Welcome to the BPA Brand Report

Transcription

1 Welcome to the BPA Brand Report You are looking at the contemporary design that has replaced BPA s traditional green sheets and pink sheets. No longer called a Circulation Statement, the BPA Brand Report showcases the entire scope of a brand s audience that media buyers and marketers have been looking for, including all of the circulation data you have relied upon from BPA. The fully customizable Brand Report may include a variety of channels, including: Publication/magazine circulation Website traffic E-newsletter distribution Event/tradeshow/conference attendance Webinar attendance Social media, including online networks and communities Mobile media/apps And More! Click here to learn more about effectively using the BPA Brand Report.

2 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Financial Planning Association Ste E. Hampden Ave. Denver, CO Tel. No.: (303) Fax No.: (303) journal@onefpa.org is a B2B brand intended for individuals with broad-based interests in financial planning industries. The brand content and editorial scope of the publication includes news and industry comment, in-depth technical articles, industry roundup and special features. The content of every issue is also available to subscribers globally via the online digital version. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS MAGAZINE APPS WEBSITE 6 Issues in the period 43,015 average circulation Android App 191 cumulative downloads ios App 5,366 cumulative downloads 22,248 average unique browsers EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average MAGAZINE (6 issues in the period) 21,101 21,914 43,015 APPS a. Android App (Cumulative Downloads) *191 - *191 b. ios App (Cumulative Downloads) *5,366 - *5,366 WEBSITE (Monthly Unique Browsers with 73,465 average Page Impressions) 22,248-22,248 *App Downloads is a cumulative figure, not average.

3 MAGAZINE CHANNEL Official Publication of: Financial Planning Association Established: 1987/Issues Per Year: 12 FIELD SERVED serves the field of financial planning. DEFINITION OF RECIPIENT QUALIFICATION recipients are Certified Financial Planner (CFP) certificants, members of the Financial Planning Association and other financial service professionals. AVERAGE NON- CIRCULATION NON- Not Included Elsewhere Copies Other Paid Circulation 176 Advertiser and Agency 455 Allocated for Trade Shows and Conventions - All Other 2,336 TOTAL 2, AVERAGE CIRCULATION BREAKOUT FOR THE PERIOD Total Non-Paid Paid CIRCULATION Copies Percent Copies Percent Copies Percent Individual 20, , Sponsored Individually Addressed *Membership Benefit 22, , Multi Copy Same Addressee Single Copy Sales TOTAL CIRCULATION 43, , , CIRCULATION BY ISSUES FOR PERIOD 2014 Issue Non-Paid Paid Total January 21,197 21,834 43,031 February 21,173 21,948 43,121 March 21,141 21,917 43,058 April 21,078 21,954 43,032 May 21,052 21,934 42,986 June 20,969 21,895 42,864 3a. BUSINESS/OCCUPATION BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2014 This issue is 0.1% or 35 copies below the average of the other 5 issues reported in Paragraph 2. BUSINESS AND INDUSTRY TOTAL PERCENT OF TOTAL NON-PAID PAID Members and Non-Members of the Financial Planning Association 42, ,052 21,934 TOTAL CIRCULATION 42, ,052 21,934 PERCENT The serves the field of financial planning. / June

4 3b. QUALIFICATION SOURCE BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2014 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Non-Paid Paid Total I. Direct Request: II. Request from recipient s company: III. Membership Benefit: 18,738 3, ,934 22, IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): 20, ,848-20, Association rosters and directories Business directories Manufacturer s, distributor s, and wholesaler s lists *Other sources 20, ,848-20, VI. Single Copy Sales: TOTAL CIRCULATION 39,586 3, ,052 21,934 42, PERCENT Percent GEOGRAPHICAL BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2014* Total Region Non-Paid Paid Percent NEW ENGLAND 2,040 1,565 3, MIDDLE ATLANTIC 43 3,465 3, EAST NO. CENTRAL 3,781 2,986 6, WEST NO. CENTRAL 2,486 1,833 4, SOUTH ATLANTIC 5,034 4,005 9, EAST SO. CENTRAL , WEST SO. CENTRAL 582 2,052 2, MOUNTAIN 1,827 1,401 3, PACIFIC 4,487 3,836 8, Region UNITED STATES 21,050 21,918 42, U.S. Territories Canada Mexico Other International APO/FPO TOTAL CIRCULATION Non-Paid Paid Total Percent 21,052 21,934 42, APP CHANNEL 2014 Monthly Downloads Cumulative Downloads Beginning Balance 86 January February March April May June Cumulative downloads represents the aggregate number of downloads of the Journal of Financial Planning Android App, not copies. Information regarding App deletion/removal is not available from third party vendors and have not been removed from these figures. SOCIAL MEDIA CHANNEL 2014 Monthly Downloads Cumulative Downloads Beginning Balance 3,810 January 376 4,186 February 269 4,455 March 259 4,714 April 201 4,915 May 189 5,104 June 262 5,366 Cumulative downloads represents the aggregate number of downloads of the Journal of Financial Planning ios App, not copies. Information regarding App deletion/removal is not available from third party vendors and have not been removed from these figures. / June

5 WEBSITE CHANNEL PAGE IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY PAGE DURATION USER SESSION DURATION March 88,597 35,280 28, :06 01:39 April 66,107 24,217 18, :05 01:53 May 73,966 28,992 22, :08 01:45 June 65,193 24,962 19, :08 01:49 AVERAGE: 73,465 28,362 22, :06 01:46 March - June 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit ADDITIONAL DATA METHOD OF DISTRIBUTION: Apps are downloaded to view enhanced versions of the print edition and are available as a single download or by subscription use on tablets, smartphones or other mobile devices. MAGAZINE: PARAGRAPH 1: Paid Membership Benefit subscriptions averaging 21,914 copies were sold to qualified recipients at the following subscription price: $ Member's yearly subscription price is included in the dues and is non-deductible therefrom. Non-Paid Membership Benefit subscriptions averaging 180 copies were sold to qualified recipients at a discounted membership price of $28.01 or less. Subscriptions are claimed as non-paid due to a price reduction. Member's yearly subscription price is included in the dues and is non-deductible therefrom. PARAGRAPH 3b: Other sources include 1 source of circulation for a quantity of 20,848 copies or 48.5%, including Registered Investments Advisors (RIAs) from Meridian-IQ. AVERAGE ANNUAL ORDER PRICE = $28.02 GEOGRAPHIC DISTRIBUTION: Geographic data for Apps and Website are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Colin Erickson, Publications & Circulation Carly Schulaka, Editor (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. Date signed July 29, 2014 State Colorado County Denver Received by BPA Worldwide July 29, 2014 Type BJ ID Number J047B0J4 / June 2014