Media Pack

Transcription

1 Media Pack This information is conveyed to you in strictest confidence. By looking at this document you agree not to show it or pass on details to anyone outside your organisation. Atom Content Marketing Ltd

2 Contents 03 What we do 04 Who we help 05 A Donut for every taste 06 The Donut reach 07 We know what small businesses want 08 Get your brand in front of our small business audience 09 An audience of engaged subscribers 10 Send a branded to your target audience 11 Promote special offers to 500,000 unique visitors 12 Like our content? You can have it! 13 Just want content for your existing website? 14 Want to get more out of social media? 15 We re great at writing bespoke content 16 How much does it cost? 18 Working with Atom 02 Atom Content Marketing Media Pack

3 What we do Donut websites Display advertising Resource Centres Licensed content Social media management Bespoke web builds Bespoke content Blogs marketing 03

4 Who we help 04 Atom Content Marketing Media Pack

5 A Donut for every taste Our six Donut websites offer in-depth guidance on starting and running a business. Together they attract more than one million page views from small and medium-sized businesses each month. 05

6 The Donut reach Online reach More than one million page impressions every month More than 500,000 monthly unique users. newsletter reach 55,000 subscribers to our monthly newsletter 35,000 subscribers to our weekly newsletter 18,000 subscribers to our solus newsletter Social media reach 64,000 followers on Twitter 5,400 likes on Facebook Our audience SMEs with big growth plans Over half a million monthly unique users 88% are owners/founders 12% are decision-making employees 06 Atom Content Marketing Media Pack

7 We know what small businesses want 14.8 million Google searches bring up Donut results every month 638,000 of these gets clicks a 'click to open' of 4.3% 1,708 individual pages on our Donut websites are ranked on the first page of Google searches Donut search rankings average position Marketing StartUp Law Tech Tax Search Page one Search Page one Search Page one Search Page one Search query position query position query position query position query Market 1 research questions How to 1 build a brand Identifying 1 training needs Startup 1 costs Gross 1 misconduct Employment 1 law Service level 1 agreement example Open visio 1 Employers NI 1 VAT threshold 2 tax Page one position Sales 2 techniques Starting an 2 online business Divorce 2 settlements Network 2 server template Self assessment 2 tax calculator What is 2 quantitative research Buying a 2 UK business How does 2 copyright work IT 2 Maintenance Corporation 3 tax calculator How to write 3 a press release Setting up 2 a limited company How long 3 does probate take What is 2 screen resolution Stamp duty on 3 commercial property *Figures from Google search console as of April

8 Get your brand in front of our small business audience ROS display standard ad units MPUs 300x250 Leaderboards 728x90 Skyscrapers 160x600 High impact display Side bars Site sponsorship Lead sponsor individual Donuts Logo and homepage slot "Our partnership with the Donuts has allowed us to deliver our message to thousands of SMEs in the UK. Reaching small businesses was a key objective for us at the start of the campaign and we re delighted with the results." Hayley Conick, Elance 08 Atom Content Marketing Media Pack

9 Reaching a target audience of engaged subscribers We send monthly and weekly newsletters to our growing database of small businesses. Our newsletters flag up articles, guides, blogs and news from across the Donut websites. Monthly newsletter 55,000 subscribers Average open rate 16% Weekly newsletter 35,000 subscribers Average open rate 13% Benefits of advertising Reach your target audience Your branded message sits alongside trusted content from the Donut websites Get brand recognition with images and logos Include a call-to-action and drive traffic to your website "Their newsletters and social media channels have provided us with a fantastic way to reach our target audience start-ups, small and micro businesses and they are one of our best sources of referrals for Sage One." Paul Lancaster, content and social media specialist, Sage 09

10 Send a branded to your target audience We send your branded to our targeted solus database. Get maximum stand-out with a dedicated built around your offer/product. Branded reach 18,000 subscribers Get results our average click click to open rate is 12% What is included? Your offer Your call to action Top quality, relevant content that supports your message 10 Atom Content Marketing Media Pack

11 Promote special offers to 500,000 unique visitors Benefits of our offer packages Publish your offer in our popular Offers section and appear across all six Donut websites Promote your offer on the homepages of all six Donuts Be the featured offer in the monthly and weekly Donut newsletters Promote your offer to 64,000 Donut followers on Twitter "The Overcoming Barriers to Growth guide really is wonderful. It looks great, it s easy to read, provides added value to our customers and we re over the moon with it. Many small firms have already downloaded it from our website and the feedback has been really positive." Sarah Woods, Sage One Marketing Manager, Sage 11

12 Like our content? You can have it! Atom creates branded microsites (Resource Centres) for a wide range of clients, providing them an immediate, complete set of top quality content. Benefits of our Resource Centres Perfect content marketing tool cost-effective and quick to set up Relevant and up-to-date content from across the Donuts (Start Up, Tax, Marketing, Tech and Law) content your customers and prospects want to read A wide choice of resources including guides, FAQs, articles, blogs, checklists, videos and tools Fully customisable; feature your own products, services, team, news and events Full social media support for your content marketing, including ready-made tweets that link to your Resource Centre 12 Atom Content Marketing Media Pack

13 Just want content for your existing website? If you simply want more top quality content for your own website, we can help. You can license some or all of our content on a monthly or annual basis. Content available for your website Action Lists Legal news Legal FAQs Directors' Briefings Start-up Briefings Small Business News How To Do It guides "As you know, the content for the brand campaign has been performing exceptionally well... The campaign wouldn t have been half as successful without you." Emma Clark, Digital Content Manager, Sage (UK) Limited 13

14 Want to get more out of social media? Our social media expertise and experience can help you get better results on Facebook and Twitter. We have 64,000 followers on Twitter across the Donut websites and 5,400 Likes on Facebook. Choice of social media packages available Pre-written tweets with a Resource Centre Each month we send you a batch of compelling tweets that link back to the content on your Resource Centre. "We re delighted with the way Donut content underpins our social media activities, bringing current topics of interest straight to our key business clients." Julian Beer, Pro-Vice Chancellor, Birmingham City University SOCIAL MEDIA MANAGEMENT Complete social media management We manage some or all aspects of your social media presence we can create online profiles, schedule your posts, reply to comments, grow your follower numbers, write posts about local or company news, and establish KPIs so we can measure results and acheive your objectives. 14 Atom Content Marketing Media Pack

15 We re great at writing bespoke content that meets your needs Our bespoke content solutions range from single blog posts to full magazine-style websites and everything in between. HSBC Knowledge Centre Sage UK Yell.com For HSBC we supply a complete magazine-style website aimed at growing businesses For Sage UK we've produced in-depth business guides that have been downloaded more than 10,000 times in just three months We've written bespoke blogs and articles for Yell.com on all aspects of running a business 15

16 How much does it cost? Item Cost (exc VAT) Donut advertising Per month ROS display standard ad units 18CPM Running across five sites; optimised blend of MPUs (300x250), leaderboards (728x90) and skyscrapers (160x600) High impact display 22CPM Side bars and billboards Site sponsorship POA Advertising in Donut newsletters Monthly newsletter 850 Weekly newsletter 550 Solus s 1,000 Social media management Per week Social media management Atom Content Marketing Media Pack

17 Item Cost (exc VAT) Offer packages For 3 months Silver 1,800 Feature in the Donut Offers section across all six Donuts Exclusive feature on the homepages of all six Donuts for two weeks Promoted in one Donut weekly newsletter (sent to 35,000 SMEs) Twitter coverage three tweets per week to 64,000 followers Gold 3,000 Feature in the Donut Offers section across all six Donuts Exclusive feature on the homepages of all six Donuts for two weeks Feature as Offer of the Month across all six Donuts for one month Exclusive feature in one Donut monthly newsletter (sent to 55,000 SMEs) Promoted in two Donut weekly newsletters (sent to 35,000 SMEs) Twitter coverage seven tweets per week to 64,000 followers Content solutions Resource Centres local, regional and national options From 3,000 Licensed content annual licence Priced on quantity Bespoke content 800 per 1,000 words 17

18 Working with Atom "We have total confidence in Atom, because they know the UK SME market." Paul Lancaster, content and social media specialist, Sage "We enjoy working with Atom. They understand the legal services market and their content is an integral part of our marketing strategy." Samantha Howe, Marketing Manager, B P Collins "We have faith in the quality of the content, because Atom has been a leading provider of SME advice and information for more than 20 years they understand small businesses and their owners. They re nice people to deal with, too." Babs Murphy, Chief Executive, North & Western Lancashire Chamber of Commerce "Thank you all for making my life so easy you re every client s dream agency." Emma Clark, Digital Content Manager, Sage (UK) Limited "We are so pleased with the STANTA Resources website! We will be telling all our Business Advice clients how much useful information it contains on so many aspects of business: planning/financials/ marketing, to name a few." Ginny Cooper, Administration Manager, STANTA 18 Atom Content Marketing Media Pack

19 "We re really pleased with our legal resource centre. We now have more than 2,000 subscribers and our numbers are growing consistently." Debbie Pettitt, Marsden Rawsthorn LLP "Atom s knowledge and experience of delivering advice to businesses was invaluable, adding significant value to the initial tender and leading to a very successful final product." Miles Rees, UK IPO "We have been working closely with Emma and the team... It was quite a complicated task, but their instructions were very clear and Emma was so patient answering questions if I didn t understand. I would have no hesitation in recommending Atom Content Marketing to anyone." Ginny Cooper, Administration Manager, STANTA "It s been great working with you and the team. I ve valued your approach, your commitment and the high quality of your work." Emma Clark, Digital Content Manager, Sage (UK) Limited 19

20 For further information please contact: Joanna Peters T: +44 (0) Emma Jones T: +44 (0)