MARKETING OPPORTUNITIES

Transcription

1 MARKETING 2014 Custom Electronic Design & Installation Association, 7150 Winton Drive, Suite 300, Indianapolis, Indiana All rights reserved. OPPORTUNITIES

2 ABOUT OUR REACH CEDIA s opportunities reach a wide array of industry leaders and newcomers. Our customers span the globe and range from owners/presidents to technicians and designers. Depending on the platform, we reach audiences of 1,000 to 28,000, not including the CEDIA EXPO audience. ORGANIZATION CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association s website at Connect with us: CEDIA s Digital Media Kit 2

3 ABOUT OUR AUDIENCE CEDIA s customer base is comprised of the most critical audience in the home technology industry. Inclusive of our online, , events and training engagement, CEDIA s audience is a collective group of decision makers, technicians, veterans and industry newcomers who are highly engaged with our website as well as our enewsletter and training. Who is the Typical CEDIA Member?* Average Gross Revenue: $857,500 Average Years in Business: 11Years Average # of Employees: 6 Average # of Projects: 50 *2013 CEDIA Benchmarking Report - representative of typical CEDIA HTP members only. Online Industry Audience: 28,000/average visitors per month** Online Consumer Audience: 14,000/average visitors per month** **Subject to change. Enewsletter Audience: 22,000** CEDIA s Digital Media Kit 3

4 OPPORTUNITIES Online CEDIA offers two online platforms for you to advertise and reach your target audience; our industry website (cedia.net) and our consumer website (cedia.org). CEDIA.Net CEDIA.Org Audience: Home Technology Professionals Opportunity: 220 x 220 Web Banner Location: Varies (upon space availability) Qty: 1/section Audience: Consumers, Design and Build Professionals Opportunity: 180 x 150, 160 x 600, & 300 x 250 Web Banner Location: Upon space availability Qty: 1/section 180 x x x x 600 CEDIA s Digital Media Kit 4

5 OPPORTUNITIES (CONT.) Push Marketing CEDIA offers multiple opportunities for you to reach our community ranging from dedicated program s to broad-reaching enewsletters. Distribution Range: 1,000-22,000 Average CTR: 4% CEDIA Enewsletter: 5 Minute Download Audience: Home Technology Professionals (US, Canada, EMEA) Opportunity: 590 x 75 Banner Qty: 1/enewsletter Frequency: Weekly Reach: Contact your sales representative. CEDIA Enewsletter: 5 Minute Download Audience: Manufacturer, Distributor, Manufacturer Representative, Professional Services (US, Canada, EMEA) Opportunity: 590 x 75 Banner Qty: 1/enewsletter Frequency: Monthly Reach: Contact your sales representative. CEDIA Enewsletter: 5 Minute Download Audience: Home Technology Professionals, Manufacturer, Distributor, Manufacturer Representative, Professional Services (Latin America) Opportunity: 590 x 75 Banner Qty: 1/enewsletter Frequency: Bi-Monthly Reach: Contact your sales representative. 590 x 75 Banner 590 x 75 Banner 590 x 75 Banner CEDIA s Digital Media Kit 5

6 OPPORTUNITIES (CONT.) Push Marketing (cont.) Dedicated Program s Audience: Home Technology Professionals Opportunity: 590 x 75 Banner Qty: 1/ Frequency: Dependent upon program. Reach: Contact your sales representative. Programs: Emerging Trends Webinar Series Business Toolkit Webinar Series Connect with CEDIA CEDIA Training Alerts Electronic Lifestyles Awards Competition 590 x 75 Banner 590 x 75 Banner 590 x 75 Banner CEDIA s Digital Media Kit 6

7 SPECS & TRACKING Online Ads Specs JPEG, PNG or Animated GIF: Sizes 220 x 220 for cedia.net and 180 x 150, 160 x 600, & 300 x 250 for cedia.org; Resolution: 72 dpi for web-ready; Creative in.jpg,.png, or.gif format with linking URL. Enewsletter Ads Specs JPEG or PNG: Size 590 x 75 banner; 72 dpi for web-ready; Creative in.jpg or.png format with linking url. s Ads: Due 7 days prior to send date. Web Ads: Due 7 days prior to live date. Tracking/Analytics Online ads: Visitors to Page Time on Page Reports provided on a monthly basis. If you wish to receive click-thru data, please provide a url tracking link with your artwork. Enewsletter ads: s Delivered Open Rate Overall Click Through Rate Ad Click Through Rate CEDIA does not provide the number of outbound clicks on web advertisements. You may provide CEDIA with a tracking link which you can use to track the traffic from the ad via your website s Google Analytics account. For artwork and technical questions, please marketing@cedia.org. CEDIA s Digital Media Kit 7

8 CONTACT US Contact our sales team today to discuss the best package for your company. Ron Fleming Senior Director of Sales & New Business Development (E) (P) ext. 136 Jody Larsen Director of Membership Sales (E) (P) ext. 153 Ashley Sprengnether Account Representative (E) (P) ext. 129 David Smith Account Representative (E) (TF) ext. 135 CEDIA s Digital Media Kit 8