chicago milwaukee JANUARY FEBRUARY Booths! Seminars on Water World Championship Lure Building Contest

Transcription

1 chicago JANUARY FEBRUARY milwaukee Booths! Seminars on Water World Championship Lure Building Contest Sunday Kids Day Show Hotel with Show Specials

2 Muskie Expo was created to promote and secure the future of Muskie Fishing in America. To best promote our message, we have chosen the platform of the "All Muskie Show". Our show is the grass-roots creation of down-to-earth hard-working families that share a true love of Muskie Fishing. The goal of Muskie Expo is straight forward and simple: to promote, enhance, and create opportunities and experiences that will positively impact families and their community.

3 our mission Our mission is to promote the Muskie Industry: Sponsors, manufacturers, resorts, guides, and organizations. The forefront of our approach is to create an environment where families, clubs and the community gain greater awareness of Muskie fishing opportunities and can learn more about manufacturers, resorts, guides and other organizations. Through sponsorships, businesses are able to showcase their support of Muskie fishing through our Muskie Expo directly to their target audience, making our show quite unique. Muskie Expo is supported by Muskie equipment manufacturers, fishing and conservation clubs and organizations, Muskie guides, the boating industry, and anglers. We are the leader in promoting the Muskie Industry in a trade show type of environment. We believe in enhancing our American communities to create a positive impact, through kid-friendly programs, education for all levels of anglers, and positive economic impact. We will accomplish this through promotion in print, radio, internet and television.

4 goals of the muskie expo The preservation of the All Muskie Show way of life. Protecting and sharing the opportunities for quality Muskie fishing. low entry fees: We want to ensure the Muskie Expos in Milwaukee and Chicago are affordable for everyone to encourage greater participation and greater exposure for our sponsors. education and conservation: We will educate and promote conservation of our outdoor resources. If we teach others to leave nature better that when you found it, our Muskie fishing community will be remembered in a positive light as stewards of our environment. innovation: We encourage the introduction of new innovative products, new ideas to the Muskie marketplace and a platform to show off and market the product/ideas. looking to the future: Engaging the younger generation is the key to preserving our outdoor heritage. Our Kids Day allows children and families to experience fishing, conservation and learn a new respect for our outdoor way of life, leading to increased interest in conservation efforts. Each Sunday of the show hosts a Kids Day: No charge for children 12 and under and the first 250 children receive a prize to take home. partnerships: Corporate Sponsors will not only have the unique opportunity to showcase their products/services at a grassroots level within the community, they will be associated with the best names in the Muskie-fishing industry. The ultimate goal is to permeate the community with enhancement and support, and to create partnerships between businesses and the public for the benefit of all. With the infusion of capital into our communities through the revenues that our "Muskie Expo" brings in addition to our sponsors investments, we will partner to fulfill our mission: promote enhance preserve

5 sponsorships Our sponsorship levels vary to allow you to customize your level of participation and exposure based on your budgets. Muskie Expo s intent is to connect sponsors with the general public in a unique format such that you can showcase your products/services directly to your target audience. This will allow for the most effective use of your advertising dollars and will associate you with the biggest names in the Muskie industry. With Muskie Expo you will enjoy a hands-on approach to Muskie anglers of all levels, from beginners to tournament anglers, other fishing-related businesses, the general public, and community. Our target audience is the millions of Muskie anglers and their families! for additional information on sponsor opportunities, please see our sponsor package. Muskie Expo connects you directly with your target market, and creates an immediate association with top names in the industry. We enjoy a larger audience than any other Muskie event, and are an organization you will be proud to partner with! come be a part of making muskie fishing bigger every year!

6 the muskie expo advantage hands-on approach: We take a hands-on approach with Muskie anglers to gather in one place a showcase of Muskie equipment manufacturers, guides, resorts, boating manufacturers, and clubs/organizations. In this venue, they will gain valuable knowledge to make them more successful on the water, and will remember which companies helped them achieve that success. We project over 16,000 Muskie anglers participating in our two events; MUSKIE EXPO Milwaukee is projecting over 6,000 attendees and MUSKIE EXPO Chicago is projecting 10,000 attendees. Don t just take our word for it, hear it directly from some of our past exhibitors:

7 television: Muskie Expo advertises on an extensive list of Muskie-specific shows, general fishing shows, golf shows and other outdoor sporting television programs to attract a larger audience to the Muskie Expos (see entire list at the end of the Media Kit). We build excitement for the show and for our sponsor partners through interviews with past attendees along with footage of past Muskie Expos ( This year we expect to have over 400 ads air on television. internet: MuskieExpo.com utilizes a multimedia approach to maximize exposure on the internet. Offering informative articles, photographs, audio and video we are able to target all Muskie anglers across the United States and have even extended our reach globally. We offer our site visitors an inside view of the show, offer additional information about our sponsors, and showcase the fun of Muskie fishing while sharing tactics and ideas on how to improve their fishing. social media: We are currently on Facebook and Twitter, and also actively participate in Muskie and general fishing forums. radio: Our seminar speakers are interviewed by a number of radio stations, adding to the excitement surrounding our events. This also offers an opportunity to showcase the kind of quality information and education that will be available at our events. print: We continue to heavily advertise and receive coverage in Muskie magazines and Outdoor papers as well as local newspapers.

8 seminars Our seminars are packed full of excited Muskie anglers, all looking for that next best product, guide, boat, lake, and/or technique to give them that edge they are looking for to catch that trophy Muskie. An example of just a few: see like a muskie There will be a demonstration tank with cameras broadcasting directly to big-screen televisions to show the action of Muskie lures and allow anglers see what their baits are actually doing underwater. hear like a muskie A submersible microphone is placed in the water and magnifies each lure s sound over large speakers allowing anglers to better understand the acoustics of each lure. tactics A professional angler will discuss (and show visually in the tank) various Muskie lures and explain new and innovative ways to employ them. finding fish A professional angler will discuss new approaches to locating Muskies. This will be an in-depth look at where trophy Muskies seek cover in various times of the day and under various conditions.

9 how to clinics minute small classroom-style clinics will offer powerful hands-on approaches for a variety of topics. From the proper way to unhook a Muskie to the proper way of tying various knots, attendees will walk away with the knowledge and tools to increase their success on the water. Each attendee will also receive literature showcasing our sponsors. There will even be expert advice on the proper maintenance of Muskie reels. Clinics will run all three days of each show and schedules will be posted on the website as well as signs near the clinics. world championship muskie lure-building contest As every angler has an idea that could become the next innovative lure, we started the first ever World Championship Muskie Lure-Building Contest. Each contestant fills out an application with a modest entry fee of $10 to enter the contest. All lures submitted are displayed on tables in a 20-foot booth at each Muskie Expo. Neutral judges will evaluate each submission on performance, craftsmanship and various other features (outlined in the rules and regulations of the contest). We have 10 different skill levels to allow everyone a fair chance. Entries will be on display at both Expos and the champion for both Expos will be announced on the Sunday of the Milwauke Expo. All lures will be auctioned, with all proceeds benefiting non-profit organizations dedicated to the education and exposure of children to the great sport of Muskie fishing.

10 television: milwaukee (chicago tba) fox sports north thru (95 spots) wisconsin coverage - includes all wi cable households We Love It Outdoors Sat 7:30a (5 spots) Gillespies Waters and Woods Sat 9a (5 spots) Fishing w Joe Bucher Sat 11:30a (X spots) ROS Programming M-Su 6a-12m (50 spots) Bucks Basketball M-Su various (8 spots) Outdoor Block Misc M-Su various (5 spots) north coverage - includes all mn cable & satellite households and wi satellite households We Love it Outdoors Sat 7:30a (4 spots) Gillespies Water and Woods Sat 7:30a (4 spots) Fishing w/ Joe Bucher Sat 11:30a (4 spots) Outdoor Block Misc M-Su Various (5 spots) keyes outdoors 71 million households (twenty five 30-second commercials) FoxSports North (Sunday 9:30am central time) 6.5 million households Destination Outdoors (Wednesday 7:30am central time) 71 1/2 million h/h

11 musky hunter 45 million households (eighteen 30-second commercials) Fox Sports Net (Saturdays 8:30am central time) 6 spots Comcast SportsNet (Saturdays 10:30am central time) Fox and Comcast 16 million households, 6 spots World Fishing Network (Saturdays 10:am central time) 30 million households 6 spots time warner cable 71 million households (twenty five 30-second commercials) Big 10 Network M-Su 6a-12m (22 spots) ESP2-TV Su 6:30-9a (4 spots) ESPN 2 ESP2-TV M-F 6a-12m (7 spots) Golf-tv M-Su 6a-12m (7 spots) Golf-tv M-F 6a-12m (7 spots) NBCS-tv M-Su 6a-12m (7 spots) NBC Sports Net NBCS-tv M-F 6a-12m (7 spots) NFLN-tv M-Su 6a-12m (6 spots) NFL Network NFLN-tv M-F 6a-12m (6 spots) TWSP-tv M-Su 6a-12m (5 spots) Time Warner Sports Ch. TWSP-tv M-F 6a-12m (4 spots) OUTD-tv M-Su 6a-12m (12 spots) The Outdoor Channel OUTD-tv M-F 6a-12m (15 spots) ESCL-tv M-Su 6a-12m (12 spots) ESPN Classic ESCL-tv M-F 6a-12m (15 spots) ESNU-tv M-Su 6a-12m (12 spots) ESPN University ESNU-tv M-F 6a-12m (15 spots) MIL-tv M-Su 6a-12m (12 spots) Military Channel MIL-tv M-F 6a-12m (15 spots)

12 print: musky hunter magazine Circulation 21,000 Printed copies 34,000 67% are male age bracket muskie magazine flyers Circulation 6,500 Printed copies 7,000 35,000 printed for Chicago - 8,000 hand out at show 35,000 printed for Milwaukee Show - 10,000 handed out at both shows banners Banners with sponsor names will be prominently displayed at each Expo. radio We give away a number of show tickets mentioning sponsors names. seminars Seated area in Milwaukee 1000 plus Seated area in Chicago Big Screen 12ft x 12ft right above the Muskie Tank Large amplified Speakers near the Muskie Tank Microphones, one on top of Tank and other on Stage The Muskie Demonstration Tank is approximately 5,000 gallons and will be at each show for 3 days as a seminar tool.

13 sponsorship package: title title partner (this is for both shows. there will only be one title partner) Your company name will be part of the Muskie Expo title, i.e. Company A Muskie Expo, Milwaukee. Your name would be in all advertising, including all television, radio, print, social media, internet, seminars, etc. Listing as Title Partner in all pre and post-expo press releases. Your name will be on all banners as the Title Partner. If you are the Title Partner, you will enjoy product exclusivity and would not have any direct competitors as sponsors. Your company logo will be placed at the end of each 30-second commercial in all television spots. Your company logo would be placed on the front page of our website with a direct link to your website. Your company logo place prominently in all flyers and brochures* Your printed materials will be distributed at the show and you can have custom materials printed showing your company as the Title Partner for the Muskie Expos.

14 gold gold partner (both shows) Your company logo will be placed in each 30-second commercial in all television spots. Your company logo in all flyers and brochures* Unlimited submission of articles, press releases, and product reviews on Facebook. Your printed materials distributed at each show. Your company banner placed in both shows. Your company logo would be placed on the front page of our website with a direct link to your website. business business partner (both shows) Your company logo in all flyers and brochures* Your printed materials distributed at each show. Unlimited submission of product reviews on Facebook. Your company logo would be placed on our website with a direct link to your website.

15 level 1 muskie tank level 1 (both shows) Your company logo in all flyers and brochures* Your printed materials available at the Muskie Tank. Your company logo would be placed on our website. One 30-minute seminar using the Muskie Tank and seminar room tools for both the Chicago and Milwaukee Muskie Expo shows. level 2 muskie tank level 2 (one show) Your company logo in all flyers and brochures* Your printed materials available at the Muskie Tank. Your company logo would be placed on our website. One 30-minute seminar using the Muskie Tank and seminar room tools for both the Chicago and Milwaukee Muskie Expo shows. *We anticipate a minimum of 35,000 copies of our flyers and brochures will be printed. Approximately 10,000 flyers will be handed out at the Chicago and Milwaukee Expos events to attendees as they enter the events. The remaining 25,000± flyers will be distributed to bait stands, outdoor stores, etc. to generate additional exposure in advance of the Milwaukee and Chicago Muskie Expos.