SPONSORSHIP PROGRAM. May 16-18, 2016 Gaylord National Convention Center National Harbor, MD USA.

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1 SPONSORSHIP PROGRAM May 16-18, 2016 Gaylord National Convention Center National Harbor, MD USA

2 Sea-Air-Space attendees have grown accustomed to seeing the newest and most innovative technology each year. In order to set your company apart from the other impressive exhibits the Navy League offers a sponsorship program which helps to ensure attendees exposure to your brand is maximized throughout the expo. In order to make sure there is an option that works for your company we have provided several options and investment levels. If one of these opportunities doesn t appeal to you, please contact us and we will work to customize a sponsorship opportunity that works for your company. For more information or to secure your sponsorship PLEASE CONTACT: Dan DiPietro Navy League of the United States ddipietro@navyleague.org

3 The STAR Packages The STAR Packages The Star packages are our most complete and high profile sponsorship opportunities at Sea-Air-Space. The total number of impressions across numerous vehicles ensures that your company, as an industry leader, is seen repeatedly by our 12,000 attendees. Below are a series of deliverables designed to meet your budget and needs. 2 Star Sponsor Benefits: r $10,000 credit for use on Premium and Special Event items Package credits cannot be used towards Show Daily advertising r Your company logo on: On-site sponsor banner located in the Potomac Ballroom Foyer (12,000 impressions) Thank You ad in the May issue of Seapower magazine (85,000 impressions) Thank You to all registered attendees (12,000 impressions) Navy League of the United States Annual Report (65,000 impressions) All Sea-Air-Space 2016 print materials distributed during Navy League flag officer visits (over 75 annually) r Inclusion on the Sea-Air-Space 2016 marketing materials placed at key military commands r Your company name mentioned in all Sea-Air-Space 2016 Press Releases (up to 15) r One (1) reserved priority placed luncheon table with 10 complimentary tickets r One (1) complimentary ticket/seat for each luncheon (3 total) r Two (2) complimentary ticket to the International Maritime Reception r Three (3) complimentary parking passes each day (9 total) Investment: $25,000 There are only 3 of these sponsorships available 4 Star Sponsor Benefits: r $17,000 total credit for use on Premium and Special Event items Package credits cannot be used towards Show Daily advertising r Your company logo on On-site sponsor banner located in the Potomac Ballroom Foyer (12,000 impressions) Thank You ad in the May issue of Seapower magazine (85,000 impressions) Thank You to all registered attendees (12,000 impressions) Navy League of the United States Annual Report (65,000 impressions) All Sea-Air-Space 2016 print materials distributed during Navy League flag office visits (over 75 annually) r Inclusion on the Sea-Air-Space 2016 marketing materials placed at key military commands r Your company name on Sea-Air-Space marketing campaigns (over 50,000 impressions) r Your company name mentioned in all Sea-Air-Space 2016 Press Releases (up to 15) r One (1) reserved priority placed luncheon table with 10 complimentary tickets r One (1) complimentary ticket/seat for each luncheon (3 total) r Four (4) complimentary tickets to the International Maritime Reception r Six (6) complimentary parking passes each day (18 total) r One (1) complimentary press briefing at Sea-Air-Space 2016 Investment: $40,000 There are only 2 of these sponsorships available

4 Special Events Special Events SEA-AIR-SPACE BANQUET The social highlight of Sea-Air-Space! Your sponsorship of this prestigious event ensures brand recognition among 1,200+ US Navy and industry leaders. r Priority placement for (1) purchased dinner table r Preferred placement for additional purchased dinner tables r Recognition of Sponsor from podium (1,200 impressions) r Your company logo on signage at the banquet door r Your company logo included in the presentation slides for the event r Your company logo in the banquet program Investment: $15,000 Limited to 4 sponsors DAILY LUNCHEONS MONDAY (Sea Services Luncheon) and WENDESDAY (Secretary of the Navy Luncheon): Over 1,200 US Navy and industry leaders assemble at our lunches to hear important and topical speeches from such luminaries as the Secretary of the Navy, Chief of Naval Operations, the Commandant of the Marine Corps and the Commandant of the Coast Guard. This is a tremendous opportunity to have your company aligned with some of the sea services leading figures. r One (1) complimentary luncheon ticket for seating at the head table r Recognition of Sponsor from podium (1,200 impressions) r Your company logo on signage at the luncheon door r Logo included in presentation slides preceding the sessions r Your company logo on the table menus Investment: $5,000 (for each event) Limited to 6 sponsors per event or an exclusive Daily Event Sponsor for $25,000 SAS SMALL BUSINESS FORUM Back for another year is the highly successful Navy League Small Business Forum in conjunction with the Department of Navy Office of Small Business Programs. The Small Business Accessible Market represents approximately 66% of DoN spend and your sponsorship of this event will position you as a strong supporter of the small business community and give you branded exposure to over 400 small business leaders (and potential partners) who attend this event. r Your company logo on the signage at Small Business Forum r Recognition of Sponsor from podium r Logo included in presentation slides preceding the session r Literature drop option for audience seats (Sponsor to provide/distribute on seats) r Materials table placed inside the room for your company s literature and/or promotional materials r Five (5) complimentary tickets to the event Investment: $7,500 Limited to 4 sponsors or an Exclusive Small Business Forum Sponsor for $15,000

5 Special Events Special Events (continued) PROFESSIONAL DEVELOPMENT PANELS AND ROUNDTABLES The Sea-Air-Space morning panels and roundtable sessions are attended by hundreds of high-level attendees looking for the most up-to-date and relevant information. Have your name associated with these events as key senior DoD and US military officials cover such topics as the Service Chief s Update and other critical issues facing the U.S. sea services. Excluded is the International Naval Leadership Panel Each panel or roundtable can only be sponsored by ONE company and are reserved on a first come-first serve basis. r Logo included in presentation slides preceding the sessions r Your company name on seminar signage at the door r Literature drop option for audience seats (Sponsor to provide/distribute on seats) r Materials table placed inside the panel or roundtable room for your company s literature and/or promotional materials Investment: $3,000 per panel or roundtable. Exclusive sponsorship for all Professional Development Panels and Roundtables: $30,000 ($45,000 value) CONGRESSIONAL BREAKFAST Back by popular demand!this event draws a powerhouse audience of 800 military and political leaders to address some of the most pressing issues of the day. Aligning your company with this important event sends a powerful marketing message. r Recognition of the sponsors from the podium r Your company name on breakfast signage at the door r One (1) complimentary ticket with priority seating Investment: $5,000 Limited to 6 sponsors or an exclusive Congressional Breakfast Sponsor for $25,000 INTERNATIONAL NAVAL LEADERSHIP PANEL Aligning your company with this important event sends a powerful marketing message. r Recognition of the sponsors from the podium r Your company name on breakfast signage at the door r One (1) complimentary ticket with priority seating Investment: $20,000 Limited to 1 exclusive sponsor

6 Special Events Events (continued) INTERNATIONAL MARITIME RECEPTION A special evening with US Navy, industry, congressional and international leaders gives you a unique opportunity to see and be seen! r Your company logo included on all signage r Recognition from the podium Investment: $30,000 Exclusive sponsorship; includes 40 tickets to the event and a meet and greet with the special guest(s) $6,000 Includes 12 tickets to the event and a meet and greet with the special guest(s) (5 available) $3,000 Includes 6 tickets to the event (6 available) $1,500 Includes 3 tickets to the event (10 available)

7 Premium Items Premium Items REGISTRATION r Your company logo placed on all attendee express passes (10,000 impressions) r Your logo on the registration homepage for Sea-Air-Space 2016 (20,000 impressions) r Your company logo displayed on self-registration computer screens r Your company logo on signage and structures in the on-site registration area Investment: $20,000 BADGE LANYARDS r Your company logo on 10,000 lanyards distributed during registration (Sponsor responsible for producing) Investment: $10,000 REGISTRATION BAGS r Your logo on 5,000 re-usable bags distributed during registration (Sponsor responsible for producing) Investment: $5,000 REGISTRATION DESK PENS r Your logo on 5,000 ink pens to be distributed during registration (Sponsor responsible for producing) Investment: $5,000 GAYLORD HOTEL GUEST ROOM KEY CARDS r Your logo featured on 2,500 key cards given to attendees at check-in (Navy League responsible for producing) Investment: $11,000 for 2,500 key cards

8 Premium Items Premium Items (continued) BRANDED CAPPUCCINO/ESPRESSO STAND r One barista supported specialty coffee stand for seven (7) hours r Two directional signs r Company logo on Daily Schedule signage r Option to put collateral material on/near coffee stand (sponsor provided) r Navy League responsible for determining final placement Investment: $8,500/day REGISTRATION BAG INSERTS r Provide your one-page insert (5,000) to be inserted in the registration bags Investment: $2,000 per insert PRIVATE MEETING ROOMS: Sea-Air-Space has created a private meeting room area on the 2016 exhibit floor to keep your customers close to your booth. Rentals are for the event duration from Monday through Wednesday and include a conference table and chairs to fit the space, carpeting, a wastebasket and a company ID sign on the locking door. The sponsor is responsible for any additional services required such as food and beverage, audio visual, electrical, etc. Investment: 10x10 = $4,000 10x20 = $6,000 20x20 = $10,000 POSTER DISTRIBUTION: Your poster design (max size 2 x3 ) displayed for distribution in the attendee registration area. Posters will be rolled, secured and stocked by SAS staff. (Sponsor responsible for producing) Investment: $8,500

9 Banner & Signage Banner and Signage EXHIBIT HALL AISLE SIGNS r Your company logo on every aisle sign in the exhibit hall Investment: $15,000 ATRIUM BANNER r Your company-provided banner hung in the Gaylord main atrium Investment: $30,000 ESCALATOR BANNER r Your company artwork on a 20 x 25 banner hung at the bottom of the escalators leading to the Exhibit Halls Investment: $20,000 MAIN STAIRCASE BANNERS r Your company logo on a prominently-placed 4 x 4 sign (12,000 impressions) r Potomac Ballroom foyer location is visible from main stairs Investment: $1,500 each Limited to 20 sponsors

10 Banner & Signage Banner and Signage (continued) ESCALATOR AND STAIRCASE GRAPHICS r Please call for details Investment: $30,000 for all NAVIGATIONAL FLOOR STICKERS r Your company logo and booth information on four (18 for Exclusive Sponsor) floor stickers placed throughout the exhibit hall and foyer areas to guide attendees to your booth (6,000 impressions) Investment: $5,000 Limited to 4 sponsors or an Exclusive Sponsor for $15,000 SHUTTLE BUS HEADRESTS r Please contact us to discuss bus routes and available opportunities r Sponsor is responsible for the production of headrest covers Investment $4,000

11 Electronic & Print Electronic and Print Media CHARGING STATIONS Attendees need mobile charging stations to keep their devices fully charged and operating flawlessly. A smart phone or cell phone charging station or tablet/ipad charging station provides attendees with the backup power they need to ensure they re always connected. r Your company logo on signage at charging station r Your company logo on the charging station r Ability to show company video/presentation at charging station Investment: $5,000

12 Electronic & Print Electronic and Print Media (continued) EXHIBITOR LISTING UPGRADES Standard Enhanced Premium Included in booth space cost for all exhibitors + $650 / COMP for Paid Sponsors + $950 / $300 for Paid Sponsors Company Name, Booth Number and Web Address available online preshow Contact Name, Phone, Fax, in the onsite printed program Online & Printed Profile - limit 50 words Company Name, Booth Number and Web Address available online preshow Contact Name, Phone, Fax, in the onsite printed program Online & Printed Profile - limit 75 words Company Name, Booth Number and Web Address available online preshow Contact Name, Phone, Fax, in the onsite printed program Online & Printed Profile - limit 125 words Product Categories - maximum of 3 Product Categories - maximum of 7 Product Categories - unlimited Company Logo - Online & Program The ability to link to company s social media sites Press Releases - limit 3 Company Logo - Online & Program The ability to link to company s social media sites Press Releases - limit 10 WEBSITE BANNER ADVERTISEMENT Visitors to our sites are military personnel, business leaders and experienced innovators who grow their businesses through increased knowledge, forging new business partnerships and discovery of breakthrough technologies that will enable them to compete in the marketplace. Investment: $ 750 per month Web Banner Size (768 x 90) - 3 available per month PRINT MEDIA OFFICIAL SHOW GUIDE ADVERTISING The Official Show Guide is referenced by attendees during the event and in the months after. All rates are net. Outside Back Cover Inside Front Cover Inside Back Cover Full Page Interior Half Page Interior Quarter Page Interior $8,000 (4-color, limited to one) $6,000 (4-color, limited to one) $5,500 (4-color, limited to one) $5,000 (4-color, unlimited sponsors) $3,500 (4-color, unlimited sponsors) $2,500 (4-color, unlimited sponsors)

13 Electronic & Print Electronic and Print Media (continued) SHOW DAILY RATES, DEADLINES & SPECS Three Show Dailies in which to advertise: May 16, May 17 & May 18 STAR Sponsorship package credits cannot be used towards Show Daily advertising Ad Rates Based on Frequency* Ad size 1x rate 2-3x rate Outside Back Cover (cover 4) $7,200 $6,900 Inside Front Cover (cover 2) $6,500 $6,250 Inside Back Cover (cover 3) $6,200 $5,900 Full-page inside $5,500 $5,300 1/2 page $3,800 $3,600 1/4 page $2,700 $2,500 *Rates are gross Ad File Format The suitable format is high-resolution Adobe PDF. The PDF file should be generated from a high-resolution PostScript file or created using high-resolution settings at a resolution no lower than 300 dpi. 4-color ads must have CMYK (process colors) No RGB or embedded color profiles. No PMS or match colors. Delivery of ad insertions and materials: Send high-resolution PDF files to: seapowerads@navyleague.org Ad Specifications: 1 PAGE bleed* 8 3/8 x 11 1 PAGE non-bleed 6 7/8 x 10 1/2 PAGE horizontal 6 7/8 x 5 1/2 PAGE vertical 3 5/16 x 10 1/4 PAGE 3 5/16 x 5 * Sizes for bleed ads include 1/8 inch on each side beyond the page trim Ad Space & Materials Deadlines Space reservation April 20, 2016 Ad materials April 27, 2016 Show Daily Advertising Sales Contact: Charlie Hull (301) charlesahullbus@msn.com

14 Social Media Social Media EXCLUSIVE SOCIAL MEDIA SPONSORSHIP Want to make a big splash this year with our new opportunities in Social Media? Secure all of the items and benefits on the following two pages with this exclusive sponsorship opportunity. Investment: $25,000 FACEBOOK COVER IMAGE Once per week from December 2015 April 2016 (20 weeks total), we will place your Sea-Air-Space Proud Sponsor image on the Sea-Air-Space Facebook page. The impression will run for a full 24-hour day Investment: $10,000 FACEBOOK REGISTRATION POWERED BY During the months of January April 2016, we will place a Powered By image on the Facebook Registration page for Sea-Air-Space. Social media registrations grew by 24% in 2015 and will continue to grow in This is a great way to make sure our attendees who register through Facebook see your company first. Investment: $10,000 YOUR SPONSORED CONTENT ON THE SEA-AIR-SPACE SOCIAL MEDIA PAGES Once per week, from December 2015 April 2016, we will promote your content on the Sea-Air-Space Facebook and Twitter accounts. There is only one spot available per day, and it is available on a first come, first served basis. Investment: $5,000 PROMOTED VIDEO SPOTS We will post three promotional 30 second video spots that highlight your booth activities on the Sea-Air-Space social pages during the January April 2016 timeline. Investment - $10,000

15 Social Media Social Media (continued) SPONSORED ATTENDEE GIFT The first 100 attendees to register via the Facebook registration link will receive a gift with the sponsor s logo. Investment - $7,500 plus the cost of the gift SOCIAL MEDIA WALL Twice per day, we will place your logo, booth number and message on the social media wall at Sea-Air-Space. Last year during the event, our handle (#SAS16) received over 77 million impressions. Investment - $15,000 ON THE FLOOR VIDEO SPOT We will capture and promote three show floor interviews (1 minute spots one during each day of the event). These interviews will be played on our video wall and posted to our Facebook and Twitter accounts. During Sea-Air-Space 2015, our Facebook account received nearly 2000 click throughs and our Twitter account received nearly 4000 click throughs. Investment - $10,000 CAPTURED ON-SITE PHOTOS We will post 10 captured on site photo posts taken from your booth on the Sea-Air-Space social accounts. They will be posted during the 10 days immediately following the show. Investment - $5,000 WHAT YOU MISSED VIDEOS We will post 3 What You Missed videos (1 minute highlight clips) with a focus on your booth on the Sea-Air-Space social accounts. They will be posted immediately following the event. Investment - $5,000