About the Weed Blog. Demographic Data. Statistics and Rankings, Typical Month. Top Geographic Locations
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1 About the Weed Blog Founded in 2010, The Weed Blog (TWB) has quickly become one of the premier sources of marijuana news, opinion, and culture for the modern cannabis enthusiast. Over 1.6 million of the most loyal and engaged visitors online rely on TWB every month to inform, entertain, and inspire. Demographic Data Compared to other online marijuana properties: 1. Male 69% - Ages (24%), Ages (23%) 2. Younger Ages (35%), Ages (31%) 3. More Educated A majority have attended at least some college 4. More Mobile Friendly Our Weed Blog App is the top marijuana news app on Android, over 55% of our site traffic comes from mobile devices. Statistics and Rankings, Typical Month Average Daily Unique Visitors: 74,000 Monthly Pageviews: 5.2 Million Monthly Unique Visitors: 1.68 Million Facebook Fans: 1.26 Million Twitter Followers: 34,065 Alexa Ranking Globally: 14,019 Alexa Ranking in the US: 3,207 Google PageRank: 4 Top Geographic Locations State Visitors/Mo. Page Views/Mo. California 252, ,000 Texas 156, ,000 Florida 104, ,000 New York 104, ,000 Illinois 83, ,000 Washington 72, ,000 Michigan 66, ,000 Oregon 57, ,000 Ohio 55, ,000 Colorado 51, ,000 Georgia 48, ,000 North Carolina 47, ,000 Pennsylvania 46, ,000 South Carolina 36,000 86,000
2 Advertising Opportunities Worldwide Banner Ads Price will depend on the duration of your ad campaign. Each figure in the table represents the monthly charge at each time span. For example, a 2 month long Leaderboard ad will cost $10,000. If this same ad option is extended to 8 months, it qualifies for a $4,000/month rate, which would bring the total to $32,000. Banner Type Size Rotation 0-3 Mos. 3-6 Mos Mos. 12+ Mos. Leaderboard 728x90 No* $5,000 $4,500 $4,000 $3,500 Content Banner 728x90 No* $4,000 $3,500 $3,000 $2,500 Large Sidebar 300x600 No* $2,000 $1,700 $1,400 $1,000 Small Sidebar 300x250 No* $2,000 $1,700 $1,400 $1,000 *Unless a regional only ad has been purchased. Regional Banner Ads Localized Ads provide a way to reach your target audience and better access qualified leads. Price will depend on the number of impressions your region serves. The Top category represents the states with 200,000 page views or more per month. Middle represents states with page views between 100, ,000. The Bottom represents all other states below the 100,000 page view threshold. Banner Type Size Rotation Top Middle Bottom Leaderboard 728x90 Yes* $2,000 $1,000 $500 Content Banner 728x90 Yes* $1,500 $750 $375 Large Sidebar 300x600 Yes* $1,000 $500 $250 Small Sidebar 300x250 Yes* $1,000 $500 $250 *Share with national advertisers. Additional Advertising Options Most Popular Location Description Rate Sponsored Reviews In article feed and categories list on right hand column Our readers trust us with good reason. We will never mislead, hyperbolize, or lie to support a sponsor. That being said, when the product is excellent, sponsored reviews create a win-winwin for consumers, reviewers, and sponsors alike. If you are interested in a Sponsored Review, please send a product sample. If your product proves not to meet our standards, your fee will be refunded. $500/review. Sponsored Feature Articles In article feed and categories list on right hand column Featured article about the product or service you are offering. 30% discount for guest posts. Single Post Ad Leaderboard The single post ad is great for hyper-targeting qualified leads. We will display a leaderboard ad over any one article. Article Link In a relevant article. If we re writing an article about a subject relevant to your product or service we can gladly link a key word to your site. $500/article $350/guest post Depends on article performance. Depends on article performance.
3 Low-Cost Location Description Rate Book Review Marijuana Books Page. Sell more books through our featured books listing! Your book will be listed for one year. $250/review. Sponsored Link on Homepage Sponsored Social Media Post Social Media Shout-out Right hand column. Below the scroll. Text only. Facebook & Twitter Facebook & Twitter This is a great solution for someone who is on a budget. Gain exposure thru The Weed Blog s social media outlets that serve over 1.2 million people. This option ensures that more people will see your post. This would be an unsponsored post that will link to your social media accounts. $100/month. With discounts on 6 month and annual commitments. As low as $200/sponsored post $50/shout-out Special Packages Description Rate Event Promotion Everyone is throwing a cannabis event these days. Get yours to stand out amongst the others by throwing the full force of The Weed Blog behind it. This package includes Twice weekly articles featuring your event s speakers (w/ banner) Once weekly articles about your title sponsors (w/ banner) Banner ads at the bottom of all business articles on TWB 3x weekly social media plugs Homepage Leaderboard/Content Banner Ads On-Site Coverage Whether you have an upcoming event or a business you want promoted, The Weed Blog and 420 Radio will stream a show at your location. Content will include interviews of event sponsors/business owners and reviews of products or services offered. We will also live stream on Periscope and live tweet the trip. TWB Travel Sponsorship We get many offers to travel the world for various cannabis events. Become an exclusive sponsor of a TWB trip and we ll wear your swag, include your business in all of our articles covering our trip, shout you out on social media. You can even sponsor a TWB booth at an event and we ll hang your banner and rep your business to everyone who visits our booth. Home Page Takeover - Leaderboard - Content Banner - Sidebar - 1 Sponsored Post Have a big sale you want to promote? Consider a homepage takeover. For 24 hours you can get full exposure to the 170,000+ page views we serve daily.
4 Future Advertising Offerings The Weed Blog is working to create the following ad products. They will be available in the fall of Affiliate Relationships Video Pre-Roll Sponsored Video Posts Mobile only discounts The Weed Blog product seal Screenshot of TWB Home Page
5 The Fine Print Disclaimer: Online advertising does not always equal sales. The Weed Blog is not responsible for poor sales performance, we can only promise exposure. We will not refund purchases that result in low conversion, though we are always happy to work with advertisers to determine ways to optimize conversion. At The Weed Blog, we are inundated with people who want to advertise with us. We are flattered and are eager to help industry businesses thrive. That said our advertising inventory is very tight. Approximately one week before your ad window comes to a close, we will send you a report and ask if you d like to renew. We will attempt to contact you three times. If we do not hear back from you within 2 calendar days before the close of your ad run, you risk losing your space. Ad Restrictions The Weed Blog sees good marketing design as integral to the success of the marijuana movement overall. By being responsible in the designs that we create, we help move the political needle to make cannabis legal once again. To that end, we will not post any ad that condones, encourages, or solicits minor s consumption of cannabis. Other than that, we welcome creativity. Contact Information Ready to buy your ad? Have more questions? Kaliko, at kaliko@theweedblog.com to get things started. We guarantee responses within 48 hours. For emergencies, call his cell phone:
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