9 12 March 2016 Shanghai Exhibition Centre

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1 Asia s leading international design trade event 9 12 March 2016 Shanghai Exhibition Centre #DesignShanghai A

2 Design Shanghai Design Shanghai 2015 welcomed a recordbreaking 42,000 visitors to the four-day event. This included an exciting mix of never-seenbefore designs from over 300 participating brands and some of the world s top galleries, as well as engaging installations and a varied programme of events. Design Shanghai is Asia s leading international design event, breaking new ground and setting a precedent in China s ever-growing design community. Showcasing the best design brands from across the globe, Design Shanghai provides a unique and exciting platform to network and establish long-term business relations with China s top architects, interior designers, property developers, retailers and private buyers. March 2016 will see the return of Asia s premier design event at the stunning Shanghai Exhibition Centre, featuring even more of the finest international design companies. Asia s most successful

3 300 world-renowned design brands and galleries 40 world leading design icons live on stage 42,000 high profile visitors Over 1100 press attendees Evening networking events across all 4 days international design event

4 Why Shanghai? Shanghai is the fastest-growing city in the world By the end of 2015, the design industry in Shanghai will grow by 13% For the next three years, every 5 days, 1 skyscraper will be completed More than 200 skyscrapers are currently under construction In 2014, the economy grew by 7.4%, compared to Europe by 1.3%, with GDP of 6.1 trillion pounds China is the world s biggest consumer of luxury goods By the year 2025, China will have built 10 brand new cities, all the size of New York China has the highest concentration of design practices anywhere in the world

5 China is the world s largest exporter and second largest importer China s economy has doubled in size over a 7-year period China is growing at more than twice the pace of the U.S.A Every week, around 10,000 people make Shanghai their new home

6 Visitor Profile Total number of visitors at Design Shanghai 2015: 42,856 The best architects from across China and the West The most prolific interior designers from around the world Highly influential property developers from an everexpanding Shanghai China s elite and powerful buyers Design Industry Professionals & other designers: 34.84% Media: 2.83% Other: 15.91% Architects, Interior Designers & Collectors: 46.42% Key decision makers in private and public sector businesses A very targeted, affluent public audience Architects, Interior Designers & Collectors: 46.42% Design Industry Professionals & other designers: 34.84% Others: 15.91% Press/Media: 2.83%

7 Floorplan First floor Contemporary Design Hall Classic Design Hall Café Central bar Media Gallery Press lounge Ground floor Contemporary Design Hall Classic Design Hall Restaurant Collectible Design Hall Seminar Theatre Tea House Fountain Café VIP lounge

8 Three Shows in One Contemporary Design Classic Design Collectible Design

9 2015 Exhibitors included Resident BRONZE d ART FRANÇAIS Haut de gamme du luminaire

10 Contemporary Design The Contemporary Design Hall assembles the very best design houses from across the globe. This hall is a hub of creative contemporary talent with a vast selection of companies from leading high-end design brands and independent specialists. This offers an invaluable opportunity for international brands to engage with China s most influential and highly regarded architects, designers and private buyers. We decided to attend Design Shanghai because we believe that this is a new and significant emerging market and that there is major interest in China for Italian design companies like Moroso. I think this is related to our history, our craftsmanship and a strong international affinity for the brand. This fair represents a unique chance to promote Moroso in this region of the world, an ideal platform to show our products and a strong brandbuilding environment as a result of the major media exposure. Patrizia Moroso, Art Director at Moroso

11 Design Shanghai is a really good platform for any designers to showcase their work in the Far East. It is a very important and great market. The show itself is very interesting. It has amazing brands, and also the venue is incredible. Lee Broom, Founder and Designer of Lee Broom Design In Design Shanghai, there is a variety of work being exposed by international companies which is really good for the fair, as well as some very new talent coming up. Jaime Hayón, Designer in association with Fritz Hansen Design Shanghai is truly an international design platform, with the emerging design market in China growing so rapidly, we need such a quality event to bring the new designs here. Rossana Hu, Founding Partner of Neri&Hu

12 Classic Design China s desire for merging Western design with Eastern heritage has grown significantly. This hall caters for the high demand shown in bringing those Western traditions celebrated all over the world. My favourite thing about Design Shanghai is how busy the show is. It is so exciting that so many people from all over China have come here, and are so excited to see new brands and new products. Richard Brendon

13 We are very happy with Design Shanghai, the show clearly reflects the market. We feel that, with so many distributors visiting the show, they are really showing respect for it, which is very useful for us. Art of Loom There is strong interest in craft in China. Our products are very well received and appreciated here. That is why we came back for the second year of Design Shanghai. Angus Ross

14 Collectible Design The Collectible Design hall showcases the highest level of global artistry and design, presenting extraordinary one-off pieces as well as limited edition works from international designers represented by renowned design galleries from around the world. The Collectible Design Hall offers a platform to explore the realm of limited-edition design and its position at the intersection between the worlds of art and design. With more widespread wealth in China than ever before, businesses and consumers alike, are demonstrating their individuality and love of the incredible designs produced internationally. To exhibit in this area gives a unique opportunity to harness the elite and wealthy visitors, cross-network and trade.

15 Design Shanghai is a very important show. It is the highlight of the year. It collects wonderful works from local people and from people all over the world. It is a great place for people to meet, and to make new things for the coming years. It s a wonderful place to connect with clients, to connect to projects and is a very valuable institution to step forward creating better works of design. Marcel Wanders, Dutch designer Design Shanghai is a very useful platform for international companies to meet, to introduce products and to create brand awareness. The market here has massive potential. Pavlo Schtakleff, Founder of Sé London Design Shanghai is a great fair, because it is done to an international standard and people are motivated. Arik Levy, represented by Louise Alexander Gallery

16 Design Shanghai Marketing Campaign The marketing campaign for Design Shanghai is carefully targeted to ensure the optimum profile of visitors across Asia and the rest of the world. Social Media Weibo, Wechat, Wechat App, Twitter and Facebook. In 2014, Wechat App had 107,000 viewings. Campaign Extensive campaign to over 150,000 design professionals, with exhibitors heavily featured in visitor facing s. Website Alongside an exhibitor listing and homepage exposure, exhibitors have an additional opportunity to recieve a product story to announce latest launches. Media Partner Campaign Digital Marketing, s, banners and SMS, reaching over 20 million professionals.

17 Design Shanghai Showguide An opportunity for all exhibitors to extend their reach to Design Shanghai s visitors, with further editorial content available. PR Support Over 1,200 press visitors attended Design Shanghai 2015, contributing over 1,100 press articles internationally. Every exhibitor has the opportunity to be part of the extensive PR campaign conducted by industry experts both internationally and in China. Promotional Events Promotional events are held in London, Beijing and Shanghai, with local designers and press attending.

18 PR Highlights

19 Sponsorship Opportunities Design Shanghai provides fantastic opportunities to expose your brand to the most influential audience in the most exciting market in the world Opportunities include: Headline Sponsor - fully affiliate your brand with Design Shanghai Hall Sponsor - sponsor one of three design halls (Contemporary Design Hall; Classic Design Hall; Collectible Design Hall) Feature Sponsor - sponsor a curatorial space Bespoke Feature Sponsor - tailor-made participation of a special installation Partner - provide expertise on specific services, i.e. insurance, logistics Party Sponsor - participation of onsite and offsite party with providing products Official Supplier - be an appointed or recommended supplier of Design Shanghai Material Supplier - branding on relevant materials, ie. lanyards, postcards woniu

20 Exhibit Now Space only Shell scheme 350/sqm 400/sqm Contact us today to see how your company can be part of the most exciting and talked about design show in Asia. Anthony Mitchell International Sales Manager T. +44 (0) E. Zhuo Tan Regional Director, China T E. T. +44 (0) F. +44 (0) A Media 10 Event