MEDIA KIT MILE END. viedesarts.com. Published continuously for nearly 60 years, Vie des Arts is an indispensable source of reference

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1 MILE END DAVID NASH LINDA HACKETT DIANE LANDRY KENT MONKMAN PIERRE LEFEBVRE No 236 AUTOMNE 2014 Dany Boudreault, acteur et auteur, porte les œuvres d Anne-Sophie Vallée Photo : Maxime Leduc No 232 Automne 2013 SODEP service d abonnement, C.P. 160, succ. Place d Armes, Montréal (Québec) H2Y 3E9 IRENE WHITTOME MEL BOECHNER LAURENT LAMARCHE DON MCCULLIN JOE COFFEY LE PÉROU BARBEAU TOUPIN LES PLASTICIENS 9,50 $ DOSSIER EXPOSITIONS SALVADOR DALI 9,50 $ 40 Les ans de l École de joaillerie de Montréal L AVANT-GARDE CUBAINE LAURENT GRASSO No 230 PRINTEMPS 2013 Postes-publications convention no / Numéro d enregistrement LUC LAPORTE, ARCHITECTE ART ACTUEL : QUE SE PASSE-T-IL? LOUIS-PIERRE BOUGIE LES VÉRITÉS DE L ART DOSSIER ÊTRE UN ARTISTE INDIGÈNE AUJOURD HUI FRANÇOIS VINCENT MICHÈLE DROUIN DOMINIQUE BLAIN YVES POULIN HENRY SAXE PASCAL CAPUTO JON RAFMAN SPLENDORE A VENEZIA PEINTURE ET MUSIQUE (MBAM) www. SODEP service d abonnement, C.P. 160, succ. Place d Armes, Montréal (Québec) H2Y 3E9 BIENNALE DE CÉRAMIQUE Postes-publications convention no / Numéro d enregistrement ACTUALITÉ DES ARTS VISUELS www. www. Postes-publications convention no / Numéro d enregistrement SODEP service d abonnement, C.P. 160, succ. Place d Armes, Montréal (Québec) H2Y 3E9 No 230 Printemps 2013 VISUAL ARTS TODAY COLLECTION PALEY, UN PENCHANT POUR LA MODERNITÉ (MNBAQ) No 232 AUTOMNE :20 AM Published continuously for nearly 60 years, Vie des Arts is an indispensable source of reference MEDIA KIT in visual arts, as much for art lovers as for experts.

2 WHY ADVERTISE IN VIE DES ARTS MAGAZINE Because Vie des Arts initiates web searches Because Vie des Arts triggers purchase choices Because the message is pertinent. Vie des Arts is the most widely read cultural magazine. It is the most versatile art review. The texts are clear and the page layout irresistible. PROFILE Founded: March 1956 Bilingual: English, French Format: 22.9 x 30.5 cm (9 x 12 inches) Number of pages: 112 (full colour) Binding: German Frequency: Quarterly. In accordance with the seasons: March (spring), June (summer) September (autumn), December (winter). Distribution: Canada, USA, Europe Price per copy: $9.50 Subscription: $24 for four editions (one year), $45 for eight editions (2 years). Circulation: 8,000 copies 5500 subscribers 1500 libraries (20 readers per library) 1000 kiosk purchases in units Subscription renewal: 85% A thematic folder is included in each edition of Vie des Arts, focusing on topics of the day. The subjects are divided into sections: reviews, opinions, exhibitions, reports, books, movies, news briefs. MEDIA KIT l 2

3 VISUAL ARTS TODAY DEADLINES PRINT FORMATS Deadline for reservations Delivery of graphic material Release Spring March 4 March 11 April 3 Summer June 10 June 17 July 10 Autumn September 9 September 16 October 9 Winter November 18 November 25 December 18 ADVERTISING RATE FULL PAGE 9 x 11.5 inches + 1/8 on 4 sides for margins lost x cm on 4 sides for margins lost Do not place the text too close to the margins and ensure that the text fits within 7.5 x inches (19.05 x cm) PRIME REGULAR Double page $3,200 $7,000 Full page $2,000 $4,000 Half page $1,200 $2,500 Vertical quarter page $750 $1,500 Horizontal strip $500 $1,000 COVERS Covers 2 or 3 $2,500 $4,500 Cover 4 $3,000 $5,000 15% discount on each insert with an annual contract of 4 consecutive inserts WEBSITE ADVERTISING RATE DIMENSIONS MAX SIZE FORMAT $ Box (home) 270 x 205 pixels 30 KB Gif 400 Skyscraper 160 x 600 pixels 30 KB Gif % discount on the monthly fee of a web ad with purchase of a full colour page ad in the print version. SEND YOUR WEB ADVERTISING pub@ HALF PAGE HORIZONTAL x inches x cm HALF PAGE VERTICAL x inches 9.50 x cm PAYMENT DELAY Within thirty (30) days after publication. QUARTER PAGE x inches 9.50 x cm HORIZONTAL BAND x inches x cm MEDIA KIT l 3

4 VISUAL ARTS TODAY REQUIRED MATERIAL Format: PDF high resolution (300 dpi) Color: CMYK Font: vectorized Full page: lost margins on all 4 sides with cut marks TO SEND YOUR ADVERTISING rm@cgcom.com and with copies to pub@ with low resolution PDF + download link ADVERTISING CONTRACT Releases: n Spring n Summer n Autumn n Winter Printed formats: n C2 n C3 n C4 n double page n 1 page n 1/2 page n 1/4 page n band Web formats: n Box n Skyscraper Price: n Regular n Preferential n Other Advertiser Person responsible Address * EXTRA FEES Typography, editing, colour separation and adaptation of material from $75 City Country Phone Province Postal Code Fax * Advertisers are responsible for the occasional cost of badly prepared electronic files. No major changes will be accepted upon test review unless the error is on our part. Comment REGULATIONS - INSERT CONTRACT a) The advertisers and advertising agencies are responsible for the content of their advertisements in Vie des Arts: they accept liability for any claims made to the publisher concerning those ads. b) Advertisers and advertising agencies will not hold the publisher responsible for any omission in the publication of their ad. c) Advertisers and advertising agencies are jointly responsible for the full payment of advertising published. d) The insert contract is non-cancellable after the deadline. e) Any advertisement rebate is subject to the approval of the publisher. Advertiser s signature Date Vie des Arts signature Date VIE DES ARTS Bernard Lévy, Director 5605 Avenue De Gaspé Office 603 Montreal (Quebec) Canada H2T 2A4 Phone: Fax: pub@ MEDIA KIT l 4

5 WEBSITE The website includes two main windows: archives and webzine. The archives provide access to all articles published since the creation of the magazine with a limit of six months. More than illustrated pages present artists and significant events that span more than half a century. A rich and unique repository of indexed information on the history of art from 1956 to the present. The archives constitute a referral bank available for free and consulted by researchers and art lovers worldwide. The webzine follows breaking news in the domain of visual arts, with articles and reports on events as they happen. MEDIA KIT l 5

6 VISUAL ARTS TODAY READERS PROFILE Readership Circulation 8,000 Readership 30,000 (factor of 5) Distribution Subscriptions sales 77% 23% newsstand Gender 67% of readers are women Age 16% aged under 35 20% % % % 65+ Occupation Annual income Property investment Own a car 78% Consumption in $ Works of art / design objects 16,1% health professionals 10,3% legal professionals 16% business professionals 12% arts professionals 6% students 8,5% teachers 12% retirees 19,1% other 5% earn $25K and less 13% earn between $25 and $40K 24% earn between $40 and $65K 21% earn between $65 and $80K 16% earn between $80 and $105K 14% earn between 105 and $150K 7% earning over $150K 66% property owners 5% $2,500 or more 9% $5,000 and more 4% $10,000 and more We reach 85 % of the art market Cosmetics, luxury items and jewellery 16% $500 to $1,000 8% $1,000 to $5,000 Clothing 29% $500 to $1,000 31% $1,000 to $5,000 3% $5,000 more Computer software, photo and electronic products 15% $500 to $1,000 19% $1,000 more Gardening and residential upgrading 17% $500 to $1,000 22% $1,000 to $5,000 8% $5,000 to $10,000 Restaurants, hotels and business and holiday travel 15% $500 to $1,000 14% $1,000 to $2,500 5% $2,500 or more Wine and other beverages 26% $500 to $1,000 14% $1,000 to $2,500 10% $2,500 more Books and magazines 25% $500 to $1,000 14% $1,000 more Cultural consumption Visit art galleries, museums and art centres exhibitions Interest in painting sculpture / engraving 45% Interest other than visual arts 10% 17% 3-5 times/year 19% 6-11 times/year 17% 1 times/month 21% 3 times/month 22% 1 or more times a week Geographical distribution Canada Quebec 80% Ontario 8.3% Atlantic 0.2% West 3.2 % United States 3.3% Europe 2.0% MEDIA KIT l 6