Doreen - A Cook and Mortgagte Recipe

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1 Doreen Colondres Author of La Cocina No Muerde and creator of & Celebrity Chef, Food & Wine Editor & Consultant

2 Pure Passion With a fresh and charismatic vibe, she is determined to revolutionize the way people think about food. Doreen wants to convince the world that The Kitchen Doesn t Bite. Passionate about teaching people to cook with fresh, flavorful, authentic and seasonal ingredients she encourages people to enjoy cooking and eating. She wants to convince us that cooking is relaxing, easy, fun, romantic, but more importantly healthy. Tireless and enthusiastic world traveler, always curious to get to know every ingredient in depth, and to share with us the flavors and traditions of other native cuisines around the globe.

3 Doreen A natural-born cook and an accomplished expert on Hispanic food, wine and tequila. Doreen has a BBA in Business Administration & Marketing. She studied in culinary schools in NY, CA, FL and is a Level 1 & 2 Certified Sommelier with Wine & Spirit Education Trust (WSET), Level 1 with the Court of Master Sommelier and Level 1 & 2 with US Sommelier Association. She is also studying with North American Sommelier Association and is a zestful student of olive oils, Tequila and Pisco.

4 La Cocina No Muerde Book published by: Penguin Random House Editorial Group Her first book La cocina no muerde, will be launched in July, #1 New Release Best Seller with only 3 weeks of presale in Amazon Regional & International recipes inspired in more than 12 countries. - More than 130 full color pictures. - Discover how to get in love with the kitchen, how to shop in a grocery store, how to equip your kitchen, how to cook with your kids, learn about olive oil, jamón, wine and more. Foreword by José Carlos Capel, the most prestigious gastronomic critic, author of more than 40 cookbooks and currently food editor of El País newspaper in Spain. Quotes by: Huffington Post, Chef José Mendín, Ismael Cala & mixologist Junior Merino.

5 Multimedia Platform-Online Doreen created her brand and online platform in As chef and editor of all the content, every week she shares with her readers videos, articles and recipes, to present new ingredients, trends, gastronomy news and share her travel experiences around the world.

6 Multimedia Platform-Food Editor Her monthly Food & Wine section Diario Gourmet is featured in the renowned and largest women s magazine in the US: Siempre Mujer. With a circulation of more than 550,000, her section has been successfully published for the past 6 years. Doreen s articles, videos, and recipes have been published online in Latina, Terra, The Latin Kitchen, Cosmo for Latinas, MSN, NBC, Yahoo, Bottle Notes and The Gourmet Journal.

7 Multimedia Platform-Food Editor Cala 3.0 Doreen is the new food editor of Cala 3.0, the new Magazine-App from Ismael Cala. followers will find Doreen s monthly recipes in the magazine starting in June, Cala Cala is a very respected hispanic journalist and motivational speaker, host of the CALA show on CNN en Espanol. Cala has more than 25 years of media experience and 3 best sellers books in Latin America and the U.S.

8 Multimedia Platform-TV Doreen hosts monthly cooking segments on Univisión show: Despierta América, airing nationally. Doreen is the Chef of the campaign Reto28 hosted by Dr. Juan Rivera. This national campaign will be launched in June 1st, 2015 by Univision Salud. Is a 5 weeks massive campaign (diet) encouraging Latinos to have a healthier life. This campaign is supported by the John Hopkins Hospital and the American Heart Association. Doreen designed all the recipes for the 28 days program and online subscriptions are expected to be more than half a million.

9 Multimedia Platform-TV Doreen hosted cooking segments and shows on Fox Life / Utilísima channel, airing in over 16 countries for the past 5 years. Some of those shows are now airing in Mundo Fox.

10 Multimedia Platform-Spokesperson In January 2015 she became the new Hispanic Celebrity Chef for the National Pork Board. Doreen will host segments, live shows and will design recipes featuring pork as their Hispanic spokesperson for the US. The campaign will be launched in February during the SOBE Food Network Wine & Food Fest in Miami, FL with several cooking demos and presentations.

11 Multimedia Platform-Spokesperson In 2013 she also became the first National Hispanic Celebrity Chef for Novo Nordisk pharmaceutical, a world leader in diabetes care. Doreen is the first Latina celebrity chef for Novo Nordisk. She is helping the Diabetic community in the US, a very important mission for Doreen. In 2014 she performed more than 30 live cooking shows in English & Spanish around the US and her contract was extended to December, 2016.

12 Multimedia Platform-Spokesperson In April 2013 she became the first Hispanic Celebrity Chef for Bumble Bee, the most important seafood company in the US. Doreen was their only bilingual and bicultural ambassador. She designed flavorful recipes infused with Latin & Italian flavors, fresh ingredients and featuring Bumble Bee s gourmet Prime Fillet products. Doreen helps extend Bumble Bee s BeeWell for Life brand philosophy to encourage consumers to exercise and live healthy and active lives. In 2014, Doreen became their spokesperson for General Market. She hosted several national media tours and wrote content as a Food Editor for their web.

13 Multimedia Platform-Spokesperson In July 2013 she became the first Hispanic Celebrity Chef for Bordeaux Wine Council, the most important and prestigious wine region in the world. Doreen was their spokesperson and consultant, helping Bordeaux connect with the growing U.S. Hispanic market and educating them via the Viva Bordeaux campaign. She created flavorful Latin recipes paired with 5 Bordeaux wines. National and international media successfully covered the campaign. Doreen also worked as spokesperson and judge for the 2011 D. O. Ribera Del Duero tasting in Castilla y León, Spain. An excellent year for the region. Doreen is a certified sommelier and has studied with WSET, NASA & USSA.

14 Multimedia Platform-Spokesperson Doreen is an experienced consultant, ambassador and celebrity chef spokesperson. She has partnered with brands such as Que Rica Vida from General Mills, Bush Beans, Got Milk, Archer Farms for Target, Kraft, California Raisins, Ribera del Duero and Chilean Fresh Fruit, among others.

15 2014 media efforts TV - Fox Life (16 Countries) - Despierta América, Univisión - In the Mix, NBC 6, South Florida - Un Nuevo Día, Telemundo - Tu Desayuno Alegre, Univision - Café CNN, CNN Latino - Noti Mujer, CNN en Español - Vida, CNN en español - Cala, CNN en Español & CNN Latino Online - NBC.com - Epicure.com - Bottle Notes - The Latin Kitchen - Latina.com - Hispanic Market Weekly (Home page) - Hispanic Ad (Home Page) - El Sentinel (Home Page) - Terra.com - MamásLatinas.com - Huffington Post - Yahoo.com - SiempreMujer.com - Miami Herald - El Nuevo Herald - The Gourmet Journal, Spain Print - Cosmopolitan - Real Simple - All You - Men s Fitness - Rachael Ray Mag. - Fitness Mag. - Weight Watchers Mag. - Latina - Miami Herald - Caras Puerto Rico (cover) - Siempre Mujer - Ser Padres - Diario Las Américas - El Sentinel (cover) - Hoy, LA - Hola Puerto Rico - Buen Hogar Radio - Echate Pa cá, Caracol - De Regreso a Casa, Caracol - Café Caracol, Caracol - Actualidad AM

16 Digital Media: - La Cocina No Muerde website: Average of 100,000+ visitors per month More than 85% of all visitors come back 60% of all visitors come from US, others from Mexico, Puerto Rico, Chile, Colombia, Perú, Guatemala, Ecuador, Venezuela and Spain. -The Kitchen Doesn t Bite website: (launched in 2014) Average visitors of 30K visitors per month 84% from US - Social Media: More than 50,000 followers on Facebook, Twitter & Instagram Approximately 35,000 + Facebook Average viewers reach of fan page per day 50,000

17 Press National and International press coverage for Doreen, everywhere she goes:

18 Press National and International press coverage for Doreen, everywhere she goes:

19 Press National and International press coverage for Doreen, everywhere she goes:

20 Doreen wants to convince the world that La Cocina No Muerde!