1 MONTH 3 MONTHS $500 per month $1,000 in total $500 per month $1,000 in total $350 per month $700 in total $500 one time rate n/a $500 one time rate n/a NOTE: All except Featured Videos appear as rotating ads on all pages. Non-rotating ads subject to availability Content approval required for weekly featured videos WEEKLY NEWSLETTER Delivered by to +25,000 readers weekly DIRECT MAIL MARKETING Your custom message to our subscribers PER ISSUE PER ISSUE Banner Ad (horizontal) $350 E-blast $800 Box Ad $250 Sponsored Content $??? PRINT SOLUTIONS & PER ISSUE PER ISSUE Inside Front and Back Cover $2,350 Double Page Spread $4,000 Sponsored Editorial $1,875 Full Page $2,350 Full Page (ad or advertorial) 2/3 Page $1,875 $1,400 NOTE: CSE and ETC are both released 4x a year EventSpace Canada is released 1x a year in Spring 1/2 Page (vertical/ horizontal) 1/4 Page $950 $500 Each edition is distributed to over 25,000 nationally Available in print and online at issuu.com All ads are in full colour

17 RATE CARD RATES DIGITAL SOLUTIONS WEBSITE AD RATES (One Purchase - Three Platforms) AND SPECS Leaderboard Banner Large Box Ad Small Box Ad Featured Editorial Weekly Featured Video in Slider 1 MONTH 3 MONTHS $500 per month $1,000 in total $500 per month $1,000 in total $350 per month $700 in total $500 one time rate n/a $500 one time rate n/a NOTE: All except Featured Videos appear as rotating ads on all pages. Non-rotating ads subject to availability Content approval required for weekly featured videos WEEKLY NEWSLETTER Delivered by to +25,000 readers weekly DIRECT MAIL MARKETING Your custom message to our subscribers PER ISSUE PER ISSUE Banner Ad (horizontal) $350 E-blast $800 Box Ad $250 Sponsored Editorial $$$ PRINT SOLUTIONS & PER ISSUE PER ISSUE Inside Front and Back Cover Sponsored Editorial Full Page (ad or advertorial) 2/3 Page 1/2 Page (vertical/ horizontal) 1/4 Page $2,350 $1,875 $1,875 $1,400 $950 $500 Double Page Spread $4,000 Full Page $2,350 NOTE: CSE and ETC are both released 4x a year EventSpace Canada is released 1x a year in Spring Each edition is distributed to over 25,000 nationally Available in print and online at issuu.com All ads are in full colour

18 SPECIFICATIONS FOR CSE AND ETC MAGAZINE RATES AND SPECS QUARTERLY MAGAZINE ADS SPACE BLEED TRIM NON-BLEED Full page 8.75 x x x /3 page (vertical) n/a n/a 4.75 x /2 page (vertical) 4.50 x x x /2 page (horizontal) 8.75 x x x /4 page n/a n/a 3.50 x 4.75 Marketplace n/a n/a 3.50 x 2.25 NOTE: These specifications ONLY apply to the quarterly CanadianSpecialEvents and EventTech Canada Magazines All ads are in inches (width x height) and should be submitted in full colour at 300 dpi EventSpace Canada Magazine dimensions are available upon request SAFETY AND BLEED All live matter must be 0.5 inch from trim on all sides. Ensure a 0.25 bleed is applied on all sides. LABEL REQUIREMENTS Issue date, advertiser name, contact name, and telephone number. GENERAL MATERIAL DEADLINE Materials are due at ad close date indicated in editorial calendar. For extensions, please contact CSE Media Group as early as possible. PRINT TO ONLINE ISSUES Print and online issues have the same specifications. Ads submitted for a print issue can be used in an online issue as well. ACCEPTABLE FILE FORMATS Illustrator CS5 (or lower) or eps files in CMYK with all fonts converted to outlines and embedded images at 300 dpi. Line art saved at 600 dpi. Photoshop CS5 (or lower) files (CMYK and 300dpi) with all fonts supplied or rasterized. If fonts are supplied you must also supply a pdf proof. tiff or jpg files in CMYK and at 300dpi. Do not compress! For tiff s - save as a single layer to reduce file size. Pdf files in CMYK are acceptable with all fonts embedded and images included at 300dpi (ie: no downsampling). Line art saved at 600 dpi. We DO NOT accept low-resolution web graphics.

19 SPECIFICATIONS FOR ONLINE WEBSITE ADS DIMENSIONS Leaderboard Banner 540 px (W) x 90 px (H) Large Box Ad 300 px (W) x 300 px (H) ACCEPTABLE FILE FORMATS Jpg, gif, swf and even Eyereturn (Voken) ads are useable. Remember to include a link for redirection of your ad when it is clicked. RATES AND SPECS Small Box Ad Featured Editorial Weekly Featured Video in Slider 140 px (W) x 145 px (H) TBD 620 px (W) x 330 px (H) WEEKLY NEWSLETTER ADS AND DIRECT MAILERS Banner Ad (horizontal) Box Ad Sponsored Content Direct Mail Custom Eblast DIMENSIONS 540 px (W) x 90 px (H) 300 px (W) x 300 px (H) TBD 600 px wide ACCEPTABLE FILE FORMATS Jpg or gif files only. No swf. DIRECT MAILER GUIDELINES Include a subject line Include a link for redirection of your ad when it is clicked When providing html content, all images MUST be sourced on the advertiser s or a third party server If text is embedded in an image you may wish to include the text so that we can add it to the text only version of the for those who receive on devices that block images

20 CONTACT US TODAY READY, SET, BUY! HQ: EXPO (3976) EXPO (3976) WEBSITE: TWITTER: FACEBOOK: