About the Conference. BriForum 2014 BOSTON For More Information: Location & Dates* Seaport World Trade Center Boston, MA July 21-23, 2014

Transcription

1 About the Conference Ten years ago, we had the vision to create an independent technical conference that was different. "Independent" in that we weren't a vendor conference that was full of one vendor's marketing propaganda, and "technical" in that we wanted our conference to be highly-practical and geared towards system admins, architects, engineers, and decision makers who spend their days in the trenches will be our tenth year and 15th BriForum, and we're proud that attendees have consistently called it "the best IT conference they've ever attended." BriForum is about end-user computing the group of technologies including desktop virtualization, enterprise mobility management, and the consumerization of IT. We live, eat, and breathe at the point where end users intersect enterprise IT technology. We talk about desktops virtualization and VDI products and we dig into enterprise mobility technologies which allow companies to securely extend their IT environments to phones and tablets powered by Android and ios. And we cover the nerve-wracking yet very real trend called "consumerization" the fact that today's end users can basically do whatever they want regardless of whether IT is on board or grants permission will be a big year for enterprise end-user computing: VDI is finally entering the mainstream thanks to several enabling technologies which are just now maturing. We're also seeing an explosion in the "client-based virtualization" area, with client hypervisors and client-based VMs finally hitting the mainstream. When it comes to enterprise mobility, we now have a range of enterprise mobility management (EMM), mobile device management (MDM), and mobile app management (MAM) solutions that enable true "dual persona" on users' tablets and phones. The trend of "consumerization" is now broadly-recognized as being a "way of life" rather than a "passing fad," and we're finally seeing enterprise-focused IT products from vendors that allow IT to maintain the control and compliance they need against a backdrop of users being able to buy and use whatever they want. BriForum 2014 Location & Dates* Seaport World Trade Center Boston, MA July 21-23, 2014 For More Information: Please visit the BriForum web site for more details: *Location & Dates are subject to change For sponsorship inquiries, please contact: Sean Matthews Director of Sales smatthews@techtarget.com (617) Of course none of this matters if today's IT professionals can't figure out how it all fits together. They need a roadmap and framework for reimagining the enterprise end user computing environment, and that is where BriForum comes in! BriForum

2 A Powerful Audience of Virtualization Pros. 63% Technical or Financial Decision Makers 92% Are involved in purchasing decisions 76% Recommend or specify products/ services 29% Plan to implement Desktop Virtualization this year * 39% Are IT Management and above Technical and Financial Decision Makers Include: CIO, CTO, Architect, Director of IS/MIS/IT, IT Manager IS/IT Featuring Brian Madden 40+ Industry Experts 58% From company sizes in 5 Will deploy storage for virtual desktops this year* *SOURCE: 2013 IT Priorities Survey; 2013 BriForum Chicago Survey BriForum

3 (2) Event Visibility Social Sponsorship* *Exclusive option available at additional cost With the Event Visibility Social Sponsorship package, sponsors get access to attendees outside the exhibit hall by sponsoring the evening one attendee socials. Gain maximum visibility and enjoy exceptional exposure to attendees before, during and after the conference. This sponsorship gives sponsors the highest level of visibility to the BriForum attendees. Benefits include: Co-Sponsorship of Exhibit Hall Happy Hour Branding at happy hour bar during a designated time for sponsors and attendees to network on the show floor following the first day of the conference Additional sponsor logo decals on show floor directing attendees to sponsor booth Co-Sponsorship of Geek Out Game Branding along with co-sponsor on the contestant podiums at this infamous, light-hearted geek game-show following the Exhibit Hall Happy Hour Co-Sponsorship of Game Night Event Branding at evening one attendee Game Night Turnkey Kiosk Display in designated area outside breakout session rooms Separate from the exhibit hall, this additional piece of branding is an opportunity for sponsors to reach attendees throughout the conference Available post-event to support sales with follow-up outreach One (1) Morning Welcome Refreshment or One (1) Lunch Brand Sponsorship Exclusive branding around morning refreshments or lunch buffet Co-Sponsorship of Conference Agenda Sponsor s logo put on conference agenda and given to all attendees at registration i.e. white paper/collateral/cd Delivered directly to the attendees chairs in the session Five (5) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to top-notch Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful Mind-blowing, but in a good way. A quick way to dive into the field of virtualization and get momentum going. *See page 12 for Event Visibility Social Sponsorship Terms and Conditions. BriForum

4 (1) Platinum Visibility First Look Sponsorship With the Platinum Visibility First Look Sponsorship package, sponsor gets first access to network with attendees by sponsoring a festive welcome reception the evening before the conference begins. Sponsors gain maximum visibility and enjoy exceptional exposure to attendees before, during and after the conference. Benefits include: Exclusive Sponsorship of the Welcome Reception Brian Madden Roast -Friends and colleagues of Brian Madden will sit together on a stage inspired by the roasts shown on TV and will thoughtfully harass Brian the evening before the conference begins Inclusion in pre-show sent to all registered attendees promoting the event 2 hours of exclusive cocktail reception sponsorship On-site signage highlighting your company s sponsorship Thank you address from Brian Madden & 5-min speaking opportunity for sponsor Exclusive Registration Sponsor Branding around registration desk throughout the conference and option to include an insert into all conference bags. Registration Desk signage branded with sponsor logo Exclusive Conference Lanyard Sponsorship Pen & Paper Sponsorship Exclusive branding on the conference pens and pads of paper that will be included in the conference bags for attendees to use throughout the show. Turnkey Kiosk Display in designated area outside breakout session rooms Separate from the exhibit hall, this additional piece of branding is an opportunity for sponsors to reach attendees throughout the conference Available post-event to support sales with follow-up outreach i.e. white paper/collateral/cd Delivered directly to the attendees chairs in the session Four (4) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to top-notch Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful The quality of attendees was very high. It was important that we were able to interact with the BrianMadden.com audience. Sponsor *See page 12 for Platinum Visibility First Look Sponsorship Terms and Conditions. BriForum

5 (2) Platinum Visibility Destination Sponsorship* *Exclusive option available at additional cost With the Platinum Visibility Destination Sponsorship package, sponsors get the opportunity to relax and network with attendees while exploring the city of Boston. Sponsors gain maximum visibility on Day two and enjoy exceptional access to attendees before, during and after the conference. Benefits include: Co-Sponsorship of Evening Two Boston Adventure Signage at offsite location highlighting your company s sponsorship Co-Sponsorship of Conference T-Shirt Turnkey Kiosk Display in designated area outside breakout session rooms Separate from the exhibit hall, this additional piece of branding is an opportunity for sponsors to reach attendees throughout the conference Available post-event to support sales with follow-up outreach One (1) Morning Welcome Refreshment OR One (1) Lunch Brand Sponsorship Exclusive branding around morning refreshments or lunch buffet i.e. white paper/collateral/cd Delivered directly to the attendees chairs in the session Four (4) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to topnotch knowledge presented by industry experts for general education and enhancement of discussions with attendees during exhibiting hours Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful Sufficiently technical and great access to knowledgeable resources and colleagues. *See page 12 for Platinum Visibility Destination Sponsorship Terms and Conditions. BriForum

6 (2) Platinum Visibility Grand Prize Sponsorship With the Platinum Visibility Grand Prize Sponsorship package, your company will be the official sponsor of one daily grand prize and the winner will be announced by Brian Madden at your booth. Sponsor gains maximum visibility and enjoy exceptional access to attendees before, during and after the conference. Benefits include: Daily Grand Prize Sponsorship Sponsorship of (1) Daily Grand Prize (prize to be provided by sponsor) Winner will be announced by Brian Madden at sponsor booth s must have been scanned at your booth to be eligible to win. Winner will be drawn at the end of exhibit hours and announced at your booth Turnkey Kiosk Display in designated area outside breakout session rooms Separate from the exhibit hall, this additional piece of branding is an opportunity for sponsors to reach attendees throughout the conference Available post-event to support sales with follow-up outreach One (1) Morning Welcome Refreshment OR One (1) Lunch Brand Sponsorship Exclusive branding around morning refreshments or lunch buffet i.e. white paper/collateral/cd Delivered directly to the attendees chairs in the session Four (4) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to topnotch knowledge presented by industry experts for general education and enhancement of discussions with attendees during exhibiting hours Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful s Definitely the right audience. Sponsor Real world discussions that address what we see day-to-day. *See page 12 for Platinum Visibility Grand Prize Sponsorship Terms and Conditions. BriForum

7 (3) Lunch & Learn Sponsorship With the Lunch and Learn sponsorship package, sponsors gain maximum visibility during prime lunch time speaking session and enjoy exceptional access to attendees before, during and after the conference. Benefits include: Sponsorship of Exclusive Lunchtime Speaking Slot (1 per day) Sponsor has the opportunity to speak exclusively during one premium lunchtime session. s will be invited to attend your speaking slot while they enjoy their lunch. Turnkey Kiosk Display in designated area outside breakout session rooms Separate from the exhibit hall, this additional piece of branding is an opportunity for sponsors to reach attendees throughout the conference Available post-event to support sales with follow-up outreach i.e. white paper/collateral/cd Delivered directly to the attendees chairs in the session Four (4) Complimentary Conference Passes Valued at $4,380 Sponsor staff permitted to attend editorial sessions- access to topnotch knowledge presented by industry experts for general education and enhancement of discussions with attendees during exhibiting hours Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful Excellent content, extremely relevant and current. Great networking opportunity. *See page 12 for Lunch and Learn Sponsorship Terms and Conditions. BriForum

8 (6) Gold Level Sponsorships The Gold sponsorship package gives sponsors an opportunity to speak to attendees, gain thought leadership and enjoy exceptional access to attendees before, during and after the conference. Benefits include: Gold Plus Sponsorship Available post-event to support sales with follow-up outreach i.e. white paper/collateral/cd Delivered directly to the attendees chairs in the session Three (3) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to top-notch Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful Gold Sponsorship i.e. white paper/collateral/cd Delivered directly to the attendees chairs in the session Three (3) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to top-notch Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful The best part about the conference is getting in person time with the vendors. We learned a lot about some of the technology available to help with virtualization and mobile implementations. *See page 12 for Gold Plus and Gold Sponsorship Terms and Conditions. BriForum

9 Vendor Showcase Sponsorship The Vendor Showcase package gives sponsors an opportunity to showcase your offerings in one of four lighting round vendor presentations and keep your company top of mind with attendees. Benefits include: Sponsor will be introduced by Brian Madden 15-minute Speaking Opportunity 10 slide maximum Speaking opportunity to occur during the vendor showcase session in one of four lighting round vendor presentations Three (3) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to top-notch Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful Silver Plus Sponsorship The Silver sponsorship package provides a great way to keep your company top of mind with s. Benefits include: Available post-event to support sales with follow-up outreach Three (3) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to top-notch Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful There are many vendors here that caught my eye, some that I have never even heard of but I m very impressed by their solutions. Silver Sponsorship Three (3) Complimentary Conference Passes Sponsor staff permitted to attend editorial sessions- access to top-notch Includes pass for speaker and booth staff The Lead Retrieval Unit provides your booth personnel with meaningful *See page 12 for Silver Plus and Silver Sponsorship Terms and Conditions. BriForum

10 Visibility Sponsorships BOSTON 2014 Event Social Platinum First Look Platinum Destination Platinum Grand Prize Lunch & Learn Gold Plus Gold Vendor Showcase Silver Plus Silver Co-sponsorship of Exhibit Hall Happy Hour Co-sponsorship of Geek Out Game Co-sponsorship of Game Night Event Co-sponsorship of Boston Adventure Co-sponsorship of Conference Agenda Exclusive sponsorship of the Welcome Reception Exclusive Registration Sponsor Co-sponsorship of Conference T-Shirt Sponsorship of Conference Lanyard Daily Grand Prize Sponsorship Sponsorship of Lunchtime Speaking Spot One (1) 15 minute Speaking Slot Receive both attendee and registeredto-attend databases 5 x10 Sponsor Table Top in Exhibit Hall Turnkey Kiosk Display One (1) Morning Welcome Refreshment or One (1) Lunch Brand Sponsorship Number of Complimentary Conference Passes BriForum

11 Additional Event Marketing Opportunities* Looking for ways to complement your sponsorship? The following additional event marketing opportunities are designed to increase your brand by creating long term brand awareness. These opportunities must be purchased in conjunction with an Event, Platinum, Gold, or Silver Sponsorships. USB Sponsorship All attendees receive branded USB port pre-loaded with expert sessions presented at the show USB picked up at company s booth 1 Tote Bag Sponsorships The Conference Tote Bag consists of a black bag with one-color logo for the sponsor on both sides of the bag. The bag is distributed to all BriForum attendees. Sponsor has the opportunity to include white papers, case studies, gifts, etc. Upgrades to a Conference Backpack are available please see your TechTarget sales representative for pricing. Charge-Up Station The Charge-Up Station is a designated area where attendees can access electronic power to charge their mobile devices and grab a cup of coffee. Available at all times during the event, Sponsor has the opportunity for exclusive branding around this attendee-driven area. Pen & Paper Sponsorship Exclusive branding on the conference pens and pads of paper that will be included in the conference bags for attendees to use throughout the show. 2 Hotel Room Drop With the hotel room drop, your company has the opportunity to provide whitepapers, case studies, demos, gifts, etc. which are delivered directly to the rooms of attendees staying at the conference hotel. Session Collateral Chair Drop With the hotel room drop, your company has the opportunity to provide whitepapers, case studies, demos, gifts, etc. which are delivered directly to the rooms of attendees staying at the conference hotel. Conference Pass This pass gives access to editorial sessions. Lead Retrieval Unit The Lead Retrieval Unit is a lightweight, self-contained, handheld wireless scanner (a Pocket PC device) which contains TechTarget s internally developed delegate profile software. The delegate profile software is pre-installed on the Lead Retrieval Unit and is ready for use. The Lead Retrieval Unit provides your booth personnel with meaningful data for every attendee that stops by your booth, including full contact. My manager recommended this conference to me with the promise I wouldn't be disappointed. He was absolutely right. 1 Branded USB port consists of one color, one logo on one location. Upgrade options available for an additional charge. 2 Pen and Paper branding consists of one color, one logo on one location. Upgrade options available for an additional charge. BriForum

12 Notes: Event Visibility Social Sponsorships subject to the following terms and conditions: 1. ExpoHall Happy Hour & Geek Out Game to run for 2 hour consisting of beer and wine. All beverages are subject to substitutions and quantity determination on the part of BriForum Management in its sole discretion. 2. Evening One Event to run for 2 hours consisting of cocktails and food. All beverages and food are subject to substitutions and quantity determination on part of the BriForum Management in its sole discretion 3. Databases will be ed within 2 business days of the event s conclusion. 4. Proposed speaker and speaker presentation must be approved by BriForum Editorial team. Speaker presentation must be submitted for approval one month prior to the event. Speaking times to be determined on a first come, first served basis. 5. Session chair drop subject to BriForum management review and approval. Materials to be provided by sponsor. 6. Conference passes allow access to editorial sessions. Sponsors will only be given the number of passes associated with their sponsorship level. $1,095 will be charged for each additional sponsor attendee. 7. Information from the Lead Retrieval Unit will be delivered 5 days post-show BriForum Chicago Sponsors: Notes: Platinum Visibility First Look Sponsorships subject to the following terms and conditions: 1. Cocktail event to run 2 hours consisting of beer and wine. All beverages are subject to substitutions and quantity determination on the part of BriForum Management in its sole discretion. 2. Databases will be ed within 2 business days of the event s conclusion. 3. Session chair drop subject to BriForum management review and approval. Materials to be provided by sponsor. 4. Conference passes allow access to editorial sessions. Sponsors will only be given the number of passes associated with their sponsorship level. $1,095 will be charged for each additional sponsor attendee. 5. Exclusive Lanyard Sponsorship consists of one color lanyard with one logo on one side. Additional options available for an additional charge. Selected on a first come, first serve basis. 6. Information from the Lead Retrieval Unit will be delivered 5 days post-show. 7. Sponsors are responsible for bringing bag insert onsite with them on Day Zero Notes: Platinum Visibility Destination Sponsorships subject to the following terms and conditions: 1. Off-Site Event to run 2 hours consisting of beer and wine and food. All beverages are subject to substitutions and quantity determination on the part of BriForum Management in its sole discretion. 2. Databases will be ed within 2 business days of the event s conclusion. 3. Proposed speaker and speaker presentation must be approved by BriForum Editorial team. Speaker presentation must be submitted for approval one month prior to the event. Speaking times to be determined on a first come, first served basis. 4. Session Chair Drop subject to BriForum management review and approval. Session Chair Drop Materials to be provided by sponsor. 5. Conference passes allow access to editorial sessions. Sponsors will only be given the number of passes associated with their sponsorship level. $1,095 will be charged for each additional sponsor attendee. 6. Co-sponsorship of conference t-shirt consists of one color t-shirt with one logo on one location. Upgrade options available for an additional charge. 7. Information from the Lead Retrieval Unit will be delivered 5 days post-show. Notes: Platinum Visibility Grand Prize Sponsorships subject to the following terms and conditions: 1. Databases will be ed within 2 business days of the event s conclusion. 2. Daily Grand Prize is to be provided by sponsor 3. Proposed speaker and speaker presentation must be approved by BriForum Editorial team. Speaker presentation must be submitted for approval one month prior to the event. Speaking times to be determined on a first come, first served basis. 4. Session Chair Drop subject to BriForum management review and approval. Session Chair Drop Materials to be provided by sponsor. 5. Conference passes allow access to editorial sessions. Sponsors will only be given the number of passes associated with their sponsorship level. $1.095 will be charged for each additional sponsor attendee. 6. Information from the Lead Retrieval Unit will be delivered 5 days post-show. Notes: Lunch and Learn Sponsor subject to the following terms and conditions: 1. Proposed speaker and speaker presentation must be approved by BriForum Editorial team. Speaker presentation must be submitted for approval one month prior to the event. Speaking times to be determined on a first come, first served basis. 2. Databases will be ed within 2 business days of the event s conclusion. 3. Session Chair Drop subject to BriForum management review and approval. Session Chair Drop Materials to be provided by sponsor. 4. Conference passes allow access to editorial sessions. Sponsors will only be given the number of passes associated with their sponsorship level. $1,095 will be charged for each additional sponsor attendee. 5. Information from the Lead Retrieval Unit will be delivered 5 days post-show. Notes: Gold Sponsor subject to the following terms and conditions: 1. Databases will be ed within 2 business days of the event s conclusion. 2. Proposed speaker and speaker presentation must be approved by BriForum Editorial team. Speaker presentation must be submitted for approval one month prior to the event. Speaking times to be determined on a first come, first served basis. 3. Session chair drop subject to BriForum management review and approval. Session Chair drop materials to be provided by sponsor. 4. Conference passes allow access to editorial sessions. Sponsors will only be given the number of passes associated with their sponsorship level. $1,095 will be charged for each additional sponsor attendee. 5. Information from the Lead Retrieval Unit will be delivered 5 days post-show. Notes: Silver and Vendor Showcase Sponsors subject to the following terms and conditions: 1. Conference passes allow access to editorial sessions. Sponsors will only be given the number of passes associated with their sponsorship level. $1,095 will be charged for each additional sponsor attendee. 2. Information from the Lead Retrieval Unit will be delivered 5 days post-show. BriForum