Promotion & Branding Opportunities
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- Priscilla Garrison
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1 Promotion & Branding Opportunities The leading global event for the Latin American travel industry WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world. With more than 9,000 international industry professionals, WTM Latin America provides the perfect platform for the travel industry to meet in a professional setting. High Impact Sponsorship WTM Latin America Buyers Club The WTM Latin America Buyers Club is the leading global business club for senior industry buyers, who have direct purchasing responsibility. The club facilitates networking and negotiations between members and WTM Latin America exhibitors. This is a unique opportunity to target this highly influential group of travel professionals 2,650 preregistered to attend WTM Latin America Logo with hyperlink on website page dedicated to Buyers Club Logo included on Buyers Club adverts in print and online media Social media promotion Advertising banner or logo with hyperlink on targeted s to Buyers Club members pre and post event Presence in WTM Latin America official Show Guide Logo in direct mail letter to Brazilian Buyers Club members USD 25,000
2 WTM Latin America Hosted Buyer Programme The WTM Latin America Hosted Buyer Programme attracts senior international buyers over the three days of the event to attend pre-scheduled appointments with exhibitors and networking sessions. This opportunity will give you exposure to the industry s most influential and respected buyers up to 150 Logo with hyperlink on website page dedicated to the Hosted Buyers Social media promotion Advertising on all s sent to the hosted buyers (except when promoting the speed networking session) Advertising banner on the Hosted Buyer Programme event management platform Literature in the Hosted Buyer welcome packs Presence in the WTM Latin America official Show Guide USD 25,000 WTM Latin America Buyers Lounge The WTM Latin America Buyers Lounge is an exclusive and private area where all the members of the Buyers Club and Hosted Buyers go to in order to have meetings with clients, relax and work in a calm environment. This is another exclusive opportunity to get closer to the most respected buyers from all around the world. Onsite branding in the Buyers Lounge Directional signage to the lounge Hanging banner above the lounge Three directional floor tiles Opportunity to distribute literature in the Buyers Lounge Giant floor tile inside the lounge Logo included on the You are here boards highlighting the location of the lounge USD 35,000
3 Hosted Buyer Speed Networking Session Attended by up to 150 high profile international buyers hosted by WTM Latin America, this session is a dedicated networking event for buyers and exhibitors to meet, network and negotiate business deals. This opportunity will give you exposure to the industry s most influential and respected buyers. Logo on all directional signage to the Speed Networking Session Logo on table signs with details of buyers Advertising on dedicated s to the hosted buyers promoting the session Opportunity to display promotional collateral at the session including advertising banners Logo on the cover of the Speed Networking Brochure Literature in the Hosted Buyer welcome packs USD 10,800 WTM Latin America 2016 Registration WTM Latin America has a comprehensive multi-lingual registration system which goes live in December In the 2015 edition 11,036 industry professionals preregistered to attend the show. Logo on all pages of the registration process Logo on all registration confirmation s Logo on all ebadge letters Advertising banner on registration page of the website Social media promotion Logo on all visitor and exhibitor badges Branding on main entrance registration area *Please note this package does not include press registration USD 21,600
4 Media Sponsorship WTM Latin America attracts Latin American and global media throughout the event. The media range from travel and tourism industry press, consumer newspapers and magazines, to TV and radio. 610 journalists and 21 international hosted media attended WTM Latin America 2015 resulting in extensive global coverage. This opportunity will be split into three shares: 1 for an airlines, 1 for a hotel chain and 1 for a destination. Logo with hyperlink on Media page of the website Logo with hyperlink on press registration pages Logo on press registration confirmation s Logo on press ebadge letters Social media promotion Logo on press badges Logo floor tile in the Press Centre Logo on one advertising banner in the Press Centre Logo on one advertising banner in the Press Conference room Logo on all directional signage to the Press Centre Opportunity to place literature in the Press Centre Complimentary 1 hour press conference promoted on the website and onsite literature (WTM Latin America official Show Guide and display timetables) USD 10,000 each one of the shares
5 Lanyards Lanyards are distributed to all visitors as they arrive at WTM Latin America 2015 from the registration points. This exclusive branding opportunity guarantees high visibility throughout the event. 16,000 branded lanyards USD 30,240 Visitor Bags Welcome Bags are given to all visitors free on arrival. This sponsorship provides the opportunity to have your logo reproduced in 4 colours on the bags with an insert inside. This opportunity will give you exposure to more than 9,000 global travel industry professionals 9,000 branded bags USD 35,000
6 Hosted Buyer Destination Briefings Hosted Buyers are obliged to attend a number of Destination Briefings as part of their visit to WTM Latin America This is an opportunity to directly promote your company to key international buyers. 20 minute session in a private seminar room AV equipment including laptop, projector, screen, sound and microphones Logo included in s to hosted buyers promoting the destination briefings USD 2,160 per session Braztoa Travel Agent Training Sessions The Brazilian Tour Operator Association (Braztoa) has a dedicated area in the heart of the show which includes a private seminar room. Attendees are Brazilian travel agents and tour operators 30 minute session Session for up to 35 people AV equipment including laptop, projector, screen, sound and microphones Sessions promoted by Braztoa to their associates and database of travel agents USD 2,160
7 OFFICIAL DESTINATION PARTNER The Official Destination Partner has the highest impact of all the opportunities at WTM Latin America. Your brand will be displayed in several areas of the show as well as online and offline materials. If you are interested in being the Official Destination Partner of WTM Latin America 2016 ask your sales contact at World Travel Market for more details. USD 200,000 TRAVEL TECH AREA The Travel Tech Area has been expanding its importance since the first edition of the event. More and more exhibitors and visitors are looking for this area once they arrive at WTM Latin America as key for their company s success in the future. If you would like to do something especial in this area, please contact Jo Marshall [email protected]
8 Onsite Advertising Opportunities Hanging Aisle Banners Hanging signage banners are located around WTM Latin America highlighting the aisle locations to help visitors easily navigate themselves around the exhibition. Logo on hanging aisle banner o Total size of banner 1.2x1.4m o Space available for logo on banner: 1.2x0.6m USD 1,620 per banner Hanging Advertising Banners Double sided banners offering high visibility are situated around WTM Latin America 2016, hanging from the pavilion ceiling. They offer a high impact way to communicate your brand message during the 3 days of the event. 3.0x1.4m banner with logo ONLY USD 2,160 per banner
9 Hanging Region Banners WTM Latin America 2016 will be divided into areas to help visitors locate themselves easier while walking in the aisles. These areas are: Brazil, Latin America, North America, Global Village, Travel Tech, Africa, Middle East, Europe, Asia, Oceania. Logo and stand number on hanging banner situated above the region area Logo and stand number on floor plan within the WTM Latin America Official Show Guide Total size of banner: 3.0x1.4m Space available for logo on banner: 3.0x0.4m Blue Hall (Brazil, Latin America, North American, Global Village, Travel Tech) USD 9,940 White Hall (Africa, Middle East, Europe, Asia, Oceania) USD 9,940 Both Halls USD 18,000
10 You Are Here Boards & Digital Maps Strategically located throughout the exhibition, the boards and digital maps are constantly used by attendees to locate specific exhibitors and feature areas. Logo on all boards and digital maps Brand name and stand number printed on each board and included on digital maps USD 870 each Floor tile The carpeted aisle ways present exhibitors with a great opportunity to promote their presence at WTM Latin America mx1.4m floor tile USD 980 per floor tile
11 Giant floor tile These highly visible creative floor graphics are the perfect opportunity to attract visitor s attention as they walk through the exhibition. 4m x 4m floor tile USD 2,380 per giant floor tile Free standing banner Double sided free standing banners placed in the main isles of WTM Latin America 2016 provide exhibitors with further exposure, catching traffic from both sides of the walkway x 1.50m standing banner USD 2,700 per banner
12 Seminar Rooms Hire a private room situated on the show floor to hold internal company meetings or public seminars. 1 hour session Room with capacity for 30 people AV equipment including laptop, projector, screen, sound and microphones Public seminars promoted on the website and onsite timetables Private meetings included in onsite timetables placed around WTM Latin America USD 3,240
13 Foyer Advertising Opportunities Giant Advertising Banners Make an impact with giant dedicated company banners strategically placed on the entrance of WTM Latin Americ. There will be participants circulating in that area constantly during all 3 days, it is very eye catching because of the clear area around it. These banners are guaranteed to make an impression. There are a number of different locations available: 1 banner at the White Hall Foyer - size 10x5m USD 14,130 - Each additional logo is USD 5,000
14 1 banner at the Blue Hall Foyer - size 4,75x5m USD 8,740 - Each additional logo is USD 2,600
15 1 banner at the White Hall Entrance o Total size of banner: 3m x 3.35m o Space available for image: 2.8 m x 3.35m o 6 slots available in this space USD 6,340 per banner - Each additional logo is USD 2,600
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