2016 EXHIBITOR & SPONSORSHIP PROGRAM PROSPECTUS

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1 April 24 & 25, 2016 Cunard Centre Halifax, Nova Scotia Owned and Produced by: Atlantic Canada s Premier Food & Hospitality Show 2016 EXHIBITOR & SPONSORSHIP PROGRAM PROSPECTUS Event Title Sponsor: Official Magazine of ApEx:

2 Why Exhibit? ApEx attracts Atlantic Canada s most senior and influential food industry professionals, restaurant owners and managers, chefs, buyers and more The Food industry is looking for your commitment to offer your best products and s to help their businesses succeed Highlight your new products Maintain your brand loyalty Measure market awareness, survey attendees about your new ideas and products. Expand your sales cycle in a face-to-face and intimate setting Develop show specials and sell products on site Exhibiting at ApEx is one of the most cost-effective selling opportunities you have. Who Attends? Owners, chefs, purchasing managers, category managers, and buyers from retail, food, and other business categories such as: Restaurants of all types Bars / clubs Coffee shops Exhibitor Benefits Quick Service Restaurants Government / military Grocery Caterers Hospitals Hotels / resorts Institutional kitchens: schools, care facility Schools Wholesalers.and more ApEx is supported by promotional campaigns that reach the vast majority of food professionals in Atlantic Canada and are specifically targeted to attract the most qualified buying audience. Industry-targeted ads, s and brochures will be distributed at timely intervals, accompanied by a follow-up telephone campaign. Please contact: Mathijs Gordon x229 or mathijsg@mediaedge.ca Follow us on LinkedIn for live ApEx updates

3 ApEx History and its place in the industry: For over 50 years, ApEx has been Atlantic Canada s most influential restaurant, food and hospitality event. It has been the perfect place to showcase sample and even sell your products and s to top industry professionals, who come to discover a marketplace of fresh ideas. ApEx exhibitors have always had the freedom to display, sample and sell any product of their choosing to both existing clients and prospective clients that represent and excellent cross section of Eastern Canada food professionals. ApEx 2015 Survey Results Attendee Surveys: Top three reasons why attendees went to ApEx 2015: Meet new or current suppliers Networking Purchase products and/or s Individual attendee survey comments; Everything was great! Had a really good time and met a ton of people. Just a great show. I was impressed at the new place. What a great adventure really enjoyed myself See ya next year Exhibitor Surveys: Exhibitor s primary reason for exhibiting at ApEx was to generate sales leads and to promote their product/brand awareness. Individual attendee survey comments; ApEx 2015 was better than ApEx 2014 for venue and number of customers visiting. In comparison to previous years, this particular event and venue out shone all previous ApEx shows.

4 ApEx Exhibit Space Packages Reserve Your Space Today W V U T S R Q P O N M L K J I H G F E D C B A E K L 4 5 D FOOD & BEVERAGE M PAVILION C F J N 3 6 B G I O EDUC CTR A H P storage Stage Area Approx. 20 x Registration Stairs to Balcony Show Office storage loading bay to balcony Booth Lot Option One: (Non-Member) $1,480 per 10 x 8 (80 sq. ft.) + HST Booth Lot Option Two: (Restaurants Canada Members): $1,320 per 10 x 8 (80 sq. ft.) + HST ApEx corner rate: (Open on two aisles) Add $ HST Food & Beverage Pavilion Booth: $ per 10 x 8 (80 sq. ft.) + HST Booth Options Non-Member Rate Member Rate sq. ft. $18.50/sq. ft. $16.50/sq. ft. 320 sq. ft. & over $16.50/sq. ft. $14.50/sq. ft. *80ft = 1 booth **All booths do not include HST Each Exhibit Space Includes: 8 back draping 3 side draping (only 1 side on corners) Materials handling/storage Complimentary exhibitor badges Show guide listing Complimentary booth vacuuming Unlimited complimentary attendee registrations Complimentary refrigeration/freezer storage Company name and link on show website

5 All ApEx Sponsorship Packages Include the Following Value- Added Features: Trade Floor & Event Benefits: Corporate logo and signage in sponsored area Corporate logo with sponsor recognition on Show Entrance signage Sponsor recognition booth sign Verbal sponsor recognition over PA system at Show Opening each day Sponsor recognition with linked corporate logo on home page of ApEx website Sponsor recognition with linked corporate logo on pre/post event delegate promotional ers First right of refusal for the same sponsorship in 2017 ApEx Lanyard Sponsor Only one exclusive position available at: $5,000 - ApEx to provide and produce Lanyards /OR $3,000 Sponsor to provide and produce Lanyards Handed out to all delegates as they receive their event badges, this impactful benefit will provide constant exposure for your corporate logo throughout the trade floor and at ApEx events. Your logo will be exclusive on all event lanyards worn by all delegates and exhibitors during the event. Additional Benefits One Full Page/4C advertisement in the ApEx Show Guide handed out on-site, with highlighted company name on Floor Plan page. Corporate logo with sponsor recognition on inside page reference to the Cocktail Reception and Award Celebration for those specific sponsorships ApEx Culinary Stage Product or Chef Challenge Sponsor Five available at $500 to sponsor demonstrations Five available at $500 to sponsor the Chef Challenge Five available at $800 to sponsor both the demonstrations and Chef Challenge This category provides an excellent opportunity for corporate exposure on the ApEx Culinary Stage. Enhance your company s profile by sponsoring one of the exciting, fun-filled and informative cooking demonstrations or the Chef Challenge taking place on the ApEx Culinary Stage during the two days of the event. ApEx Passport Program Ten available at $250 each Put your products and s in the spotlight on our printed passport handed out to all delegates, featuring your corporate logo and connect with more buyers at ApEx Buyer delegates must visit each of the Sponsor s booths to have their passport stamped in order to qualify to enter into ApEx s grand prize draw. Take advantage of this cost-effective way to generate more traffic by your booth, as well as more leads and business from the show while building your corporate visibility. ApEx on-floor Presentations Each 20 minute presentation is valued at $250 This is a brand new offering at the 2016 ApEx show. We have add an op-floor presentations area in booth #68. Here you will be able to demo or present your product to attendees of the ApEx show. There will be 20 chairs in theater style and a Plasma screen you can use to hook your laptop up to show a PPT or video. The first presentation will begin at 11am and go until 3pm every half hour.