Commercial Sponsorship & Partnership Opportunities Now Available

Transcription

1 Press Release 20 th March 2015 Commercial Sponsorship & Partnership Opportunities Now Available Phuket International Boat Show (PIMEX) th 10 th January 2016 Announcing the opportunity to sponsor Asia s Favourite Boat Show A number of commercial sponsorship and partnership packages are now available! Please call Tailored to suit differing needs, these packages will enable businesses and brands the unique opportunity to align their own marketing initiatives with the Phuket International Boat Show (PIMEX) Featuring over 250 brands across over 120 exhibitors, the 2016 boat show will be the biggest show in the history of the Phuket International Boat Show (PIMEX), with more exhibitors and boats on display than any other show in South East Asia. Over 60 yachts from 10m to 35m will be on display in the water offering the elite products of both power and sail markets, alongside smaller trailer yachts for the entry level boating enthusiast. Beyond the Royal Phuket Marina, there will also be moored a number of luxury SuperYachts, with special shuttles arranged to whisk visitors to visit these magnificent vessels every 15 minutes throughout the day. With over 5,000 visitors expected from over 60 countries, the Phuket International Boat Show (PIMEX) 2016 is also set to break all visitor and sales records. Following a record year this January (over USD$25 million product sold inshow alone), next year s show is set to consolidate the Phuket International Boat Show s (PIMEX) position as the best market for the luxury boat consumer in South East Asia. The sponsorship opportunities offer a prestigious and high profile platform for sponsors to gain wide-angle exposure for their brand through the support of the Phuket International Boat Show (PIMEX) 2016 providing an opportunity to align themselves with a show that epitomises prestige and excellence. In addition to title rights on offer, other opportunities include: Branding signage & logo across all the events and around Phuket; airport; boats; parties; bars & restaurants Marketing Materials - inclusion in programme; website; pre & post event literature; show preview; press releases Media inclusion of logo in any TV documentary & any post-event DVD Experiential Marketing ability to activate displays and showcases within venue and events Data Capture mail-list forwarding service access Hospitality & Networking VIP hospitality packages for both opening and closing ceremonies Merchandising rights to use logos on T-shirts, baseball caps Bringing together the elite of the international marine trade with an international audience of both trade and consumer buyers in an extraordinarily luxurious setting is why PIMEX has grown into such a phenomenal success, comments Paul Poole, Managing Director of Paul Poole (South East Asia) Co Ltd. For the right brands and organisations this is an opportunity to engage directly with these otherwise impossible-to-reach audiences. Page 1/5

2 Commercial Sponsorship & Partnership Opportunities Now Available The Sponsorship Experts, Paul Poole (South East Asia) Co., Ltd will be managing sponsorship and partnership marketing for the Phuket International Boat Show (PIMEX) There are a number of rights packages to suit differing levels of needs including one Title Sponsor & one Presenting Sponsor (with naming rights to the event); up to six Co-Sponsors (from non-competing categories); up to 10 Official Suppliers (providing goods & services that are essential to the event); up to 10 Media Partners; Networking & VIP Cocktail Party Sponsors; Island Partners & Marine Industry Supporters; and Exhibition Only Packages. Paul Poole (South East Asia) Co. Ltd is an independent marketing consultancy based in Bangkok, Thailand, specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands acting as a catalyst by bringing them together and maximising their relationship. The consultancy has packaged, sold and managed sponsorship & partnership opportunities for a wide range of rights holders - having worked with many of the world s leading brands to source and engage the right sponsorships & partnerships for them to maximise their potential. A package of comprehensive Commercial Sponsorship and Partnership Programmes has been created by the consultancy especially for the Phuket International Boat Show (PIMEX) For a Commercial Sponsorship and Partnership Opportunities Executive Summary please contact Udomporn Phanjindawan or udomporn@paulpoole.co.th. Contacts For further information on sponsorship opportunities, please contact: Paul Poole (South East Asia) Co. Ltd 198 Tanou Road Bovernives Pranakorn Bangkok, Thailand Tel./Fax: Paul Poole Managing Director (English Speaking) paul@paulpoole.co.th Tel Udomporn Phanjindawan Personal Assistant (Thai / English Speaking) udomporn@paulpoole.co.th Tel Page 2/5

3 Notes to Editors PIMEX: At A Glance PIMEX: Endorsements 120 national and international exhibitors - more brokers than any other boating destination in the region USD$25 million worth of sales From Shows like this, we tend to bring away very good leads. This is a Show that has a very high incident of success. Alberto Perrone Da Zara, Direttore Commerciale, Ferretti Group 60 boats on display with many on-water displays in a working marine environment the Phuket International Boat Show (PIMEX) showcases boats in the water - the main attraction of any boat show 11,600 square metres of exhibition space 4,000 plus trade and public visitors - attracting the main players from the marine industry, the property industry and Thailand s rich and famous 72% of exhibitors questioned are returning next year many with bigger displays; 72% of exhibitors questioned made 20 quality leads or more The leads we develop from the show may turn into sales later. For us it s about developing relationships through the show, and gaining friends at the show, who will hopefully become partners with us later. Tony Nixey, Managing Director of Go Boating Thailand The display of boats in the marina is exceptional. The boat line-up, both power and sail, is of the highest quality and the average boat size has increased also. Talking to many exhibitors at the Show, feedback is that there is increased interest in marine leisure products from Thai buyers this year, and an increased interest to target more Thai buyers in the future. Andy Dowden, The Phuket International Boat Show (PIMEX) Show Director 92% of exhibitors questioned would recommend the show to others Total media value for the Phuket International Boat Show (PIMEX) 2015 totalled 10 Million THB: covering print, online, TV and radio. We had a very impressive line-up of Sunseeker s on display, which generated a lot of interest and some high quality leads this year. Craig Murphy, Managing Director of Sunseeker Thailand History The inaugural Phuket International Boat Show (PIMEX) was held in December 2003 to coincide with the Phuket Kings Cup Regatta. The opening day of the show was the rest day for the sailors and the show benefitted from the 800 plus skippers and sailors taking the opportunity to visit between racing as well as all the local and other regional visitors. The show took place in 1600m2 of air-conditioned temporary pavilions erected waterside at Phuket Boat Lagoon Marina. This pattern continued through until The show grew steadily from small beginnings, particularly in water, as the local marine industry developed apace and was also given a huge boost when industry lobbyists persuaded the Thai Government to reduce import duties on yachts to zero percent, to encourage this important tourism sector. With the completion of the new Royal Phuket Marina the opportunity arose to move the show to a purpose built permanent hall Facility situated directly overlooking the marina. Between 2008 and 2015 the show continued to expand to over 50 yachts on display, visitor numbers and quality have continued to increase and the reported sales were the highest ever. From September 2008 to 2012 organisers Andaman Marine Consultants partnered with Informa Yacht Group to develop the marketing and logistics of the show. The event continues to grow in numbers and improve the quality of product and is without doubt the premium boat show in the region. Andaman Marine Consultants continue to organise the event with their experienced in house team and local marketing, PR and IT consultants and advisors. The show will focus on bringing exhibitors and quality visitors together in a relaxing environment at Royal Phuket Marina and provide an excellent business platform for all concerned. By this time the show was cemented in the regional calendar as the biggest in water display with up to 40 yachts and approaching 100 exhibitors in total. Ends Page 3/5

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