2014 U.S. Hispanic Media Kit

Transcription

1 2014 U.S. Hispanic Media Kit

2 Editorial / About Us One of the most read entertainment brands in the Hispanic community

3 Year Established: 1982 Frequency: 12x/Year (Monthly) One of the most popular entertainment brands in the Hispanic community, TVyNovelas has been the go-to-source for any information regarding the most beloved stars in the Spanish-speaking community in the U.S. for over 30 years. A pillar within the market, TVyNovelas became the first entertainment magazine to be launched in the U.S. Hispanic market; the first to interview Latin show business stars in the U.S. Hispanic market; and the first magazine to provide exclusive interviews, latest news happenings, and celebrity news in Spanish to U.S. Hispanics. TVyNovelas is the only magazine to set itself from the rest by leveraging Grupo Televisa s vast pool of entertainment talent to report the latest and exclusive news in Latin show business and its stars. The magazine offers the celebrity news that the audiences crave, and present it in a fun and tasteful manner matter, with exclusive images and content. TVyNovelas is one of the most established and trusted sources of entertainment in the U.S. Hispanic market, making it no surprise that it is one of the most read magazines in the Hispanic market today. Through its extensive coverage on telenovelas, one of Hispanics hottest passion points, TVyNovelas provides an unmatched connection to its readers and advertisers alike. TVyNovelas has been the go-to-source for any information regarding the most beloved stars in the Spanish-speaking community in the U.S. for over 30 years Source: Simmons NCS/NHCS Spring 2012 Editorial Breakdown General Entertainment 47% Exclusives 15% Soap Operas 10% News 10% Fashion and Beauty 10% Home and Health 5% Cooking 3% Source: Publisher s estimate 2013 Most Read Sections by tvynovelas readers Exclusivas 89% Salud 89% Foto del ayer 86% Belleza 83% Casas de famosos/hogar 83% Entrevista central 83% Los pleitazos 83% Moda 83% Lo mejor y lo peor 82% La tele 82% Echale un ojo 82% El bisturí de las estrellas 81% Se comenta 81% Este soy yo 80% Sexy entrevista 80% Cocina 79% Horóscopo 79% Source: Publisher s estimate 2013

4 About Televisa Publishing + Digital T VyNovelas is published by Televisa Publishing + Digital, which is part of Grupo Televisa, the largest media company in the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publish over 189 titles with an annual circulation of over 174 million. With 10 channels and over 100 websites, Televisa Interactive connects with its users because of the editorial content of each site, averaging over 4 minutes per page view in Latin America. reader / research Televisa Publishing + Digital s titles are #1 in market and audience share in most of its markets and provides multi-platform opportunities for optimum delivery and impact. Televisa Publishing + Digital s popular brands extend to online properties, events, and branded products that reach a greater audience and exceed advertiser s needs. Cross Platform Capabilities PRINT AND CUSTOM PUBLISHING As part of Televisa Publishing + Digital, we provide a number of multi-platform opportunities that bring advertiser s brands and products to life. From fashion shows and themed events, to conferences and multi-media programs, we take brands to the next level! Aside from our signature events, TVyNovelas puts together custom events tailored to meet your brand s needs. PROMOTIONS ONLINE & MOBILE TALENT USE & MANAGEMENT The TVyNovelas Reader / Research Televisa Magazines Print Advertising Advertorials In-Book Promotions / Sweepstakes Print Online Tie-Ins Custom Publishing Content Development Database Creation Special Issues Multi-Media Programs Signature Events Shopper Marketing Customized Programs Grassroots Strategies Integrated Opportunities Esmas.com / Televisa Portal Vertical Sites Content Integration Promotions & Advertising Polls & Surveys Site Sponsorship ipad Apps Mobile Apps Retail to content / In-store DVD s, Novelas, etc. Televisa Talent / Celebrity Endorsement Creative Rights In-store appearances

5 Demographic Profile Readership Ranking: U.S. Hispanic Magazine Market (Numbers in 000/Avg issue audience) People en Español 2,545 Source: Simmons NCS/NHCS Spring 2013 vanidades 2,034 TVyNovelas 2,009 Cosmopolitan en Español 1,509 tvynotas 1,139 National Geographic en Español 1,099 latina 1,037 ser Padres 898 aarp Viva 778 Furia Musical 584 Poder Hispanic 579 Siempre Mujer 555 Harper s Bazaar en Español 410 Gender Female 72% Male 28% Average Age % % % % % Avg Age 38 Median Age 35 Marital Status Married 55% Not Married 45% Country / Region of Birth Mexico 50% United States 20% Central America 11% South America 8% Puerto Rico 2% Dominican Republic 5% Cuba 4% Language Spoken in Home Spanish Dominant 78% Bilingual 22% English Dominant 8% as per Census, TVyNovelas readers Reside In West 35% South 43% Northeast 13% Midwest 9% Highest Level of Education Completed Attended / Graduated College+ 75% Home Ownership Own 51% Rent 45% Live with Parents / Family 4% Household Size Avg People in Household 4 Avg Children in Household 2 Employment Status Employed 62% Homemaker 13% Other 12% Children in Household % of Readers with Children in Household 67% Age of Children in Household Under 2 7% % % % Household Income $30,000 $49,999 38% $50,000 $74,999 18% $75, % Average HHI $58,550 Median HHI $55,760 Source: Simmons NCS/NHCS Spring 2013

6 Defining the tvynovelas reader They love their magazines! Agree with the following statements: TVynovelas index Agree with the following: Magazines are my main source of entertainment 388 I enjoy reading ads in magazines 217 Rely on magazines to keep me informed 205 TVyNovelas readers rely heavily on their families and friends when shopping Agree with the following statements: TVynovelas index I enjoy shopping with my children 187 I am usually the first among friends to shop at a new store 214 I prefer to shop with my family 178 TVyNovelas readers crave celebrity gossip and in turn are influenced by their favorite celebrities when shopping Agree with the following statements: TVynovelas index TVyNovelas is my main source of gossip and entertainment 77% TVyNovelas has content no other publication has 81% I enjoy reading ads in TVyNovelas 81% More than half (74%) of tvynovelas readers are influenced by ads in the magazine when making purchases Marketing / Promotional Opportunities Marketing / Promotional Opportunities I love to keep up with celebrity news/gossip 227 I buy the same products that celebrities use 197 Categories in which they are influenced by ads to make purchasing decisions TVyNovelas readers love shopping especially when it comes to clothes and cosmetics! Agree with the following statements: TVynovelas index I go shopping frequently 164 I really enjoy clothes shopping 162 I spend a lot of money on toiletries/cosmetics 153 I go out of my way to find new stores 287 Fashion (Clothing and Accesories) 79% Beauty Products (Toiletries) 63% Consumer Products 81% Electronics 26% Telecomm 21% Groceries 84% Autos 9% Source: Spring 2013 NHCS Adult Survey 12-month Index against General Market women Insurance 7% Source: BIGresearch/TVyNovelas subscriber study

7 Signature events Cover Parties TVyNovelas will bring you special cover parties that will showcase their hot covers of the moment. Whether it is a special issue, unique special sections, or anniversary issue celebration, TVyNovelas will work together with your brands to make the cover and magazine come to life. During cover parties, your brand will come face to face with the magazine audience and be able to have a unique opportunity to get to know a vast consumer base. El Blog del Director Want to be a part of the latest entertainment news? Join TVyNovelas Magazine Editor, Luis Alfonso Borrego, as he shares the latest happenings of the Spanish entertainment industry, live from his weekly video blog. From break-ups to make-ups, to dishing on the stars you love and those you love to hate, Luis Alfonso Borrego, discusses it all! Live from his Televisa Publishing office in Miami, Florida, Luis Alfonso, showcases his true expertise on the entertainment industry and delivers it with style and class! Knowing his readers best, El Blog del Director, was created specifically for the loyal audience TVyNovelas Magazine continues to cater to each month! Don t miss out on this exclusive and unique opportunity. A special event honoring the 20 hottest actresses and TV personalities of the moment. From on screen to off screen, TVyNovelas honors those women that are Divina y Humana, and are truly recognized for their work on and behind the cameras. Apart from being beautiful, these actresses are mothers, wives, and have their own aspirations and goals. Special Collector s issues Apart from of our regular issues, TVyNovelas publishes special issues, providing great advertiser exposure because of their unique content, increase in sell through, and the higher on sale cycle. Advertisers have the ability to sponsor and own a special issue.

8 CUSTOMIZED Editorial Unique cross platform properties Special Sections Advertisers have the opportunity to create their own in-book advertorial series, that will enhance their product initiatives and advertising strategies. With advertorials, clients will incorporate the unique and exclusive creative design catering to each magazine look/feel and readers. These series speak to consumers and create the additional buzz for brands across all categories. momentos momentos Las parejas más sexy de la pantalla momentos Rates / Circulation / Dates / Specs Shopper Marketing Activation Program Let TVyNovelas move your product through our multi-tiered retail program, which includes advertising pages, online exposure, on site shopper interaction, and a fun and engaging retail program that will drive sales, retail traffic, and brand awareness for your product. Retail portion includes a branded activation that can be used in sampling as well as interactive experience in stores nationwide. Alfombra roja: Lo mejor y Lo peor del 2013 momentos de la alfombra roja Custom Publishing Advertisers have the ability to sponsor and create a customized issue that will surround their brand, products and initiatives. In addition to a 32-page in-magazine booklet, advertisers will have the option to create a corresponding ipad application to enhance the print version using the latest technological interactions. Rates / Circulation Dates / Specs

9 2014 Rate Base Guarantee 375,000* *ABC Audited +86% growth from Circulation Vitality Rate Base Growth , , , , ,000 Rates 4C 1X Rates Full Page $48,000 1/2 Page $30,000 1/3 Page $21,600 2 Page Spreads $96,000 Premium Positions 2nd Cover $60,000 3rd Cover $57,600 Back Cover $62,400 Additional sizes, special positions, 2C and BW rates available upon request. Rates are in gross. Frequency discounts available Closing Dates ISSUE NUMBER ISSUE MONTH January February March April May June July August September October November December ON SALE DATE RESERVATION DEADLINE *No extensions Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines. With a circulation of 400,000 in 2014, TVyNovelas is amongst the fastest growing entertainment magazines in the market, growing consistently with a growth of 100% over the last 5 years. MATERIAL DEADLINE*

10 In inches indicated in width by height. Perfect Bound (1/8 gutter allowance). Live Matter (7/16 each side from trim). Full Page Trim Size x 10.5 Bleed Size - 8 x Non-Bleed Size x 10 Material Guidelines 2 Page Spread Trim Size x 10.5 Bleed Size x Non-Bleed Size - 15 x 10 Digital PrintSure In order to guarantee the safe and timely arrival of your materials, we encourage you to use PrintSure. PrintSure is our new, reliable and cutting edge solution software that collects job information from the user via a form, performs an optional local pre-flight check and delivers assets from the user s workstation over the internet to the PrintSure server, thereby making the process of delivery safe, fast and easy. Proof Submission A conventional proof (MatchPrint, Chromalin) or digital color proof (Fuji, Kodak, etc) are recommended, but laser prints for layout are acceptable. For color accuracy, a digital color proof MUST be provided with every ad, otherwise we will not be held responsible for Make-goods. Remote File Delivery Adobe Acrobat PDF/X-1a files only. We DO NOT accept other formats. Color ads should be sent as composite files. Remote ads which require changes must be re-submitted. Electronic Ads Whether you are a high volume advertiser or agency, or a smaller, less frequent advertiser, PrintSure is the best ad delivery option. File Formats Preferred format: Adobe Acrobat PDF/X-1a. Note Televisa Publishing + Digital s Production Department has introduced a new software for the exclusive use of our clients. This software (PrintSure) is meant to facilitate the traffic of incoming materials, from the agency or the client, directly to our server. The PDF/X-1a format will be Televisa Publishing + Digital s preferred format for all accepted materials. Clients are asked to send all documents electronically in PDF/X-1a format through our new software server. PrintSure will not only facilitate the traffic of materials, but will also work as a filter as it verifies and controls the quality of all documents sent. This will ensure excellent reproduction quality of your ads. 1/2 Page Horizontal Trim Size x 5.25 Bleed Size - 8 x 5.5 Non-Bleed Size x /2 Page Vertical Trim Size x 10.5 Bleed Size x Non-Bleed Size x 10 1/3 Page Vertical Trim Size x 10.5 Bleed Size x Non-Bleed Size x Offerings for 2014 Digital offerings for 2013

11 About Televisa Digital/Esmas.com Televisa leverages all of its unique talent and properties, including the vastly popular programs on US Hispanic television, via a digital entertainment platform including a robust portal, mobile platform and various magazine websites. These digital channels bring to consumers unique and exclusive world class content, such as late breaking news, entertainment, women s interests and sports. With 10.5 million monthly visits, 4.4 million unique visitors and almost 53.1 million pageviews in the US, Televisa Digital / Esmas.com delivers advertisers a large, highly desirable audience and offers consumers a complete digital entertainment platform experience. With the US Hispanic online audience growing faster than the total US internet population, Televisa Digital / Esmas. com s properties are the perfect medium to reaching an engaged and ever-growing audience due to its strong impact and penetration within the market. Product Ad Size Televisa Publishing + Digital s entertainment Online Network Televisa Publishing + Digital is a onestop destination for online entertainment related content. From everything you need to know about your favorite telenovelas, to the latest celebrity gossip, to exclusive photogalleries of the hottest stars of the moment, we cover it all. Through our network of entertainment focused sites, we bring Hispanics closer to the world they love the most- the world of Latin show business! TVyNovelas.com The go-to-source for the latest online gossip and information regarding the most beloved stars in the Spanishspeaking Americas. TVyNovelas.com is the premier site capturing all the exciting moments in Hispanic entertainment through its unique access to Televisa content with the touch that only TVyNovelas has. Featuring the latest celebrity news, exclusive photo galleries, celebrity fashion, and videos of your favorite stars, TVyNovelas.com captures the online savvy Hispanic who is passionate about everything related to entertainment. Telenovela Microsites Our hit telenovelas airing on Hispanic and Latin American television come to life in their own microsites featuring photo galleries with the main characters, interviews, behind the scenes, synopsis of each episode, discussion forums, and general information. Teresa Soy tu dueña Leaderboard Medium Rectangle Sponsorship Button Video Preroll 728x90 300x x x480 Floating Ads Varies. Televisa sites support Rich Media and Standard Flash Ad Units. Custom placement available. Traffic Numbers for Televisa Digital/esmas.com Visits 11.6 MILLION Unique Visitors 3.5 MILLION Avg. Time on Site 00:03:23 Page Views 57.7 MILLION Traffic Numbers for Televisa Digital/esmas.com Mobile Sites Visits 4.0 MILLION Unique Visitors 1.7 MILLION Avg. Time on Site 00:05:58 Page Views 18.3 MILLION Source: Google Analytics, January 2013 User Profile for Televisa Digital/ esmas.com Male 32% Female 68% % % % % 55+ 7% Median Age 34 Presently Married 63% Not Married 37% Median HHI $80,310 Children in HH 64% Source: Spring 2013 NHCS Adult Study 1 Esmas.com users last 30 days Esmas Espectáculos ( One of our strongest channels within Esmas.com, Esmas Espectáculos covers everything Hispanics need to know relating to entertainment. Presenting daily updates of what is happening in the world of showbiz that relates to the Hispanic and general market by featuring exclusive photo galleries and interviews with the Hispanic television and movie stars of the moment, upcoming movies, and the latest news in the world of music, Esmas Espectáculos is a one-stop destination for Hispanics with an appetite for entertainment. One of our most popular sections includes a biography of the hottest Hispanic stars, coupled with an exclusive photo gallery. Esmas Espectáculos is a window for everything happening in the world of entertainment in the Hispanic market. Audience Gender Female 61% / Male 39% % Avg Age 39 Avg HHI $46,700 Source: Simmons NCS/NHCS Spring 2013, Based on projected target for Esmas.com users Audience Gender Female 72% / Male 28% % Avg Age 35 Avg HHI $65,200 Source: Simmons NCS/NHCS Spring 2013, Based on projected target for Esmas.com users Esmas Telenovelas ( The official microsite for each telenovela that is produced by Televisa, this channel provides exclusive, behind the scenes content including photo galleries, the latest gossip, live chats, and interviews of the hit telenovelas airing on Hispanic and Latin American television. Powered by the people who produce the telenovelas, Esmas Telenovelas is THE place to go to for all the latest information on your favorite telenovela. Audience Gender Female 70% / Male 30% % Avg Age 39 Avg HHI: $46,800 Source: Simmons NCS/NHCS Spring 2013, Based on projected target for Esmas.com users 2014 Online Network Calendar Theme Valentine s Day Mother s Day Father s Day Vanidades Beauty Awards Cosmo Summer Splash Summer Special Back to School Vanidades Icons of Style Hispanic Heritage Month Cosmo Bash Vanidades Magia de la Moda Holiday Special Date February 2014 April/May 2014 May/June 2014 May/August 2014 July 2014 July/August 2014 July/August 2014 Note: Dates and themes subject to change without prior knowledge. September 2014 September/October 2014 November 2014 October 2014 November/December 2014 Products Hottest couple, best romantic films, Valentine s Day gift guide Celebrity moms, special gifts for mom, getaway retreats Celebrity dads, gadgets for him Editor s top picks for beauty, skin and hair products Sexy bikini swimwear, video footage, photo galleries, microsites Best beach hot spots, summer diets, sexy swimwear Back to school shopping guide, editor s recommendations for back to school styles and gadgets Special editorial, event photo galleries and video footage, microsite Special tribute of Hispanic figures, microsite, interviews and video Hottest beach party of the year Hottest Fall / Winter trends, photo galleries, microsite, interviews and video Holiday Season tips, recipes, travel, photo galleries and polls

12 Digital Offerings for 2014 Televisa Publishing + Digital is committed to entertaining and informing millions of US Hispanics while innovating our content through the latest technologies in order to provide Hispanics with information everywhere and anywhere. We deliver our content through various different formats so that our reader fully experiences our brand in all of its dimensions. ipad Apps Vanidades.com Tvynovelas.com Cosmoenespanol.com Vertical Magazine Sites Caras.com.mx Zinio Smartphone Sites Vanidades.com, Esmas Mujer, Cosmoenespanol.com Targeted Microsites Cosmo Summer Splash Vanidades Icons of Style QR codes in our major publications Esmas Mujer Esmas Salud Online Destinations and Targeted Channels Social Media 13,904 Facebook fans 53,341 Twitter followers

13 MIAMI (US HEADQUARTERS) NEW YORK HOUSTON LOS ANGELES CHICAGO 6355 NW 36th Street Miami, FL Tel: Fax: E 58th Street, 22nd Floor New York, NY Tel: Fax: Broadway, Suite 2743 Pearland, TX Tel: Fax: Wilshire Boulevard, Suite 348 Beverly Hills, CA Tel: Fax: N Michigan Ave, Suite 3100 Chicago, IL Tel: