Kootenay Business - Targeted Marketers, Targeted Readers

Transcription

1 KB Media Kit Kyla :22 AM Page Media kit 2016 OUR READERS: Clockwise from top left: ➀ Wayne and Denise Harris with their family, Owners, Kootenay Meadows Creston Valley; ➁ Christie Kennedy, Owner, Core Fitness Cranbrook; ➂ Shawn and Leanne Tegart, Owners, Arrowhead Brewing Company Invermere; ➃ Pierre Dupont, Owner, Le Grand Fromage Fernie & Nelson

2 HIGHLY TARGETED KOOTENAY BUSINESS MAGAZINE Welcome to Kootenay Business magazine. As we enter our 32nd year of publication we are pleased to offer readers and advertisers a strong Kootenay connection a meaningful and important way to connect throughout the region. Through Kootenay Business s direct mail distribution via Canada Post, Kootenay Business brings unparalleled targeting and reach to your marketing message. The demographics of Kootenay Business s readers represent the sweet spot of the business-to-business market. Kootenay Business s readers are dedicated, focused, affluent and have high disposable income. They invest heavily in their business and leisure time in terms of frequent investment and meaningful engagement. Kootenay Business offers a highly targeted, direct-mail distribution system to most effectively utilize your marketing investment. Our advertisers will reach readers who are influential business leaders, owners and inverstors across the Kootenay/Columbia region. Remember, the readers of Kootenay Business, our related website ( and our monthly e-newsletter are not just any readers. They re dedicated business owners and managers with tremendous buying power. With our exclusive and highly targeted distribution list, we get your important message into the hands of readers who really count. So put the power of subscription-based direct-mail reach to use and draw on the exclusive reach of Kootenay Business s total media package in print, online and via e-newsletter. KEITH G. POWELL, Kootenay Business magazine Publisher KB - page 2

3 KB Media Kit Kyla :22 AM Page 3 HIGHLY TARGETED KOOTENAY BUSINESS MAGAZINE ENHANCE YOUR IMPACT Total Annual Market Impact = 532,773 this includes print (260,850), digital & social media (271,923) KB Social Media KB Website 172,620 33,410 social media engagement page views KB Digital Magazine KB enewsletters 22,424 43,469 page views KB Magazine 260,850 readers annually subcribers annually emagazine 51 Website % enewsletter 49 Print % TOTAL DIGITAL COVERAGE TOTAL PRINT COVERAGE 271,923 industry readers 260,850 industry readers Increase your total marketing impact by including our Website, monthly enewsletter, and our Social Media involvement. Each copy of Kootenay Business is read by an average of 4.7 people 43,475 readers per issue and 260,850 readers annually! (43,475 x 6 issues = 260,850 readers annually). MAXIMIZE YOUR CAMPAIGN BY BUNDLING Build an integrated marketing campaign. When you include more platforms, audience reach and effectiveness increases and investment decreases. page 3 - KB

4 KB Media Kit Kyla :23 AM Page 4 HIGHLY TARGETED KOOTENAY BUSINESS MAGAZINE OUR READERS, YOUR CUSTOMERS Reach the Kootenays most important and influential audience Business owners and managers throughout the Kootenay/Columbia region know the importance of understanding trends and development in their marketplace. Kootenay Business s blue-chip audience of key decision makers is focused and influential. Kootenay Business connects with this audience on a regular basis through our print magazine, website and enewsletter. Make your business-to-business marketing message work harder and more efficiently by connecting regulary with Kootenay Business owners and managers. /////////////////////////////////////////////////////////////////// TARGATED REACH, Blue Chip Audience. Our readers: Travel experience: 43,475 readers per issue travel overnight on business WITHIN the region 56% Monthly 14% 2-4 times a year 64% Yearly 21% (9,250 copies, each read by an average of 4.7 people) Medium of transportation: By Air Driving Eating out: Do you have children: 260,850 readers annually Have preschool-age children Have school-age children Have college-age children 53% 47% 9% 20% 37% (43,475 x 6 issues = 260,850 readers annually) Occasionally 1-2 times a month Once a week Daily 12% 18% 67% 1% Products/Services: High-income readers: Social Media usage: $ 85,606 annual household income LinkedIn Facebook Twitter Decison-making power: What kind of mobile device do you use: are business owners are managers or supervisors have been 5-10 years in present job have been > 10 years in present job 45% 10% 19% 35% Smarthphone Tablet Both 17% 74% 9% 56% 11% 33% Have you joined the Kootenay Business LinkedIn group?: 890 members & growing are suscribed. 85% 9% own residential property own recreational property 44% will purchase property within the region This information was compiled from our 2014 Kootenay Business survey results. Not all participants answered every question in such cases percentages were calculated individually to ensure accuracy. KB - page 4

5 KB Media Kit Kyla :23 AM Page 5 HIGHLY TARGETED KOOTENAY BUSINESS MAGAZINE OUR DISTRIBUTION PERSONALLY DELIVERS YOUR MESSAGE Helping you reach over 523,773 leaders in the business community Magazine Distribution East Kootenay/Columbia Cranbrook, Creston, Elkford, Fernie, Golden, Invermere, Kimberley, Radium Hot Springs, Revelstoke, Sparwood & other communities Total East Kootenay/Columbia ,983 West Kootenay Castlegar, Kaslo, Nakusp, Nelson, New Denver, Rossland, Trail & other communities Total West Kootenay ,825 Boundary Christina Lake, Grand Forks, Greenwood, Midway, Rock Creek & other communities Total Boundary Out of area AB and U.S Additional Copies Additional copies are sent out to select advertisers. A few are kept as file copies. Total Additional Copies Total ,250 REACH ACTIVE READERS WHERE THEY ARE SURE TO FIND IT IN THEIR MAILBOX Business owners and managers throughout the Kootenay/Columbia region Additional Breakdowns Canada Post business route ,800 Subscriptions and trade shows ,725 Business request ,725 Includes individual subscriptions, multiple business requests, client copies and trade shows. Direct mail access Call Kootenay Business when you want direct-mail access to leaders in the regional economy. Magazine Calendar Kootenay Business: Is the only full-colour, glossy business publication in southeastern B.C. Goes to all Canada Post designated businesses in the East and West Kootenay, Columbia and Boundary. Is valued as a source of info that readers won t find anywhere else. Targeted business leaders Each copy of Kootenay Business is read by an average of 4.7 people (4.7 x 9,250 = 43,475) 43,475 readers per issue and 260,850 readers annually! (43,475 x 6 issues = 260,850 readers annually). These readers are targeted specifically for their higher-than-average incomes and betterthan-average buying power. They are not a general audience they are instead business professionals: CEOs, managers, supervisors... in a word, leaders. Kootenay Business has reached them for over 30 years and can help you reach them, too. SIX ISSUES ACHIEVE COMPLETE BUSINESS-TO-BUSINESS COVERAGE Jan/Feb Mar/April May/June July/Aug Sept/Oct Nov/Dec page 5 - KB

6 HIGHLY TARGETED KOOTENAY BUSINESS MAGAZINE RATE CARD Cutomize your Printernet Packages PRINT RATES There is a 15% surcharge on all shared ads. View the most recent issues of Kootenay Business magazine online. Print ad sizes: 6x rate per issue 4x rate per issue 2x rate per issue 1x rate per issue Double page $4,347 $4,603 $4,858 $5,114 Full page $2,199 $2,328 $2,458 $2,587 2/3 page $1,759 $1,862 $1,966 $2,069 1/2 page $1,431 $1,515 $1,599 $1,683 1/3 page $1,026 $1,086 $1,147 $1,207 1/4 page $825 $874 $922 $971 1/6 page $587 $622 $656 $691 1/9 page $416 $440 $465 $489 1/12 page $331 $350 $370 $389 Back cover $2,859 $3,027 $3,195 $3,363 Inside cover $2,529 $2,678 $2,826 $2,975 PLEASE NOTE BEFORE SENDING A FILE: All EPS and PDF files are to be CMYK with fonts embedded or turned into outlines Please send all ads as PDF files that come apart in case we need to make any changes. All ads should be checked to be sure spelling is correct BEFORE being sent to us. PRINT ADS REQUIREMENTS: QuarkXpress 9.0 Mac & PC. All fonts and graphics must be included. Adobe Illustrator CS5 or earlier. Make sure all fonts are turned into outlines. PDF files PLEASE SEND ALL ADS IN THIS FORMAT. All PDFs must be CMYK with fonts embedded or turned into outlines. If using crop marks place them at least 1/4 away from the actual ad copy. DO NOT SEND ADS AS TIF OR JPEG FILES. EPS files Convert type to outlines and use process CMYK for any colours. We prefer that logos be sent as EPS files. Tif and high quality jpeg files DO NOT SEND ADS AS TIF or JPEG FILES - send as high resolution PDF files with fonts embedded or made into outlines. All pictures and graphics should be 300 dpi. Full page 2/3 page 1/2 page PICTURES & LOGOS REQUIREMENTS: For pictures & logos to be useable quality they must be sent to us at 300 dpi. FILES THAT ARE TOO LARGE TO 1/4 page 1/2 page vertical 1/4 page vert 1/3 page 1/3 page vert 1/6 page vert 1/3 page banner If you have a file that is too large to (over 25 MB) please contact your sales consultant and they will send you a link; please attach your file to that link and send it back to us. Dimensions Image Size Width x Depth Bleed Size Width x Depth Full page 7" x 9-13/16" 8-3/4" x 11-1/4" 2/3 pg vertical 4-9/16" x 9-1/2" N/A 1/2 pg 7" x 4-5/8" N/A 1/2 pg vertical 4-9/16" x 7" N/A 1/3 pg 4-9/16" x 4-5/8" N/A 1/3 pg vertical 2-1/4" x 9-1/2" N/A 1/3 pg banner 7" x 3" N/A 1/4 pg 4-9/16" x 3-1/2" N/A 1/4 pg vertical 2-1/4" x 7" N/A 1/4 pg banner 7" x 2-1/4" N/A 1/6 pg 4-9/16" x 2-1/4" N/A 1/6 pg vertical 2-1/4" x 4-5/8" N/A 1/9 pg 2-1/4" x 3" N/A 1/12 pg 2-1/4" x 2-1/4" N/A 1/4 page banner 1/6 page 1/12 1/9 Magazine size 8-1/4" x 10-3/4" KB - page 6

7 HIGHLY TARGETED KOOTENAY BUSINESS MAGAZINE WEB RATES enewsletter RATES Sidekick (300 x 600 pixels) $800 $898 Bigbox (300 x 250 pixels) $400 $449 Leaderboard (728 x 90 pixels) $400 $449 Leaderboard Bigbox Sidekick 5 ads in magazine 4 ads in magazine Monthy rate wih ad in magazine 2 ad in magazine Monthy rate wih No ad in magazine 1 ad in magazine No ad in magazine Platinum $876 $1,044 $1,424 $1,709 $1,899 Gold $738 $880 $1,200 $1,439 $1,599 Silver $600 $716 $974 $1,169 $1,299 Promoted Content $749 $799 $849 $899 $999 All web packages are 12 months and include a key contact listing, quicklink and banner sizes as follows: Leaderboard (728 x 90 pixels) Platinum Sidekick (300 x 600 pixels) Platinum & Gold Bigbox (300 x 250 pixels) Platinum & Gold Sidebar (125 x 125 pixels) Silver Packaged web pricing is only available with a print ad. Platinum Web Package Includes:» month web package» 50,000 target ad impressions» Includes 3 banner ad sizes: Leaderboard, Sidekick & Bigbox Gold Web Package Includes:» month web package» 40,000 target ad impressions» Includes 2 banner ad sizes: Sidekick & Bigbox Silver Web Package Includes:» month web package» 30,000 target ad impressions» Includes 1 banner ad size: Sidebar Promoted Content Package Includes: A Complete Online Business Overview» Photo gallery and business at a glance contact information» Main business page write-up ( words)» Google map, social media links (Facebook, Twitter and LinkedIn) and videos» 20,000 target ad impressions WEB ADS REQUIREMENTS: Gif and jpeg files - All pictures and graphics should be 72 dpi or higher. Adobe Firework CS5 or earlier. Make sure all fonts are included. PDF files - All PDFs must have fonts embedded or turned into outlines. Leaderboard Sidekick Bigbox Sidebar Key Promoted Listing 728px x 90px 300px x 600px 300px x 250px 125px x 125px 200px x 200px Contact your sales representative for more information on advertising opportunities Give us a call today» TOLL FREE Ph: » Fax » info@kpimedia.com KYLA MACNEIL kyla@kpimedia.com (250) Ext. 243 Sales Representative